CA Grown Campaign Builds Awareness

CA Grown Campaign Builds Awareness of the State’s Agricultural Bounty

By Kyle Buchoff, Assistant Editor

Denise Junqueiro, California Olive Committee director of programs and services and serves and CA Grown Campaign vice-chair, reported California Grown is really about building awareness of California-grown products. One of five Mediterranean climates in the world, California is a rare place where specialty crops that thrive in short, wet winters separated by a sunny and dry spring, summer, and fall, can be grown.

“We know people are curious,” said Junqueiro. “We know people want to know where their food comes from. We have an abundance of crops in our state, and we believe we grow these better than everyone else in the world. So we are trying to increase awareness—not only about our products—but about the farmers who grow them, because our farmers really care. Our efforts are about shining a light on all the bountiful fruits, vegetables and nuts we grow in California,” she noted.

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California Grown, according to their website, gives farmers the platform to share their farm stories and to help consumers understand where their food comes from. Farmers present their food safety measures, choices in crop varieties, sustainable and creative packaging solutions to make serving dinner faster and more convenient, strong ties to the land and to their neighbors, pride in homegrown products and in their work; and support for the economy.

California Grown is supported by the state and federal governments, hundreds of growers, and all Californians. The group also collaborates with about 20 member partners in California agriculture to remind everyone to seek out and purchase agricultural products grown and produced in California.

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Links

CA Grown Campaign

California Olive Committee

California Ag Today2021-05-12T11:06:00-07:00December 30th, 2015|

Plea for Farmers to Engage with Consumers on Social Media

Joe Del Bosque’s Plea for Farmers to Engage with Consumers on Social Media

By Charmayne Hefley, Associate Editor

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While many farmers toil in the fields, consumers expend their energies on social media in the growing disconnect between farms and food. Joe Del Bosque, owner of Del Bosque Farms, Inc., and Fresno Chamber of Commerce’s 2015 Agriculturalist of the Year, is one of the many farmers who has begun to appreciate the importance for farmers to engage with consumers on social media accounts. “Initially, I got involved to reach out to my customers,” Del Bosque said, “and make a connection so people would know who their farmer was and where their food came from. It’s invaluable because people really want to know not only where their food comes from and from whom, they want to know how they grow it. They too want to make a connection, and it’s up to us farmers to reach out to them because they won’t know how to find us.”

The use of social media over the last decade has increased tenfold with 65 percent of adults now actively using social media accounts according to “Social Media Usage: 2005-2015,” an October 2015 Pew Research Center study by Andrew Perrin. “So, if every farmer could reach out to two or three or 500 people,” explained Del Bosque, “we could reach a lot of people out there.”

For members of the agriculture industry looking to get involved in social media, Del Bosque advises they consider Facebook and Twitter first as they are probably the easiest two. “With Twitter, if you open up an account, you can start following a few people who are active. You could even retweet what they say out to your audience. That would be an easy way to get started.”

A July 2013 article on BufferSocial titled, “10 Surprising Social Media Statistics that will make you Rethink Your Strategy,” by Belle Beth Cooper, revealed that Twitter’s fastest growing demographic was the 55-64 year age bracket, jumping 79 percent from 2012-2013. On Facebook the fastest growing demographic in 2013 was the 45-54 year age bracket, up 46 percent from 2012-2013. Cooper recommended reaching adults 18-34 via YouTube, which reaches more adults in that age range than any cable network.

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To learn the ropes on social media, please view previous issues of The Golden Agricast:

October eNewsletter

November eNewsletter

Consider a free subscription here: The Golden Agricast- A Monthly eNewsletter.

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Links:

Cooper, Belle Beth, “10 Surprising Social Media Statistics that will make you Rethink Your Strategy,” BufferSocial, July 2013.

Del Bosque Farms, Inc.

Perrin, Andrew, “fa,” Pew Research Center, October 2015.

Patrick Cavanaugh2016-05-31T19:27:01-07:00December 21st, 2015|

More Rain, More Fungi, More Use for Multiuse Fungicides

With More Rain, More Fungi, More Use for Multiuse Fungicides

By Patrick Cavanaugh, Deputy Editor

With spring rains, many vegetables, tree fruits, grapes and nuts succumb to fungi pressure. However, during the past few years, only trivial amounts of spring rain have moistened California’s soil and lulled farmers to abandon their vigilant watch for fungi proliferation. But now, the strong likelihood of El niño-driven wet weather this spring could catch growers off-guard.

“We have an El niño coming that has already been tagged, ‘Too big to fail,’ which will bring a lot of rain. So it’s really important for folks to think about switching gears this year on their pest management mindset. With more rain, comes more fungi disease. We always see really high pressure disease years with rain,” said Kate Walker a technical services representative with BASF Corporation on the Central Coast, who advises use of a multiuse fungicide product already on hand.

Anthracnose in Strawberries, UC Statewide IPM Project

Anthracnose in Strawberries (Source: UC Statewide IPM Project

Strawberries, in particular, are vulverable to fungi. “We have heard from our strawberry growers,” said Walker, “that these fungal diseases are always present in California, but they vary significantly in their severity year-to-year depending on the weather,” noted Walker.

“One major disease that accompanies higher moisture, Anthracnose, often called leaf, shoot, or twig blight,” Walker explained, “results from infection caused by the fungus Colletotrichum. I’ve heard some growers have not experienced Anthracnose issues in 10 years,” said Walker. “As it emerges and becomes more problematic in strawberries, farmers really need to know which types of fungicides to use to manage this and other diseases.”

“It is very important for farmers and PCAs to walk through and scout their fields for disease,” Walker said, “and when they identify one, to become very aggressive with their fungicide management program. So, as representatives for BASF, we are lucky to have multiuse fungicide products available to control these diseases, such as Merivon Fungicide.”

Walker noted Merivon has two modes of action, “so it is very broad-spectrum. Typically we position Merivon in California for use on powdery mildew and Botrytis, but what we seldom talk to growers about is its utility for Anthracnose. We see a lot more Anthracnose in Florida and on the East Coast due to the increased rains; whereas, it usually doesn’t come through every year in California. So it is good to for farmers and PCSs to know that the product with which they are familiar for use in Botrytis, is also very effective with other issues, like Anthracnose.”

Walker offered, “Another very common disease that flourishes with increased rain, Rhizopus, occurs post-harvest, after the berries are picked up from the field. Again, Merivon has utility for Rhizopus as well, so growers don’t have to change or reinvent their program to manage these diseases.”

Walker said, “Rhizopus is an airborne bread mold. It is very common in the air and in the soil, so anytime a fruit or a nut is exposed to the spores blowing in the wind, it is vulnerable to infection with this disease.”

California Ag Today2016-05-31T19:27:02-07:00December 4th, 2015|

Farm Credit Centennial Celebration

Nominate an Ag Leader for Farm Credit Centennial Celebration

By Charmayne Hefley, Associate Editor

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Farm Credit, which provides loans, leases and financial services to farmers, ranchers and rural businesses in America, is commemorating its Centennial Celebration. Megan Fairchild Anderson, director of communications for AgriBank, one of four banks in the Farm Credit System, said the Farm Credit Centennial Celebration is dedicated to the leaders in agriculture who will carry us into the next hundred years of agriculture.

“We’re really proud of Farm Credit’s century of supporting rural communities in agriculture,” Anderson said. “We’re taking this opportunity to think about the next 100 years in agriculture—what is going to happen, what’s going to shape the next hundred years, and specifically who is going to shape it. “We’re really looking for the best and brightest in agriculture. Farm Credit’s new program, Fresh Perspectives, will celebrate members of local agriculture communities: the agriculture teachers, the FFA leaders or the farmer down the road who’s doing something really innovative on his farm.”

“Anyone can nominate folks in their community on our website FarmCredit100.com through Dec. 18, 2015.” Of the 300 nominations Fresh Perspectives has received to date, only 29 are from California. “And I know that there are more than 29 folks in California who really fit the bill for the best and brightest in agriculture,” Anderson said. “We will choose the top 10 finalists who are shaping that future,” Anderson explained, “and award $10,000 to each recipient to continue their work in their agricultural communities.”

“When you go to FarmCredit100.com,” Anderson said, “click on Fresh Perspectives, review the posted rules, input and submit the requested information, and then you’re done. It shouldn’t take more than fifteen minutes; it’s that easy.”

Patrick Cavanaugh2016-05-31T19:27:02-07:00December 1st, 2015|

Renaissance in Agriculture

Ryan Jacobsen on the Renaissance in Agriculture

By Charmayne Hefley, Associate Editor

In the past, the children of farmers were known to leave the farm to pursue careers that required higher levels of education and not return. Ryan Jacobsen, executive director of the Fresno County Farm Bureau, said those days are behind us. Jacobsen said nowadays, we are experiencing a renaissance in agriculture, as sons and daughters return to the farms and college students study agriculture.

“We’ve been very fortunate,” Jacobsen said. “When you look at the overall agriculture industry over the last decade, it’s been pretty bright.” Despite the recent national and global economic downturn, Jacobsen contends the California agricultural economy remained a shining star. “That shining star created what I consider to be a renaissance in the agriculture industry,” Jacobsen explained, “where we actually saw younger individuals come back to the farm. For so many years we shipped off that talent. We encouraged them not to come back to the farm to be farmers; we encouraged them to go off to other professions.”

“We are truly fortunate to be where we are today,” Jacobsen continued, “because of the renaissance and higher commodities and crop values. We’re seeing sons and daughters able to return to the farms and take their places within their family operations.”

We’re seeing individuals go to college for a career in agriculture,” remarked Jacobsen. “Over at Fresno State, the Jordan College of Agricultural Sciences and Technology is seeing record enrollment—not just a little bit up, but shattering all previous records.” Fresno State’s Jordan College of Agricultural Sciences and Technology lists their current student enrollment as of September 14 at nearly 2,000 undergraduates and 75 graduate students.”

“It’s encouraging that young individuals see an opportunity and a future in agriculture, plus the desire to help our industry,“ Jacobsen said.

Patrick Cavanaugh2016-05-31T19:27:03-07:00November 27th, 2015|

“The Other Drought”

“The Other Drought” in America’s #1 Agricultural State

By Charmayne Hefley, Associate Editor

California’s agriculture industry is experiencing a severe drought in terms of water shortage; however, this is not the only devastating drought in the state. Harold McClarty, owner of HMC Farms, told California Ag Today a secondary drought—“The Other Drought”—is plaguing California: the loss of the family farmer.

McClarty explained, “I’ve taken a very liberal definition of the word ‘drought’ and tried to talk about the loss of the small farmer and the culture and values that are instilled in you when you grow up on a small farm. We’re going to lose the next generation [of family farmers] because of the consolidation of these farms.”

HMC Farms,1887 (Source: HMC Farms)

McClarty, whose company, HMC Farms, a grower, packer, and shipper of tree fruit and table grapes in the San Joaquin Valley, began in 1887 as a small 40-acre family farm, said his farm’s growth is representative of the progressive loss of the family farmer. When HMC Farms officially became an established company in 1987, 100 years after its establishment, he cofounder Mike Jensen began to purchase the property of family farmers who chose to leave the business when their children rejected farming to pursue careers in law, medicine and other fields.

McClarty admitted, “I’m obviously part of the problem, but this is the environment that I live and work in—that enables me to exist.” McClarty said in agriculture you’ve got to be able to do and keep up with all of the factors that go into farming. Unfortunately, the increasing work, pressures and regulations facing small family farms are overwhelming.

McClarty concluded, “the risks are so great, small farmers can’t do it anymore. They can’t keep up, and it’s just not worth it with today’s farm values.”

Of note, HMC Farms was named by the National Restaurant Association (NRA) as one of 18 Food and Beverage Product Innovation Award winners in 2012 for Grape Escape, the company’s washed and ready-to-eat de-stemmed grapes packed in single-serve two-ounce or three-ounce bags. Featuring an 18-day shelf life with no preservatives or additives, Grape Escape “meets the challenge of profitably serving healthy fresh fruit snacks year round,” according to a 2012 NRA news release.

Patrick Cavanaugh2016-05-31T19:27:03-07:00November 19th, 2015|

Avian Influenza Mapping Plan to Prevent CA Outbreaks

High Pathogenic Avian Influenza Mapping Plan (HPAI) to Prevent Outbreaks in California

By Patrick Cavanaugh, Deputy Editor

In 2014 and 2015, the outbreak of High Pathogenic Avian Influenza (HPAI) caused unprecedented damage to the mid-western commercial poultry industry, requiring the depopulation of 48 million birds, particularly turkeys and laying hens. There were isolated cases in last autumn in California as well. Migrating birds, generally considered to be the source of HPAI, move throughout the state in their flyways this time of year.

USDA Pacific Flyway Map

Maurice Pitesky, a UC Cooperative Extension population health & reproduction assistant specialist with an appointment in poultry health and food safety, emphasized the importance of the flyways, “These global flyways that waterfowl use to move north and south and back again every single year are like freeways. And in those freeway lanes, different birds interface with each other. So, we might have a Pacific flyway that covers California, but that Pacific flyway can interface with the East Asian and Australian flyway in the Northern Arctic. If you look at the genetics of the strains that were found in North America, especially in California, the genetics match some of the HPAI found in South Korea for example,” Pitesky said.

The Avian Influenza Mapping Plan is like overlaying maps of birds’ flying patterns for an early warning system for commercial operations. Pitesky observed, “We’re really just scratching the surface in how we can utilize maps with respect to surveillance and risk-mapping. For example, if I can locate on a map, where waterfowl, flooded rice fields, or wet fields are, and I can also determine where commercial poultry operations are, then I can start understanding which operations are at highest risk.”

I can triage my focus, outreach, and biosecurity efforts to those farms that are most closely located.

“New techniques are available so our national network of weather radar can actually be leveraged, and that data can be utilized remotely to understand in real time where waterfowl are hanging out. Eventually we can use that information to warn farmers in real time if there are migrating waterfowl near their farm,” he said.

California Ag Today2016-05-31T19:27:03-07:00November 18th, 2015|

Bridging the Farm-City Gap

Stanislaus Outreach Bridges Farm-City Gap

By Patrick Cavanaugh, Deputy Editor

Wayne Zipser, executive director of the Stanislaus County Farm Bureau, noted that he, his staff and farm bureau members are working hard to bridge the farm-city gap. “We certainly do a lot of outreach,” Zipser said. “We mainly try to reach out to our young people and change their attitudes towards production agriculture.”

“We teach them where their food actually comes from,” he explained, “so when they grow older, they have a different opinion and know exactly where their food comes from—not just from the grocery store off the grocery shelf. It takes a lot of people to make that happen so consumers can appreciate the nutritious food they are consuming.”

”We have several Ag Days in the County. We visit schools individually and do presentations,” said Zipser. “One of the big presentations is something we call ‘Ag Adventure.’ We bring third graders because we’ve been told that third grade is when they absorb the most information into their minds.”

“We bring classes out to the fairgrounds and introduce every child to our industry, to where their milk and eggs come from. We also talk about how rain and snow filter down into reservoirs for storage. The teachers are also become immersed; they take the lessons back to the classroom and apply them to their own curriculum.”

Zipser explained the staff is big on social media now, “Social media benefits our industry; almonds being the number one commodity—but we’ve all heard it takes one gallon of water to produce one almond. We want to go back and say, “Look, it may take that, but look at the benefits coming back to the community.”

“One of our biggest outreaches is letting people know that our farmers and ranchers are suffering through this drought too,” Zipser said. “We, as producers, are suffering, and we have made tremendous strides in conserving water. We see many of the irrigation districts in our county now have extra water that they didn’t know they were going to have because the farmers did such a good job conserving,” Zipser clarified.

California Ag Today2016-05-31T19:27:04-07:00November 16th, 2015|

Calif. Profs Win Irrigation E3 Leader Awards

Irrigation E3 Leader Awards Go to Two California Faculty

The Irrigation Foundation has named 15 outstanding students and faculty as winners of the 2015 Irrigation E3 Program. The Foundation selected two faculty 2015 Irrigation E3 Leaders, both in California, Florence Cassel, Fresno State and Tim Ellsworth, West Hills College Coalinga.

This year’s class of faculty and students will receive an all-expenses-paid trip next week to the Irrigation Show & Education Conference, Nov. 9 – 13, in Long Beach, Calif.

Founded in 2012, the E3 program provides students and faculty with exposure, experience and education in the irrigation industry. Academics nominate outstanding students for consideration as E3 Learners and/or apply to become E3 Leaders themselves.

To qualify to apply for Irrigation E3 Leader status, an instructor must be teaching, or will be teaching within the next six months, irrigation-related coursework at a North American community college, university or similar institution of higher learning. Prior winners may not reapply.

Chosen faculty will have the opportunity to participate in education classes, industry sessions and networking events. Working with academics is essential to the Foundation’s mission of attracting people to careers in irrigation by supplying the irrigation industry with educated professionals. Faculty members help shape the future career paths of their students and keeping instructors up-to-date on the latest and greatest in the irrigation industry is a must.

“This is the fourth year of the program, and the Foundation is sending a record number of students to the show,” said senior foundation manager Janine Sparrowgrove. “We are excited to give the students and faculty the opportunity to attend classes and gain exposure to industry companies and technologies.”

Florence Cassel Sharma, Assistant Professor Irrigation/Water Management, Jordan College of Agricultural Sciences and Technology, Department of Plant Science, California State University, Fresno researches optimizing water use efficiency through low and deficit irrigation practices, improving irrigation scheduling, and utilizing remote sensing techniques for water resources management, crop water use, and soil salinity assessment. Assistant director of research of the Center for Irrigation Technology, Sharma is a recipient of the 2009 Outstanding Research and Scholarly Activity Award for the Jordan College of Agricultural Sciences and Technology.

Tim Ellsworth, agriculture technology instructor at West Hills College Coalinga, researches primarily soil science with a focus on precision agriculture and nutrient management. He currently serves on the advisory board for the Canadian Biochar Consortium.

Prior to West Hills, Ellsworth was a professor and faculty director of the online master’s program for the Department of Natural Resources and Environmental Science at University of Illinois, Urbana-Champaign, a soil scientist with the USDA U.S. Salinity Laboratory, a visiting faculty member at the Centre for Water Research, Department of Civil Engineering, University of Western Australia in Perth and a senior scientist performing hazard assessments and hazard evaluations for the U.S. Army with regard to management of the U.S. Army Chemical Weapon Stockpile.

This year’s Irrigation E3 Learners are:

Samia Amiri, Oklahoma State University
Garrett Banks, Colorado State University
Colton Craig, Oklahoma State University
Spencer Davies, Brigham Young University
Daniel Greenwell, Auburn University
John Hawkins, Alamance Community College
Tsz Him Lo, University of Nebraska, Lincoln
Michelle Mbia, Prairie View A&M University
Ryan McBride, Brigham Young University, Idaho
Alan Rourke, Kansas State University
Daniel Selman, Brigham Young University
Amandeep Vashisht, Colorado State University
Christopher Weathers, Mira Costa College

Toro Company is the lead sponsor and the Carolina’s Irrigation Association is a supporting sponsor for this year’s program.

Links:

Irrigation E3 Program

Irrigation Foundation

California Ag Today2016-05-31T19:27:04-07:00November 5th, 2015|

CEO Council on Sustainability and Innovation Launched

Agribusiness CEOs and Bipartisan Policy Center Launch CEO Council on Sustainability and Innovation

Washington, D.C. – Leading agribusiness CEOs announced TODAY they are joining together with the Bipartisan Policy Center (BPC) to launch the CEO Council on Sustainability and Innovation to improve agriculture and food production sustainability.

Leaders of DuPont, Elanco, Kellogg Company and Land O’ Lakes joined the Council, which will research, collect and amplify innovative approaches in the agribusiness industry, over the next several months, to combat and adapt to the realities of increasing climate volatility, a growing population, and other threats to a stable food supply.

“In the next 35 years, experts anticipate demand for animal protein will climb by 60 percent as the population grows in size and affluence. Already demand for milk, eggs and poultry is outpacing anticipated expectations,” said Jeff Simmons, president, Elanco. “We can’t just rely on the public sector to address these challenges. The private sector must deliver innovative solutions that can help farmers sustainably meet our global food needs.”

“Achieving a sustainable future food supply and responding to the challenges posed by climate change are dependent on our collective actions,” said John Bryant, chairman and ceo, Kellogg Company. “Kellogg and others in our industry have a role to play in sharing innovative solutions and inspiring others to progress along their own sustainability journey.”

“To feed a growing global population, the food and agriculture industry must continue to increase agricultural productivity while facing climate variability and resource constraints,” said Chris Policinski, president and ceo of Land O’Lakes, Inc. “By working together, we can be more effective and efficient partners to enable a sustainable and productive supply chain.”

“The cost and availability of food is an issue of critical importance to all Americans,” said Jason Grumet, president, BPC. “The council will help kickstart a more robust national conversation about what’s already being done to promote sustainable food production and what more needs to be done.”

Although there is extensive industry research into various sustainability practices, there is little collective understanding of the strategies being deployed, nor is there public appreciation of adaptation challenges, mitigation opportunities, and the importance of agriculture in what must be a global conversation. The council will highlight and promote these innovative efforts.

The council’s work will culminate in a public report to be released in 2016.

California Ag Today2016-05-31T19:27:05-07:00October 29th, 2015|