FarmFacts Banners Line Freeways

Kristi Diener on FarmFacts Banners

By Charmayne Hefley, Associate Editor

Farm-friendly banners sporting agriculture facts are beginning to sprout along California freeways in an attempt to reach consumers with the truth behind where their next meal comes from. Kristi Diener, a member of the FarmFacts website steering committee and a fourth generation San Joaquin Valley farmer, said the movement has 40 hosted banners lining several of the state’s freeways and highways from Ventura to Tracy.

Kristi Diener

“We wanted to take our message one step further by using the website to expand on the facts presented along the roadways,” Diener said. “We wanted to demonstrate how hardworking farmers are, so we ‘rebranded’ them by sharing onsite photos of growers and their families in their dusty boots, blue jeans and plaid shirts. These people are not greedy, ‘monopoly-banker’ characters; they are real industrious people who have families just like everybody else and are trying to earn a living.”

Diener said the movement plans to focus on positive messages. “While messages sporting the lines “Congress Created Dust Bowl” and others feel good to post,” she said, “they have a negative impact on consumers who already distrust farmers. “For ‘Joe Citizen’, messages like that only reinforce the falsehood that we are the bad people they’ve that we are.”

“We want to provide a positive message that also educates,” Diener elaborated, “one that would garner consumer support for our shared dependence on water.” Diener said the website reinforces the message that farmers are good.

“People can go onto the FarmFacts website after they see the banners,” Diener said, “see the same banners they passed on the road and gain an expanded version of that fact. Maybe some will take a look around the website. And, perhaps, we can change a few people’s minds about who we are and what we do. Let’s get the truth out there.”

Diener said the movement is hoping to transform the banners into a usable size to be put on trucks so the message can travel further.

California Ag Today2016-05-31T19:27:10-07:00September 19th, 2015|

Fighting ACP in California

Fighting ACP In California to Stay Well Ahead of HLB

By Patrick Cavanaugh, Deputy Editor

With more than 275,000 acres of citrus trees in California, keeping the Asian Citrus Psyllid (ACP) out of groves is a serious concern. Bob Blakely, vice president of California Citrus Mutual, based in Exeter, talked to California Ag Today about how growers are fighting ACP in California.

“We’ve been very proactive, ever since the first psyllid was found here back in 2008. We already had an action plan in place when that psyllid was found. We have engaged with and educated the public and the media, and we have very good cooperation with the state’s citizens,” Blakely said.

Tamarixia radiata (female); Mark Lewis, UC Riverside Center for Invasive Species Research

Blakely noted the industry is using a variety of methods, “We are usually able to go in and treat urban areas in Southern California, where ACP is now endemic, with crop protection materials. If we determine we cannot control it with pesticides, we implement a new biological program by releasing the parasitoid Tamarixia (a tiny non-native wasp) in residential areas. The new wasp is becoming well-established, and we are hoping the species will help manage ACP populations.”

“We hope to prevent ACP from creating the type of damage seen in Florida, where the citrus industry has been reduced by 50%,” said Blakely. “We are way ahead of the game here in California. We have managed to slow ACP spread in commercial areas in order stay ahead of the spread of the HLB disease the bug carries. We hope a reasonable cure can be found so we can prevent the kind of devastation we are witnessing in some other states.”

California Ag Today2016-05-31T19:27:10-07:00September 18th, 2015|

Expanding California Wine Industry

Will the Expanding Wine Industry Impact California Communities, Environments?

By Patrick Cavanaugh, Deputy Editor

How the expanding California wine industry might negatively impact the state’s communities and environment is growing concern. Rob McMillan, who founded Silicon Valley Bank’s Fine Wine Division in 1992, said in the Napa Valley community, “we are banding together to address apathy and address tourism issues in the community planning process. If we continue to build new wineries, those opposed characterize the downside in terms of traffic and noise, with very little fact-finding to back up their argument.”

McMillan described some current challenges associated with getting accurate information to the public. “With social media today, people just get to say what they want, and that grabs hold and becomes a catch phrase. Now in Napa Valley, we are working from behind in that there’s really a divide between growers and vintners about how Napa Valley ought to look. And this is not just limited to Napa Valley, either. You are seeing this anti-tourism attitude brewing in Sonoma County and in Santa Barbara County, legislatively.”

While growth of the industry is a good thing, McMillan believes implementing a strategy to prevent congestion is essential. “Whether you are in Washington or Oregon—pick a place—you also have to engage in the community planning process. If you are going to add tourism and direct consumer sales, you can’t have more and more people come and use your region’s resources until you have nothing but a Saturday traffic jam. Your neighborhood starts looking like New York or Tokyo. That is not going to convey the welcoming and accessible message you need to deliver.”

Silicon Valley Bank’s Fine Wine Division, founded by McMillan in 1992, has since become the leading provider of financial services to the U.S. fine wine industry. To ensure the California wine market remains vibrant, McMillan urges wineries to engage in the community planning process, reach beyond the individual winery to work together as a community, and determine how our wine tourism regions should look like. He elaborated, “We can’t go through distributors; we have to go directly to the public, and direct outreach requires a level of entertainment. We have to solve tourism issues in the planning process.”

California Ag Today2016-05-31T19:27:10-07:00September 16th, 2015|

ACP Devastates Florida Citrus

ACP Devastates Florida Citrus Industry; California Continues Vigilance

By Patrick Cavanaugh, Deputy Editor

California Citrus growers must not underestimate the potential damage from Asian Citrus Psyllid (ACP), according to Bob Blakely, vice president, California Citrus Mutual, based in Exeter.

Given multiple ACP detections in California this year, Blakely used Florida’s ACP catastrophe as an example of how devastating the pests can be. “We are challenged here in California with ACP,” Blakely began, “which vectors the fatal disease known Honglongbing, (HLB), also known as citrus greening. But, it is nothing like what they are dealing with in Florida, since HLB [the disease itself] was discovered there less than ten years ago. “Florida’s citrus acreage, which measured just under 1 million acres prior to the calamities they’ve been facing,” said Blakely, “has been reduced by almost 50%.”

Bob Blakely, VP, California Citrus Mutual

While occurrences of Citrus Canker Disease as well as urbanization also contributed to the reduction in acreage, Blakely stated, “the big killer, citrus greening, is mostly responsible for the reduction of citrus acreage to the lowest level in decades.”

Because Florida has become so infested with ACP and HLB, reestablishing the industry there will take some time. “They are replanting and trying to replant healthy trees,” Blakely explained, “but they know those trees are short-lived compared to trees in California. We have hundred year-old groves. Florida farmers are just hoping to raise those trees and get a few years of production out of them before HLB re-infects them and they must be replaced again,” said Blakely.

California Ag Today2016-05-31T19:27:10-07:00September 16th, 2015|

Farmers Willing to Adapt

Farmers Willing to Adapt Farming Practices for Regulators

By Laurie Greene, Editor

With increased scrutiny of the agriculture industry’s use of resources, growers must be proactive about their farming practices, and according to Roger Isom, president and ceo of Western Agricultural Processors Association, farmers are willing to adapt.

Isom noted how receptive growers are to improving their farming techniques. “One of the best examples I have for conservation management practices addresses air quality. Air quality regulators say we’ve got to put water on the back of tillage disks to suppress dust and to schedule no-farming days,” he said. “Wait a minute,” he added, “let’s get in a room and talk about what you want to do! You want to lower emissions? Well, farmers can combine practices and thereby lower emissions and save fuel and labor. And, we’ll do it!”

Isom said farmers appreciate incentive programs. “If I can get some money to help pay for it,” said Isom, “I’ll do it much sooner. There is nobody out there who doesn’t want a new tractor or truck to meet the mandated specifications; but if you provide some help, they will do it much sooner.”

“Growers and consumers each want the same things—a healthy environment and good produce,” he said. “You just have to sit down together and find solutions. The last thing we want is a food recall. Again, if we sit down in a room with scientists and the U.S. Food and Drug Administration, and develop agricultural guidance specific to each crop, farmers will be more amenable to adapt recommendations into practice,” Isom said.

California Ag Today2016-05-31T19:27:10-07:00September 16th, 2015|

E.A.T. Foundation – Connects Us to Ag

Kelly Deming Giacomazzi on the E.A.T. Foundation

By Charmayne Hefley, Associate Editor

There is a disconnect between consumers and an understanding of where their food originates. Kelly Deming Giacomazzi is the executive coordinator for the Education and Agriculture Together Foundation—better known as the E.A.T. Foundation—a Hanford-based nonprofit that bridges this disconnect by providing educators with hands-on learning tools to teaching their students how food and other agricultural products are produced.

“They teach their students that jeans don’t just come from Old Navy or Walmart,” Giacomazzi said, “and their daily food doesn’t come from the grocery store.”

Giacomazzi said the E.A.T. Foundation offers several workshops for educators, including a 3-day “Intro to Ag” program, during which educators from all over the state are hosted by local farm families. “This is where the hands-on learning takes place. For example, educators learn to drive a tractor, siphon-irrigate, spray for bugs with a Pest Control Advisor (PCA), and visit a dairy. In the past and occasionally now, we visit the UC Davis Veterinary Medicine Teaching and Research Center (VMTRC) and AgVentures! at the Heritage Complex, both of which are in Tulare County, to give teachers a brief overview of what agriculture is doing to provide food and clothes for people in the state and in the nation.”

Giacomazzi also said E.A.T. hosts a two-day workshop on water. “We tour a hydroelectric plant, a dam/reservoir area, and distribution centers,” Giacomazzi said. “We talk about water laws, environmental impacts, and farm efficiency as well.”

The Foundation also offers summer and fall harvest workshops, plus a career workshop. Giacomazzi stated, “Many scholarship funds are available for agriculture majors, yet there aren’t enough students majoring in this field.”

California Ag Today2016-05-31T19:28:04-07:00September 15th, 2015|

Monterey County Rules Lettuce Market

Diversity Keeps Monterey County Going Strong

By Patrick Cavanaugh, Deputy Editor

Monterey County Ag Commissioner Eric Lauritzen talked about the success of local farmers in setting new crop production records, “Despite the water and labor shortages, crop values were up in 11 commodities that exceeded $100 million and 26 that surpassed $10 million. So, the diversity of the economic engine here in Monterey County remains strong despite adversity.”

The overall agricultural value of Monterey County is nearly $4.5 billion. Lauritzen noted, “Commodity by commodity, among our top crops, we saw leaf-lettuce surpass strawberries as the number one commodity again. Strawberries are still over $709 million, and the lettuces combined were about $1.4 billion. It is pretty amazing to see those kinds of numbers coming out of one county.

In addition to water and labor shortages, Lauritzen noted, “We have dealt with the impact of food safety issues with spinach. And though production levels continue to climb back, they have not reached levels achieved since the E. Coli outbreak back in 2010. Anyway, we are still thrilled to see the numbers so strong and this speaks to the economic engine of the County.”

Other achievements include:

-$8.1 billion generated for the local economy, including:

-$5.7 billion in direct economic output, nearly 20% of the county’s total direct economic output.

-$2.4 billion in additional economic output in the form of expenditures by agriculture companies and their employees

-76,054 jobs in Monterey County, including:

-55,702 direct employees, or nearly one quarter of all jobs in the county

-20,352 additional jobs made possible through expenditures by agricultural companies and their employees

-investments in ambitious new technology.

California Ag Today2016-05-31T19:28:04-07:00September 15th, 2015|

Citrus Growers Determined to Succeed

Frustrated Citrus Growers Are Determined to Succeed

By Patrick Cavanaugh, Deputy Editor

While farmers have been dealing with some tough times, Bob Blakely, vice president of California Citrus Mutual is optimistic about future generations of citrus growers, “Perceptions and attitudes are really all over the board; we’ve got growers who are really frustrated and ready to throw it in. But most growers are staying in, thinking they can still make it in the citrus industry.”

“California growers are known for their tenacity in the face of challenges,” Blakely commented. “It’s exciting to see young farmers come on, even though they continue to fight the regulatory battles and higher farming costs. But these young guys have the same determination the prior generation had when they started. So, I am optimistic about the future of the citrus industry in California.”

One of the major threats to citrus is the Asian Citrus Psyllid (ACP) and its potential to spread the disease Huanglongbing (HLB), as it has in Florida and Texas. “We are very concerned about the recent HLB finds. Here again, they have been discovered in residential areas, which is no surprise to us. That is typically where diseases first show up. At the present time, the ACP are contained. We are starting to delimit that area, and residents are very cooperative in allowing those trees to be removed.”

Download the Save Our Citrus App

There is now an iPhone app to help California residents identify signs of the Asian citrus psyllid and HLB, and easily report findings to agriculture officials. Download the free app in the iTunes store.

California Ag Today2016-05-31T19:28:04-07:00September 11th, 2015|

New UC IPM Program Director

Jim Farrar Named Director of UC Statewide IPM Management Program

By Pam Kan-Rice, UCANR Assistant Director, News and Information Outreach

Jim Farrar has been named director of the Statewide Integrated Pest Management Program for the University of California’s Division of Agriculture and Natural Resources. He will begin as new uc ipm program director on Oct. 1.

UC IPM works with growers and residents to protect human health and the environment by reducing risks caused by pests and pest management practices.

Farrar is currently director of the Western IPM Center, where he has served since 2013. He succeeds Kassim Al-Khatib, UC IPM director since 2009, who is transitioning to a UC Cooperative Extension specialist position located in the Department of Plant Sciences at UC Davis. There Al-Khatib will focus on his research in weed management.

“UC IPM is a widely recognized national leader in integrated pest management,” Farrar said. “I am excited to continue efforts to make IPM the standard practice for managing pests in agriculture, communities and natural areas in California.”

Prior to joining the Western IPM Center, Farrar was a professor of plant pathology in the Department of Plant Science at California State University, Fresno for 12 years.

At Fresno State, Farrar received three teaching awards. He taught courses in plant pathology, plant nematology, diagnosis and control of plant diseases, crop improvement, aspects of crop productivity, mycology, sustainable agriculture and advanced pest management. His research centered on fungal diseases of vegetable crops, including management strategies for cavity spot of carrot. During his Fresno State tenure, he served four years as chair of the Department of Plant Science and a year as interim chair of the Department of Food Science and Nutrition.

From 1995 to 1997, Farrar taught in the Botany Department at Weber State University in Ogden, Utah. At Weber State, he conducted research on rock cress plants infected with a rust fungus that causes false-flowers. This rust is closely related to a species that is a potential biological control agent for dyer’s woad (Isatis tinctoris), an invasive weed.

Farrar has published scientific papers, extension newsletter articles, and articles in agricultural industry magazines. He also wrote a chapter in the book Tomato Health Management and five disease descriptions in the book Compendium of Umbelliferous Crop Diseases. He recently completed a three-year term as senior editor for feature articles in the journal Plant Disease and was senior editor for the online journal Plant Health Progress for three years. Farrar is a member of the American Phytopathological Society and the Pacific Division of the American Phytopathological Society.

The Wisconsin native completed his Ph.D. in botany and B.S. in plant pathology at the University of Wisconsin, Madison, and his M.S. in plant pathology at UC Davis.

California Ag Today2016-05-31T19:28:05-07:00September 10th, 2015|

ALRB Education Does Not Require Worksite Access

Barry Bedwell Says ALRB Education for Farmworkers is Okay, But Not Worksite Access

By Patrick Cavanaugh, Deputy Editor

Officials from the California Agricultural Relations Labor Board (ALRB) held a public hearing in Fresno TODAY to talk about their proposal for worksite access– private operating farms–to educate farmworkers about the ALRB, and that did not sit well with ag leaders. Barry Bedwell, president of the California Fresh Fruit Association based in Fresno and other ag leaders questioned the ALRB’s motives.

“The real proposal has to do with granting legal access to ALRB agents to agricultural worksites for the purpose of educating workers about the Agricultural Labor Relations Act,” Bedwell said. “Education alone is something that no one I’ve talked to is against, clearly. We want people to understand their rights under the law.”

The Act provides, encourages and protects collective-bargaining rights for agricultural employees, but as Bedwell explained, access to a private worksite is a totally separate legal issue.

“It’s really complicated, unfortunately, because ALRB’s staff has shown to a great degree over the recent couple of years, a distinct bias towards organized labor,” Bedwell said. “The Act is all about a worker’s right to get one or more people together to complain about work conditions and to ask for certain things. It doesn’t mean the employer has to grant them; it’s really about worker’s rights.”

Bedwell said the request from the ALRB is distinctly not about a union’s rights, and “it’s never been about the employer’s rights,” Bedwell said. “We know that. But in this case, we think it’s at best premature to talk about workplace access without first understanding the issue of knowledge [or the lack thereof] out there currently and the best ways to conduct that education.”

Pointing to heat illness prevention and Cal/OSHA as a great example, Bedwell said, “Cal/OSHA did not ask for access to go onto someone’s private property. Instead, they said, ‘We will create the information systems through various media and through seminars which agriculture helped to organize and fund.’ We think that’s a great model for educational services, and we could help.”

California Ag Today2016-05-31T19:28:05-07:00September 10th, 2015|

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California Ag News…
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About California Ag Today

Kristi Diener on FarmFacts Banners

By Charmayne Hefley, Associate Editor

Fighting ACP In California to Stay Well Ahead of HLB

By Patrick Cavanaugh, Deputy Editor

Will the Expanding Wine Industry Impact California Communities, Environments?

ACP Devastates Florida Citrus Industry; California Continues Vigilance

By Patrick Cavanaugh, Deputy Editor

Farmers Willing to Adapt Farming Practices for Regulators

By Laurie Greene, Editor

Kelly Deming Giacomazzi on the E.A.T. Foundation

By Charmayne Hefley, Associate Editor

Diversity Keeps Monterey County Going Strong

By Patrick Cavanaugh, Deputy Editor

Frustrated Citrus Growers Are Determined to Succeed

By Patrick Cavanaugh, Deputy Editor

Download the Save Our Citrus App

Jim Farrar Named Director of UC Statewide IPM Management Program

By Pam Kan-Rice, UCANR Assistant Director, News and Information Outreach

Barry Bedwell Says ALRB Education for Farmworkers is Okay, But Not Worksite Access

By Patrick Cavanaugh, Deputy Editor

Sign Up For Our Newsletter!

California Ag News… At Your Fingertips!

California Ag News…
At Your Fingertips!