“Facts Not Fear” Tour Brings Consumers One Step Closer to the Farm
September 26, 2018
“Facts Not Fear” Produce Safety Media Tour Helps Bloggers Learn About Ag
By Mikenzi Meyers, Associate Editor
Closing the gap between the consumer and the farm is a continuous work in progress. Teresa Thorne, Executive Director of the Alliance for Food and Farming, is dedicated to making this happen. She helped put on the second “Facts Not Fear” Produce Safety Media Tour for registered dietitians, health and nutrition writers, and bloggers recently in the Salinas Valley, which directly focused on consumer concerns.
The “Fact Not Fear” tour allowed media influencers to see farming practices first hand, in hopes that they would share the information learned with the consumers that follow them.
“We look at them to kind of be the consumer eyes and ears and really learn more about how we produce food,” Thorne explained.
Thorne also noted that one of the main topics brought up during the round table discussion was the great “organic versus conventional farming” debate. “The farmers that were there did a great job of talking about the fact that there’s actually more similarities than differences,” she said.
In a consumer-driven industry, educating people has never been more crucial.
“For them to come out and see firsthand what we do, and then share that back with those consumers and be able to address their concerns directly, it’s just really important for us.”