Table Grapes

Time for California Table Grapes

Buy Local: Make a Difference One Grape at a Time

By Mikenzi Meyers, Associate Editor

You might want to take a second look when reaching for fresh grapes in your local grocery store, said Kathleen Nave, president of the Fresno-based California Table Grape Commission.  She urged buyers to choose California table grapes when grocery shopping.

Kathleen Nave, California Table Grape Commission president

Kathleen Nave, California Table Grape Commission president

“It can be convenient to reach for the nearest bag in the store when turning to grapes for a healthy snack, but what if we told you those grapes could be from places as far as Mexico or Chile? What if we then gave you the option to have some right out of your backyard?” Nave asked.

“If you have the choice, please choose the California grapes, because those are the grapes that are supporting our rural communities here,” she said.

Nave explained that the California Grape Commission is pushing retailers hard to get their grapes up on the shelf, and they need consumers to support them. She said that if the bag says U.S., then it is from California, as California grows 99 percent of the grapes that are commercially produced in the United States.

Nave explained that the best way to make sure you are buying local is by asking.

“Ask your produce manager for U.S. or for California grapes. That’ll make a big difference,” she said.

2018-06-08T16:09:19-07:00June 8th, 2018|

2018 California Table Grape Season Under way

Table Grapes are Versatile And Healthy

By Patrick Cavanaugh, Editor

California table grapes are now being harvested. Kathleen Nave, president of the Fresno-based California Table Grape Commission told California Ag Today that fresh grapes are now available in local stores.

“California table grape growers began picking a couple of weeks ago, and consumers should be able to find California grapes in their stores today. And certainly, as the season progresses, grapes will be more and more available,” Nave said.

Kathleen Nave, California Table Grape Commission president

Kathleen Nave, California Table Grape Commission president

Consumers should be buying grapes for the taste as well as good health.

“Grapes contain about 1600 different phytonutrients—all kinds of things that are really good for us, and many important vitamins. There’s something magical in grapes that appears to have a lot of potential health benefits.”

Nave said she tells people that they need to be eating grapes basically every day because there’s something really good for us in the combination of things that are in grapes, and that’s grapes of all colors: red, green and black.

“They definitely taste great. Kids love them. So you know, they’re a healthy snack. They look beautiful when you add them to things like salads or you know, even pizza. You can even roast them. So they’re amazingly versatile and then they’re so good for us,” Nave said.

There are about 450 table grape operations in the state, from Southern California to Madera.

“There are vineyards in the Coachella Valley. We have long had a group of growers growing grapes in the desert,” Nave said. “Those are the earliest grapes that are available and are found in stores now, And then of course in the San Joaquin Valley, we have table grape growers from the Tehachapi Mounts North into the Madera area.”

2018-05-24T16:45:28-07:00May 24th, 2018|

Offering Grapes in School Lunch Promotes Better Eating

Less Waste When Grapes Were Served

By Jeff Cardinale, California Table Grape Commission

Offering fresh grapes as part of the school lunch menu helped improve the school lunch eating behaviors of children in a pilot study conducted through Texas A&M University.

The study looked at the effects on plate waste when fresh grapes were offered compared to when they were not offered. The results show that when the school meals included grapes, consumption of healthier menu items increased, suggesting that grapes can serve as a “gateway” fruit to healthier eating.

The study was conducted in two elementary schools and two middle schools from one school district in Texas. Grapes were made available on “grape days” as an offered fruit choice. Non-grape days were defined as days when grapes were not offered.

Study results included:

  • When offered as a fruit choice, grapes were minimally wasted.
  • On grape days, lost dollars attributed to vegetable plate waste was significantly less than on non-grape days.
  • Intakes of effective calories, fat, sodium, protein, and fiber per serving of entrees, vegetables and fruits on grape days were higher than on non-grape days.
  • On grape days, the children consumed more of the school lunch, which is an overall goal of school lunch.

“Our study shows that offering grapes in school lunches is a smart strategy that goes beyond grapes’ status as a favorite fruit to grapes having a beneficial impact on the degree to which students make healthy choices, and on their consumption of the school lunch overall,” said Dr. Peter S. Murano, co-author of the study.

It is hoped that schools across the country take note of the benefits of serving California table grapes in an effort to help encourage good eating habits for the students.

2021-05-12T11:05:14-07:00February 14th, 2018|

California Supplies Thanksgiving

California Feeds the Nation on Thanksgiving!

By Patrick Cavanaugh, Farm News Director

California ranks #8 in turkey production in the United States (2016), and we supply most of the western states from our poultry farms located in several areas in the state.

The famous Mrs. Cubbison’s Stuffing or “Dressing” originated from a ç, born in 1890 in the San Marcos area of San Diego County. In short, Cubbison graduated from California Polytechnical University in May 1920 with a degree in Home Economics having paid her way through school with the money she earned feeding the farm workers.

Cubbison created her popular stuffing in 1948 using broken pieces of the popular Melba toast and various seasonings. The factory in Commerce, California churns it out in mass quantities this time of year.

California farmers produce almonds, raisins, walnuts, prunes, figs, dates, apricots, pistachios, and pomegranates, right on up the food line.

These are all celebrated Thanksgiving foods.

Celery from the Oxnard and Ventura area completes the stuffing mix. Nutrient-dense carrots, lettuce and fresh spinach from Salinas now arrive, pre-washed and bagged, in your local produce department. Your Thanksgiving traditional green beans come from California growers.

An ample supply of freshly harvested oranges and kiwi fruit, table grapes, strawberries, and raspberries are shipped from many areas in the state. Seasonal features include sweet potatoes from the Merced, about an hour north of Fresno, plus all kinds and colors of potatoes and tomatoes, parsley, onions, and garlic—all crops are raised in California.

Nearly all the fruits, vegetables and nuts that are part of America’s Thanksgiving are sourced from California.

Don’t forget about the great varieties of wine grapes grown in the No. 1 agricultural state that are deftly crafted into delectable California wines.

Or the thirst-quenching Martinelli sparkling apple or grape cider from Watsonville California, near the Monterey Bay area. Local growers provide the tree-ripened fruit to the award-winning company that is still family-owned after almost 150 years and is managed by the founder’s grandson and great-grandson. Here’s something to discuss at your Thanksgiving meal:  the company won its first Gold Medal at the 1890 California State Fair in  Sacramento.

How about those heirloom and new apple varieties, plus those small round watermelons that we snack on or toss into a dessert fruit salad, topped with California pomegranate arils?

Of course, we raise poultry, and even California lamb, if you want to go that way. Here is a Did-you-know? challenge for your holiday meal:  What are the most recent Presidental Thanksgiving Turkeys from California pardoned by United States presidents? (Answers are below.)

And by the way, you know that food-safety pop-up turkey timer that indicates when the turkey has reached the correct internal temperature? Public relations genius Leo Pearlstein and a turkey producer in Turlock, a small town north of Fresno in Stanislaus County, invented this Thanksgiving fixture.

Back in the 1960s, they were sitting in a room trying to solve the undercooked poultry challenge, when they looked up and noticed ceiling fire sprinklers. The sprinklers sprayed water when the room temperature became hot enough to melt a tiny piece of metal alloy in the mechanism. This innovative team of two applied the same concept to the pop-up timer!

With the exception of cranberries, our national day of giving thanks for a bountiful harvest is really a California Thanksgiving.


Here are some friendly topics for discussion at your Thanksgiving Table:

  • What is the name of the famous Thanksgiving stuffing that originated in California?
  • What beverage company that is still operating won its first Gold Medal at the 1890 California State Fair?
  • How was the pop-up timer invented and by whom?
  • How does high does California rank in U.S. turkey production?
  • What are the most recent Presidental Thanksgiving Turkeys from California pardoned by United States presidents?

In 2010, President Obama pardoned Apple, a 45-pound turkey from Modesto, California-based Foster Farms; and alternate bird Cider. 

In 2015, President Obama pardoned Apple, a 45-pound turkey and an alternate 43-pound bird named Honest, again from Foster Farms.

The Presidential Turkey flock are Nicholas White turkeys, which originated in California’s Sonoma Valley in 1957. Today, the Nicholas White is the industry standard. (Foster Farms)

2021-05-12T11:17:10-07:00November 20th, 2017|

California Proudly Provides Most of Thanksgiving Feast to America

Enjoy Your Thanksgiving Feast

From California’s Farms to Your Table

 

By Patrick Cavanaugh, Farm News Director

 

Turkeys come from several areas of the state, and while California is ranked No. 7 in turkey production, we do supply most of the western United States.

The famous Mrs. Cubbison’s dressing comes from Sophie Cubbison, a California entrepreneur who was born in 1890 in the San Marcos area of San Diego County. A longer fascinating story made short: In May 1920, she graduated from California Polytechnical University with a degree in Home Economics. In 1948, she added seasoning to broken pieces of the popular Melba toast to make stuffing. A factory in Commerce, California churns it out this time of year.

Farmers and farmworkers in California produce almonds, raisins, walnuts, prunes, pistachios, figs and dates, apricots, pumpkins, pecans and pomegranates. . . right on up the food line.

These are all part of the American Thanksgiving feast.

Celery from the Oxnard and Ventura area, and the rest of the ingredients for the stuffing mix, plus carrots, lots of crisp lettuce and fresh spinach from Salinas — all these greens waiting for you, already washed and bagged in the produce department. The green beans in your casserole come from California growers.

You’ve got oranges and kiwi fruit, table grapes, strawberries, raspberries freshly harvested from the Salinas and the San Joaquin Valleys. You’ve got sweet potatoes from Merced County — this is their pinnacle season. You’ve got all kinds, colors and sizes of potatoes and tomatoes, plus parsley, onions and garlic. . .  all grown in California.

Practically all the fruits, vegetables and nuts make America’s Thanksgiving celebrations festive, and nearly all of them come from California.

And don’t forget about the great variety of California winegrapes cultivated by California growers and then crafted with great care into great California vintage.

Wait! We grow firm, juicy apples and those small round watermelons that are a great snack or accent to a flavorful dessert fruit salad. And besides poultry, we even have California lamb, beef, rice or pasta—if you want to go that way.

Of course, you’ve got Martinelli’s sparkling apple or grape cider from Watsonville, near the Monterey Bay area. Local growers provide the tree-ripened fruit to the award-winning company, which is still family-owned and is run by the founder’s grandson and great-grandson.

At more than 140 years old, Martinelli’s is merely one century younger than our nation. In fact, the company received a first place award at the California State Fair in 1890.

By the way, do you know that little pop-up turkey timer that indicates when the turkey has reached the correct internal temperature? Food public relations genius Leo Pearlstein¹, along with a turkey producer from Turlock, invented that gizmo. Pearlstein, who handled the promotions for the California Turkey Advisory Board, was contemplating the enduring Thanksgiving conundrum—how long to cook the turkey and how to figure out when it is done?

Pearlstein said he and the turkey rancher were sitting in Pearlstein’s test kitchen mulling over ways consumers could determine when the turkey was done. They noticed the fire sprinkler system overhead. When the kitchen gets too hot, the fire sprinkler turns on. A metal alloy in the sprinkler is activated or melted when subjected to the high temperature of a fire in the room (185 degrees Fahrenheit). They applied that concept to the pop-up timer.

Officially, the National Turkey Federation advises consumers also use a conventional meat thermometer to verify that the cooked turkey’s internal temperature reaches:

165 degrees F to 170 degrees F in the breast or
175 degrees F to 180 degrees F in the thigh and
165 degrees F in the center of the stuffing
.

Except for cranberries, it is really a California Thanksgiving.


¹Leo Pearlstein is founder and president of Lee & Associates, Inc., a full-service public relations and advertising firm, which he opened in 1950. According to the company website, he currently runs the company with his partners, two of his sons, Howard and Frank Pearlstein. He is also founder and director of Western Research Kitchens, the food and beverage division of his agencyHe is considered a pioneer food consultant and his agency was recently named as one of the top agencies in the country that specializes in food and beverage clients.

For more food safety guidelines, the United States Department of Agriculture (USDA) Food Safety and Inspection Service (FSIS) provides this portal.

2021-05-12T11:17:11-07:00November 23rd, 2016|

California Growers Confront Labor Issues

Labor Issues—Costs and Farmworker Shortages—Challenge Growers

By Brian German, Associate Broadcaster

 

This year, farmers grappled with labor issues such as shortages and increased labor costs. Some growers had more than enough workers available, while others experienced difficulty in meeting their labor needs. Dave Phippen, co-owner of Travaille & Phippen Inc., a vertically integrated company that grows, packs and ships their own almonds, described some of their struggles with labor this year. “We employ a little more than 50 people year-round, but for harvest we ramp up an extra 15-20 people. There was a squeeze on the availability of the labor and a challenge with what we thought was an acceptable rate of pay,” said Phippen.

almond assessment increaseAs minimum wage increases incrementally every year, growers will struggle to keep up with the higher wages. “There was a new reality in the typical forklift driver, people working in receiving, people sampling,” Phippen elaborated. “We’re paying a little bit more for all of those tasks this year, and because there were more employment [opportunities], it was harder to find people who were available and willing to work.” Phippen also noted that employees “were requiring a greater compensation rate than last year for the same job.”

Travaille & Phippen’s operation has had to reevaluate employee compensation. Phippen explained the principle that as minimum wage increases, compensation rates compress, such that a person who was earning $15 used to be $5 above minimum wage, but is now is only $4 above minimum wage,” Phippen said.

The current federal minimum wage, established in 2009, is $7.25 per hour, up from $5.85 just two years prior. Of the top 10 agricultural producing states in the country, only 4 have minimum wage rates higher than the federal level. California and Massachusetts have the highest minimum wage levels of any other states.

Travaille & Phippen was already compensating a great deal of their labor force above minimum wage; however, to stay competitive and retain their workers, they increased their compensation rates, which caused a ripple effect throughout the supply chain. As their labor costs increased, they had to charge growers more for processing. “It had a big impact on them,” said Phippen, “particularly because those growers are receiving less revenue for their crop this year than they did last year. It was quite a squeeze for our growers and we were caught in the middle of that squeeze,” Phippen explained.

almond-tree-shaking-harvestingLabor issues have also been a significant concern for Mark Van Klaveren, a diversified farmer in Madera who grows almonds, watermelons and Thompson seedless grapes. Van Klaveren noted that timing plays a big role in their labor situation. “Since we tend to pick our Thompson seedless late, when there is a lot of sugar, we were able to get plenty of labor because most of the other vineyards were finished. Their farmworkers were looking for someplace to work.”

Van Klaveren reported that labor proved more challenging for their other crops. “I have a steady crew for watermelons, although with the new laws coming into effect, we are going to have to make some changes and mechanize a lot more of that harvest,” Van Klaveren noted.

Labor costs will become further complicated in the years ahead as overtime limitations established in AB 1066 phase in, beginning in 2019, with all agricultural operations expected to be in compliance by 2025. The combination of increased wages and the limitation of hours will change the way many farms operate. Some growers will increase mechanization. Others growers of labor-intensive crops may replace their crops with commodities that require fewer hours to harvest.

Van Klavern noted, “The only options we have are to mechanize or get out—one of the two. We can’t afford to produce at the same prices we’re getting right now with much higher labor costs. Some machinery out there can do what we need to do and we will look real hard to get some of that in our operation,” said Van Klavern.

An economic analysis conducted by the Highland Economics firm, shows AB 1066 having significant consequences for California agriculture. The study found the policy would reduce farm production as well as farmworker income, and the new time constraints on farmworkers would negatively impact California’s overall economy.

Van Klaveren is skeptical the new legislation will create any positive outcomes. “Workers want to put in the hours. They want to work. If we’ve got to pay them higher wages to start with, and then overtime on top of that after eight hours? There are certain jobs that won’t sustain the higher wages,” Van Klavern said.

In addition to increased costs for employers, increased minimum wage negatively affects workers who are trying to get their foot in the door of a farming operation. When the government raises the entry-level wage so high that people really have to produce a lot per hour, Van Klavern clarified, inexperienced applicants will suffer. “If you cannot produce a volume of work that is worth $15 an hour or more, you cannot work because nobody is going to hire you to lose money,” noted Van Klaveren.

Collectively, farmers are looking at overall labor cost increases between 5 and 15% over the next few years, depending on the crop. Van Klavern expressed a widely-held view that continued government intervention, particularly in the area of wages, is making farming in California unnecessarily difficult. “The whole issue of employment is a private agreement between an employee and employer, as in, ‘I will work for you for so much an hour and try to produce to your expectations.’ In other words, if somebody is willing to work for $8 an hour, why not let them work for $8 an hour? If it is fine with them and fine with the employer, then why not?” said Van Klavern.

The costs of labor and limitations on farmworker hours, combined with the costs of water and increasing environmental regulations, may prove insurmountable for California agriculture. “The economics is all simple, but the government steps in and complicates everything. I guess that leaves it to us to have to figure out how to swerve between all the regulations and stay in business,” noted Van Klavern.

2016-10-07T10:51:51-07:00October 7th, 2016|

Governor Signs AB 1066 Overtime Bill for Farmworkers

Governor Signs AB 1066 With Good Intentions

By Patrick Cavanaugh, Farm News Director and Laurie Greene, Editor

 

TODAY, Governor Jerry Brown signed AB 1066, the overtime bill for farmworkers, despite pushback from agricultural groups and farmworkers in the state. Ian LeMay, director of member relations & communications of the Fresno-based California Fresh Fruit Association, anticipates that not only will farmers in the state lose, but farmworkers, exports, and possibly consumers will lose as well. 

For years, California farm employees accrued overtime pay only after working a 10-hour day, instead of an 8-hour day, like most other employees in California. AB 1066 changes the overtime rules for farmworkers by gradually lowering overtime thresholds in steps over the next four years so farmworkers will eventually earn overtime after an 8-hour day.

The California farm industry has appreciated the prior overtime policy, according to LeMay, because agriculture is not a typical 52-week type of job. The workload of farming ebbs and flows with the seasons, weather, cultural practices and tasks.Farmworkers

For instance, harvesting of crops such as strawberries, citrus and table grapes, normally occurs during short 2- to 3-week periods in the state and is accompanied by an increase in demand for labor. As one might expect, the need for labor declines during non-harvest and non-planting phases, to the extent that farmworkers may endure periods of no work, and hence, no pay. So farmworkers have appreciated the opportunity to work extra hours and earn overtime during busier phases.

Labor costs for California growers of all fresh fruit, avocados and many vegetable crops will be most affected by this change. “This is going to have a very, very big impact on crops that require a high degree of labor like our stone fruit, table grapes and the rest,” said LeMay, “It’s definitely going to change the way our members have to approach doing business,” he said.

“When you compare it to the other states in the union that we are going to have to compete with,” LeMay elaborated, “when you take into account recent changes in minimum wage, piece-rate compensation, increasing farm regulations and now overtime, it’s going to be very difficult to compete not only in a domestic market, but also internationally. That’s the disappointing part about this.”

LeMay also explained that over the last 40 years, the California legislature has crafted labor law to create the highest worker standards in the U.S. “California was the only state in the union that had a daily threshold for overtime of [only] 10 hours per day, and we were one of four in the union that had a weekly threshold for overtime of [only] 60 hours. So in terms of ag overtime, California was already the gold standard.”

And, although lawmakers intended AB 1066 to help farmworkers, LeMay noted, “ultimately, the measure will impact farmworkers the most because farmers in the number one Ag state will find a way to keep its bottom line from eroding any further.

“California farmers will need to solve the puzzle of how to achieve the same amount of work in fewer hours per day,” said LeMay. “They will consider hiring double crews, increasing mechanization in packing facilities, orchards and vineyards, and reducing farm acreage to match their workforce. Or, for those commodities that require increased labor, you could see a transition to commodities like nut crops that use less labor.”

LeMay explained that during down periods on the farm, farmworkers generally collect unemployment, which is based on gross annual income. Now, by giving the farmer an incentive to reduce worker hours, farmworkers’ unemployment compensation may decrease as well.

Furthermore, for the consumer who desires fresh local food from small farms, the phase-in schedule AB 1066 provides to smaller companies is actually a competitive disadvantage. “While AB 1066 allows small farmers—those with fewer than 25 employeesmore time to phase in changes,” LeMay asked, “why would a farmworker stay at small farm under the prolonged 60-hour per week overtime threshold rule, when he or she could work at a larger farm under the phased-in 40-hour per week threshold?”

ab-1066-provisions

 

Are consumers willing to pay for increased labor costs on the farm? “As the saying goes,” LeMay quipped, “generally farmers aren’t price makers, they are price takers. Consumers are usually unwilling to pay extra for their produce, so farmers usually have to absorb increased costs.”

“Economically,” LeMay summarized, “the legislature has taken us from high labor standards to economically disadvantaging farmers and farmworkers. Lawmakers are not paying enough attention to keeping California companies viable, sustainable and successful.”

2016-09-12T18:40:13-07:00September 12th, 2016|

Tulare County Ag is Down But Strong

Tulare County Annual Crop Report is Down But Still Strong

 

By Patrick Cavanaugh, Farm News Director

 

The numbers are in for the 2015 Tulare County Annual Crop and Livestock Report.  Marilyn Kinoshita, Agricultural Commissioner/Sealer of Tulare County, reported, “We had an overall value of $6.9 billion, compared to last year, which was more than $8 billion,” which means the County led the nation in total crop value and dairy production, despite a decrease of nearly 14% in one year.

Tulare County’s top ten crops [crop value] in 2015 were:

  1. Milk
  2. Cattle & Calves
  3. Oranges- Navels & Valencias
  4. Grapes
  5. Almonds Meats & Hulls
  6. Tangerines – Fresh
  7. Corn – Grain & Silage
  8. Silage – Small Grain
  9. Pistachio Nuts
  10. Walnuts

Kinoshita explained, “Dairy is our number one industry here. Our milk production was off a little bit. We have fewer dairies in business now because of the low milk prices. Anytime your fresh market milk is off, that’s going to affect our overall value. A good 2/3 of that billion-dollar decrease came from the dairy industry. The price was low the entire year, as opposed to the year before.”

Marilyn Kinoshita, agricultural commissioner, Tulare County

Marilyn Kinoshita, Tulare County Ag Commissioner

 

Thus far, the reported 2015 county crop reports in the Central Valley are down this year. “Fresno County, for instance, was down 6.5% off its record $7 billion in 2014,” Kinoshita said.

 

“It has a lot to do with low water deliveries in Fresno and Tulare Counties,” she continued. “The smaller the water deliveries, the more efficient those growers have to be with that water. Anytime you’re pumping water out of the ground, it’s terribly expensive,” she noted.

 

“Some of our growers have had to decide, ‘All right, I’ve got this much water; I’m going to keep those blocks alive and I’m going to push an older block that isn’t producing as well.’ The returns aren’t as good as some of the newer plantings,” said Kinoshita.

 

Despite all of that, Kinoshita said agriculture does sit at the head of the table in Tulare County. “Yes, and we need a successful Ag industry to thrive here,” she said.

 

To view a video of the interview, click HERE.

 

Tricia Stever Blattler, executive director of the Tulare County Farm Bureau, noted the crop report demonstrates the strength of the agricultural industry. “I think every year when this crop report comes out, it is always a testament to the resiliency of this industry. This industry takes hard knocks, gets knocked down, then steps right back up to the plate and keeps swinging,” Blattler said. “The agricultural sector has a lot of outside challenges that impact the number that we see reported every year.”

 

Tricia Stever Blattler

Tricia Stever Blattler, executive director , Tulare County Farm Bureau

Blattler acknowledged the crop value numbers do not reflect net revenue for growers. “It’s always really important for our listeners to know that the crop value is a gross revenue number. When our Ag Commissioner steps to the microphone and speaks to our Board of Supervisors about this report each year, she’s reflecting values that are attributed to all of the gross revenue, and it’s not only the field value,” Blattler said.

 

“That gross number reported each year also represents our packing houses, our milk processing facilities—the creameries, the butter plants—the packing shedsall those other parts of our industry that [create] value in our industry,” said Blattler.

 

Blattler noted up or down, it’s all about the resiliency of farmers. “The industry has its years that are really blockbuster and it has its years when it falls back and we see a reduction acreage. We see reductions in surface water deliveries. The drought is still certainly playing a significant role in the numbers we’re seeing,” she explained.

 

With regard to surface water, Tulare County is in a bit of a unique position. “As an Eastside county, some of our water deliveries are not as subject to the situation that the Westside is in. In the same sense, we have some significant cutbacks that have been attributed to the San Joaquin River’s restoration and the biological opinions in the Delta—all have had an impact on the Central San Joaquin Valley [water] deliveries regardless of whether you’re Eastside or Westside.

 

“Also, as the exchange contractors either take greater deliveries of water or give up water, that also impacts the amount available to Eastside growers here in Tulare County,” she said.

 

In summary, 2015 Tulare Crop Report covers more than 120 different commodities, 45 of which have a gross value in excess of $1 million. Although individual commodities may experience difficulties from year to year, Tulare County continues to produce high quality crops that provide food and fiber to more than 90 countries worldwide.


Featured photo: Tulare County 2015 Crop Report

2021-05-12T11:17:12-07:00August 31st, 2016|

Frieda’s Karen Caplan Fears No Fruit

Frieda’s  – A Legacy of Introducing Americans to Exotic Fruits & Vegetables

 

By Laurie Greene, Editor

 

Karen Caplan, CEO and president, Frieda’s Inc., the 54 year old family business that first introduced kiwi fruit to America in 1962, recounted, “We’ve probably introduced close to 200 exotic fruits and vegetables to American consumers, mostly through supermarkets, but also through restaurants. We continue to introduce new and exotic fruits and vegetables. You’ve got the kiwi fruit; you’ve got sun-dried tomatoes; you’ve got habanero chilies, spaghetti squash, alfalfa sprouts, hothouse cucumbers, shallots, purple sweet potatoes, and purple potatoes.

PurpleKiwiBook_Karen Caplan

 

Caplan knows consumers love to try new products and new foods. “We really credit the TV Food Networks,” she explained. “If you’re watching ‘Chopped’ one night or any of the other food shows and you see these exotic fruits and vegetables like our purple snow peas as a secret ingredient, and you watch a couple of chefs cook with them, you say, ‘Wow that’s really exciting. I never would have picked that up at the grocery store.’ Consumers go to their local grocery store and find those products. It works in a synergistic way, but we continue to have new varieties of fruits and vegetables to introduce.”

 

Caplan continued, “It is wonderful that American supermarkets seem to realize consumers are passionate about trying these new foods. I think they realize that if they don’t offer the exotic fruits and vegetables, like tropical fruits, different varieties of citrus fruits and some of the peppers, consumers are going to go online and either order them as meals through Blue Apron or purchase the products on Amazon Fresh.”

Fear No Fruit, The Frieda Caplan Documentary

Fear No Fruit, The Frieda Caplan Documentary

 

At Frieda’s, we represent about 1,000 different suppliers, mostly farmers. About half of them are in California; the rest are outside of California and around the world. I think the biggest challenges shared by all our farmers, are first of all—water and how to use it efficiently, and then number two—how do we find the labor to pick our products.

 

When asked how farmers are doing, Caplan replied, “I in awe of farmers. I heard a peach and plum and grape grower speak this morning about his passion. He said, ‘I love this business. I could stop growing this product right now and make more money by putting in nuts, which I could harvest automatically.’”

 

Caplan continued, “I think what’s so admirable about farmers is they do have a passion for the land and for their products. We’re seeing resurgence in young people wanting to come into the business because everyone has to eat of course; but they love the lifestyle that goes along with it and the work-life balance.


Frieda Rapoport Caplan, Ph.D., founder & chair of the Board, Frieda’s Inc. established Frieda’s Finest/Produce Specialties Inc. in 1962, in the male-dominated Los Angeles Wholesale Produce Market. One of very few women in the produce industry at the time, and the first to own and operate a U.S. produce business, Frieda debuted with a purple sign, which later became the company’s signature color, and her premier product was fresh brown mushrooms – an unusual specialty at that time. She quickly developed a reputation for buying and selling new and unusual produce specialties.

Frieda’s two daughters, Karen Caplan and Jackie Caplan Wiggins, head up the family company and the third generation, Karen’s eldest daughter Alex Jackson, has linked in too. 


 

2016-08-25T12:32:20-07:00August 25th, 2016|

Like Mother, Like Son: Passion for Grape Growing

Mother-Son Team Share Passion for Grape Growing

 

By Lauren Dutra, Associate Editor

 

Diane Laub and Jared Allred, Fresno County mother and son grape growers, shared their passion for grape growing and some insight on their raisin and winegrape operations. “We have mostly Thompson Seedless,” Allred began, “which has been made into raisins for the last couple of years. Sometimes we send them to the winery if the price is right. We also have about 75 acres of overhead trellis dried-on-the-vine (DOV) Fiesta grapes that we use for raisins every year.”

 

With the harvest season behind them, Allred summarized, “in the first week of August, we went through and cut all the canes on the DOV grapes. The raisins started drying on the vine for a few weeks, and then we sent a mechanical harvester through.”

 

The mother and son team also farm 85 acres of French Colombard. “We used to have 40 acres of Syrah,” Allred added, “but we took [the variety] out this last year because the price hasn’t been good and the vineyard was not in very good shape.”

 

SJV grapevines Aug/Sept

“In years past, we used to send all of our Thompson’s Seedless to the wineries,” Allred explained, “but the price hasn’t been good the past three years, so we’ve been making it into raisins. This year, the only thing we have going to the winery is our French Colombard.”

 

Allred also commented, “The crop this year looks pretty good, actually as good—if not better than—last year. ‘Not a lot of powdery mildew except on the Fiestas, which are always prone to a little bit of mildew.”

 

Diane Laub, Allred’s mother, explained her role on the family’s farm. “I mainly oversee everything on the farm and also do all the office work. That is what I was brought up doing. I still do all my own work: irrigate, parts runner—you name it.”

 

Laub is the daughter of the late Don Laub, a well-known and respected leader in agriculture and in the Easton community where he farmed. For 50 years, Don Laub was active with the Fresno County Farm Bureau and served as president from 1986-1988. In 1996, he received the Distinguished Service Award from the Sacramento-based California Farm Bureau Federation. He also served on boards of many other agriculture organizations, including Ag One Foundation at Fresno State and California Association of Winegrape Growers.

 

Following in her father’s footsteps, Diane Laub explained her passion for the business, “It’s just something that I love to do. I don’t know what I’d do without it. You know, it’s my job; it’s my life,” she said.

2021-05-12T11:00:50-07:00August 23rd, 2016|
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