Record Walnut Crop

New Record Walnut Crop:  575,000 Tons

By Patrick Cavanaugh, Deputy Editor

 

In a recent interview with Dennis Balint, executive director and ceo of the California Walnut Board, Balint discussed the Board’s promotion efforts on what has become another record walnut crop, grown on approximately 300,000 acres in the state.

California Ag Today (CAT): Despite the drought, the valiant walnut growers of California have produced yet another record crop of 575,000 tons, up one percent from 2014’s crop, and crop quality is reported to be excellent. How does that relate to overall supply?

Balint: This increase represents 5,000 additional bearing acres. Last year, the world availability was up about 140,000 tons higher than the previous year. We knew that we could absorb incremental production of 20,000 or 30,000 tons a year; however, 140,000 tons was a bit of a surprise. Couple that with the fact that China’s economy isn’t today what it was a couple of years ago. That has hurt us a bit.Walnut trees

So at any rate, that means we are going to have a record total of availability this year, and I think we are going to see prices moderate. Now, the really good news is the industry had some foresight in approving a huge budget to market the product, so we’ll be having a serious marketing campaign in the 2015-2016-crop year.

CAT: Walnut consuming promotions?

Balint: The board will continue promoting walnuts with print and television campaigns, as well as public relations efforts through Edelman Public Relations. That will continue on two fronts; one is consumer appeal, like recipes, and just raising overall awareness regarding the versatility of walnuts; but second and most importantly, Edelman is in charged with promoting health. Health continues to be a very important card in promoting our product to consumers and health professionals as well.

CAT: It is always good that people think of health when they think of walnuts!

Balint: Yeah they do. It is amazing how that number has changed over the years.

CAT: Is eating more, better?

Balint: You know we have a daily range. When we do studies, researchers will always look at the composition of the product and, depending on what they are expecting, they will adjust accordingly. So we have studies that are based on 1 ounce, 1.5 ounces, and 2 ounces daily. So it really depends on the end points they choose to look at.

We try to never talk about compounds because we like to talk about the whole walnut, but occasionally researchers who are deconstructionists suspect a particular compound. Then we have to analyze it down to the nitty-gritty so somebody can put it in a pill. When that happens on occasion, researchers say, “Well, we really need to feed 2 ounces.” And in some cases, 2 ounces in the short-term works very well. In the long-term, being practical, 1 to 1.5 ounces is good.

CAT: Please go back to the advertising budget. Is it mainly domestic?

Balint: It is all domestic. The export program will remain intact—no changes there. We will still have good programs in a number of countries overseas, but all of the increased production is going into the domestic market.

CAT: Do we need to increase per capita consumption to handle the oversupply issue?

Balint: That is a good question. What we need is the following: We estimate, and we don’t have hard numbers, not much more than one in five households is purchasing and using walnuts on a regular basis. So that leaves a lot of room for growth. Our campaign has been designed to appeal to light and non-users, and not just the core consumer who is already loving walnuts and buying them on a regular basis, to expand our user base.  We are doing so by presenting walnuts as an ingredient in salads, vegetable side dishes, entrees, and of course as a snack. As a matter-of-fact, we are waiting on copy testing results in the next week or two.

CAT: Good. And walnuts make everything better and that’s what it is all about, isn’t it?

Balint: Absolutely. Walnuts are a little added touch that makes food not only more interesting because of the color, texture, and taste, but also because it is healthful. All of our ads are going to have the heart check logo. I want to reemphasize health research will still capture a lot of media on its own. That will continue, ‘no reduction there.

CAT: Are the ads in food or fitness magazines primarily?

Balint: Food magazines, primarily. We have four executions of print ads and two television commercials. We are waiting for the test results for the ads. The copy testing we have done also includes what the experts call rapid eye movement. By observing people’s eyes, we’ll know when consumers like or don’t like a word or a phrase, or think something is plausible or implausible. We will also know where their glance goes, how long it stays there and where it goes next.

This will help us structure the commercial to eliminate some of those “down spots” and focus on things that capture their attention. We will be reaching 95% of adults between the ages of 25 and 54 with this campaign on average 26 times per person over a period of about five months.

CAT: Wow, you are running it on some big television programs?

We’ll be going after different segments. For example, we have scheduled morning television segments like “Live with Kelly & Michael,” “Rachael” with Rachael Rae, and pillar events. A pillar event might be a broadcast on E! Network such as “From the Red Carpet at the Academy Awards” or an event in the sporting world. But that is not a focus. We will also include standard shows like “The Big Bang Theory” and so on.

Television will be in ten key markets, and I don’t have the list in front of me. But we will also continue our aggressive social media program. We have a couple of new ideas that I think will capture people’s interest.California Walnut Commission logo

CAT: Tell us about the campaign with the wrapped truck that looks like a walnut.

Balint: We converted a food truck to look like a walnut by wrapping it with walnut texture and contoured the boxy truck into a rounded walnut shape. So when it is parked in downtown Manhattan or Washington D.C., the truck with those affixed contours makes quite a spectacle.

CAT: So what were you doing with that truck? Did you hand out information?

Balint: We made information available, facilitated games, hosted walnut cracking, and most importantly, served an ice cream sandwich made out of yogurt, walnuts and chocolate graham crackers. We had samples of walnuts as well.

CAT: What is your health research strategy? Are you working with key researchers to compare eating walnuts with not eating any nuts?

Balint: Our health research strategy depends on the target. Remember, walnuts are the only good food source of Omega-3; most nuts have no Omega-3. We like to test the whole walnut in a lot of our studies. Sometimes we will find an indication that one compound is more important than another; but we recently finished a study with 27 scientists for our annual meeting. They look at what we have done, what we are doing, and what we should do next. So it is not just guesswork, it is a carefully thought-out program that focuses on areas of greatest interest to scientists.

One thing I will tell you is one day before the meeting began, we had six key scientists come in for what we call a “brainstorming session.” We asked them to tell us how to make our program better: the way we run our health research program, the way we run the conference and so on. The unanimous opinion of the six in attendance was not to change a thing. They said basically the program is a model for what should happen in health research, because we don’t go into research with a preconceived notion. We don’t go in and say, “Researcher, please raise your hand and provide us with a positive result on this disease.” We follow the science.

CAT: What are your biggest markets abroad?

Balint: China of course is huge. But other very strong markets include Germany, Japan, Korea, Spain and Turkey. China slipped this past year, of course, and we are all scratching our heads because we hear a lot about China. But their economy is a little soft. They had a crackdown on the gray market, which hurt business a little bit because some of the product that goes into China finds its way there through either Hong Kong or Vietnam. So China’s utilization this year was down. It is too early to tell whether they will return or continue at the same pace they experienced in 2014-15. We just don’t know yet.

CAT: Are you promoting the health message in these foreign countries?

Balint: Yes, and it is a really interesting situation. In countries that have a tradition of walnut-use like China, only about 40% of our messaging is health-related because they have known it is healthy for a thousand years. Whereas, in Japan, when a big story breaks accompanied by some television coverage, our sales will spike like you can’t even believe. So, it differs by market.

Here in the U.S., it is very high, as in Germany and Spain. Turkey is building and India as well, but slowly. We have some issues there; India is a market in which they too grow lots of walnuts, but we are slowly but surely making some headway.

The Korean market opened in 1994, but it was 2001 before we had any meaningful number of shipments. You have to be patient with some of these markets to be able to dismantle some of the trade barriers.

CAT: Are there any markets in South America?

Balint: Years ago, in the 90’s, there was an effort in Brazil and Argentina. Now, Chile grows walnuts, Argentina grows some, Brazil still grows a few. The Mercosur* pact down there (a special trading pack between South American countries) is a problem because the Mercosur countries trade duty-free. So we are at a disadvantage. We’re contra-seasonal. Last, but not least, we have a tariff burden. So we tried it for a couple of years, but decided there were better places to invest.

CAT: Well, it’s interesting. We don’t see South America being a big market for almonds or pistachios yet either.

Balint: It’s true; they grow Brazil nuts and, as I said, walnuts. Chile, as a matter-of-fact, is increasing their plantings. As their plantings increase, their initial sales will remain within the South American continent. When they get into the summer, especially late summer, they will sell what they have left into markets like Korea, and if they can, France and Germany. They basically go into our markets and try to sell in advance of our crop.

CAT: How are California growers doing? They are going through another year of drought, and I’m sure you are worried….

Balint: Everyone is, and we are all waiting for the other shoe to drop. Here we are with another record crop, and we know the reason for that. It’s because five or six years ago, somebody planted more walnuts, and they are coming online now. It appears as though we are trying to grow more walnuts in the middle of the drought, though the fact of the matter is those trees went in the ground long before water scarcity became as bad as it currently is.

CAT: Exactly, Fresno County just released their numbers last month and broke a record 7 billion dollars. Kern County and Tulare County broke records as well. In terms of ag value, we are not taking such a hit, mainly due to high nut prices.

Balint: Even before I was in the commodity business, I used to work for a company in Massachusetts called William Underwood Company. They had B&M (Burnham & Morrill Company) Baked Beans, Underwood Deviled Ham and other meat spreads. That is where I learned about commodities.

We had an economist on staff to predict the prices of navy beans, fatback**, sugar, ham hocks, and chicken. I learned it was much easier for the chicken guy year to year; he would just have more chickens to count! The bean people could have more beans. What about the walnut people? If the trees weren’t in the ground, they were not going to get more walnuts.

________________________________

*Mercosur or Mercosul (Spanish: Mercado Común del Sur, Portuguese: Mercado Comum do Sul, Guarani: Ñemby Ñemuha, Southern Common Market) is a sub-regional bloc. Its full members are Argentina, Bolivia, Brazil, Paraguay, Uruguay and Venezuela. Its associate countries are Chile, Peru, Colombia and Ecuador.

Source: Wikipedia, the free encyclopedia

 

**Fatbackthe fat, usually salted, from the upper part of a side of pork

Source:  Dictionary.com

 

2016-05-31T19:27:06-07:00October 21st, 2015|

Joe Marchini, Mr. Radicchio

Joe in truckJoe Marchini Brings Radicchio to California

By Patrick Cavanaugh, Deputy Editor

Joe Marchini, of J. Marchini Farms, was born in 1938 to Italian parents who farmed and packed tomatoes in Le Grand, Calif. Marchini has lived and worked in that locale for his whole life, exemplifying a high level of spirit and accomplishment.

His father, Florindo Marchini, brought his family over from Tuscany in 1920.” They settled in Le Grand because Florindo’s brother was already living there when Florindo first arrived. Before long, Florindo met a long time grower by the name of Carlo Giampaoli who invited Marchini to grow tomatoes and bell peppers with him. So Giampaoli took Florindo Marchini under his wing, and his brother as well, and established their farm, Giampaoli-Marchini Company. Together, they packaged tomatoes under the Live Oak brand because they actually packed the produce by hand in the shade of a live oak tree that still thrives there today!

Florindo’s son, Joe Marchini, was around seven when he began working at the packing shed stamping produce boxes. “I would sit on a box,” he said, “and as they came down the line, I used a little stamp pad to size tomatoes 6/6, 7/7, 7/8, 5/6, 4/4, 3/4. I only worked about 3-4 hours a day, and that was it. The older I got, the more I became involved in different things, from stamping, to packing, to wrapping tomatoes in cellophane paper and putting them in a box.”

The tomatoes were packed green and transported back east by train in ice cars. “They weren’t pink ones; no, they were dead green! They knew when to pick them, when the gel formed inside of the tomatoes,” Marchini said. “They could tell by the color and the shine of the tomatoes, and that’s what the pickers were supposed to pick. They were going to break soon. It took about a week, running day and night, to get to New York on steamer trains.”

“The early farming venture was comprised of 150 acres, which was a lot of acreage with horses,” said Marchini. “In the fall, we would travel to Gustine and cut tulles and bamboo for our tomato stakes.”

“My two brothers, Richard and Leonard Marchini, went to school with me. None of us could speak any English; we only spoke Italian,” Marchini said. So they all learned English in a small schoolhouse with two classrooms and one teacher.

“My dad grew tomatoes on that land for two years and then planted 40 acres of almond trees. The almonds were harvested green and then dried down by air.” Of course this was before mechanical shakers were used to harvest, so it was done with mallets and tarps. “It was very tough work,” noted Marchini, “and the price of almonds was less than 60 cents a pound.” Marchini credits Blue Diamond Growers, a cooperative he joined, with marketing the almonds so prices could increase.Radicchio

 


Mr. Radicchio

Not satisfied with growing only tomatoes and almonds, Joe Marchini was always looking for something new to grow. In 1962 on a trip to Italy, Joe noticed fields of radicchio, a leafy Italian chicory and relative of endive, in the Venice area and found the crop was selling well in Italian grocery stores. He said, “I liked the crop and thought it would grow well in California, so I smuggled in little packages of seeds.”

Unfortunately, the seeds he brought back did not grow well. “Radicchio production wasn’t perfected and the source I had in Italy did not tell me what season the seeds were for.” Marchini’s radicchio would grow and form green leaves but not make a head. So Marchini went back to Italy, 40 miles southeast of Venice, to talk to growers, but no one would talk. “I certainly could not tell the guys that I was going back to the U.S. to grow the crop,” he said.

Marchini finally found a couple of growers to ship a 100-pound sack of seeds to San Francisco for him. “I picked up the bag, planted the seed and the same thing happened—it didn’t grow.” He called the Italian growers and asked how many different radicchio varieties they were growing. They told him eight varieties. “I asked them why they sent me only one variety, why they did not tell me when to plant the seed, and if they wanted me to buy more seed, they had better tell me what varieties to grow,” he said.

“Since I spoke Italian, the growers started to open up. Eventually, I brought them to the U.S., and we partnered up to grow radicchio. I even sent them to Mexico because they thought they could produce an earlier crop than in California,” Marchini said. After reaching mediocre success for about four years in Mexico, they moved back to California to work with Marchini, now without a partnership.

The company now productively farms in Mexico with the right seed. “We farm in Mexico for the winter crop in February, March and April. But before we started growing in Mexico, in the late 1970s, we started in Salinas and then in the San Joaquin Valley. The Italian growers knew what to plant and we got all the varieties in the right mode that would do well. The Italians wanted to be partners again and I declined it because I had kids coming up, but I told them that I would buy all the seeds from them, and they were making good money. So they ended up disclosing the secret in the whole deal of growing radicchio. So without them, and me speaking Italian, we would have never gotten started. We are still friends today and I’m still buying seed from them,” Marchini said.

Over the years, Marchini has worked with his son Jeff to plant the right seed at the right time. They learned which varieties could handle different climates, such as going into the heat, and coming out of the heat, and they emerged with 6 or 7 dependable varieties.

“So we plant six varieties in the fall, one week after the other. We can have radicchio in the San Joaquin Valley from November until March, and we harvest seven days a week.

His processors want radicchio 12 months out of the year, so Marchini’s company manages harvesting to fill the sales pipeline 12 months a year. “And we never run out of it,” he said.

Joe's Premium LogoToday, Marchini uses about 12 different labels, including his own image on the ‘Joe’s Premium Radicchio’ box, for the domestic market and select export markets. “We let global importers pick their own labels. J. Marchini ships all over the world now, including Italy, and has a large percentage of the market in Japan, Korea and Taiwan. “They love the color of radicchio in a blend,” he said.

J. Marchini deals with nearly every processor in California including Taylor Farms, Apio, Fresh Express, Dole, Earth Bound, and Ready Pac, year-round, with production from Kern to Merced counties and Mexico.

Managing all this production with Joe and his son Jeff (the third generation), are grandchildren Marc and Nic and Francesca (fourth generation), with the fifth generation coming along with Gabriella, Maximus and little Giuseppe, named after his great-grandfather Joe (Giuseppe). Marc and Francesca work in the sales and post-harvest side of the business. Nic works in the farming operation side of the business. Jeff oversees the company as a whole.

Overseeing production, and especially the harvest of the radicchio throughout the growing regions, including Mexico, is Alejandro Calderon, Joe Marchini’s right hand since day one. Jenny MacAfee, a key person in the sales department, has been on board for the last 20 years.

Today Marchini farms three main radicchio varieties: Castelfranco (white head with red polka dot specks), Treviso (elongated red with white ribs), and Palo Rosa (red head type with white veins). “We do a three-pack deal in the wintertime with all three varieties together, but we also grow many other varieties,” said Marchini.

J. Marchini Farms’ production operation, based in Watsonville, a great climate for radicchio in the summer months, includes 2,000 acres spread between the Central Valley, the Coastal areas and Mexico.

The Central Valley fall and winter nighttime temperatures are cool, and radicchio production, five lines down the row on 80-inch beds, is about 20,000 pounds per acre, with most of it on drip or sprinkler.

The operation also grows almonds, walnuts, fresh figs and other crops, “but radicchio has been a good ride,” said Marchini. “We have had ups and downs with the crop, but overall it has provided a good cash flow,” he said.

 

For the last three years, Joe Marchini has been dealing with Squamous Cell Carcinoma (the second most common form of skin cancer) and has undergone multiple surgeries and treatments. His love for his family and his incredible passion for farming keep him going.

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J. Marchini Farms

2016-05-31T19:27:06-07:00October 16th, 2015|

ALRB on Entering Private Property

ALRB on Entering Private Property to Educate Workers:  Is the ALRB going too far?

By Patrick Cavanaugh, Deputy Editor

The California Agricultural Labor Relations Board (ALRB) wants to enter private property farmland for the purpose of educating farmworkers on their rights as farm laborers in California. Of course, farmers want their workers to be happy and content with their work and that means knowing and understanding their rights as farmworkers.

“But the ALRB is going too far,” said attorney Ron Barsamian of Barsamian & Moody in Fresno, which represents many agricultural businesses throughout California in labor and  employment law.

“I wanted to get into some pragmatic issues that I feel have not been considered. For instance, the lack of efficiency in trying to get access to all these different ranches is just not going to work,” said Barsamian. “You are going to have staff tied up forever. I don’t think they have taken into account the different geographical areas, the different ag sectors. For instance, are you going to spend as much time educating two or three people working at a dairy as you would a crew of 50-60 people?”

2016-05-31T19:27:06-07:00October 15th, 2015|

Table Grape Ads Feature Growers

California Table Grape Ads Feature Growers

By Charmayne Hefley, Associate Editor

Kathleen Nave, California Table Grape Commission president

Kathleen Nave, California Table Grape Commission president

In an effort to shed a more positive light on agriculture and the growers who cultivate the food we eat, some advertising campaigns are focusing on bringing growers to the forefront. Kathleen Nave, president of the California Table Grape Commission, said this is exactly what the Commission’s campaign has been doing, and it has been receiving positive feedback. “The heart of the global campaign the Commission is fielding,” Nave said, “is very much about California table grapes and the heritage that growers bring to the table—the years of understanding the art and the science that go into growing table grapes.”

The California Table Grape Commission has generated commercials that focus on the family aspect of California’s grape growers and can be seen on Food Network television. “The heart of the campaign of table grape ads,” said Nave, “is basically branding California and the growers of California table grapes. We’ve portrayed our brand this way, in this particular campaign, for about eight years, and it really resonates. A National Consumer research study of the four advertising commercials we are currently fielding on the Food Network revealed very high marks.”

Nave explained the commercials help to create trust between consumers and growers by showing consumers the faces behind their food. “The two commercials that feature growers’ families interacting with one another, one set in a vineyard and another at home, resonated the highest with consumers,” Nave said. “Consumers have a huge amount of trust for growers. There is a hunger among consumers—not only in the U.S., but in other parts of the world as well—to understand who is growing the food they bring home to their own families. So showing consumers a California table grape ad that features the grower, the grower’s family, and their vineyard, really resonates. So the campaign is working well. I think it’s a campaign that we will be continuing.”

_____________________________

Links:

California Table Grape Commission

Grapes from California “Family Dinner” tv commercial

Grapes from California “Generations” tv commercial

2016-05-31T19:27:07-07:00October 13th, 2015|

3rd in a Series on Mental Health on Farm

Part 3 Mental Health on the Farm:

Isolation in Farm Country

Resources are provided at the end of this post.

In light of Mental Illness Awareness Week last week, Karen Markland, Division Manager for the Fresno County Department of Behavioral Healths Planning, Prevention and Supportive Services, talked extensively with California Ag Today Editor, Laurie Greene, about members of the local agricultural industry who could be going through significant emotional suffering due to the drought and environmental water restrictions impacting their livelihoods.

Editor: Is there anything unique about how farmers and farmworkers suffer from stress?

Markland: In our experience with farm-working populations, they have a couple of strikes against them. They are geographically isolated in rural areas; they are probably linguistically isolated as well, as their native language is typically not English; and, they are culturally isolated in that many of our cultures believe in not talking about sick minds or sick feelings. Plus there is transportation barriers. Our county is so large that it is very difficult for rural workers to receive any services. And so, we think it is a combination of things that discourage people from reaching out for help.

Editor: Are there financial issues or constraints?

Markland: What we have found is anytime we we use Mental Services Act dollars, we have to do it based on what the community wants. The stakeholders have brought up not a financial barrier, per se, but a transportation barrier. They tell us, “I can’t afford a car. I can’t afford the taxi from Kerman to Fresno or Parlier to Fresno.” They see it as a transportation barrier.

Editor: Is this population at risk?

Markland: There have at least two suicides in the agricultural community, a landowner and a farmworker. That is too many. It is unacceptable, but it has brought to light some uncomfortable subjects that we have to try to make more comfortable. When individuals feel that stressors become more difficult to manage, thoughts of wanting to harm themselves and not wanting to continue or to fight through, become stronger.

Editor: What can you do for people who feel this way?

 Markland: We are concerned about the farmworker who wakes up to such serious depression or anxiety and who has to fight through their day. That is no quality of life. So, we have a couple of resources. One that we are proud of right here in Fresno is the Central Valley Prevention Suicide Hotline 1-888-506-5991. This is a 24/7 hotline that has all language capabilities. So no matter what your language, we are here for you. This is a local number. The reason I keep saying local is that the person who picks up that phone call understands the culture of our valley—that we we have farmworkers facing dire drought conditions that others in California do not encounter with the same potential catastrophic loss; and the anxiety behind that, and the longevity of that—that it is not a one-week problem. This isn’t a breakup with a person; this is a long-term problem. So having local people manage the hotline is a wonderful resource.

Editor: Of course, farmers and farmworkers outside of Fresno County may have a similar resource in their counties. (Please refer to resources listed at the end of this article.) Could you tell us how successful has the Fresno County hotline been?

Markland: They are a crisis hotline; plus they are there just to help talk to people who are depressed or anxious. We do “talk-down” calls and rescue calls. This hotline has saved over 53 lives in active rescues in the last 12 months. Individuals have called the hotline as their last resort, and we’ve been able to activate emergency medical services and save their lives. In addition, we do follow-up calls.

Editor: What about follow-up calls?

Markland: If a person calls our hotline, and they have a safely plan, and the staff on the call feels they are safe, they’ll do a follow-up call in two days. Staff will ask if they have stuck with their safety plan, how they are feeling, and if they accessed the support systems they wanted to, because we really are dedicated to having a healthy community.

The Fresno Department of Behavioral Health is dedicated to supporting the wellness of individuals, families, and communities in Fresno County who are affected by, or at risk of, mental illness and/or substance use disorders through cultivation of strengths toward promoting recovery in the least restrictive environment.County of Fresno Logo

The Fresno Department of Behavioral Health provides mental health and substance abuse services to adults within the County of Fresno. The programs within our department focus on delivering the highest quality of service. There are over 300 professionals and staff dedicated to providing services in both metropolitan and rural areas. The diversity of our staff has helped us create a department that is sensitive to cultural differences and attempts to bridge the language barriers with our consumers. 

2016-05-31T19:27:07-07:00October 12th, 2015|

2nd in Series: Mental Health on the Farm

Part 2  Mental Health on the Farm:  Destigmatizing Mental Health

October 4th – 10th is National Mental Illness Awareness week, and National Depression Screening Day is tomorrow, October 8, 2015.

Resources are provided at the end of this post.

Karen Markland, Division Manager for the Fresno County Department of Behavioral Healths Planning, Prevention and Supportive Services. spoke with California Ag Today Editor Laurie Greene about mental health and the state’s farmers and farmworkers who have experienced increased stress due to the drought and environmental water restrictions impacting their livelihoods.

Editor: Back in April, your department partnered with the Fresno Economic Opportunities Commission (EOC) and the USDA to receive a grant specifically to host a conference called “The Drought Emergency and Preparedness Conference,” (DEAP). DEAP was a full-day event for farmers to discuss the drought and water, but also included representatives from mental health?

Markland: Here was the Department of Behavioral Health, a mental health partner, at an agricultural event. It was fascinating to see the curious looks that implied, “I kind of want to go up there, but I don’t want to go up there.” And by the end of the day, we had attendees and farmers approaching our table. We created an agricultural theme with plants and live videos of our gardening projects to destigmatize and show that mental health and mental wellness speak all languages. So we were pleased to be there.

Editor: We understand the Fresno County Farm Bureau participated?

Markland:   Yes, the meeting with the EOC and USDA was actually initiated by the Fresno County Farm Bureau, which is is very interested in the wellbeing of its community. Ryan Jacobson, Farm Bureau ceo/executive director, had received some communication indicating our farmers were feeling stress and that some had lost their lives based on the anxiety and depression brought on by these drought conditions. It was time for us to activate and come together to talk about a very uncomfortable subject.

Our Farm Bureau and the USDA partnered to talk to workers and farmers who aren’t just happy; rather, they are depressed and anxious, and we are worried about them. The collaboration among the Farm Bureau, USDA and mental health was wonderful.  It was an amazing dialogue to jointly say, “This is such a stigmatizing topic for a group of individuals who are typically adult male farmers who don’t want to share or hear these words. Yet, we’ve lost lives, so it is time to make a difference.”

The Fresno Department of Behavioral Health is dedicated to supporting the wellness of individuals, families, and communities in Fresno County who are affected by, or at risk of, mental illness and/or substance use disorders through cultivation of strengths toward promoting recovery in the least restrictive environment.County of Fresno Logo

The Fresno Department of Behavioral Health provides mental health and substance abuse services to adults within the County of Fresno. The programs within our department focus on delivering the highest quality of service. There are over 300 professionals and staff dedicated to providing services in both metropolitan and rural areas. The diversity of our staff has helped us create a department that is sensitive to cultural differences and attempts to bridge the language barriers with our consumers. 

2016-05-31T19:27:08-07:00October 8th, 2015|

Water Rally Calls for Action

Water Rally Calls for Action, More Voices

By Brian German, Associate Broadcaster

At the recent “Take Back our Water Rally” in Mendota, hundreds gathered to call on Governor Brown to recognize the impact of not just the drought, but the bureaucratic decisions that have had devastating consequences for California farmers. Leadership at the water rally called for action and more voices in the plea for change.

Aubrey Bettencourt, executive director of California Water Alliance, shared some points she made a the rally, “My challenge to this audience was to understand there is a void of leadership. We have a governor who says he is handling this, and he is not. We have no recovery plan for how to get out of this drought. How do we get out of the crisis?  There has been no pathway to recovery, neither from the federal government, nor the state government.” Finally, last month, a group of 47 legislators, both Republican and Democratic, called for a special legislative session.

Bettencourt pointed out the Ag industry is not alone in having been adversely affected by the water constraints. “We all need to communicate to our elected officials,” she said, “that we need a path to relief. My challenge to the audience was to help them realize that because the drought is now statewide and regulatory constraints have drastically cut the regular water supply, we are all—ag and urban communities—even the environmental conservation community—feeling the effects. While we’ve been in this situation for years, and years, and years, we need to expand our base and build our army.”

Many attendees are concerned about the use of the Endangered Species Act to cut water supplies that Central Valley farmers depend on in order to increase populations of a fish that can just as easily be grown by the thousands in hatcheries.

Calling to educate those outside of agriculture to advocate for change in water policies, Bettencourt remarked, “Help those who are unfamiliar with the importance of supply, or more importantly, the lack of supply, to understand why they are frustrated, what is really going on, and how California’s water supply really works. Let’s activate them to being an additional voice to ours; encouraging many voices from diverse locations saying the same thing is the only way the agricultural community, and all stakeholders in California, will ever be heard,” she said.

While forecasters are still optimistic El Niño will deliver heavy rainfall, Bettencourt says California’s water issues will continue unless there is a change in the legislature. She emphasized it would take a big push from more than just the agricultural sector to demand the change that is needed. “It is a numbers game,” she explained. “When you look at the population in California, the bulk of the voters are in the Bay Area, along the Coast and in Southern California. If you add up the registered voters of all the agricultural counties in California, the total is not enough to offset even one of those three heavily populated areas. So the sole hope we have to maximize the only two opportunities for input we can control—our voice and our vote—is to get new voices and new votes,” Bettencourt said.

2016-05-31T19:27:08-07:00October 7th, 2015|

Bayer CropScience Horticulture Symposium Builds Relationships

Bayer CropScience Horticulture Symposium Builds Global Relationships for Collaborative Problem-Solving

By Patrick Cavanaugh, Deputy Editor

 

Nearly 200 professionals in the horticultural industry from across the food chain and the value chain, and from Europe and North, Central and South America, gathered this week at the Bayer CropScience Horticulture Symposium in Puerto Vallarta, Mexico. Attendees were treated to an inspirational mix of lectures, panel discussions, as well as an interactive poster session, all incorporating forward-thinking sustainable practices into contemporary agriculture. Among the crops discussed were tomatoes, citrus, grapes, potatoes, bananas.

Rob Schrick, strategic management lead, Bayer CropScience Horticulture, based in Research Triangle Park, North Carolina, said the event was the company’s second in a series of horticulture symposiums focused on international collaboration and problem-solving. “This is about bringing the best and brightest from across our industry,” said Schrick, “from influencers and universities to industry members like ourselves and the media. It’s about getting these creative minds together and discussing solutions. The solutions may not come from the symposium itself, but the connections that are made—you don’t know what will yield from those relationships.”

Jim Chambers, director of marketing, Bayer CropScience Food Production, said the Horticulture Symposium was all about sharing information on best management practices. “Bayer is a leader in the crop protection business within the horticultural space around the world, and this is a real opportunity to bring all of us within horticulture across the food chain and the value chain to talk, from the grower, to the processor, and to the consumer. It is a wonderful opportunity to work together to solve some very difficult challenges.”

“And, vivid to all attendees, was that members of the fruit and vegetable industry throughout the Americas have similar challenges to overcome,” noted Chambers. “It was very interesting; the issues that we talk and hear about in the specialty crop states such as California, Florida and Texas, are very much the same issues that people, for example in Mexico, Brazil, Argentina, or Central America, are facing. These issues do not go across just states or counties; they reach across the globe in solving these problems,” Chambers said.

Among the speakers were growers, commodity specialists from the industry and academia, and experts on sustainability practices, professionals on Maximum Residue Levels (MRLs), Bayer CropScience specialists and major agricultural association leaders such as Tom Nassif, ceo, Western Growers Association (WGA) and Dana Merrill, president, Mesa Vineyard Management Inc.

Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Bayer CropScience, the subgroup of Bayer AG responsible for the agricultural business, is one of the world’s leading innovative crop science companies in the areas of seeds, crop protection and non-agricultural pest control. The company offers an outstanding range of products including high value seeds, innovative crop protection solutions based on chemical and biological modes of action as well as an extensive service backup for modern, sustainable agriculture. 

(Photo features Rob Schrick, Bayer CropScience – Horticulture strategic management lead)

2016-05-31T19:27:08-07:00October 2nd, 2015|

Armyworms Invade Rice

Luis Espino: Armyworms Invade Rice

By Charmayne Hefley, Associate Editor

Armyworm Larvae

Larva of the armyworm, Mythimna unipuncta.
Photo by Jack Kelly Clark, UC IPM.

Farmers face many threats to their crops on a daily basis. Luis Espino, rice farm advisor UC ANR Cooperative Extension, Colusa County, said rice farmers are on the lookout for two caterpillar infestations during the year when armyworms invade rice fields. “The first one occurs sometime in June,” Espino said. “At that time all they do is just eat the foliage, and you can usually see it when you walk into a field. Nevertheless, the rice has a very good capacity to recover from that type of injury.” Espino’s UC Rice Blog explains it is difficult to accurately estimate yield losses due to early armyworm damage because it can reduce tillering, delay the crop, and cause uneven maturity.

“Heading” occurs when the rice plant prepares to enter its reproductive phase. The first sign, called the ‘booting’ stage, is when the leaf stem that conceals the developing panicle bulges. Then the tip of the developing panicle emerges from the stem and continues to grow. Rice is said to be at the ‘heading’ stage when the panicle is fully visible. Flowering begins a day after heading has completed. As the flowers open they shed their pollen on each other so that pollination can occur. Flowering can continue for about 7 days.  (Source: Rice Development, Ricepedia.) 

“The second infestation usually occurs in mid- to late-August when the rice is heading out,” Espino said. “At that time, armyworms can feed on the panicles, [causing the kernels to dry before filling], resulting in blanks [without kernels to harvest] on the panicles and broken panicle branches. That’s when armyworms are more important.”

Espino said that the first infestation this year was relatively large, making it harder for the treatments to control the armyworms as they devastated the rice fields. “There were some areas in fields where the rice was down to the waters,” Espino said. “so all the foliage was consumed, and sometimes only a little stem was left standing.”

During the second armyworm infestation, however, Espino said the rice fields were not as badly affected as they had been in the first attack. “We did see some fields with armyworm injury,” Espino said,“ and some farmers had to treat their fields. The numbers were just so big that the treatments were not controlling them.”

 

Resources:  

2016-05-31T19:27:09-07:00September 30th, 2015|

Water and Nitrogen Use Research

Andre Biscaro on Water and Nitrogen Use Research

By Charmayne Hefley, Associate Editor

 

Many jobs exist solely for the improvement of agriculture. Andre Biscaro, agriculture and environmental issues advisor at the UC Division of Agriculture and Natural Resources, Cooperative Extension, Los Angeles and Ventura Counties said his job is to find ways to improve water and nitrogen use in fertilizing crops such as strawberries and celery.

“We’re measuring how much nitrogen the plant takes in and at what time,” Biscaro said, “so we can make more accurate recommendations for nitrogen fertilizers. It’s the same for water. We’re monitoring the crop growth of the strawberry plants—how deep the roots go and how the canopy develops—so we can make more accurate water recommendations. We’re assessing fields in Santa Maria and we are implementing the second phase here in Ventura County, Santa Maria and Watsonville.”

Biscaro is researching in strawberries and celery how to push salts in the soil beyond the root zone, the point beyond which plants will generally seek water unless they are stressed. “It’s essential to install soil moisture sensors at the end of your root system,”Biscaro said, “to make sure the soil is saturated every time you irrigate and then you need to push the water down. And it’s also really important to calculate the amount of water you’re applying because a lot of growers are irrigating without knowing how much water they are applying.”

“We calculate the leaching fraction [the portion of irrigation water that infiltrates past the root zone] based on the sensitivity of the crop to salinity and to the salinity of the water,” Biscaro explained. “And by only knowing how much water you’re applying, you can add a certain leaching fraction to your crop,” Biscaro said.

Nitrogen and water

2016-05-31T19:27:09-07:00September 29th, 2015|
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