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Alliance For Food and Farming Launches New Website!

New Safefruitsandveggies.com Website Will Improve Visitor Experience

News Release

The Alliance for Food and Farming (AFF) has launched an updated safefruitsandveggies.com website with new content and to improve visitors’ experiences on the increasingly popular site.

“The safefruitsandveggies.com website now receives tens of thousands of visitors each year,” said Teresa Thorne, AFF Executive Director. “We want to continue to improve the site, retain our visitors, and attract new users. The newly formatted site will help us to do that.”

New sections include “A Dozen Reasons to Eat Fruits and Veggies,” and “Five Facts About Produce,” which are based upon popular blog posts. These sections provide quick and easily-retained information about the benefits of eating fruits and veggies as well as the safety of organic and conventional produce.

The Safety Standards section of the website, which provides comprehensive information about the stringent regulations governing the approval and use of organic and conventional pesticides, has also been updated.

“This has become among the most visited sections of safefruitsandveggies.com because all the pesticide regulation information from various government agencies can be found in one place,” Thorne said. “Instead of going through multiple searches and websites to learn more about these regulations, people can just come to safefruitsandveggies.com.”

Still to come are web pages specifically designed for nutritionists and dietitians to help them answer produce safety questions from consumers, their customers, and clients.

“This new web page was actually requested by dietitians, and we are excited to have their input as we build the content,” Thorne said.

“Since research shows consumers find dietitians and nutritionists are among the most credible sources when it comes to pesticide residues and produce safety, it is important they have readily usable information,” Thorne added.

Among the most visited website section continues to be the residue calculator, which shows consumers they could literally eat hundreds to thousands of servings of a fruit or veggie in a day and still not have any health effects from residues.

“All of the website content is either based upon peer reviewed research or on analyses by experts in the areas of toxicology, risk analysis, nutrition and farming,” Thorne said. “Consumers can also view 40 videos featuring farmers and scientists, as well as information about peer reviewed studies.”

The AFF works to provide credible, science-based information so consumers can make the right shopping choices for themselves and their families.

“The safefruitsandveggies.com website is the cornerstone of our efforts,” Thorne said. “By providing facts about produce safety and countering misinformation, we hope to remove fear as a barrier and encourage increased consumption of all forms of produce.”

California Ag Today2021-05-12T11:05:04-07:00April 24th, 2019|

Charlie Arnot: A Better Way to Talk To Consumers About Ag

Listening to Customers Concerns Will Help With Skepticism

By Patrick Cavanaugh, Editor

There are biases against large-scale businesses, according to Charlie Arnot, CEO of The Center For Food Integrity. He said that listening to customers concerns will help with the skepticism.

“The fundamental bias we see against size and scale is a belief that the larger companies, the larger entities, will put profit ahead of public interest. We know that’s not true,” Arnot said. “Those of us who work in agriculture … know that the people—the men, and women who work in agriculture—are terrific. They’ve got values that resonate. They’re committed to doing what’s right. But because of the size, the scale of agriculture today, it raises greater questions.”

Charlie Arnot, CEO of The Center For Food Integrity

Arnot explained that this means that the ag industry needs to embrace that consumer skepticism and be willing to address those questions and not be defensive.

“We want to help people understand that yes, the size and scale has changed, but our commitment to do what’s right has never been stronger.

Consider the adage, “it’s better to make a friend than win an argument.”

“And when you get into that conversation, do you want to win an argument or do you want to win a friend?” Arnot asked. “You know, what’s important to you? And frequently if we listen hard enough, we can hear people’s values. We can listen to what they’re talking about and find that place of connection.”

“So when someone says, you know, ‘it makes me uncomfortable to see all the pesticides and the spraying on all the produce in California. I don’t think it’s safe.’ We can either defend pesticides and applications of crop protection chemicals, or we can listen to say, okay, well [what] I heard them say is they care about safe food.”

“Terrific. I care about safe food. Let’s have a conversation about our commitment to safe food as opposed to a conversation about trying to defend pesticides or crop protection chemicals,” Arnot explained.

He said that consumers have many needs when they’re making decisions about food. “Historically, we’ve thought about their rational needs. We’re going to give them information, but they also have social and emotional needs that they’re trying to meet as well.”

“They want to feel good. They want to have that emotional reinforcement [that] they’ve made the right decision for their families. They want to have confidence and feel good [that] they’ve decided to buy food that’s going to be safe and nutritious,” Arnot said. “They want to get that social reinforcement when they bring it out of the bag, when they talk to their friends, when they post a picture on Instagram or Facebook about what they’re doing. They want people to reinforce [that] they made the right choice about what they purchased.”

For more information on the Center For Food Integrity: http://www.foodintegrity.org/

California Ag Today2019-04-19T15:47:57-07:00April 19th, 2019|

Tom Nassif: Ag Immigration Reform is Critical

All Fruits and Vegetables Harvested by Foreign Hands

By Cory Lunde, Western Growers Assoc. Director of Strategic Initiatives and Communications

Recently, Western Growers President and CEO Tom Nassif detailed the critical labor shortages facing American agriculture and laid out the case for agricultural immigration reform before the House Judiciary Subcommittee on Immigration and Citizenship.

In his testimony, Nassif stated that experienced workers are aging out of the agricultural workforce, with few Americans lining up to take their place, despite wages well above state and federal minimums. Farmers in all sectors of U.S. agriculture, especially in the labor-intensive fruit and vegetable industries, are experiencing chronic labor shortages, which have been exacerbated by recent interior immigration enforcement and tighter border security policies.

As a result of the uncertain agricultural labor market, Nassif explained, many American farmers are either shifting toward more mechanized crops or moving their operations to other countries.

“The simple fact is this,” Nassif said, “fruits and vegetables that are eaten in the United States will be harvested by foreign hands.”

He continued: “The simple question for you, as members of Congress, is do you want those foreign hands harvesting your fruits and vegetables to be on farms here in the United States or do you want to see production continue to shift to farms in foreign countries?”

After touching on the existing, flawed H-2A agricultural guest worker program, rife with burdensome regulatory red tape, Nassif outlined a two-pronged proposal for agricultural immigration reform that jointly provides a pathway to legalization for existing farmworkers and their immediate families and creates a more flexible, efficient and market-based agricultural worker visa program to ensure a sufficient future flow of labor.

Nassif concluded that while “immigration can be among the most divisive and difficult to resolve in Washington,” this issue is decidedly non-partisan, as agricultural immigration reform is really about securing the future of American agriculture and, by extension, long-term U.S. food security.

Western Growers appreciates the efforts of Chairwoman Zoe Lofgren and Ranking Member Ken Buck to elevate the dialogue around this vital issue, and we look forward to working across the aisle to advance bipartisan legislation that provides our country and farmers with a legal, stable and reliable source of agricultural labor.

California Ag Today2019-04-16T15:40:09-07:00April 16th, 2019|

Winning on Reducing Food Waste Month

In U.S., One-Third of all Available Food Goes Uneaten Through Loss or Waste.

News Release Edited By Patrick Cavanaugh

Recently, the U.S. Environmental Protection Agency (EPA), the U.S. Department of Agriculture (USDA), and the Food and Drug Administration (FDA) kick off Winning on Reducing Food Waste Month by calling for greater collaboration with public, private, and nonprofit partners as well as state and local officials to educate and engage consumers and stakeholders throughout the supply chain on the need to reduce food loss and waste.

In the U.S., more than one-third of all available food goes uneaten through loss or waste. Food is the single largest type of waste in our daily trash. In recent years, great strides have been made to highlight and mitigate food loss and waste, but the work has just begun. When food is tossed aside, so too are opportunities for economic growth, healthier communities, and environmental prosperity—but that can change through partnership, leadership, and action. Further elevating the importance of this issue, the recent announcement follows a Presidential Message from President Trump acknowledging the month of April as Winning on Reducing Food Waste Month and encouraging public action and participation from all sectors.

“Reducing food waste and redirecting excess food to people, animals, or energy production provide immediate benefits to public health and the environment. I am proud to join President Trump and my federal partners in recognizing April as Winning on Reducing Food Waste Month,” EPA Administrator Andrew Wheeler said. “We are working closely with our federal partners and stakeholders across the nation to reduce the amount of food going to landfills and maximize the value of our food resources.”

“USDA alone cannot end food waste, it will require partners from across the supply chain working together on innovative solutions and consumer education. We need to feed our hungry world, and by reducing food waste, we can more wisely use the resources we have. I am pleased President Trump identified this issue as one of importance, and I look forward to USDA’s continued work with our agency partners at EPA and FDA to change behavior in the long term on food waste,” U.S. Secretary of Agriculture Sonny Perdue said.

“With 1 in 6 people getting a foodborne illness every year in the U.S. and up to 40 percent of food left uneaten, it’s understandable why food safety and food waste are major societal concerns,” FDA Deputy Commissioner Frank Yiannas said. “The FDA is working to strengthen its collaboration and coordination with the EPA and USDA to strategically align our federal efforts between the two issues to better educate Americans on how to reduce food waste and how it can be done safely.”

As part of the month’s observances, on April 9, EPA will host a live-streamed event with USDA and FDA. Additional joint agency actions will be announced at the event regarding the Winning on Reducing Food Waste Initiative. At the event, a panel of food waste stakeholders will share how state and local communities can join the federal government in reducing food waste and loss.

USDA, EPA, and FDA invite public and private partners to participate in Winning on Reducing Food Waste Month through the following:

Join the conversation: Share your efforts with the #NoWastedFood hashtag in your social media posts throughout the month.
Educate your community: Learn about USDA, EPA, and FDA programs and resources to reduce food loss and waste.
Be a U.S. Food Loss and Waste 2030 Champion: Join other corporate and business leaders who have made a public commitment to reducing food loss and waste in their U.S. operations by 50 percent by the year 2030.

The Winning on Reducing Food Waste Initiative is a collaborative effort among USDA, EPA, and FDA to reduce food loss and waste through combined and agency-specific action. Individually and collectively, these agencies contribute to the initiative, encourage long-term reductions, and work toward the goal of reducing food loss and waste in the United States. These actions include research, community investments, education and outreach, voluntary programs, public-private partnerships, tool development, technical assistance, event participation, and policy discussion.

California Ag Today2019-04-08T16:37:18-07:00April 8th, 2019|

Americans Need to Eat More Fruits and Vegetables

After Nearly 25 Years, It’s time to Advocate for Consumption

News Release From SafeFruitsAndVeggies.com

There is so much good stuff to say about organic and conventional produce, from studies which clearly show the safety of both to decades of research that illustrate the disease-prevention aspects of these nutrient-dense foods. Plus, farms and farming companies continue to develop innovative, convenient fruits and vegetables, which are helping to increase consumption.

But while we are making some headway, only one in 10 Americans eat enough produce according to the Centers for Disease Control. Why? Because barriers to consumption still exist. One of those barriers is safety fears generated by certain groups who inaccurately disparage the more affordable and accessible forms of produce.

Among the longest and biggest offenders comes from an activist group that annually releases its so-called “dirty dozen” list. Since 1995, this group’s fear-based ‘marketing against’ tactic disparaging the most popular produce items has been used in an attempt to promote purchasing of organic products.

Look, we completely understand advocating for your members when the information is credible and the science is strong. The AFF advocates on behalf of organic and conventional farmers of fruits and vegetables and the safety of their products every day. But when you raise unfounded fears based upon unsupportable science about the only food group health experts universally agree we should eat more of, it is time to revisit your approach. Especially when peer reviewed research is showing this tactic may result in low income consumers stating they are less likely to purchase any produce—organic or conventional—after learning about the “dirty dozen” list.

Put another way, according to these research findings, this activist group may actually be marketing against their own constituents’ organic products by releasing this list.

To summarize, the “dirty dozen” list is scientifically unsupportable, it may negatively impact consumers’ purchasing decisions, and it’s possibly even detrimental to the very products the list authors are trying to promote. After almost 25 years, it is time to retire this tactic in favor of more creative “marketing for” strategies that encourage consumption and doesn’t scare consumers.

California Ag Today2021-05-12T11:05:04-07:00April 3rd, 2019|

More Facts About the “Dirty Dozen” List

New So-called “Dirty Dozen” List is Baseless

News Release

To everyone that has read about the “Dirty Dozen” list and is now confused and conflicted about buying the more affordable and accessible fruits and veggies, this blog is for you. Keep in mind that the “Dirty Dozen” list is designed to make you worry and be fearful. After all, fear is a very powerful motivator, and the list authors attempt to increase safety fears to motivate and influence consumers’ produce buying decisions.

So here are some facts about the “Dirty Dozen” list that underscore you can consume either conventional or organic produce with confidence. Both are safe, and the right choice is to eat more every day.

Arbitrary Methodology: According to Dr. Carl Winter, toxicologist, University of California, Davis.: “This year’s EWG list is produced using the same arbitrary methodology the EWG has used in the past. Most importantly, the EWG focuses upon the presence (or absence) of pesticide residues in its methodology and public statements rather than on the actual amounts of pesticides detected, which are extremely low. To accurately assess consumer risks from pesticides, one needs to consider three major factors – 1) the amount of residue on the foods, 2) the amount of food consumed, and 3) the toxicity of the pesticides. The methodology used by EWG ignores all three.”
Meet Organic Standard: Did you know that the vast majority of conventionally grown produce tested by United States Department of Agriculture could qualify to be labeled “organic,” specific to their residue levels? It’s true. The USDA allows organic produce to have residues that are “less than 5% of EPA tolerances” and the majority of residues found on conventionally grown produce are below this level. This nicely illustrates how low residues are, if present at all.
You Can Eat A Lot of Kale: If you are concerned about residues on kale, you would have to eat a lot more each day to see any health effects. In fact, a man would have to eat 26,061 servings in a day.. Click here to continue reading and to like and share this blog post.

California Ag Today2021-05-12T11:05:05-07:00March 26th, 2019|

Madera County Ag Economy is Booming

Madera County Has Big Ag Job Base

By Jessica Theisman, Associate Editor

Madera County’s financial future is booming. David Rogers, a Madera County supervisor, is excited to know that Madera County is the fastest and number one growing ag economy in the United States.

“I represent most of the farming, and Madera County, which is the fastest growing our economy in the U.S. and has been for the last three and a half, four years,” Rogers said.

David Rogers, Madera County Supervisor

Madera is a business-friendly county.

“We’ve been number one in small jobs, manufacturing growth for the last nine years in a row, and all of that is ancillary to agriculture,” he said.

Pistachios and almonds have aided in Madera County’s financial growth.

“Some of those orchards that were planted five years ago are going to mean big revenue,” Rogers said.

Expansions to the Triangle T System have aided in the conveyance.

“The expansions were in wide areas, and conveyance is so critical to that,” Rogers explained.

There is also a new tunnel system that goes under the river for delivery.

“There was a lot of money that went into developing their system, and it’s paying off big time. I believe it’s almost 50,000 acres. It was 30,000 originally, I think, and it’s expanding more all the time,” Rogers said.

He also commented on the need for proper forest management that will allow more water into the system.

“One of the most important things that we can do right now is continue to emphasize forest management because that is a source of more water,” he said. “The better the management, the faster the forests can return to a healthy state. With a healthier forest, that means more water in the system and more water in our ground.”

California Ag Today2019-03-21T15:46:01-07:00March 21st, 2019|

Big Exports Numbers Mean Big Responsibilities for California

California Exported $20 Billion in Food Products in 2016

By Mikenzi Meyers, Associate Editor

It’s no secret that California’s agricultural exports are a huge part of the state’s economy—but to put it in perspective, over $20 billion worth of food and agricultural products were exported in 2016 alone (the latest figures). With numbers like these, people like Glen Roberts of the U.S. Department of Commerce and International Trade Administration are kept busy.

Roberts, who is part of the Global Markets sector and based in Fresno, not only works with what he calls “easy” exports like Mexico and Canada, but other places across the globe, shipping anything and everything from food to machinery.

Glen Roberts

When it comes to his role in California, Roberts explained, “Our office covers from the top of the Grapevine, Kern County, all the way up to Stanislaus County from San Louis Obispo over to Nevada.”

His sector, which handles more of the commercial side of things, acts as a gateway to other government programs that help out with international trade.

Although Roberts’ main focus is commercial, he’s still one of the go-to guys in agriculture exports.

“What happened when the almond prices dropped? I got the calls because Foreign Ag Service doesn’t handle contractual disputes,” he said.

Roberts further added, “I had to help out our local almond growers because the buyers didn’t want to pay the higher contracted price. They wanted to buy the new lower market price.”

California Ag Today2019-03-19T16:41:17-07:00March 19th, 2019|

Roger Isom on New Legislation and PG&E

Big Question Marks for New Legislation and California Agriculture

By Mikenzi Meyers, Associate Editor

Californians are still trying to get a feel for new legislation, while agriculturalists wonder what they’ll be up against this year. According to Roger Isom, President and CEO of the Western Agricultural Processors Association and California Cotton Ginners and Growers Association, issues pertaining to water and PG&E are among the top concerns for Valley growers.

Last year, there was potential for a water fee and fertilizer tax combination that ended up not passing, but left growers to question what they will be faced with in the future.

“With the water situation the way it is, from a supply standpoint to the nitrate issue and drinking water, we know there’s going to be legislation on that,” Isom said.

Other than the continued concern of water, Isom added that perhaps one of the biggest question marks in California agriculture is how they will handle a potential PG&E bankruptcy. He explained that the state’s rates are already the highest in the country due to gas laws and renewable energy mandates, and he fears that an increase will only make a difficult situation almost impossible.

“We’re already looking at ratepayers being faced with huge liability from the fires last year. When you throw the Camp Fire on top of it, what does that mean for us?” he concluded

California Ag Today2019-03-06T16:41:30-08:00March 6th, 2019|

Roger Isom: Probable Electric Rate Hikes Raise Concern for Ag

California Agriculture Concerned Over PG&E Increases, Overtime Rules

By Mikenzi Meyers, Associate Editor

Water, labor, and air quality issues in California keep growers’ plates full of challenges, but with probable PG&E rate increases in the future, it seems they can’t catch a break. Roger Isom, President and CEO of the Western Agriculture Processors Association and California Cotton Ginners and Growers Association, is among those wondering how the industry is going to compete.

“We’ve been paying for a lot of those safety upgrades. What happened? I mean, we’ve got to let the investigation take place, but to saddle rate payers with that amount of money, we just can’t do it,” Isom said of the threat of rate increases.

Roger Isom, president and CEO, Western Processors Association (source: LinkedIn)

At the same time, the industry is still battling the effects of the Brown administration’s ruling on overtime.

“There are farm workers in 45 states that could work 20 hours a day, seven days a week, and never trigger overtime. We have to compete with that, and that’s just unacceptable,” Isom said.

Isom is optimistic about new appointments in California administration, though.

“You’ve got Jared Blumenfeld, who’s the new CalEPA Secretary. He was actually extremely helpful over there when we were working on incentives for replacing pumps and tractors,” Isom explained.

Isom also gave credits to Wade Crowfoot, who was on the previous administration and helped with port shutdowns.

“He’s going to hit up resources, which obviously with the water situation is a very critical agency for us. Seeing somebody over there that could be helpful is important,” he said.

California Ag Today2019-02-28T15:59:04-08:00February 28th, 2019|