Floral Sales Soar as Valentine’s Day Nears

By Caleb Hampton, California Farm Bureau

Fresh cut flowers have seldom been so coveted.

A pandemic-related boom, driven by people beautifying their living spaces while stuck at home, has tapered slightly. But industry experts say a new-found emphasis on self care continues to boost demand, while the upcoming Valentine’s Day promises its usual bump in sales.

“It’s already busy,” Sherry Sanbo, owner of Golden State Floral, a wholesale florist in West Sacramento, said last week. “Right now, we’re trying to buy the product to fill our orders.” Inside her warehouse, clusters of flowers moved down conveyer belts as workers trimmed leaves, stacked boxes and stuffed bouquets.

Across the sector, Valentine’s Day typically trails only Mother’s Day in volume of flowers sold and is often the highest revenue event of the year. “We’re expecting a good, strong holiday,” said Steve Dionne, executive director of the California Association of Flower Growers and Shippers, or CalFlowers. “You can feel the rate of orders coming in now compared to prior years.”

Several factors point to a favorable Feb. 14 for flower producers. The day of the week the holiday falls on “has a huge impact on demand,” Dionne said. “If it’s a Saturday holiday, a lot of potential floral consumers may instead opt for dinner and a movie. This year, it lands on a Tuesday, which is one of those perfect days.” That alone, he said, can boost sales by 15%.

Strong demand is always good news for suppliers. However, various phenomena—from weather to inflation to geopolitics—have left many California growers with mounting challenges and shrinking profits.

“At the moment, things suck,” said Rene Van Wingerden, a Santa Barbara County flower farmer who has been in the business for nearly five decades. “Everything just costs more.”

The rising cost of fuel and farm labor have especially impacted growers. Michael Mellano, CEO of Mellano & Co., which farms 400 acres of flowers in San Diego County, said changes to California’s minimum wage and overtime laws increased his costs and “impacted our business significantly.”

In some sectors, rising retail prices have helped offset expenditures, but in many—including cut flowers—producers are seeing their margins whittled away. “Most input costs have gone up more than the price of flowers,” Dionne said. According to data from the U.S. Department of Agriculture, wholesale prices for most types of cut flowers were roughly equal this week to the same time last year.

For years, the global nature of the flower market—about 80% of flowers sold in the U.S. are imported—has prevented domestic flower farmers from raising prices in response to local conditions.

At the height of the pandemic, supply chain disruptions and labor challenges caused a worldwide shortage in cut flowers, reducing imports. Now, production in South America has rebounded, and with the war in Ukraine blocking some trade with Europe and Russia, more of those flowers are coming to the U.S.

“Some of our domestic flower growers are being increasingly pressured by low-cost imported flowers that are being moved into the marketplace,” said Camron King, CEO and ambassador for Certified American Grown, a nonprofit trade association representing U.S. cut flower farmers.

“Because of the trade circumstances, countries like Ecuador and Colombia are looking for places to sell their product, and it’s easy to move it into the U.S. market at a low price point,” King said. In some cases, he added, domestic growers are losing clients as buyers opt to import more of their inventory.

For California flower farmers, the series of atmospheric river storms that slammed the state last month further complicated Valentine’s Day business.

“When you have dark weather for four or five weeks, it slows production down,” Van Wingerden said. “The plants are like solar panels. They only work when the sun is out.” The Santa Barbara County farmer said the storms decreased his Valentine’s Day output by about 30%.

“California flower production is definitely going to be much lower than normal for Valentine’s Day,” said Marty Espe, employee-owner at Flora Fresh Inc., a Sacramento-based wholesale florist that sources flowers from more than a hundred California flower farms. “The storm system that came through, and the cold weather after, has severely slowed field production.”

Northern California, the Central Coast and the Santa Barbara area appeared to have been impacted the most, Espe said. According to wholesalers, many of the state’s dahlias and Matsumoto asters were wiped out. Gerbera daisies, because they are delicate and not easily imported, “are one of our strong points,” Van Wingerden said, but those characteristics made the daisies especially vulnerable to the storms.

“A lot of the California crops got hit hard,” said Sanbo, the Golden State Floral owner. “Because it was so cold, the flowers are also too short for bouquets. They have to be at least 25 inches. Now, they’re coming in at 22 inches.” The state’s dianthuses have been especially stunted, Sanbo said.

The losses for California flower growers have left wholesalers scrambling to fill Valentine’s Day orders—and ultimately resorting to more imports. “Our goal is to buy local—to buy California product first,” Espe said. “But when we hit situations like this, we’ve switched gears and are obtaining as much product as we can out of South America.”

Sanbo said Golden State Floral is also substituting California flowers with imports from Ecuador and Colombia, sometimes at a loss, she added, as it is too late for wholesalers to change the prices they’ve agreed with supermarkets and retail florists.

“California produces flowers that go all over the country,” Espe said. “With the number being limited, every wholesaler across the country is chasing product right now to cover their orders.”

2023-02-08T09:21:29-08:00February 8th, 2023|

California Represented at Fresh Summit In New Orleans

PMA Fresh Summit Happening Now, Oct. 19-21

By Patrick Cavanaugh, Farm News Director

The Produce Marketing Association’s Fresh Summit brings together produce and floral industry leaders, retail buyers, food safety experts and importers and exporters from around the globe. A thousand exhibitors representing over 60 countries are at the Fresh Summit in New Orleans this week.

Alex Ott

“It’s a great opportunity to continue to meet with consumers and buyers and get the message out about the availability of California produce,” said Alex Ott, executive director of the California Apple Commission, California Blueberry Commission and the California Olive Committee told us about the Summit.

The Buy California Program will be a big part of the Fresh Summit this year, and Ott noted that it has been very positive for California apples and blueberries and olives.

“Getting the message out that California isn’t just Hollywood, but a big agricultural state as well, and we are there representing apples, blueberries and olives.

Regarding the 2017 blueberry crop, Ott noted that harvest went well and prices were good, however the price for processed blueberries were down this year.

“We were running about 10 days behind this year, but overall it was a very comparable year to last year as well. Not all the final numbers are in yet, but the fresh market was very, very good. Processed was not good,” Ott said.

“There was a lot of fruit out there and the processed prices were down significantly. And that had a huge impact on how many blueberries actually went to processing,” he said.

“The other unfortunate incident at the beginning of the year, is a lot of our friends in Georgia and some of the other southeast States, experienced a freeze, which impacted the crop, but on the other hand, was … good movement for California fresh blueberries,” Ott said.

 

2017-10-20T15:43:22-07:00October 20th, 2017|

Initial Walnut Irrigation Can be Delayed

Walnut Irrigation Research Update

By Brian German, Associate Broadcaster

 

First springtime walnut irrigation can be delayed, according to a UC Cooperative Extension team in Tehama County working on some fascinating research regarding irrigation practices. Allan Fulton is an Irrigation and Water Resource Advisor who covers Tehama, Colusa, Shasta and Glenn counties. “We actually just finished one of our irrigation experiment harvests this weekend. It was looking at early season water management decisions, basically deciding when to begin the irrigation season,” Fulton said.

allan_fulton

Allan Fulton, UC Cooperative Extension Irrigation Specialist

Growers typically begin irrigating their walnuts sometime between late April and early May. In order to be as thorough as possible in their experiment, Fulton and his team have been pushing the limits beyond what most growers would ever consider. “We had some treatments that got no irrigation until almost the end of June,” Fulton explained.

Now in its third year, the research experiment is generating information that will provide a variety of benefits. “The whole motivation is to avoid possible injury to the trees from irrigating too much, too early, from lack of aeration and damage to the root system,” Fulton said. Delayed irrigation, while having no impact on yield or nut size, can also provide a bit of water savings. “We’re trying to look for the sweet spot,” with less intensive early season irrigation in favor of root health, tree health and disease prevention.

California walnut orchard, walnut irrigationThe research is being conducted in the northern Sacramento Valley primarily using the Chandler variety of walnut trees. Fulton has spent some time working in the San Joaquin Valley as well and understands different weather conditions can be a significant factor when applying their findings to other regions. “Our spring rainfall is quite a bit different than other walnut growing areas. Usually we’ve got an added source of water that sometimes you might not have in the southern San Joaquin Valley,” Fulton noted. From his experience, he suggested growers could usually wait until “the first week of May in most years, before really getting pressed for irrigation.”

The location of the research exposes groves to the opportunity to receive “more rain during the dormant season with a better chance at a deeper profile in moisture before you ever break dormancy,” Fulton said. More regional rainfall is possible in the spring as well, while the trees are growing.

The information gathered so far indicates growers should not jump the gun on springtime irrigation, particularly if there is still any kind of standing water issues. “The data is starting to suggest that you’ve got some room. You don’t have to irrigate at the first sign of heat; you can use a little bit of the stored moisture coming out of winter,” Fulton said. He also noted “It’s a lot more difficult to recover from a damaged tree with a sick roots system,” than it is to recover from a lack of early season irrigation.

2021-05-12T11:05:46-07:00October 11th, 2016|

Celebrating California Agriculture . . .  An Ongoing Series: Marketing

Marketing, Almond Board Style

A Rallying Cry for Ag PR on Billboards

By Laurie Greene, Editor

 

Celebrating California Agriculture is a refreshing perspective. In an ongoing series on CaliforniaAgToday.comPeterangelo Vallis, executive director of the Fresno-based San Joaquin Valley Winegrowers Association (SJVWA), shares his optimistic viewpoint on California agriculture. In our original article, “Celebrating California Agriculture . . .  An Ongoing Series,” published on September 13, 2016, Vallis offered this goal:

SAN Joaquin Valley  Winegrowers Association, (sjvwa) logo“This is basic, basic stuff because, realistically, we’re marketing the fact that we need help to make more food,” Vallis noted. “We’re making safe domestic food, but if we don’t engage with the people that are our customers, we’re never going to be able to get our ideas and our needs across, because we’re just not talking to the right audience.”

“They’re not enough people here in the valley to move the needle. We’ve got to figure out a way to get San Francisco and L.A. appreciating our position, loving what we do, and trusting that we’re doing the very best job possible,” said Vallis.

Vallis is urging California agriculture “to put some dollars together for a major billboard campaign in Los Angeles and in the Bay Area, celebrating our agricultural industry as part of a big PR campaign.”

Almond Board of California, marketing almond board style“Just imagine,” Vallis suggested, “the power of billboards with California farmers and the fruits, nuts or vegetables they produce. The billboard could be up in prime city areas for several months for less than a few million dollars.”

Vallis commended the Almond Board of California for their example of a great starting point. “You know, the Almond Board of California (Board), I think, represents the most progressive part of California agriculture today because the Board understands how much money it takes to penetrate the market. We’re not living in 1932; we need to spend money on this stuff. I mean what does a Super Bowl commercial cost—6-7 million dollars for 30 seconds? It’s an insane amount of money, but that’s what it takes to really move the needle.”

“Billboards around the California’s urban centers or even across the nation, could carry the message of the importance of the California

ALMOND SUSTAINABILITY ECOSYSTEM (Almond Board of California, AlmondSustainability.org), Celebrating California Agriculture

ALMOND SUSTAINABILITY ECOSYSTEM (Almond Board of California, AlmondSustainability.org)

farmer,” Vallis proposed. “We could campaign on every billboard in America for one month and call it, ‘Hey, We Like to Eat Month’ or ‘Your Stomach Depends On Ag,’” noted Vallis.

“The message must connect with people,” Vallis insisted. “It would probably cost 20 or 30 million just to make that happen, but if you look at the success the Almond Board has had, that is a perfect pathway—a perfect roadmap—for what all of us in California can do at pennies per pound,” he said.

“There are some commodities that don’t make pennies per pound; but on the whole, a couple pennies per pound, put in the right space and put in front of people … Guess what? They’re going to go nuts over the product. Look what almonds have done. If that isn’t a rallying cry for what could happen. . . it would be killer! And it would be killer for our industry,” Vallis said.

2016-10-04T18:38:02-07:00October 4th, 2016|

Calcot Could Market 70 Millionth Bale this Year

Calcot Ltd. Chairman Talks California Cotton at 89th Annual Meeting

By Patrick Cavanaugh, Farm News Director

Calcot Ltd., a democratically-run cotton marketing cooperative owned by 1,200 select cotton growers in California, Arizona, New Mexico and Texas, held its 89th Annual Meeting in Tempe, Arizona, this week. 

Gregory Wuertz, chairman of Calcot and an Arizona cotton grower, said, “The cooperative started in 1927, and it is just amazing to me that we will reach 70 million bales sometime this year.”

“That’s a lot of cotton if you think about it,” Wuertz said. “And it has a great effect on all the growers. A lot of money has been run through the organization, and we are still doing it.”

Wuertz said Calcot directors are in the field across the western cotton belt, interacting with the industry.

“We have Calcot personnel in each cotton region who are also out in the fields talking to people and bringing up questions. They just don’t stay in their office. We try to get great members, and we work really closely with gin managers and their staff. We want to be on a first-name basis,” he said.

Wuertz noted, “You have to love the lifestyle of cotton production. You get attached to the crop. You plant it in March and harvest it in November. It’s a long-term thing.”

Yet, Wuertz acknowledged, “There are ups and downs. There always are. There is always a new catastrophe because you deal with the weather and the water issues. I think you just build up a little bit of a strength and have tougher skin than maybe some growers have with other commodities.”

Many Calcot growers outside of California are in awe of California producers. 

“California has a lot more regulations,” Wuertz said. “They’re blessed with a really nice climate—just a perfect area. Our climate is a little harsher, but California people work with air quality, labor laws, and their water issues. They have to have a real sharp pencil to make all that work.”

However, Wertz says, California growers always enjoy a better per-pound price for their cotton.

“I think over the years they have developed markets, and because of their climate, they do grow a real [high] quality crop that just demands a higher price. Everybody says there’s no difference, but there is some kind of difference that is just a little better,” he said.

Wuertz explained that the Calcot cooperative is good for growers when it comes to the prices they receive.

“It is the classic cooperative idea,” he said. “It is too risky to try and peak these cotton markets. It is risky to just hold all your cotton and try to peak it at one time.”

“You have to be conservative,” he continued. “Like cotton growers are — very conservative. So you sell some and hold some and seek financing from banks for the short term. We have good tight covenants with the bank, and that’s part of our risk-management policy. We don’t want to speculate, so that is why we sell throughout the year, and we try and watch all those things.”

“We have a very strong relationship with mills and we can sell directly to them, which I think demands more of a premium for Calcot growers,” Wuertz said. “And while most cotton-spinning mills are offshore, we still have a good chunk of cotton going to some very good domestic mills, where they turn out top of the line sheets and higher-count shirts.”

2016-10-05T11:16:36-07:00October 1st, 2016|

Food Tank’s Farm Tank Summit in Sacramento Reveals Knowledge Gap

Food Tank’s 1st Annual Farm Tank Summit in Sacramento Reveals Gap in Agricultural Knowledge

Good Starting Point for Constructive Conversation

By Patrick Cavanaugh, Farm News Director

 

Several hundred food activists attended the First Annual Farm Tank Summit in Sacramento last week, hosted by Food Tank, in partnership with the Visit SacramentoCalifornia Farm-to-Fork Program, and University of California, DavisDanielle Nierenberg, co-founder and president of Food Tank noted having the event in Sacramento enabled West Coast agricultural experts to contribute to the discussion.

“We were really excited to feature California agriculture, because it’s such a huge part of the American economy,” said Nierenberg. “Californians are feeding the world, and we need to really highlight what these amazing producers are doing. When the Farm to Fork program of the Visitors Bureau reached out to us, we were thrilled to partner with such an amazing group of people, as well as UC Davis folks and the Center for Land-Based Learning,” she said.

Food Tank, an abbreviation of Food Think Tank, is a 501(c)3 non profit organization focused on building a global community for safe, healthy, nourished eaters that values education, inspiration and change.

According to their website:

Food Tank is for the 7 billion people who have to eat every day. We will offer solutions and environmentally sustainable ways of alleviating hunger, obesity, and poverty by creating a network of connections and information for all of us to consume and share. Food Tank is for farmers and producers, policy makers and government leaders, researchers and scientists, academics and journalists, and the funding and donor communities to collaborate on providing sustainable solutions for our most pressing environmental and social problems.

The organization begins with the premise, “Our food system is broken. Some people don’t have enough food, while others are eating too much. There’s only one way to fix this problem—and it starts with you and me.”

Food Tank, Farm Tank SummitWith the goal of feeding the hungry world of nine billion people in a few years, “Food Tank highlights hope and success in agriculture. We feature innovative ideas that are already working on the ground, in cities, in kitchens, in fields and in laboratories. These innovations need more attention, more research, and ultimately more funding to be replicated and scaled-up. And that is where we need you. We all need to work together to find solutions that nourish ourselves and protect the planet.”

Nierenberg clarified, “I don’t necessarily think we need to scale up food production; I think we need to scale out different innovations that are working. We’re wasting about 1.3 billion tons of food annually. That’s enough to feed everyone who’s hungry today, so we don’t necessarily need to ramp up production. We need to have better distribution, and processing practices that can help get food to people who need it the most,” she said.

“We need the political will behind those things,” she continued, “to build the infrastructure necessary for farmers to have better processing facilities, to have better storage facilities, to have better roads—if we’re talking about the developing world. I don’t necessarily think that we need to invest in producing more calories; we need better calories. We need more nutrient-dense food, and we need less starchy staple crops,” she noted.


Editor’s Note: Activists overtook the stage during the event, and the conversation was notably challenging for panelists. In an effort to Cultivate Common Ground to link consumers with the farmers who grow their nutritious food—and vice versa—California Ag Today has chosen to share some interesting statements from presenters and attendees to illustrate, perhaps, where the discussion could begin:

Regarding farms and processing facilities, big is bad, and small is good.

Regarding food quality, organic produce is healthy and safe, while conventional produce is unsafe and full of pesticides.

One of many moderators from the Bay Area, Twilight Greenaway, managing editor of Civil Eats mistakenly introduced Oscar Villegas, Yolo County Supervisor, District 1, as being from Sacramento County. When Villegas corrected her, Greenaway said, “I’m showing my Central Valley and Bay Area eliteness.”

Eric Holt-Giménez, executive director of Food First, noted that farmworkers are invisible in California agriculture. “There is racism in the fields. We need more worker unions and we need farmworkers to be paid much more than they are now and the farmworkers should be getting pensions from the farmer.”

Michael Dimock, president, Roots of Change, said to the audience, “You guys are doing a great job. Keep doing it. Keep working with your NGOs. They know policy. In turn, they can work with the legislators.”

“You need to be in the capital, pursuading the legislatures to support their bills. They want to be reelected, and if they don’t do what we ask them to do, they are scared.”

“In the meantime, we have to be nice to farmers because farmers are scared. We are putting a lot of pressure on them; They are in a vice. Our movement has supported bills AB 1066 – the overtime bill, minimum wage increases, organic farming legislation,  and workers’ rights.”

Kerryn Gerety, founder and CEO, Lazoka, referred to John Purcell, vegetables global R&D Lead, Hawaii business lead, vice president and distinguished fellow, Monsanto Company, and said, “There is an elephant in the room, the Monsanto rep. Monsanto has all the technology patents. We all want transparency and we need you to be more transparent.”

Continuing, “Why doesn’t Monsanto open-source some of your patents and release the intellectual property so others can take advantage of your teçhnology?”

Purcell answered, “We are an Ag company. Why would our company invest a million dollars on technology and let everyone have it? It is our investment and we need to have the opportunity for a return on that investment.

During a panel discussion of food companies including Blue Apron, Almond Board of California, and Bayer CropScience, that covered organics, Jennifer Maloney, food chain sustainability manager, Bayer CropScience, said, “We do support  the organic industry, because we have biological products that work in organic as well as conventional [farming].”

Maloney also talked about agricultural Integrated Pest Management (IPM) technology such as smart sprayers that spray only targeted areas.

Matt Wadiak, founder & COO, Blue Apron, responded, “It’s not about smart sprayers; it’s about biological systems in the field and trying to lean on them instead of spraying.”

Maloney replied, “Yes, that is exactly what IPM is.”

Keith Knopf, COO, Raley’s Family of Fine Stores, commented on the organic question, “the way we see organic versus inorganic—that is not the discussion for us. What’s more important to us is, is it the candy bar or the apple?”


This two-day event featured more than 35 speakers from the food and agriculture field, interactive panels moderated by top food journalists, networking, and delicious food, followed by a day of hands-on activities and opportunities for attendees. This was the second in a series of three 2016 Summits, following the Washington, D.C. Food Tank Summit that completely sold out and drew in more than 30,100 livestream viewers. The third Summit will be held in Chicago on November 16, 2016.

2021-05-12T11:05:46-07:00September 27th, 2016|

CULTIVATING COMMON GROUND: Water Use Efficiency Grants

Water Use Efficiency Grants: Beneficial or Double Jeopardy for California Farming? Or both?

 

By Patrick Cavanaugh, Farm News Director

 

Through a competitive joint pilot grant program, the Agricultural Water Use Efficiency and State Water Efficiency and Enhancement Program, the California Department of Water Resources (DWR) and the California Department of Food and Agriculture (CDFA) jointly intend to demonstrate the potential multiple benefits of conveyance enhancements combined with on-farm agricultural water use efficiency improvements and greenhouse gas reductions.

The grant funding provided in this joint program is intended to address multiple goals including:

  • Water use efficiency, conservation and reduction
  • Greenhouse Gas Emissions Reduction
  • Groundwater Protection, and
  • Sustainability of agricultural operations and food production
Agricultural Water Use Efficiency & State Water Efficiency and Enhancement Program – DWR/CDFA Joint RFP Public Workshops

Agricultural Water Use Efficiency & State Water Efficiency and Enhancement Program – DWR/CDFA Joint RFP Public Workshops

Are these competitive grants promoted by DWR and CDFA providing financial support for further compliance or insulting to farmers who have already met and exceeded these stockpiling regulations? Or both?

I would like to address each goal, one by one.

Water Use Efficiency

I challenge DWR and CDFA to find one California farmer who is using water inefficiently or without regard to conservation. Grant or no grant, many farmers in the state have lost most of their contracted surface water deliveries due to the Endangered Species Act, which serves to save endangered species, an important goal we all share, but does so at any cost.

In addition, DWR is now threatening to take 40 percent of the surface water from the Tuolumne River and other tributaries of the San Joaquin River from February 1 to June 30, every year, to increase flows to the Delta to help save the declining smelt and salmon. This will severely curtail water deliveries to the Modesto Irrigation District (MID) and Turlock Irrigation District (TID)—population centers as well as critical farm areas.

MID TID Joint LogoThis proposal, which disregards legal landowner water rights and human need, would force MID and TID to dedicate 40 percent of surface water flows during the defined time period every year, with no regulatory sunset, for beneficial fish and wildlife uses and salinity control. The proposal disregards other scientifically acknowledged stressors such as predatory nonnative non-native striped bass and largemouth bass, partially treated sewage from Delta cities, and, according to the Bay Delta Fish & Wildlife Office of the U.S. Fish & Wildlife Service Pacific Southwest Region, invasive organisms, exotic species of zooplankton and a voracious plankton-eating clam in the Delta from foreign ships that historically dumped their ballast in San Francisco waters.

While many farmers have fallowed their farmland, other farmers across the state have resorted to reliance on groundwater to keep their permanent crops (trees and vines) alive. The new DWR proposal to divert 40 percent of MID and TID surface water will force hundreds of growers in this region—the only groundwater basin in the Valley that is not yet critically overdrafted—to use more groundwater. 

In a joint statement, MID and TID said, “Our community has never faced a threat of this proportion. MID and TID have continued to fight for the water resource that was entrusted to us 129 years ago.”

The deadline for submitting public comments is September 30, 2016.

Greenhouse Gas Reduction

Have regulators forgotten Assembly Bill (AB) 32, the Global Warming Solutions Act of 2006, that requires the state to reduce its greenhouse gas emissions by 25 percent (back to 1990 levels) by 2050? Ag is already accommodating this regulation.

U.S. Greenhouse Gas Emissions (Source: EPA) https://www.epa.gov/ghgemissions/sources-greenhouse-gas-emissions

U.S. Greenhouse Gas Emissions (Source: EPA)

Now Governor Brown has signed SB-1383, “Short-lived climate pollutants: methane emissions: dairy and livestock: organic waste: landfills” into law that mandates a 25 percent reduction in methane emissions from cow burps, flatulence and manure from all dairy cows and other cattle to achieve the 1990 statewide greenhouse gas emissions level by 2020.

Now CDFA and DWR are asking for grant requests to reduce greenhouse emissions even further. Really?

The deadline for submitting public comments is September 30, 2016.

Groundwater Protection

Ironically, farmers want to reduce their groundwater needs because groundwater has always functioned in the state as a water savings bank for emergency use during droughts and not as a primary source of irrigation. But massive non-drought related federal and state surface water cutbacks have forced farmers to use more groundwater.

Golden State farmers are doing everything possible not to further elevate nitrates in their groundwater. Some nitrate findings left by farmers from generations ago are difficult to clean up.

But the DWR and CFA grant wants California agriculture to do more!

The deadline for submitting public comments is September 30, 2016.

Sustainability of Agricultural Operations and Food Production

Virtually, no one is more sustainable than a multi-generational farmer. Each year, family farmers improve their land in order to produce robust crops, maintain their livelihoods, enrich the soil for the long term, and fortify the health and safety of their agricultural legacy for future generations.

California farmers will continue to do all they can to improve irrigation methods and track their crop protection product use.

And so, I ask again, is this beneficial or double jeopardy for California farming? Or both?

The deadline for submitting public comments is September 30, 2016.

2021-05-12T11:17:12-07:00September 26th, 2016|

Eighteen New California Farm Academy Graduates!

Eighteen New Farmers Graduate from California Farm Academy

 

By Patrick Cavanaugh, Farm News Director

 

The California Farm Academy, a part-time, seven-month, beginning farmer training program run by the Land-Based Learning, graduated 18 new farmers on Sunday, September 18, 2016.

 

With more than 250 hours of classroom and field training behind them, these enterprising graduates were honored by notables such as Karen Ross, secretary, California Department of Food and Agriculture (CDFA); Craig McNamara, president and owner of Sierra Orchards, as well as president of the California State Board of Food and Agriculture; Sri Sethuratnam, director, California Farm Academy (CFA); and Mary Kimball, executive director, Center for Land-Based Learning, based in Winters California.

new farmers graduate from California Farm Academy beginning farmer training program run by the Land-Based Learning.

Eighteen new farmers graduated from California Farm Academy’s beginning farmer training program run by the Center for Land-Based Learning.

 

“The impetus of our program,” said Christine McMorrow, director of development for Land-Based Learning, “is the need for more farmers as the current ones age out. According to the USDA, over 700,000 new farmers will be needed in the next 20 years to replace those who retire.

 

CFA teachers, farmers, academic faculty and staff, and agricultural, natural resource and business professionals, teach CFA students basic production agricultural practices; crop planning; soil science; pest management; organic agriculture; irrigation and water management; marketing; ecology and conservation; obtaining loans, insurance and permits; farm financials; human resource management; risk management; farm safety; regulatory compliance and problem-solving.

 

McMorrow stated, “These folks have been with us since February, following a rigorous application process. A lot of these folks either have land they have dreamed of farming but did not know how to put it into production. Some of them come from farming families, but they wanted to get involved in the family business on their own. They may have been in a different career and now want to do something new or different. Perhaps they haven’t studied agriculture or they have not seen much agriculture other than what their family does, so this is an opportunity for them to learn and to explore a new business idea.

 

“We only take people who are serious about production agriculture. This is not a program for somebody who thinks, ‘I’ve got an acre in my backyard and I really want to grow something.’ While that’s a cool thing to do, the academy is not for those people.”

 

“Our graduating farmers, who range in age from their late 20s to early 50s, each wrote a business plan and presented it to folks within the agriculture industry,” said McMorrow. “They also planted some of their own crops on a farm in Winters.

 

McMorrow elaborated, “These new farmers have been able to create their own networks, having made contact with more than 40 different folks within the agricultural industry throughout the time they spent with us. These networks include local farmers around Yolo County, Solano County, Sacramento County, and other regions, and will help our graduates realize their dreams.”

 

California Farm Academy (CFA) We grow farmers

“This is the fifth class that has graduated,” explained McMorrow, “and mind you, these folks are doing lots of different things. Some of them already have their own land, some are going to work for someone who has land, some will work other farmers, and some will go into a food-related business.”

 

“Still others will stay and lease small plots of land from us,” McMorrow commented, “to start their own farming business. Beginning farmers face huge barriers to getting started, the biggest of which is access to land, capital and infrastructure. So, to get their farming businesses started, California Farm Academy alumni are eligible to lease land at sites in West Sacramento, Davis and Winters at a very low cost.”


The Center for Land-Based Learning exists to cultivate opportunity.

For the land.

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2021-05-12T11:00:49-07:00September 19th, 2016|

USDA NRCS Works To Increase Diversity

NRCS Conducts Outreach for Diversity

 

By Emily McKay Johnson, Associate Editor

 

The United States Department of Agriculture (USDA) Natural Resources Conservation Service (NRCS) works with local growers across America to conserve the nation’s soil, water, air and other natural resources. Elisabeth “Elise” Miller, is an area engineer for the entire Southern California region. “I also serve my agency as the NRCS-California LGBT Special Emphasis Program Manager, a collateral duty that I perform on several levels to increase diversity,” said Miller.

 

“First, I work to educate employees within my agency, to make them better informed and more in tune to language,” Miller explained. “Then, I work to get a more diversified workforce within the USDA,” she added, to make the organization stronger and better.

 

Unlock the secrets in the soil diversity

“My efforts might include going to a university,” she elaborated, “trying to tie in with their resource center and encouraging more people who identify as LGBT to apply for federal jobs. Our colleges, the University of California (UC) and the California State (Cal State) University system, have a lot of really good, positive and powerful resource centers that I’m hoping will continue to help us with our outreach and pull more people in who want to work for us.”

 

“Certainly we do have human resources,” commented Miller. “And we do a lot of outreach. With California being so large and so diverse,” Miller said, “it is hard to reach out to everybody. We have to start with the big UC schools first. We also try to reach out to universities such as Fresno State, Cal Poly, San Luis Obispo or Pomona or UC Davis, or Humboldt State. Those would be schools that certainly we want to outreach to and try to bring more of those graduating students in under our fold.”

 

“My agency is a very technical agency,” said Miller. “We work on conservation-type issues—resource issues that farmers, ranchers or private landowners might deal with—requiring an agronomist, biologist or soil scientist. I often go out with a multi-disciplinary team and meet with a farmer, rancher, or just a landowner.”

 

“Every farmer I meet has some kind of issue,” Miller commented, “whether it’s pest management, whether it’s dealing with manure management or an erosion issue that’s going on. If they have a hillside orchard, they have to deal with that.”

 

“And obviously they focus a lot on drought management and water conservation,” Miller explained, “A lot of these farmers of course are forced to use groundwater, which is depleting the groundwater sources and may be causing irreparable damage.

 

We work cooperatively to try to help them resolve their land issues. That’s what I like about my agency—that we’re invited there. We’re not there to push a regulation. We’re there to help them to better manage. They always maintain control of their decision making. We try to give them options available and we have cost share programs to assist them, if something is identified. We work towards developing conservation plans on the property.”

 

The agency is also responsible for the soil survey work. “We map the soils five feet deep,” said Miller, “to gather information, resource information, which has worked fantastically well for a farmer to know what kind of soil he’s dealing with. It may make a difference on how a farmer irrigates. It may be why he’s having a problem with a crop or many other areas that could be helpful to them.”

 

“We are in the community. We’re very much aware; we know who the farmers are, we know what the issues are and we work with farmers to try to address their land problems. We don’t just pop in and then pop out,” Miller said.


The United States Department of Agriculture (USDA) Natural Resources Conservation Service (NRSC) works with local growers across America to conserve the nation’s soil, water, air and other natural resources with voluntary programs and science-based solutions that benefit both the landowner and the environment. 

2021-05-12T11:05:47-07:00September 12th, 2016|

Celebrate Labor Day With California Strawberries!

Add California Strawberries to Your Labor Day Event

 

By Laurie Greene, Editor

 

Many people will be out and about with an extra day off on Labor Day, trying to get that last swallow of summer. They’ll crowd beaches, lakes, parks and backyard BBQs. What better way to celebrate the achievements of American workers than to add fresh-picked California strawberries to the menu?

Carolyn O'Donnell

Carolyn O’Donnell, communications director, California Strawberry Commission

 

“Any holiday can be celebrated with strawberries as they are available year-round,” said Carolyn O’Donnell, communications director of the California Strawberry Commission in Watsonville. “Strawberries are one of the most popular fruits around. They are sweet but low in sugar, and they are quite nutritious. People are often surprised to find out that having just eight medium strawberries gives you more vitamin C than eating an orange,” she said.

 

“Grown year-round, right now strawberries are coming mostly from the Salinas-Watsonville area on the Central Coast and also in the Santa Maria area,” noted O’Donnell. “As we get more into the fall there will be less coming from the northern sections and more from the Ventura County area to the south. Eventually strawberries will come out of Orange County and Northern San Diego County. The crop will roll back up the coast again with the New Year. By next April or May, strawberries will be coming mostly from the Watsonville area again,” O’Donnell explained.

generational_small strawberries

 

O’Donnell said that strawberry growers are very dedicated to growing the best possible product they can for their customers. “Their strawberries are actually often a crop of opportunity. A number of our farmers started as field workers and were able to work their way up to owning a farm because you can produce a lot of fruit and make a good living on a small amount of land.”

 

O’Donnell said supplies should be plentiful in the grocery store. “We probably have more fruit this time of year than usual probably because rain this past winter delayed harvest, which was good news. Now we’re just working our way along. Folks in the Watsonville areas are also beginning to start preparing their other pieces of fallow ground so that they can plant around Thanksgiving and produce next year’s crop,” she said.

 

Photos: Courtesy of California Strawberry Commission

2016-10-06T16:04:28-07:00September 4th, 2016|
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