#GiveACrop Campaign Helps Consumers Understand Crop Protection
December 17, 2018
#GiveACrop: Simple Message About Crop Protection Tools
By Patrick Cavanaugh, Editor
Sarah Macedo is the communications manager for CropLife America, a trade association that assists and advocates for their members, based in Washington D.C. They are the manufacturers, formulators, and distributors that manufacture organic and non-organic pesticides,
Macedo explained the #GiveACrop campaign, which puts a positive message for the need for crop protection products in agriculture.
“Go to GiveACrop.org, take a look at those memes along with myths and facts. We just want to talk about things in a realistic person-to-person way and not get too into this science, but just kind of talk about why pesticides are necessary,” Macedo said.
“Regarding the Give a Crop videos, we have heard from both farmer friends, adversaries, and consumers. We had a lot of the FFA kids who absolutely love them, which is great since that is our target audience; we do know that they are sharing that with their friends who are in the on-ag space,” she noted.
“We don't have a lot of money behind it, so we have been promoting it on social media, and we've gotten great pickup even from folks who normally aren't the friendliest in the ag space. They'll watch one, and they'll have posted and saying, ‘we may not necessarily agree, but these are funny and to the point,’” Macedo explained
Again, Crop Life America is a trade association representing the manufacturers, formulators, and distributors of organic and non-organic pesticides.
“We include government affairs, science and regulatory communications experts, and those from the legal profession who help our members, and our members And we advocate on their behalf to make sure that no regulations are going unchecked, that everything is based on sound science and getting the information out about the benefits of pesticides and why they're used and about American farming in general,” Macedo said.