walnuts

UC’s Karen Klonsky Retires

Karen Klonsky Retires, Gets Major Credit for CA Agricultural Cost and Return Studies

By Patrick Cavanaugh, Deputy Editor and Laurie Greene, Editor

This is an exclusive interview with Karen Klonsky, UC Davis Cooperative Extension specialist emeritus, in the UC Davis Department of Agricultural and Resource Economics. Her expertise has been farm management and production, sustainable agriculture and organic agriculture.

CAT: Congratulations on your recent retirement!

Klonsky: Thanks Patrick. I retired on July 1, 2015, after 34 years. I started at UC Davis in ’81, straight from graduate school.

CAT: What has been your primary research interest?

Klonsky: My primary research areas are sustainable and organic agriculture. I have approached these subjects from several dimensions, including the economic feasibility of alternative farming practices, the size and growth of organic production in California, and factors influencing the adoption of alternative farming systems.

CAT: Wow, what a great career! I understand your interest in alternative farming systems began with your dissertation work comparing alfalfa systems with integrated pest management.

Klonsky: I studied agricultural economics in graduate school and started working with a professor in my department who had a joint appointment in agricultural economics and entomology. And I just became very interested in that research area.

I worked with entomologists and researchers on a computer model of plants and alfalfa weevils, and their interaction, plus a management component. I studied the plant and bug components, then did the management part and imposed it on top and asked, ‘If you did this, how many bugs would die?’ The plant model showed how much the alfalfa would grow, and at what point you could cut the alfalfa and achieve the desired yield. I never actually did any fieldwork.”

CAT: Since 1983, you not only directed ongoing Cost and Return Studies, but the development of an entire archived library of Cost and Return Studies for the UC Davis Department of Agricultural and Resource Economics. You recently completed studies on pistachios and walnuts, right?

Klonsky: Yes, both “Sample Costs to Establish and Produce English Walnuts In the Sacramento Valley, Micro sprinkler irrigated” and “Sample Costs to Establish and Produce Pistachios In the San Joaquin Valley-South, Low-Volume Irrigation.”

Our library contains studies about field, tree and vine crops and animal commodities. But since I retired, Dan Sumner, director, University of California Agricultural Issues Center and Frank H. Buck, Jr. Distinguished Professor for the Department of Agricultural and Resource Economics has taken that over and I continue to be peripherally involved.

CAT: These cost studies have been recognized worldwide.

Klonsky: Yes, and it has been very gratifying work. We decided to put them online routinely, and we have had a million downloads per year. Around 2005, Pete Livingston, my staff research associate, got the idea of scanning in the older studies. All of the newer studies were in electronic file format, so posting was easy. However, most of the older studies were paper copies, so we got a grant to scan and add them to our new online archive.

CAT: What was the most interesting thing about doing those cost studies?

Klonsky: I loved doing those studies. I really learned a lot because all cost studies are done directly with farmers we met through county farm advisors. I really got to know what farmers were thinking about and what their options were.

CAT: So those were real costs, not university costs?

Klonsky: Those were not university costs. The farmers tell us what equipment they will use, and then we calculate the cost of using their equipment—the fuel used to operate the equipment and the repair costs—with an agriculture-engineering program.

CAT: Do you have a math background?

Klonsky: Yes, I got my bachelor’s at the University of Michigan in mathematics. It was very helpful.

CAT: And you also earned your Ph.D. at the University of Michigan?

Klonsky: Yes.

CAT: So did you grow up in Michigan?

Klonsky: No, I grew up in New York.

CAT: And you just had an interest in going to Michigan State University?

Klonsky: Well, I had an interest in agriculture because I had an uncle who farmed corn and vegetables in upstate New York. We would go up there and I thought it was the most wonderful thing in the world.

CAT: What were some of the highlights of your career?

Klonsky: For many, many years, I was involved in the long-term on-campus sustainable agriculture research on land that is now on Russell Ranch, but it started as Sustainable Ag Farming Systems. We looked at four different farming systems, organic, low input, high-input, and we did a lot of analyses with cover crops and rotations. It was great to work on that project.

CAT: And you worked with USDA on the trends of organic farms?

Klonsky: And then I worked quite a bit with Department of Food and Agriculture on using the registration data for their organic farmers to compile statistics about how many farmers they had, what they grew, and the number of acres they planted with each crop. They had this database, which started in 1992 I believe, but they weren’t using it. Now the most recent registration analysis is available for 2012.

CAT: Just to try to get more data on the organic movement and organic growth?

Klonsky: Yes, because there was no data at all about it. Now NASS (National Agriculture Statistics Service) conducts a nationwide Organic Census, in addition to the regular Census of Agriculture.

CAT: I understand you served as an editor of the Journal of American Society of Farm Managers and Rural Appraisers (ASFMRA). What did that entail?

Klonsky: Yes. I did that for many years. ASFMRA is a national organization. The Journal of the ASFMRA comes out annually. As editor, I corresponded with the authors, assigned reviewers, and ultimately, accepted or rejected submissions, like any journal.

CAT: Did you travel a lot with your work and presentations?

Klonsky: You know, not so much, I went to Spain one time and France once for work. But I did travel around domestically to symposiums and conferences to speak on the economics of growing a lot of different crops, including many presentations at the EcoFarm Conference.

CAT: You worked and collaborated with some really interesting people.

Klonsky: Most of my important collaborations were conducting trials with people in other disciplines. For instance, at Russell Ranch, I was the only economist involved in the collaboration with plant pathologists and pomologists who ran trials to discover fumigation alternatives in the preplanting of trees.

Then I worked with people at UC Santa Cruz on alternatives for strawberry fumigation. Most of my work has been interdisciplinary.

CAT: California farming in general is huge, diverse industry. We produce 60% of the fruits and vegetables, and nearly 100 percent of the nut crops that people across the country consume. Any comments on that and on how valiant and resilient farmers are to get through year after year, particularly lately with the drought and the lack of water deliveries?

Klonsky: When I first started, there was a land price bubble, and there were a lot of bankruptcies because people had these land payments they just couldn’t pay.

It was kind of like the mortgage crisis that housing saw in 2008, agriculture saw in the early 80s.

CAT: So as you have been editor for the Journal of the American Society of Farm Managers and Rural Appraisers, you see land values going up and that keeps agriculture strong—the high land values, right?

Klonsky: Well, but it keeps it expensive. So now there is more and more leasing of land. As farmers retire from permanent crops, they have an orchard, but they don’t really want to sell it, so they lease it.

CAT: There you go. Keep it somehow in the family.

Klonsky: Yes, they try to keep ownership in the family. Or what we see also are these development leases where a young farmer can’t afford to buy the land, so they lease the land, but they pay for the trees to be planted.

CAT: So you are still coming to your office at UC Davis?

Klonsky: I am officially retired, but we have what we call a ‘partial recall’ where you can do things if you have funding. I have a project along with Rachel Goodhue, Professor, UC Davis Department of Agricultural and Resource Economics, with the California Department of Food and Agriculture, funded through the California Department of Pesticide Regulation. The Department of Pesticide Regulations is required by law to do an economic analysis of all proposed new regulations. So that is what I am working on.

CAT: Give me a couple of examples. VOC regulations?

Klonsky: Yeah, we do VOC.

CAT: Are you looking at sustainable groundwater legislation?

Klonsky: No, just pesticide regulation. It is funded by the Mill tax on pesticides.

CAT: Did you work with a lot of graduate students at UC Davis?

Klonsky: Oh yeah, I worked with a lot of graduate students coming through. One of them was on different ways of pesticide management on eucalyptus trees. I said I went to Spain. On that trip, I spoke about growing eucalyptus for firewood.

CAT: That was an economic study, wasn’t it?

Klonsky: Yes it was. They grow it not for firewood, but for paper. But that never really caught on here.

CAT: Are you bullish on agriculture? Do you think Ag is going to continue thriving in California?

Klonsky: Oh, sure. Oh, sure. But I think that the water situation is definitely real, and I think agriculture already has definitely made tremendous strides in irrigation systems, especially the subsurface irrigation in vegetables, in particular processing tomatoes, which I worked on.

CAT: That was a huge improvement in growing tomatoes. And people didn’t think it was going to work, but it turned out to be fantastic.

Klonsky: Yeah, a really win-win on that one. And orchards are getting more efficient. If you look at the water per pound of crop produced, you see major improvements with water efficiency.

CAT: Absolutely. Of course, most plants transpire most of the water they take up through the roots, up through the leaves and the stomata cells. By the way, do you have any interesting stories regarding your career?

Klonsky: It’s not the highlight, but the weirdest thing of my career is I got an email from somebody in Ministry of Agriculture and Fisheries from the United Arab Emirates. They wanted me to give a live presentation about Cooperative Extension in California and how it’s organized.

So I had to go to this office building in downtown Sacramento at 10:00 at night because of the time difference. I went into a conference room that had a special kind of projector so I could see them and they could see me. And on the monitor I see all these men walked in—they were all men—and half of them were in Western dress and half of them were wearing a Sheik-like headdress, with a band that sits on top and holds it on.

That was crazy, just being downtown after everybody is gone and the whole building was dark and quiet, except the one room that I was in.

CAT: How long was the presentation?

Klonsky: Gosh, maybe an hour.

CAT: You needed to do some research for that presentation?

Klonsky: Yeah, I had to do some research, I had to think about Cooperative Extension in a different way—the big picture.

CAT: Keep up the good work, and I hope you are enjoying retirement.

Klonsky: Yeah, I come in two days a week, so it is nice to see everybody. I still get a lot of emails, which I need to answer.

California Ag Today2016-08-18T13:54:40-07:00January 26th, 2016|

Farmers are Asset Managers

By Brian German, Associate Editor

Richard Casias, principal scientist and managing member at RCC Group, LLC, an environmental management consulting company based in Davis, expressed his deep respect for the Valley’s local farmers’ positive outlook, “What I really appreciate about these individuals is farmers are true asset managers. Their goal is to work efficiently, effectively and bring a good investment off the land they are managing.”

RCC Group’s primary customer base of almond, walnut and pistachio growers approach Casias by introducing their asset, emphasizing ongoing preservation of that asset, and making certain that the inputs are positive, and losses are minimized, like any company. With over 30 years of experience in earth science and environmental management, Casias attributes his expertise to this ongoing learning process.

Casias has traveled nationwide, including Hawaii, Nevada, Utah, New Mexico and Texas, promoting environmental management systems and conducting environmental and water resource investigations. “I’ve been advocating for an environmental management system for farming operations. Australia and other countries have been doing it, and it is completely applicable here in Central Valley farming operations.”

Casias continued, “So many of the farming practices that are being done are not getting farmers the positive feedback and validation as good land and water stewards. That is part of my motivation—to make sure growers recognize and take credit for all the extra work that they do to make their farming operations successful.”

When it comes to increasing water regulations on farming, Casias commented, “I try to remind growers that public scrutiny is not solely focused on agriculture as the villain; there are a number of people [and industries] using these natural resources.”

California Ag Today2016-05-31T19:26:59-07:00January 7th, 2016|

New Dietary Guidelines for Healthy Eating

HHS and USDA Release New Dietary Guidelines to Encourage Healthy Eating Patterns to Prevent Chronic Diseases

Secretary of Health and Human Services Sylvia M. Burwell and Secretary of Agriculture Tom Vilsack TODAY released updated nutritional guidelines that encourage Americans to adopt a series of science-based recommendations to improve how they eat to reduce obesity and prevent chronic diseases like Type 2 diabetes, hypertension, and heart disease. The 2015-2020 Dietary Guidelines for Americans is the nation’s trusted resource for evidence-based nutrition recommendations and serves to provide the general public, as well as policy makers and health professionals with the information they need to help the public make informed choices about their diets at home, school, work and in their communities.

The newly released 8th edition of the Dietary Guidelines reflects advancements in scientific understanding about healthy eating choices and health outcomes over a lifetime. This edition recognizes the importance of focusing not on individual nutrients or foods in isolation, but on the variety of what people eat and drink—healthy eating patterns as a whole—to bring about lasting improvements in individual and population health.

“The Dietary Guidelines for Americans is one of many important tools that help to support a healthier next generation of Americans,” said Secretary Vilsack. “The latest edition of the Dietary Guidelines provides individuals with the flexibility to make healthy food choices that are right for them and their families and take advantage of the diversity of products available, thanks to America’s farmers and ranchers.”

The specific recommendations fit into five overarching guidelines in the new edition:

1. Follow a healthy eating pattern across the lifespan. Eating patterns are the combination of foods and drinks that a person eats over time.

2. Focus on variety, nutrient-dense foods, and amount

3. Limit calories from added sugars and saturated fats, and reduce sodium intake

4. Shift to healthier food and beverage choices

5. Support healthy eating patterns for all

Healthy eating patterns include a variety of nutritious foods like vegetables, fruits, grains, low-fat and fat-free dairy, lean meats and other protein foods and oils, while limiting saturated fats, trans fats, added sugars and sodium. A healthy eating pattern is adaptable to a person’s taste preferences, traditions, culture and budget.

Importantly, the guidelines suggest Americans should consume:

1. A variety of vegetables, including dark green, red and orange, legumes (beans and peas), starchy and other vegetables

2. Fruits, especially whole fruits

3. Grains, at least half of which are whole grains

4. Fat-free or low-fat dairy, including milk, yogurt, cheese, and/or fortified soy beverages

5. A variety of protein foods, including seafood, lean meats and poultry, eggs, legumes (beans and peas), soy products, and nuts and seeds

6. Oils, including those from plants: canola, corn, olive, peanut, safflower, soybean, and sunflower. Oils also are naturally present in nuts, seeds, seafood, olives, and avocados.

Further, Americans should be encouraged to consume:

1. Less than 10 percent of calories per day from added sugars. ChooseMyPlate.gov provides more information about added sugars, which are sugars and syrups that are added to foods or beverages when they are processed or prepared. This does not include naturally occurring sugars such as those consumed as part of milk and fruits.

2. Less than 10 percent of calories per day from saturated fats. The Nutrition Facts label can be used to check for saturated fats. Foods that are high in saturated fat include butter, whole milk, meats that are not labeled as lean, and tropical oils such as coconut and palm oil.

3. Less than 2,300 milligrams (mg) per day of sodium for people over the age of 14 years and less for those younger. The Nutrition Facts label is a helpful tool to check for sodium, especially in processed foods like pizza, pasta dishes, sauces, and soups.

Based on a review of current scientific evidence on nutrition, the 2015 edition includes updated guidance on topics such as added sugars, sodium, and cholesterol and new information on caffeine. For example, the 2015-2020 Dietary Guidelines is the first edition to:

1. Recommend a quantitative limit to consume less than 10 percent of calories from added sugars.

2. Reaffirm guidance about the core building blocks of a healthy lifestyle that have remained consistent over the past several editions

3. Suggest there is still work to be done to encourage more Americans to follow the recommendations outlined in the Dietary Guidelines.

The 2015-2020 Dietary Guidelines continues the nation’s dependence on California agriculture, which includes more than 400 commodities. According to the California Department of Food and Agriculture (CDFA) in 2014, the state produced nearly half of US-grown fruits, nuts and vegetables. Across the nation, US consumers regularly purchase several crops produced solely in California.

California’s top-ten valued commodities (USDA/NASS Crop Year Report 2014):

* Milk — $9.4 billion

* Almonds — $5.9 billion

* Grapes — $5.2 billion

* Cattle, Calves — $3.7 billion

* Strawberries — $2.5 billion

* Lettuce — $2 billion

* Walnuts — $1.8 billion

* Tomatoes — $1.6 billion

* Pistachios — $1.6 billion

* Hay — $1.3 billion

The 2015-2020 Dietary Guidelines for Americans is available at dietaryguidelines.gov.USDA has also released updates for consumers on ChooseMyPlate.gov, and new resources will soon be available on Health.gov from HHS that will help health professionals support their clients and patients in making healthy choices.

The Dietary Guidelines is required under the 1990 National Nutrition Monitoring and Related Research Act, which states that every 5 years, the U.S. Departments of Health and Human Services (HHS) and of Agriculture (USDA) must jointly publish a report containing nutritional and dietary information and guidelines for the general public. The statute requires that the Dietary Guidelines be based on the preponderance of current scientific and medical knowledge.

California Ag Today2021-05-12T11:17:15-07:00January 7th, 2016|

Raisin Bargaining Association Negotiations for 2015

Glen Goto: Raisin Bargaining Association Negotiations for 2015

By Charmayne Hefley, Associate Editor

In the midst of the 2015 (RBA) Raisin Bargaining Association negotiations on behalf of its members, the RBA has reached a price agreement with one processor among 13 thus far, according to CEO Glen Goto. “It is a negotiation, so we don’t know where it will end up,” Goto said. “We also don’t know when it will end up, but we’re trying to do it as quickly as possible.”

Goto said California accounts for 30 to 35 percent of the world raisin supply. This year, Turkey, California’s largest competitor, which typically produces about the same amount, is experiencing a decreased supply due to a devastating April frost. “We are a world commodity,” Goto said. “The United States and Turkey, together, produce most of the dried grapes in the world, so we do look at Turkey as a competitor. Nevertheless, in certain markets, we may want to work together with Turkey. We are very structured with regard to our export destinations, and Europe is one of our big markets. Turkey is also very big in Europe, so our export success there varies by year and by supply situation.”

Goto is optimistic about the raisin industry despite its challenges and the loss of acreage as growers convert their vineyards to almonds, other nuts, citrus and other tree fruit crops. He explained, “Growers are doing their due diligence to determine the best economic scenario for their operations. And given other good, profitable commodities in the marketplace, more power to growers if they have the ability to convert their acreage to them.”

Patrick Cavanaugh2016-05-31T19:27:02-07:00December 8th, 2015|

More Rain, More Fungi, More Use for Multiuse Fungicides

With More Rain, More Fungi, More Use for Multiuse Fungicides

By Patrick Cavanaugh, Deputy Editor

With spring rains, many vegetables, tree fruits, grapes and nuts succumb to fungi pressure. However, during the past few years, only trivial amounts of spring rain have moistened California’s soil and lulled farmers to abandon their vigilant watch for fungi proliferation. But now, the strong likelihood of El niño-driven wet weather this spring could catch growers off-guard.

“We have an El niño coming that has already been tagged, ‘Too big to fail,’ which will bring a lot of rain. So it’s really important for folks to think about switching gears this year on their pest management mindset. With more rain, comes more fungi disease. We always see really high pressure disease years with rain,” said Kate Walker a technical services representative with BASF Corporation on the Central Coast, who advises use of a multiuse fungicide product already on hand.

Anthracnose in Strawberries, UC Statewide IPM Project

Anthracnose in Strawberries (Source: UC Statewide IPM Project

Strawberries, in particular, are vulverable to fungi. “We have heard from our strawberry growers,” said Walker, “that these fungal diseases are always present in California, but they vary significantly in their severity year-to-year depending on the weather,” noted Walker.

“One major disease that accompanies higher moisture, Anthracnose, often called leaf, shoot, or twig blight,” Walker explained, “results from infection caused by the fungus Colletotrichum. I’ve heard some growers have not experienced Anthracnose issues in 10 years,” said Walker. “As it emerges and becomes more problematic in strawberries, farmers really need to know which types of fungicides to use to manage this and other diseases.”

“It is very important for farmers and PCAs to walk through and scout their fields for disease,” Walker said, “and when they identify one, to become very aggressive with their fungicide management program. So, as representatives for BASF, we are lucky to have multiuse fungicide products available to control these diseases, such as Merivon Fungicide.”

Walker noted Merivon has two modes of action, “so it is very broad-spectrum. Typically we position Merivon in California for use on powdery mildew and Botrytis, but what we seldom talk to growers about is its utility for Anthracnose. We see a lot more Anthracnose in Florida and on the East Coast due to the increased rains; whereas, it usually doesn’t come through every year in California. So it is good to for farmers and PCSs to know that the product with which they are familiar for use in Botrytis, is also very effective with other issues, like Anthracnose.”

Walker offered, “Another very common disease that flourishes with increased rain, Rhizopus, occurs post-harvest, after the berries are picked up from the field. Again, Merivon has utility for Rhizopus as well, so growers don’t have to change or reinvent their program to manage these diseases.”

Walker said, “Rhizopus is an airborne bread mold. It is very common in the air and in the soil, so anytime a fruit or a nut is exposed to the spores blowing in the wind, it is vulnerable to infection with this disease.”

California Ag Today2016-05-31T19:27:02-07:00December 4th, 2015|

Thanks to California Ag!

Thanks to California Ag for Thanksgiving!

By Patrick Cavanaugh, Deputy Editor

As Americans enjoy Thanksgiving dinner, let us recognize that farmers, especially California farmers, have made our bounty possible.

California is a big turkey producing state, always ranking in the top six nationally.

In 1948, Sophie Cubbison, who was born in San Carlos, California and who graduated from California Polytechnical University in 1912, invented the Mrs. Cubbinson’s melba toast or cornbread stuffing most of us serve. (She even paid her way through college with the money she earned feeding farmworkers. Source: www.mrscubbisons.com)

What would Thanksgiving be without wonderful California wines and Martinelli’s (another great California company) great sparkling apple and grape beverages to celebrate our good fortune?

And all those amazing side dishes . . . the russet and red potatoes from Kern County; the sweet potatoes from Merced County; the many wonderful squash varieties including zucchini, yellow, acorn squash . . . are all produced by farmers and farmworkers in California.

Green beans, lettuce, tomatoes, olives, cucumbers, radishes, and carrots will grace the tables across America, thanks to California producers in ped and other areas of the state.

Don’t forget garlic, onions and mushrooms are all produced primarily in California!

California farmers produce it all, with the exception of cranberries!

Thanks Wisconsin!

(And New Jersey, Massachusetts, Oregon, Washington, and parts of Canada)

You can thank California egg producers for those tasty hardboiled deviled eggs on Grandma’s favorite serving dish.

Plus raisins, a great addition to dressings and other dishes, thanks to the raisin producers in Fresno, Madera and Merced Counties.

And of course walnuts, almonds and pistachios are big part of our savory stuffing recipes and our snacks.

Apple cider and apple pie? California, among the top five states, produces a wide variety of apples.

Wait! What about pumpkin pie? California farmers.

And the wonderful whipped cream? Thanks to the California dairy industry.

Did you know the turkey pop-up timer was invented in California? Yes, indeed. Back in the 1950s, the California Turkey Producers Advisory Board brainstormed to figure out how to prevent over-cooked turkeys, according to Leo Pearlstein, a Los Angeles pubic relations pro in the food industry, who was among the five original board members. One board member—a California turkey producer, as Pearlstein tells it—looked up at the ceiling, noticed the sprinklers and had a Eureka moment! He suddenly realized the ceiling sprinklers were triggered when heat melted a material inside the gizmo. For a complete explanation, see How Pop-Up Turkey Timers Work at home.howstuffworks.com/pop-up-timer1.htm.

From all of us here at California Ag Today,

Thanks to California Ag for serving us a delectable nutritious Thanksgiving!

California Ag Today2016-05-31T19:27:03-07:00November 24th, 2015|

Record Walnut Crop

New Record Walnut Crop: 575,000 Tons

By Patrick Cavanaugh, Deputy Editor

In a recent interview with Dennis Balint, executive director and ceo of the California Walnut Board, Balint discussed the Board’s promotion efforts on what has become another record walnut crop, grown on approximately 300,000 acres in the state.

California Ag Today (CAT): Despite the drought, the valiant walnut growers of California have produced yet another record crop of 575,000 tons, up one percent from 2014’s crop, and crop quality is reported to be excellent. How does that relate to overall supply?

Balint: This increase represents 5,000 additional bearing acres. Last year, the world availability was up about 140,000 tons higher than the previous year. We knew that we could absorb incremental production of 20,000 or 30,000 tons a year; however, 140,000 tons was a bit of a surprise. Couple that with the fact that China’s economy isn’t today what it was a couple of years ago. That has hurt us a bit.

So at any rate, that means we are going to have a record total of availability this year, and I think we are going to see prices moderate. Now, the really good news is the industry had some foresight in approving a huge budget to market the product, so we’ll be having a serious marketing campaign in the 2015-2016-crop year.

CAT: Walnut consuming promotions?

Balint: The board will continue promoting walnuts with print and television campaigns, as well as public relations efforts through Edelman Public Relations. That will continue on two fronts; one is consumer appeal, like recipes, and just raising overall awareness regarding the versatility of walnuts; but second and most importantly, Edelman is in charged with promoting health. Health continues to be a very important card in promoting our product to consumers and health professionals as well.

CAT: It is always good that people think of health when they think of walnuts!

Balint: Yeah they do. It is amazing how that number has changed over the years.

CAT: Is eating more, better?

Balint: You know we have a daily range. When we do studies, researchers will always look at the composition of the product and, depending on what they are expecting, they will adjust accordingly. So we have studies that are based on 1 ounce, 1.5 ounces, and 2 ounces daily. So it really depends on the end points they choose to look at.

We try to never talk about compounds because we like to talk about the whole walnut, but occasionally researchers who are deconstructionists suspect a particular compound. Then we have to analyze it down to the nitty-gritty so somebody can put it in a pill. When that happens on occasion, researchers say, “Well, we really need to feed 2 ounces.” And in some cases, 2 ounces in the short-term works very well. In the long-term, being practical, 1 to 1.5 ounces is good.

CAT: Please go back to the advertising budget. Is it mainly domestic?

Balint: It is all domestic. The export program will remain intact—no changes there. We will still have good programs in a number of countries overseas, but all of the increased production is going into the domestic market.

CAT: Do we need to increase per capita consumption to handle the oversupply issue?

Balint: That is a good question. What we need is the following: We estimate, and we don’t have hard numbers, not much more than one in five households is purchasing and using walnuts on a regular basis. So that leaves a lot of room for growth. Our campaign has been designed to appeal to light and non-users, and not just the core consumer who is already loving walnuts and buying them on a regular basis, to expand our user base. We are doing so by presenting walnuts as an ingredient in salads, vegetable side dishes, entrees, and of course as a snack. As a matter-of-fact, we are waiting on copy testing results in the next week or two.

CAT: Good. And walnuts make everything better and that’s what it is all about, isn’t it?

Balint: Absolutely. Walnuts are a little added touch that makes food not only more interesting because of the color, texture, and taste, but also because it is healthful. All of our ads are going to have the heart check logo. I want to reemphasize health research will still capture a lot of media on its own. That will continue, ‘no reduction there.

CAT: Are the ads in food or fitness magazines primarily?

Balint: Food magazines, primarily. We have four executions of print ads and two television commercials. We are waiting for the test results for the ads. The copy testing we have done also includes what the experts call rapid eye movement. By observing people’s eyes, we’ll know when consumers like or don’t like a word or a phrase, or think something is plausible or implausible. We will also know where their glance goes, how long it stays there and where it goes next.

This will help us structure the commercial to eliminate some of those “down spots” and focus on things that capture their attention. We will be reaching 95% of adults between the ages of 25 and 54 with this campaign on average 26 times per person over a period of about five months.

CAT: Wow, you are running it on some big television programs?

We’ll be going after different segments. For example, we have scheduled morning television segments like “Live with Kelly & Michael,” “Rachael” with Rachael Rae, and pillar events. A pillar event might be a broadcast on E! Network such as “From the Red Carpet at the Academy Awards” or an event in the sporting world. But that is not a focus. We will also include standard shows like “The Big Bang Theory” and so on.

Television will be in ten key markets, and I don’t have the list in front of me. But we will also continue our aggressive social media program. We have a couple of new ideas that I think will capture people’s interest.

CAT: Tell us about the campaign with the wrapped truck that looks like a walnut.

Balint: We converted a food truck to look like a walnut by wrapping it with walnut texture and contoured the boxy truck into a rounded walnut shape. So when it is parked in downtown Manhattan or Washington D.C., the truck with those affixed contours makes quite a spectacle.

CAT: So what were you doing with that truck? Did you hand out information?

Balint: We made information available, facilitated games, hosted walnut cracking, and most importantly, served an ice cream sandwich made out of yogurt, walnuts and chocolate graham crackers. We had samples of walnuts as well.

CAT: What is your health research strategy? Are you working with key researchers to compare eating walnuts with not eating any nuts?

Balint: Our health research strategy depends on the target. Remember, walnuts are the only good food source of Omega-3; most nuts have no Omega-3. We like to test the whole walnut in a lot of our studies. Sometimes we will find an indication that one compound is more important than another; but we recently finished a study with 27 scientists for our annual meeting. They look at what we have done, what we are doing, and what we should do next. So it is not just guesswork, it is a carefully thought-out program that focuses on areas of greatest interest to scientists.

One thing I will tell you is one day before the meeting began, we had six key scientists come in for what we call a “brainstorming session.” We asked them to tell us how to make our program better: the way we run our health research program, the way we run the conference and so on. The unanimous opinion of the six in attendance was not to change a thing. They said basically the program is a model for what should happen in health research, because we don’t go into research with a preconceived notion. We don’t go in and say, “Researcher, please raise your hand and provide us with a positive result on this disease.” We follow the science.

CAT: What are your biggest markets abroad?

Balint: China of course is huge. But other very strong markets include Germany, Japan, Korea, Spain and Turkey. China slipped this past year, of course, and we are all scratching our heads because we hear a lot about China. But their economy is a little soft. They had a crackdown on the gray market, which hurt business a little bit because some of the product that goes into China finds its way there through either Hong Kong or Vietnam. So China’s utilization this year was down. It is too early to tell whether they will return or continue at the same pace they experienced in 2014-15. We just don’t know yet.

CAT: Are you promoting the health message in these foreign countries?

Balint: Yes, and it is a really interesting situation. In countries that have a tradition of walnut-use like China, only about 40% of our messaging is health-related because they have known it is healthy for a thousand years. Whereas, in Japan, when a big story breaks accompanied by some television coverage, our sales will spike like you can’t even believe. So, it differs by market.

Here in the U.S., it is very high, as in Germany and Spain. Turkey is building and India as well, but slowly. We have some issues there; India is a market in which they too grow lots of walnuts, but we are slowly but surely making some headway.

The Korean market opened in 1994, but it was 2001 before we had any meaningful number of shipments. You have to be patient with some of these markets to be able to dismantle some of the trade barriers.

CAT: Are there any markets in South America?

Balint: Years ago, in the 90’s, there was an effort in Brazil and Argentina. Now, Chile grows walnuts, Argentina grows some, Brazil still grows a few. The Mercosur* pact down there (a special trading pack between South American countries) is a problem because the Mercosur countries trade duty-free. So we are at a disadvantage. We’re contra-seasonal. Last, but not least, we have a tariff burden. So we tried it for a couple of years, but decided there were better places to invest.

CAT: Well, it’s interesting. We don’t see South America being a big market for almonds or pistachios yet either.

Balint: It’s true; they grow Brazil nuts and, as I said, walnuts. Chile, as a matter-of-fact, is increasing their plantings. As their plantings increase, their initial sales will remain within the South American continent. When they get into the summer, especially late summer, they will sell what they have left into markets like Korea, and if they can, France and Germany. They basically go into our markets and try to sell in advance of our crop.

CAT: How are California growers doing? They are going through another year of drought, and I’m sure you are worried….

Balint: Everyone is, and we are all waiting for the other shoe to drop. Here we are with another record crop, and we know the reason for that. It’s because five or six years ago, somebody planted more walnuts, and they are coming online now. It appears as though we are trying to grow more walnuts in the middle of the drought, though the fact of the matter is those trees went in the ground long before water scarcity became as bad as it currently is.

CAT: Exactly, Fresno County just released their numbers last month and broke a record 7 billion dollars. Kern County and Tulare County broke records as well. In terms of ag value, we are not taking such a hit, mainly due to high nut prices.

Balint: Even before I was in the commodity business, I used to work for a company in Massachusetts called William Underwood Company. They had B&M (Burnham & Morrill Company) Baked Beans, Underwood Deviled Ham and other meat spreads. That is where I learned about commodities.

We had an economist on staff to predict the prices of navy beans, fatback**, sugar, ham hocks, and chicken. I learned it was much easier for the chicken guy year to year; he would just have more chickens to count! The bean people could have more beans. What about the walnut people? If the trees weren’t in the ground, they were not going to get more walnuts.

________________________________

*Mercosur or Mercosul (Spanish: Mercado Común del Sur, Portuguese: Mercado Comum do Sul, Guarani: Ñemby Ñemuha, Southern Common Market) is a sub-regional bloc. Its full members are Argentina, Bolivia, Brazil, Paraguay, Uruguay and Venezuela. Its associate countries are Chile, Peru, Colombia and Ecuador.

Source: Wikipedia, the free encyclopedia

**Fatback: the fat, usually salted, from the upper part of a side of pork

Source: Dictionary.com

California Ag Today2016-05-31T19:27:06-07:00October 21st, 2015|

Joe Marchini, Mr. Radicchio

Joe Marchini Brings Radicchio to California

By Patrick Cavanaugh, Deputy Editor

Joe Marchini, of J. Marchini Farms, was born in 1938 to Italian parents who farmed and packed tomatoes in Le Grand, Calif. Marchini has lived and worked in that locale for his whole life, exemplifying a high level of spirit and accomplishment.

His father, Florindo Marchini, brought his family over from Tuscany in 1920.” They settled in Le Grand because Florindo’s brother was already living there when Florindo first arrived. Before long, Florindo met a long time grower by the name of Carlo Giampaoli who invited Marchini to grow tomatoes and bell peppers with him. So Giampaoli took Florindo Marchini under his wing, and his brother as well, and established their farm, Giampaoli-Marchini Company. Together, they packaged tomatoes under the Live Oak brand because they actually packed the produce by hand in the shade of a live oak tree that still thrives there today!

Florindo’s son, Joe Marchini, was around seven when he began working at the packing shed stamping produce boxes. “I would sit on a box,” he said, “and as they came down the line, I used a little stamp pad to size tomatoes 6/6, 7/7, 7/8, 5/6, 4/4, 3/4. I only worked about 3-4 hours a day, and that was it. The older I got, the more I became involved in different things, from stamping, to packing, to wrapping tomatoes in cellophane paper and putting them in a box.”

The tomatoes were packed green and transported back east by train in ice cars. “They weren’t pink ones; no, they were dead green! They knew when to pick them, when the gel formed inside of the tomatoes,” Marchini said. “They could tell by the color and the shine of the tomatoes, and that’s what the pickers were supposed to pick. They were going to break soon. It took about a week, running day and night, to get to New York on steamer trains.”

“The early farming venture was comprised of 150 acres, which was a lot of acreage with horses,” said Marchini. “In the fall, we would travel to Gustine and cut tulles and bamboo for our tomato stakes.”

“My two brothers, Richard and Leonard Marchini, went to school with me. None of us could speak any English; we only spoke Italian,” Marchini said. So they all learned English in a small schoolhouse with two classrooms and one teacher.

“My dad grew tomatoes on that land for two years and then planted 40 acres of almond trees. The almonds were harvested green and then dried down by air.” Of course this was before mechanical shakers were used to harvest, so it was done with mallets and tarps. “It was very tough work,” noted Marchini, “and the price of almonds was less than 60 cents a pound.” Marchini credits Blue Diamond Growers, a cooperative he joined, with marketing the almonds so prices could increase.

Mr. Radicchio

Not satisfied with growing only tomatoes and almonds, Joe Marchini was always looking for something new to grow. In 1962 on a trip to Italy, Joe noticed fields of radicchio, a leafy Italian chicory and relative of endive, in the Venice area and found the crop was selling well in Italian grocery stores. He said, “I liked the crop and thought it would grow well in California, so I smuggled in little packages of seeds.”

Unfortunately, the seeds he brought back did not grow well. “Radicchio production wasn’t perfected and the source I had in Italy did not tell me what season the seeds were for.” Marchini’s radicchio would grow and form green leaves but not make a head. So Marchini went back to Italy, 40 miles southeast of Venice, to talk to growers, but no one would talk. “I certainly could not tell the guys that I was going back to the U.S. to grow the crop,” he said.

Marchini finally found a couple of growers to ship a 100-pound sack of seeds to San Francisco for him. “I picked up the bag, planted the seed and the same thing happened—it didn’t grow.” He called the Italian growers and asked how many different radicchio varieties they were growing. They told him eight varieties. “I asked them why they sent me only one variety, why they did not tell me when to plant the seed, and if they wanted me to buy more seed, they had better tell me what varieties to grow,” he said.

“Since I spoke Italian, the growers started to open up. Eventually, I brought them to the U.S., and we partnered up to grow radicchio. I even sent them to Mexico because they thought they could produce an earlier crop than in California,” Marchini said. After reaching mediocre success for about four years in Mexico, they moved back to California to work with Marchini, now without a partnership.

The company now productively farms in Mexico with the right seed. “We farm in Mexico for the winter crop in February, March and April. But before we started growing in Mexico, in the late 1970s, we started in Salinas and then in the San Joaquin Valley. The Italian growers knew what to plant and we got all the varieties in the right mode that would do well. The Italians wanted to be partners again and I declined it because I had kids coming up, but I told them that I would buy all the seeds from them, and they were making good money. So they ended up disclosing the secret in the whole deal of growing radicchio. So without them, and me speaking Italian, we would have never gotten started. We are still friends today and I’m still buying seed from them,” Marchini said.

Over the years, Marchini has worked with his son Jeff to plant the right seed at the right time. They learned which varieties could handle different climates, such as going into the heat, and coming out of the heat, and they emerged with 6 or 7 dependable varieties.

“So we plant six varieties in the fall, one week after the other. We can have radicchio in the San Joaquin Valley from November until March, and we harvest seven days a week.

His processors want radicchio 12 months out of the year, so Marchini’s company manages harvesting to fill the sales pipeline 12 months a year. “And we never run out of it,” he said.

Today, Marchini uses about 12 different labels, including his own image on the ‘Joe’s Premium Radicchio’ box, for the domestic market and select export markets. “We let global importers pick their own labels. J. Marchini ships all over the world now, including Italy, and has a large percentage of the market in Japan, Korea and Taiwan. “They love the color of radicchio in a blend,” he said.

J. Marchini deals with nearly every processor in California including Taylor Farms, Apio, Fresh Express, Dole, Earth Bound, and Ready Pac, year-round, with production from Kern to Merced counties and Mexico.

Managing all this production with Joe and his son Jeff (the third generation), are grandchildren Marc and Nic and Francesca (fourth generation), with the fifth generation coming along with Gabriella, Maximus and little Giuseppe, named after his great-grandfather Joe (Giuseppe). Marc and Francesca work in the sales and post-harvest side of the business. Nic works in the farming operation side of the business. Jeff oversees the company as a whole.

Overseeing production, and especially the harvest of the radicchio throughout the growing regions, including Mexico, is Alejandro Calderon, Joe Marchini’s right hand since day one. Jenny MacAfee, a key person in the sales department, has been on board for the last 20 years.

Today Marchini farms three main radicchio varieties: Castelfranco (white head with red polka dot specks), Treviso (elongated red with white ribs), and Palo Rosa (red head type with white veins). “We do a three-pack deal in the wintertime with all three varieties together, but we also grow many other varieties,” said Marchini.

J. Marchini Farms’ production operation, based in Watsonville, a great climate for radicchio in the summer months, includes 2,000 acres spread between the Central Valley, the Coastal areas and Mexico.

The Central Valley fall and winter nighttime temperatures are cool, and radicchio production, five lines down the row on 80-inch beds, is about 20,000 pounds per acre, with most of it on drip or sprinkler.

The operation also grows almonds, walnuts, fresh figs and other crops, “but radicchio has been a good ride,” said Marchini. “We have had ups and downs with the crop, but overall it has provided a good cash flow,” he said.

For the last three years, Joe Marchini has been dealing with Squamous Cell Carcinoma (the second most common form of skin cancer) and has undergone multiple surgeries and treatments. His love for his family and his incredible passion for farming keep him going.

_______________

J. Marchini Farms

California Ag Today2016-05-31T19:27:06-07:00October 16th, 2015|

Crop Diversification at Terranova Ranch

Crop Diversification at Terranova Ranch Provides Stability

By Patrick Cavanaugh, Deputy Editor

Don Cameron, Terranova Ranch Inc.

Crop diversification is the key to California’s agricultural success. Our climate and soils enable farmers to grow different crops year-round throughout the state. Don Cameron, vice president and general manager of Terranova Ranch Inc. in Helm, Fresno County, oversees the farming of cannery tomatoes, onions, carrots, bell peppers, almonds, walnuts, winegrapes, and even seeds for many other crops.

CalAgToday interviewed Cameron while he was riding a carrot harvester in the midst of harvesting for Grimmway Farms. He observed,“Our crop diversification at Terranova Ranch has really changed over the years. We used to farm cotton, alfalfa, barley and wheat, and that was about it.”

“Now,” said Cameron, “we grow between 20 and 30 different crops, both conventional and organic. There are times when one crop might not do as well as another, so diversification adds stability to our operation.”

And, of course, stability is a good thing on the farm. “We like to have stability,” Cameron commented, “and our workers love the stability because they know they are going to have work long-term, summer and winter. It is a lot more work for us, but in the long-run, it will be valuable for our operation here.”

Crop diversity and the stability it has brought to Terranova Ranch, according to Cameron, have enabled the ranch to retain its employees despite these rough times with fallow fields. “We’ve actually been able to hire some good employees from other farms where they’ve had severe cutbacks in water this year.”

Terranova uses only groundwater, and fortunately the ranch’s wells have held up over the last few years. Terranova is working on a major recharge program across 250 acres of land with water from potential Kings River floods and the James Bypass that crosses the Valley close to the ranch. Although regulations prevent implementation this year, “when the flood water comes,” said Cameron, “those fields will be flooded for recharge and they will have low berms around them. The water may only be 2-3 feet deep, but the goal is to keep the water continuously on those fields so the recharge persists. The water doesn’t have to be 10 feet deep; it can be merely 6 inches deep as long as it is continually refilled so the recharge holds.”

California Ag Today2016-05-31T19:28:06-07:00August 29th, 2015|

Average Almond Crop for Van Groningen

Van Groningen: Almond Crop Looks Average; Misleading Math on Watermelon Water Use

By Patrick Cavanaugh, Assistant Editor, California Ag Today

Van Groningen & Sons, Inc. farming has been operating in California since 1922. Field Manager Bryan Van Groningen updated California Ag Today, “The almond crop looks pretty average, ‘nothing that looks well over norm. It just depends on which field site you enter in; some of the younger blocks look a little better than the older blocks. So, right now the crop looks pretty old, but it is all across the board.”

Bryan Van Groningen

Based in Manteca, Von Groningen & Sons has a diversified operation growing melons, sweet corn, pumpkins, squash, almonds and walnuts, and livestock feed. Noting recent negative press on almond water usage, Bryan said, “Almonds obviously have gotten a lot of bad press lately, as has ag in general. In looking at some of the water usage figures, I tend not to agree with them. I think a lot of the water usage figures are outdated and incorrect.” He explained, “For example, we grow watermelons, and one of the articles that I read reported that 160 gallons of water was needed to produce a single watermelon. On our farm, it is closer to 35-40 gallons.”

As the state continues to deal with water restrictions, Van Groningen says a lot of fingers are unfairly pointing at the agriculture industry. “I think there is a lot of misinformation being spread around and used to throw agriculture under the bus,” he stated, “making us look like we are the bad guys, when we are actually producing the nutritious food that consumers in our state and the nation eat and enjoy. The agricultural industry has made so many advances in water efficiency that we should actually be labelled as ‘water conservationists’, and not ‘water wasters’.”

Van Groningen says he sees firsthand, every day, exactly how much water is used per crop, because he actively manages the farm’s water. “I sat down and ran the numbers 3, 4, 5 times — just to make sure that I did the math correctly. So, some of this usage is being misrepresented and therefore does not shed a good light on what ag is actually doing.”

Patrick Cavanaugh2016-05-31T19:28:12-07:00July 3rd, 2015|

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