Education Archives - Page 5 of 22 - California Agriculture News Today

Social Media Tips for Moveable Middle

Educating the Moveable Middle, One Picture at a Time

By Mikenzi Meyers, Associate Editor

With technological advancements that enable everyone to share stories on social media at the click of a button, farmers now have the ability to educate the public beyond the news that chocolate milk does not, in fact, come from brown cows. Casey Kinler, Communications Manager with the Animal Ag Alliance based out of Arlington, Virginia, is urging farmers to capitalize on this opportunity.

“The problem is … [consumers] don’t hear from farmers too often,” Kinler said. “They hear a lot from the other side.”

Sharing their agricultural story can be as simple as one photo a day with a beneficial, detailed explanation that will protect it from being taken out of context.

“Stay honest and be that relatable person that people can ask questions to,” Kinler advised.

It is important that producers are engaged in conversations with those optimistic and interested in where their food comes from. Kinler calls this the moveable middle and encourages this to be the focal point for farmers.

“Have a conversation with those people and don’t waste your time on people who are trying to detract your message,” she concluded.

California Ag Today2018-12-20T16:33:22-08:00December 20th, 2018|

#GiveACrop Campaign Helps Consumers Understand Crop Protection

#GiveACrop: Simple Message About Crop Protection Tools

By Patrick Cavanaugh, Editor

Sarah Macedo is the communications manager for CropLife America, a trade association that assists and advocates for their members, based in Washington D.C. They are the manufacturers, formulators, and distributors that manufacture organic and non-organic pesticides,

Macedo explained the #GiveACrop campaign, which puts a positive message for the need for crop protection products in agriculture.

“Go to GiveACrop.org, take a look at those memes along with myths and facts. We just want to talk about things in a realistic person-to-person way and not get too into this science, but just kind of talk about why pesticides are necessary,” Macedo said.

“Regarding the Give a Crop videos, we have heard from both farmer friends, adversaries, and consumers. We had a lot of the FFA kids who absolutely love them, which is great since that is our target audience; we do know that they are sharing that with their friends who are in the on-ag space,” she noted.

“We don’t have a lot of money behind it, so we have been promoting it on social media, and we’ve gotten great pickup even from folks who normally aren’t the friendliest in the ag space. They’ll watch one, and they’ll have posted and saying, ‘we may not necessarily agree, but these are funny and to the point,’” Macedo explained

Again, Crop Life America is a trade association representing the manufacturers, formulators, and distributors of organic and non-organic pesticides.

“We include government affairs, science and regulatory communications experts, and those from the legal profession who help our members, and our members And we advocate on their behalf to make sure that no regulations are going unchecked, that everything is based on sound science and getting the information out about the benefits of pesticides and why they’re used and about American farming in general,” Macedo said.

California Ag Today2021-05-12T11:05:07-07:00December 17th, 2018|

Children Lacking Fruits and Vegetables

Centers For Disease Control Note Only 1 in 10 Children Are Eating Enough Produce

By Jessica Theisman, Associate Editor

A recent study found that over a quarter of young children do not consume a single serving of fruits and vegetables on a daily basis. That news is alarming for Teresa Thorne, executive director of the Alliance for Food and Farming in Watsonville.

The CDC releases consumption data every other year. At any age, only one in 10 people is eating enough fruits and vegetables every day.

“When you see a study like this and it talks about toddlers, children, and their lack of consumption, it is disturbing,” Thorne said.

Fruits and vegetables are not a current trend, but that is why it is important to make sure that there is an abundance of affordable and acceptable fruits and vegetables for parents to provide to their children.

“This is alarming because many children develop their eating habits around the age of two, and these habits will carry on into the rest of their lifetime,” Thorne explained.

In the study, the authors did some simple suggestions for parents in terms of helping parents to incorporate fruits and vegetables in the diet.

“The most important thing I thought was interesting is that it can take up to 10 times for a kid to adjust to a food and say, ‘oh yeah, I like that,’ ” Thorne said. “So be persistent again and keep trying.”

For more information, visit SafeFruitsAndVeggies.com.

California Ag Today2021-05-12T11:05:08-07:00November 8th, 2018|

Lallemand Plant Care Acts as a Voice for the Industry

Microbes Company Promotes Biostimulants for Ag

By Mikenzi Meyers, Contributing Editor

The term “regulation” is often an unattractive vernacular for farmers and ranchers, just as “pesticide” or “chemical use” would be for the uneducated public. Amy Roberts, Regulatory Affairs Manager for Lallemand Plant Care based in Montreal, Canada, is working to make both sides come together.

California Ag Today caught her comments at the 2018 Biological Products Industry Alliance (BPIA) Fall Meeting and Sustainability Symposium in Rochester. Roberts has been appointed the 2019 chair of BPIA

Lallemand Plant Care is a company that specializes in the use of microbes in agriculture for pesticides and biostimulants. However, Roberts has assisted them in taking on an even greater task.

“We’d like to be a voice to help improve things in a regulatory standpoint and perception standpoint,” she explained, and with the organization growing to represent the industry as a whole, “the goal seems tangible.”

This doesn’t come without its obstacles though, and Roberts noted that there is a lack of clarity for the regulatory framework, making products harder to market.

“It’s challenging for people to market them, and it’s challenging for growers and users to understand what they are and how they should be using them,” she said.

This combined with the continuous hesitation towards pesticides and biostimulants from people unfamiliar with the industry makes education and understanding on both ends that much more important.

More information can be found at www.bpia.org

California Ag Today2021-05-12T11:01:52-07:00November 2nd, 2018|

Innovation is Bowles Farming Co.’s #1 Objective

Bowles Farming is Major Innovator in Merced County

By Mikenzi Meyers, Associate Editor

As every industry continues to be pressured by increasing technologies and the expectation to innovate, it is without question that agriculture is no different. With 160 years of experience growing various crops, Bowles Farming Co. in Merced County is not only a leader within the industry but strives to stand on the forefront of innovation.

Danny Royer, Vice President of Technology at Bowles, gave insight to California Ag Today recently as to how his company is using technology to make irrigation more efficient.

“There’s a lot that goes into the irrigation before it even gets to the farm,” he explained. “Our canal company that delivers our water is working on automating their system to meet our automation needs.”

Royer is utilizing water control and data gathering technology through innovative companies such as WaterBit and WiseConn to better regulate how Bowles Farming Co. resources are used.

He is in charge of the technology behind growing various crops, including tomatoes, cotton, wheat, watermelon, and other organic commodities. He said that the key to solving issues is by sharing data within the operation.

“Data is what’s going to provide the solution, but we have to create systems that give the people [the data] who have the competencies to solve the problem,” he explained.

One way Bowles Farming Co. is able to achieve this is by using Google Hangouts on the farm, which enables them to communicate with different sectors of the operation single-handedly.

“We’ve got to be a little more transparent and open about sharing our information with people that are coming from the tech sector trying to help us.”

Royer concluded, “the most important thing when we talk about tech and ag is talking about the impact on the operation … people’s jobs are going to change, how people function is going to change, and if you rule tech out, it’s going to be resisted.”

California Ag Today2021-05-12T11:05:09-07:00October 15th, 2018|

Facts Not Fear on Growing Produce

Understanding Salinas Valley Farming Practices

By Jessica Theisman, Associate Editor

Among the mix of registered dietitians conveying the accurate message, California Ag Today concluded our conversation about Facts Not Fear with Teresa Thorn, executive director of the Alliance for Food and Farming, located in Watsonville.

The Alliance hosted the second Facts Not Fear produce safety media tour, in conjunction with Markon Cooperative, for registered dieticians, health and nutrition writers, and bloggers last month in the Salinas Valley. Impacting the customer with the proper information is key.

Teresa Thorn

“We have a mix of writers and bloggers who again have that bullhorn to consumers,” Thorn said.

Social media was also used in conveying the message.

“They’re posting, and we’ve read it and retweeted a lot of their stuff so you can go to our social channels and see some of it,” she explained.

Speaking to growers was very important, and asking industry professionals to attend was vital to cultivating relationships.

“They loved being out in the field. We were always the last ones to get on the bus because they had so many questions,” Thorn said.

The group also does a roundtable discussion where they bring in scientists, shafts, regulators, farmers, and farming companies into the room at Markon’s Produce Expo.

“Building that network was really important,” Thorn said.

California Ag Today2018-10-10T16:43:27-07:00October 10th, 2018|

Farmers Launch New Health Advertising Campaign for Grapes

Ad Series Highlights Links Between Grapes and Healthy Heart, Brain, and Colon

News Release Edited By Patrick Cavanaugh

A new ad campaign from the farmers of fresh California grapes highlights how consuming normal amounts of grapes each day may contribute to long-term health by helping to maintain a healthy heart, brain, and colon.

Reaching consumers online and through print and broadcast, the campaign revolves around a series of ads focusing on the power of the whole fruit: grapes contain more than 1,600 documented natural plant compounds, including antioxidants and other polyphenols.

Each ad highlights key research from scientific study in the area of heart, brain, and colon health. Scientists believe it is the combination of natural plant compounds and daily consumption that provides benefit.

Kathleen Nave, California Table Grape Commission president

“Consumers have always loved grapes for their great taste, convenience, share-ability, and beauty. Through this campaign, consumers will learn that the health benefits grapes provide go beyond the basics of eating a favorite fruit as part of a healthy diet,” said Kathleen Nave, California Table Grape Commission president. “It is already established that grapes are a heart-healthy food, and now research in the areas of brain and colon health is emerging that suggests that grapes may have an even broader role to play in long-term health.”

Nave noted that research into these three areas of health, and numerous others, will continue.

The campaign will run in magazines and newspapers in both print and online, on health-related websites, on television and radio, and on social media.

California Ag Today2018-10-01T15:35:35-07:00October 1st, 2018|

“Facts Not Fear” Tour Brings Consumers One Step Closer to the Farm

“Facts Not Fear” Produce Safety Media Tour Helps Bloggers Learn About Ag

By Mikenzi Meyers, Associate Editor

Closing the gap between the consumer and the farm is a continuous work in progress. Teresa Thorne, Executive Director of the Alliance for Food and Farming, is dedicated to making this happen. She helped put on the second “Facts Not Fear” Produce Safety Media Tour for registered dietitians, health and nutrition writers, and bloggers recently in the Salinas Valley, which directly focused on consumer concerns.

The “Fact Not Fear” tour allowed media influencers to see farming practices first hand, in hopes that they would share the information learned with the consumers that follow them.

Teresa Thorne

“We look at them to kind of be the consumer eyes and ears and really learn more about how we produce food,” Thorne explained.

Thorne also noted that one of the main topics brought up during the round table discussion was the great “organic versus conventional farming” debate. “The farmers that were there did a great job of talking about the fact that there’s actually more similarities than differences,” she said.

In a consumer-driven industry, educating people has never been more crucial.

“For them to come out and see firsthand what we do, and then share that back with those consumers and be able to address their concerns directly, it’s just really important for us.”

California Ag Today2018-09-26T15:01:11-07:00September 26th, 2018|

Labor Seminar in Bakersfield On Developing Trends

Many Big Labor Topics to be discussed

By Patrick Cavanaugh, Editor

The Redd Group is offering a labor seminar for owners, operators, HR team members, farm labor contractors and administrators on Aug. 22nd from 8 a.m.to 4 p.m. at Hodel’s Country Dining in Bakersfield.

“We’re going to discuss hot topics in agriculture, oil, and transportation, such as I-9 audits—what to do when ICE show us up and the onerous wage and hour traps,” said Jesse Rojas, with the Redd Group. “We will focus on all that red tape, and burdensome regulations that businesses in California deal with every day.”

The keynote speaker will be former Assemblywoman Shannon Grove, who also owns Continental Labor & Staffing.

Registration required. For more information and to register for the workshop, call Jesse Rojas at 844-946-7333 or email jesse@reddgroup.org.

California Ag Today2018-08-16T15:06:06-07:00August 16th, 2018|

Irrigation Improvement Continuum Part of Almond Board’s CASP

California Almond Sustainability Program Offers Big Help to Growers

By Patrick Cavanaugh, Editor

The Almond Board of California has an Irrigation Improvement Continuum, which is part of the California Almond Sustainability Program (CASP). California Ag Today recently spoke with Spencer Cooper, senior manager of irrigation and water efficiency with the Almond Board of California, about the program.

Spencer Cooper, Almond Board

The Irrigation Improvement module allows growers to move through from the most basic to the most advanced.

“We’re key on growers understanding the fundamentals and foundation of irrigation management practices,” Cooper said. “The more we can get out there with growers understanding the basics, the more we can advance and continue to be progressive and leaders in the industry.”

Cooper said if growers sign up for CASP at SustainableAlmondGrowing.org and complete all nine modules, growers will receive a copy of the Almond Irrigation Improvement Continuum, a 154-page of soup to nuts on irrigation management that has taken more then 40 years of research that almond growers have funded.

California Ag Today2018-08-10T15:26:54-07:00August 10th, 2018|

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