Plea for Farmers to Engage with Consumers on Social Media

Joe DelBosque 2

Plea for Farmers to Engage with Consumers on Social Media

December 21, 2015

Joe Del Bosque's Plea for Farmers to Engage with Consumers on Social Media 

By Charmayne Hefley, Associate Editor

 

While many farmers toil in the fields, consumers expend their energies on social media in the growing disconnect between farms and food. Joe Del Bosque, owner of Del Bosque Farms, Inc., and Fresno Chamber of Commerce's 2015 Agriculturalist of the Year, is one of the many farmers who has begun to appreciate the importance for farmers to engage with consumers on social media accounts. “Initially, I got involved to reach out to my customers,” Del Bosque said, “and make a connection so people would know who their farmer was and where their food came from. It’s invaluable because people really want to know not only where their food comes from and from whom, they want to know how they grow it. They too want to make a connection, and it’s up to us farmers to reach out to them because they won’t know how to find us."

The use of social media over the last decade has increased tenfold with 65 percent of adults now actively using social media accounts according to "Social Media Usage: 2005-2015," an October 2015 Pew Research Center study by Andrew Perrin. "So, if every farmer could reach out to two or three or 500 people," explained Del Bosque, "we could reach a lot of people out there.”

For members of the agriculture industry looking to get involved in social media, Del Bosque advises they consider Facebook and Twitter first as they are probably the easiest two. "With Twitter, if you open up an account, you can start following a few people who are active. You could even retweet what they say out to your audience. That would be an easy way to get started.”

A July 2013 article on BufferSocial titled, "10 Surprising Social Media Statistics that will make you Rethink Your Strategy," by Belle Beth Cooper, revealed that Twitter’s fastest growing demographic was the 55-64 year age bracket, jumping 79 percent from 2012-2013. On Facebook the fastest growing demographic in 2013 was the 45-54 year age bracket, up 46 percent from 2012-2013. Cooper recommended reaching adults 18-34 via YouTube, which reaches more adults in that age range than any cable network.

____________________

To learn the ropes on social media, please view previous issues of The Golden Agricast:

October eNewsletter

November eNewsletter

Consider a free subscription here: The Golden Agricast- A Monthly eNewsletter.

____________________

Links:

Cooper, Belle Beth, "10 Surprising Social Media Statistics that will make you Rethink Your Strategy," BufferSocial, July 2013.

Del Bosque Farms, Inc.

Perrin, Andrew, "fa," Pew Research Center, October 2015.

More California Ag News

BIG WATER RALLY SCHEDULED FOR JAN. 16! Thousands Needed To Participate In Big Water Rally on Jan. 16  
Solano County 4-H Clubs Win Big at Skills Day When Life Gives you Lemons, Make Lemon Curd! Showmanship winner Tyler Scott of the Wolfskill 4-H Club DIXON--Tyler Scott of the...
California Ag News UC To Help Ranchers UC to Help Ranchers Survive Winter 2013-14 The first agricultural operations to feel the impact of a drought are dryland ranchers, many of whom r...
MONTEREY FARM BUREAU WARNS CPUC ON WATER ISSUES Desalination Plant Could Jeopardize Groundwater Supply California American Water could threaten the ground water supply of the Salinas Valley where u...