Facts Not Fear on Growing Produce

california-farmland

Facts Not Fear on Growing Produce

October 10, 2018

Understanding Salinas Valley Farming Practices

By Jessica Theisman, Associate Editor

Among the mix of registered dietitians conveying the accurate message, California Ag Today concluded our conversation about Facts Not Fear with Teresa Thorn, executive director of the Alliance for Food and Farming, located in Watsonville.

The Alliance hosted the second Facts Not Fear produce safety media tour, in conjunction with Markon Cooperative, for registered dieticians, health and nutrition writers, and bloggers last month in the Salinas Valley. Impacting the customer with the proper information is key.

Teresa Thorn

“We have a mix of writers and bloggers who again have that bullhorn to consumers,” Thorn said.

Social media was also used in conveying the message.

“They're posting, and we've read it and retweeted a lot of their stuff so you can go to our social channels and see some of it,” she explained.

Speaking to growers was very important, and asking industry professionals to attend was vital to cultivating relationships.

"They loved being out in the field. We were always the last ones to get on the bus because they had so many questions,” Thorn said.

The group also does a roundtable discussion where they bring in scientists, shafts, regulators, farmers, and farming companies into the room at Markon’s Produce Expo.

“Building that network was really important,” Thorn said.

More California Ag News

2018 Cotton Crop Proceeding Well Late Season Pests Can Be a Challenge By Patrick Cavanaugh, Editor The 2018 cotton harvest will be starting in the southern part of the Central Valle...
“Facts Not Fear” Tour Brings Consumers One Step Cl... “Facts Not Fear” Produce Safety Media Tour Helps Bloggers Learn About Ag By Mikenzi Meyers, Associate Editor Closing the gap between the consumer an...
$102.7 Million Available to Help Expand Specialty ... USDA Funding Program to Help Support Local Projects News Release Edited By Patrick Cavanaugh Specialty crop growers in California may be able to use...
Bee Sweet Citrus Joins National Campaign to Suppor... Bee Sweet Creates Everyday Healthy Eating Habits News Release Edited By Patrick Cavanaugh For the third consecutive year, Bee Sweet Citrus is eager ...