California Proudly Provides Most of Thanksgiving Feast to America

Enjoy Your Thanksgiving Feast

From California’s Farms to Your Table

 

By Patrick Cavanaugh, Farm News Director

 

Turkeys come from several areas of the state, and while California is ranked No. 7 in turkey production, we do supply most of the western United States.

The famous Mrs. Cubbison’s dressing comes from Sophie Cubbison, a California entrepreneur who was born in 1890 in the San Marcos area of San Diego County. A longer fascinating story made short: In May 1920, she graduated from California Polytechnical University with a degree in Home Economics. In 1948, she added seasoning to broken pieces of the popular Melba toast to make stuffing. A factory in Commerce, California churns it out this time of year.

Farmers and farmworkers in California produce almonds, raisins, walnuts, prunes, pistachios, figs and dates, apricots, pumpkins, pecans and pomegranates. . . right on up the food line.

These are all part of the American Thanksgiving feast.

Celery from the Oxnard and Ventura area, and the rest of the ingredients for the stuffing mix, plus carrots, lots of crisp lettuce and fresh spinach from Salinas — all these greens waiting for you, already washed and bagged in the produce department. The green beans in your casserole come from California growers.

You’ve got oranges and kiwi fruit, table grapes, strawberries, raspberries freshly harvested from the Salinas and the San Joaquin Valleys. You’ve got sweet potatoes from Merced County — this is their pinnacle season. You’ve got all kinds, colors and sizes of potatoes and tomatoes, plus parsley, onions and garlic. . .  all grown in California.

Practically all the fruits, vegetables and nuts make America’s Thanksgiving celebrations festive, and nearly all of them come from California.

And don’t forget about the great variety of California winegrapes cultivated by California growers and then crafted with great care into great California vintage.

Wait! We grow firm, juicy apples and those small round watermelons that are a great snack or accent to a flavorful dessert fruit salad. And besides poultry, we even have California lamb, beef, rice or pasta—if you want to go that way.

Of course, you’ve got Martinelli’s sparkling apple or grape cider from Watsonville, near the Monterey Bay area. Local growers provide the tree-ripened fruit to the award-winning company, which is still family-owned and is run by the founder’s grandson and great-grandson.

At more than 140 years old, Martinelli’s is merely one century younger than our nation. In fact, the company received a first place award at the California State Fair in 1890.

By the way, do you know that little pop-up turkey timer that indicates when the turkey has reached the correct internal temperature? Food public relations genius Leo Pearlstein¹, along with a turkey producer from Turlock, invented that gizmo. Pearlstein, who handled the promotions for the California Turkey Advisory Board, was contemplating the enduring Thanksgiving conundrum—how long to cook the turkey and how to figure out when it is done?

Pearlstein said he and the turkey rancher were sitting in Pearlstein’s test kitchen mulling over ways consumers could determine when the turkey was done. They noticed the fire sprinkler system overhead. When the kitchen gets too hot, the fire sprinkler turns on. A metal alloy in the sprinkler is activated or melted when subjected to the high temperature of a fire in the room (185 degrees Fahrenheit). They applied that concept to the pop-up timer.

Officially, the National Turkey Federation advises consumers also use a conventional meat thermometer to verify that the cooked turkey’s internal temperature reaches:

165 degrees F to 170 degrees F in the breast or
175 degrees F to 180 degrees F in the thigh and
165 degrees F in the center of the stuffing
.

Except for cranberries, it is really a California Thanksgiving.


¹Leo Pearlstein is founder and president of Lee & Associates, Inc., a full-service public relations and advertising firm, which he opened in 1950. According to the company website, he currently runs the company with his partners, two of his sons, Howard and Frank Pearlstein. He is also founder and director of Western Research Kitchens, the food and beverage division of his agencyHe is considered a pioneer food consultant and his agency was recently named as one of the top agencies in the country that specializes in food and beverage clients.

For more food safety guidelines, the United States Department of Agriculture (USDA) Food Safety and Inspection Service (FSIS) provides this portal.

2021-05-12T11:17:11-07:00November 23rd, 2016|

Gary Schulz Gives California Citrus ACP and HLB Update

California Citrus ACP and HLB Update from Gary Schulz

By Brian German, Associate Broadcaster

 

The Citrus Research Board (CRB) recently held their annual California Citrus Conference in Exeter, bringing together a variety of guest speakers and research presentations. The Conference focused on pressing Asian Citrus Psyllid (ACP) and Huanglongbing (HLB) issues, along with political action updates and current projects that are important to the citrus industry. Gary Schulz, president of the CRB, said “We have a 21-member board and we’ve been planning this event for the last 12 months. It’s been 4 years since we held the last conference,” noted Schulz.

Gary Schulz, president, Citrus Research Board

Gary Schulz, president, Citrus Research Board

The CRB is responsible for overseeing the California Citrus Research Program (CCRP), a grower-funded and grower-directed program created in 1968 under the California Marketing Act. The CCRP’s purpose to enable California’s citrus producers to sponsor and support research that furthers the overall industry. Therefore, close to 70 percent of the CRB’s overall budget is allocated to research.

Schulz said the Conference “was a great, great day to have a good update on some of the dollars the Citrus Research Board has been spending on the growers’ behalf on research.” Schulz explained HLB represents the single greatest threat that citrus growers have faced worldwide.

For the past seven years, the USDA and Congress have allocated between $10 and $12 million dollars annually for ACP and HLB research operations.  Advocacy groups and other supportive ag organizations have contributed the difference to reach an annual ACP and HLB research budget of close to $90 million dollars a year. We fund a lot of UC Riverside and USDA agricultural research, service researchers, plus research at UC Davis and the University of Arizona,” Schulz noted.

Schulz, who has many years of experience in California agriculture, having served as general manager of the Raisin Administrative Committee and CEO of the California Raisin Marketing Board, stated that CRB has a great working relationship with California Citrus Mutual (CCM). “Joel Nelson and CCM have worked very hard with the packers to assess themselves, put together a private foundation, and work with the university,” Schulz said.

Featured Photo:  Adult Asian Citrus Psyllid (Source: The Citrus Pest & Disease Prevention Program)


Resources

California Marketing Act

Citrus Research Board (CRB)

California Citrus Mutual

2021-05-12T11:05:44-07:00November 18th, 2016|

Interesting Forecast: Wetter Winter, with Possible Deep Frost?

Weather Pattern in California Could Hurt Citrus, Predictions Say

By Patrick Cavanaugh, Farm News Director

 

Some meteorologists are seeing evidence of  weather data on the North Pole that could point to more rain and snow this winter. However it could come with several freeze events, which could hurt crops, especially citrus.

The Global Forecast Center is a group of meteorologists in Northern Idaho that conducts weather forecasting for agricultural interests throughout  Florida, California and portions of Texas. In fact, they work closely with California Citrus Mutual.

Tom Dunklee, president and chief atmospheric scientist, Global Forecast Center and its associated “WeatherWatch” service, said, “What we see in our frost outlook is a cold year coming up and a bit of an increase in rainfall, which will make everybody happy. But we may have to pay the price with some very cold temperatures following these fronts.”

meteorologist Tom Dunklee of the Global Forecast Center

Tom Dunklee, president and chief atmospheric scientist, Global Forecast Center

“The rains may be more frequent, but they will not be real big rain producers. They won’t be like El Niño years, where you get an inch and a half of rain or more. They will be cold, wet weather systems that come through, one half inch of rain at a time, followed by a possibility of frost,” Dunklee said.

Dunklee predicts the rain events may be followed by some dry weather for three or four days, then by another front coming through, doing the same thing. “What we are seeing is the type of weather pattern we saw in the late 1960s. It’s been quite a while since we’ve had one of these years shape up,” he said.

“I don’t think we are going to have a “Miracle March.” Instead, we are going to have a warm and drier than average spring. Most of the moisture is going to come in December, January and February, comprising those frequent frontal systems. Most of them will be followed by cool air and showery weather. Then the weather will dry out for three or four days, and the wet weather will return.”

Dunklee spoke of the intrusions of the cold arctic air that could arrive. “We think the intrusions will be from the North and Northeast—from Montana coming down through Nevada, then through the San Joaquin river drainage bringing quite a bit of cold air filtering into the [Central] Valley, and we’ll get the possibility of a hard frost, and maybe a freeze sometime in late December,” Dunklee said.

Dunklee also spoke about an increase in snowpack. “At the 7,000 foot level this year we may see higher than average, about 120% to 130% of average snow fall. It will be on the average of about six or seven feet. It may not actually get that deep at one time, but the potential is there for that,” he said.

“Most of the time it’s going to be about two, three feet of snowfall during the real cold months. Then in the spring it will melt fairly quickly, but it potentially is  going to be a good snow pack, a little bit higher than average,” Dunklee said.

2016-12-12T09:19:13-08:00November 14th, 2016|

US Citrus Industry Working Together on ACP, HLB Funding

Critical ACP, HLB Funding Comes Only After Industry Helps Itself

By Patrick Cavanaugh, Farm News Director

 

State Citrus Mutuals in California, Texas and Florida are diligently working in Washington, D.C., for $10 to 12 million in annual funding to help their citrus regions fight Asian Citrus Psyllid (ACP) infestation and Huanglongbing (HLB), the disease that ACPs vector.

The three Citrus Mutuals have collaborated well for the half dozen years of the American ACP invasion. Initially, the Florida Citrus Mutual team developed the Citrus Health Response Program (CHRP),” said Joel Nelsen, president of California Citrus Mutual.

Joel Nelsen, president of California Citrus Mutual, acp and hlb funding

Joel Nelsen, president of California Citrus Mutual

“They initiated it at a very minor funding level. However we sat down with them and said, ‘Look, this is an opportunity to ensure that all of the U.S. citrus industry can work together to protect itself from Huanglongbing.’ They were gracious enough to say okay. We exerted our leadership because we had people in positions in Washington who could be very beneficial to this,” Nelsen said.

“Initially it was a Florida/California effort. We said we need to double the size of the CHRP program and allocate more dollars to California, some to Texas, and some to Arizona. Now everybody is participating to the extent that they can. Today, it is still a Florida/California effort and a Florida/California-run program in partnership with USDA.

Nelsen said those involved are working hard to protect the citrus industry, and not just chasing a problem. Funding has been helpful to California. Only after the industry does all it can, will the state expect the federal government to help.

“It’s true for all three states’ industries,” Nelsen said. Unfortunately, Texas made a mistake. They did not have a policy in place to immediately remove an HLB-infected tree. As a result, they have an HLB infection spreading.”

“Texas is being adversely impacted on the dollar level. We don’t want to see that industry die, so there is a partnership that does exist on behalf of our colleagues,” Nelsen said. “We can’t afford to make mistakes like that.”

“In order to justify the continued progress of funding on an annual basis we are going to have to continue looking ahead, taking the steps necessary and doing what is needed to protect the citrus industry from the spread of Asian Citrus Psyllid and Huanglongbing.”

“We definitely have to show progress. We can’t ask homeowners to spray their trees if in fact we are not spraying ours. We can’t ask the federal government to continue helping us looking for ACPs if we are not willing to tarp our trucks to stop the spread of it. If we’re not willing to do a coordinated spray program then why should the government help us in finding HLB? If we are allowing snake oil merchants to conduct research projects, why should the federal government fund those?

2021-05-12T11:05:44-07:00November 9th, 2016|

Nov 9 Annual Ag Awards Luncheon Honors Manuel Cunha, Booth Ranches

Manuel Cunha, Agriculturist of the Year

By Laurie Greene, Editor

 

On Wednesday afternoon, November 9, the Who’s Who of Agriculture will gather at the long-standing celebratory Annual Ag Awards Luncheon in Valdez Hall at the Fresno Convention Center to commemorate the achievements of an individual and a company in the County’s agricultural industry.

 

Fresno Chamber of Commerce logoNathan Ahle, president and CEO of the Fresno Chamber of Commerce, said, “We are very excited about this. This is the 33rd time the Fresno Chamber has presented the Agriculturist of the Year Award, and the 21st time the Fresno-based CPA firm Baker, Peterson and Franklin has presented the Ag Business of the Year Award. We recognize that Ag is really the life-blood of our economy. This event is an honor to do and something we take great pride in.”

 

This year’s Agriculturist of the Year Award recipient is Manuel Cunha, president of the Fresno-based Nisei Farmers League. “Everybody knows Manuel Cunha—a legend in Valley Ag as president of the Nisei Farmers League for two decades,” Ahle said. “ This gentleman is a force to be recognized with when it comes to fighting for our farmers, fighting for water, fighting for anything and everything that has to do with agriculture in the Central Valley.”

2016 Fresno Chamber of Commerce Agriculturist of the Year recipient, Manuel Cunha, president, Nisei Farmers League.

2016 Fresno Chamber of Commerce Agriculturist of the Year recipient, Manuel Cunha, president, Nisei Farmers League.

 

Nisei Farmers League, established in 1971, informs grower members about ever-changing regulations and policies and provides legal assistance for labor and workplace-related issues. The league’s leadership and staff maintain a close working relationship with local, state and federal agencies and legislators to assure grower interests are adequately understood and defended.

 

The League also collaborates with other grower and agricultural organizations in California and other states to help provide a powerful and unified voice for the agricultural community.  The Nisei Farmers League is all about strength, clear focus and growers looking out for growers and farmworkers.

 

This year’s Ag Business Award recipient, Booth Ranches, is a premium San Joaquin Valley citrus grower. Otis Booth, Jr. founded Booth Ranches in 1957 on 40 acres by the foothills of the Sierra Nevada Range near Orange Cove.

booth ranches logo

 

Today, Booth Ranches is still family owned and operated on acreage from Orange Cove in the Northern San Joaquin Valley to Maricopa in Kern County to the South. Pasadena-born, fifth-generation farmer Loren Booth currently manages Booth Ranches which boasts premium Navel oranges, Valencia oranges, Cara-Caras, Minneolas and W. Murcott Mandarins that are distributed worldwide.

 

The selection panel went through a tough selection process, according to Ahle. “Those who have been in the Valley longer than I have tell me this is the strongest group of candidates for the award that we have ever had. I think it just speaks to the great passion that we have for Ag in this community, and Manuel Cunha and the team at Booth Ranches are great, great recipients.”

2016-11-10T10:50:56-08:00November 7th, 2016|

ACP Spread in Bakersfield Area, Ingenious Research Proceeds

Ingenious Research Effort to Fight ACP Spread with Natural Predators

 

By Joanne Lui, Associate Editor

 

beth_grafton-cardwell

Beth Grafton-Cardwell, Cooperative Extension specialist, University of California, Riverside Department of Entomology

As we have reported in-depth before on California Ag Today, the Asian Citrus Psyllid (ACP) is a tiny, mottled brown insect that poses an ever-increasing threat to the state’s robust citrus industry, as well as to residential citrus trees. The pest can spread a bacterium known as Huanglongbing (HLP) that is fatal to citrus trees. The disease has nearly shut down Florida’s citrus industry.

Beth Grafton-Cardwell, cooperative extension specialist in integrated pest management, UC Riverside Department of Entomology, explained the significance of the recent ACP spread to Bakersfield. “That is really problematic because it’s mostly in the urban areas. It’s very difficult to find, to control and to stop that spread. It’s going to move out from that region into the local citrus orchards, and so there are lots of meetings and discussions right now to mobilize growers to get treatments to help protect their citrus orchards against the psyllid.”

#CitrusMatters

#CitrusMatters

To contain the ACP problem, Grafton-Cardwell stated, “There are traps everywhere, but the traps are not terribly efficient. So, we really need to carefully examine groves and flush [new leaf growth] for the nymph form,” she said.

According to Agriculture and Natural Resources, University of California’s Statewide Integrated Pest Management Program:

Adults typically live one to two months. Females lay tiny yellow-orange almond-shaped eggs in the folds of the newly developing “feather flush” leaves of citrus. Each female can lay several hundred eggs during her lifespan.

ACP UC IPM

ACP (Source: ACP UC IPM)

The eggs hatch into nymphs that are wingless, flattened, yellow or orange to brownish, and 1/100 to 1/14 inch long. Nymphs molt four times, increasing in size with each nymphal stage (instar), before maturing into adult psyllids. The nymphs can feed only on soft, young leaf tissue and are found on immature leaves and stems of flush growth on citrus.

Save Our CitrusThe nymphs remove sap from plant tissue when they feed and excrete a large quantity of sugary liquid (honeydew). Each nymph also produces a waxy tubule from its rear end to help clear the sugary waste product away from its body. The tubule’s shape—a curly tube with a bulb at the end—is unique to the Asian citrus psyllid and can be used to identify the insect.

Grafton-Cardwell and other experts are concerned because once the ACP becomes established in urban areas, it is difficult to eradicate. “It starts spreading into the commercial citrus, and we’re off and running,” she commented.

bayer-save-our-citrusIn a ingenious effort to control the spread of the psyllid, trained teams of entomologists have imported Tamarixia radiata, a tiny wasp that naturally preys on ACP, from Pakistan to research and release in California. A cooperative effort of the University of California Riverside, Citrus Research Board, United States Department of Agriculture and California Department of Food and Agriculture, researchers are also exploring the effectiveness of another beneficial insect called Diaphorencyrtus aligarhensis to assist Tamarixia with control of the Asian citrus psyllid. To see where Tamarixia and Diaphorencyrtus have been released, visit this University of California’s website map at, “Distribution of ACP, HLB and Parasites in California,” and turn on the parasite layers.
Grafton-Cardwell said, “They’re going to inundate that area,” with natural ACP predators, “so hopefully that will push back a little bit.”

2021-05-12T11:05:46-07:00October 10th, 2016|

Governor Signs AB 1066 Overtime Bill for Farmworkers

Governor Signs AB 1066 With Good Intentions

By Patrick Cavanaugh, Farm News Director and Laurie Greene, Editor

 

TODAY, Governor Jerry Brown signed AB 1066, the overtime bill for farmworkers, despite pushback from agricultural groups and farmworkers in the state. Ian LeMay, director of member relations & communications of the Fresno-based California Fresh Fruit Association, anticipates that not only will farmers in the state lose, but farmworkers, exports, and possibly consumers will lose as well. 

For years, California farm employees accrued overtime pay only after working a 10-hour day, instead of an 8-hour day, like most other employees in California. AB 1066 changes the overtime rules for farmworkers by gradually lowering overtime thresholds in steps over the next four years so farmworkers will eventually earn overtime after an 8-hour day.

The California farm industry has appreciated the prior overtime policy, according to LeMay, because agriculture is not a typical 52-week type of job. The workload of farming ebbs and flows with the seasons, weather, cultural practices and tasks.Farmworkers

For instance, harvesting of crops such as strawberries, citrus and table grapes, normally occurs during short 2- to 3-week periods in the state and is accompanied by an increase in demand for labor. As one might expect, the need for labor declines during non-harvest and non-planting phases, to the extent that farmworkers may endure periods of no work, and hence, no pay. So farmworkers have appreciated the opportunity to work extra hours and earn overtime during busier phases.

Labor costs for California growers of all fresh fruit, avocados and many vegetable crops will be most affected by this change. “This is going to have a very, very big impact on crops that require a high degree of labor like our stone fruit, table grapes and the rest,” said LeMay, “It’s definitely going to change the way our members have to approach doing business,” he said.

“When you compare it to the other states in the union that we are going to have to compete with,” LeMay elaborated, “when you take into account recent changes in minimum wage, piece-rate compensation, increasing farm regulations and now overtime, it’s going to be very difficult to compete not only in a domestic market, but also internationally. That’s the disappointing part about this.”

LeMay also explained that over the last 40 years, the California legislature has crafted labor law to create the highest worker standards in the U.S. “California was the only state in the union that had a daily threshold for overtime of [only] 10 hours per day, and we were one of four in the union that had a weekly threshold for overtime of [only] 60 hours. So in terms of ag overtime, California was already the gold standard.”

And, although lawmakers intended AB 1066 to help farmworkers, LeMay noted, “ultimately, the measure will impact farmworkers the most because farmers in the number one Ag state will find a way to keep its bottom line from eroding any further.

“California farmers will need to solve the puzzle of how to achieve the same amount of work in fewer hours per day,” said LeMay. “They will consider hiring double crews, increasing mechanization in packing facilities, orchards and vineyards, and reducing farm acreage to match their workforce. Or, for those commodities that require increased labor, you could see a transition to commodities like nut crops that use less labor.”

LeMay explained that during down periods on the farm, farmworkers generally collect unemployment, which is based on gross annual income. Now, by giving the farmer an incentive to reduce worker hours, farmworkers’ unemployment compensation may decrease as well.

Furthermore, for the consumer who desires fresh local food from small farms, the phase-in schedule AB 1066 provides to smaller companies is actually a competitive disadvantage. “While AB 1066 allows small farmers—those with fewer than 25 employeesmore time to phase in changes,” LeMay asked, “why would a farmworker stay at small farm under the prolonged 60-hour per week overtime threshold rule, when he or she could work at a larger farm under the phased-in 40-hour per week threshold?”

ab-1066-provisions

 

Are consumers willing to pay for increased labor costs on the farm? “As the saying goes,” LeMay quipped, “generally farmers aren’t price makers, they are price takers. Consumers are usually unwilling to pay extra for their produce, so farmers usually have to absorb increased costs.”

“Economically,” LeMay summarized, “the legislature has taken us from high labor standards to economically disadvantaging farmers and farmworkers. Lawmakers are not paying enough attention to keeping California companies viable, sustainable and successful.”

2016-09-12T18:40:13-07:00September 12th, 2016|

Celebrate Labor Day With California Strawberries!

Add California Strawberries to Your Labor Day Event

 

By Laurie Greene, Editor

 

Many people will be out and about with an extra day off on Labor Day, trying to get that last swallow of summer. They’ll crowd beaches, lakes, parks and backyard BBQs. What better way to celebrate the achievements of American workers than to add fresh-picked California strawberries to the menu?

Carolyn O'Donnell

Carolyn O’Donnell, communications director, California Strawberry Commission

 

“Any holiday can be celebrated with strawberries as they are available year-round,” said Carolyn O’Donnell, communications director of the California Strawberry Commission in Watsonville. “Strawberries are one of the most popular fruits around. They are sweet but low in sugar, and they are quite nutritious. People are often surprised to find out that having just eight medium strawberries gives you more vitamin C than eating an orange,” she said.

 

“Grown year-round, right now strawberries are coming mostly from the Salinas-Watsonville area on the Central Coast and also in the Santa Maria area,” noted O’Donnell. “As we get more into the fall there will be less coming from the northern sections and more from the Ventura County area to the south. Eventually strawberries will come out of Orange County and Northern San Diego County. The crop will roll back up the coast again with the New Year. By next April or May, strawberries will be coming mostly from the Watsonville area again,” O’Donnell explained.

generational_small strawberries

 

O’Donnell said that strawberry growers are very dedicated to growing the best possible product they can for their customers. “Their strawberries are actually often a crop of opportunity. A number of our farmers started as field workers and were able to work their way up to owning a farm because you can produce a lot of fruit and make a good living on a small amount of land.”

 

O’Donnell said supplies should be plentiful in the grocery store. “We probably have more fruit this time of year than usual probably because rain this past winter delayed harvest, which was good news. Now we’re just working our way along. Folks in the Watsonville areas are also beginning to start preparing their other pieces of fallow ground so that they can plant around Thanksgiving and produce next year’s crop,” she said.

 

Photos: Courtesy of California Strawberry Commission

2016-10-06T16:04:28-07:00September 4th, 2016|

Tulare County Ag is Down But Strong

Tulare County Annual Crop Report is Down But Still Strong

 

By Patrick Cavanaugh, Farm News Director

 

The numbers are in for the 2015 Tulare County Annual Crop and Livestock Report.  Marilyn Kinoshita, Agricultural Commissioner/Sealer of Tulare County, reported, “We had an overall value of $6.9 billion, compared to last year, which was more than $8 billion,” which means the County led the nation in total crop value and dairy production, despite a decrease of nearly 14% in one year.

Tulare County’s top ten crops [crop value] in 2015 were:

  1. Milk
  2. Cattle & Calves
  3. Oranges- Navels & Valencias
  4. Grapes
  5. Almonds Meats & Hulls
  6. Tangerines – Fresh
  7. Corn – Grain & Silage
  8. Silage – Small Grain
  9. Pistachio Nuts
  10. Walnuts

Kinoshita explained, “Dairy is our number one industry here. Our milk production was off a little bit. We have fewer dairies in business now because of the low milk prices. Anytime your fresh market milk is off, that’s going to affect our overall value. A good 2/3 of that billion-dollar decrease came from the dairy industry. The price was low the entire year, as opposed to the year before.”

Marilyn Kinoshita, agricultural commissioner, Tulare County

Marilyn Kinoshita, Tulare County Ag Commissioner

 

Thus far, the reported 2015 county crop reports in the Central Valley are down this year. “Fresno County, for instance, was down 6.5% off its record $7 billion in 2014,” Kinoshita said.

 

“It has a lot to do with low water deliveries in Fresno and Tulare Counties,” she continued. “The smaller the water deliveries, the more efficient those growers have to be with that water. Anytime you’re pumping water out of the ground, it’s terribly expensive,” she noted.

 

“Some of our growers have had to decide, ‘All right, I’ve got this much water; I’m going to keep those blocks alive and I’m going to push an older block that isn’t producing as well.’ The returns aren’t as good as some of the newer plantings,” said Kinoshita.

 

Despite all of that, Kinoshita said agriculture does sit at the head of the table in Tulare County. “Yes, and we need a successful Ag industry to thrive here,” she said.

 

To view a video of the interview, click HERE.

 

Tricia Stever Blattler, executive director of the Tulare County Farm Bureau, noted the crop report demonstrates the strength of the agricultural industry. “I think every year when this crop report comes out, it is always a testament to the resiliency of this industry. This industry takes hard knocks, gets knocked down, then steps right back up to the plate and keeps swinging,” Blattler said. “The agricultural sector has a lot of outside challenges that impact the number that we see reported every year.”

 

Tricia Stever Blattler

Tricia Stever Blattler, executive director , Tulare County Farm Bureau

Blattler acknowledged the crop value numbers do not reflect net revenue for growers. “It’s always really important for our listeners to know that the crop value is a gross revenue number. When our Ag Commissioner steps to the microphone and speaks to our Board of Supervisors about this report each year, she’s reflecting values that are attributed to all of the gross revenue, and it’s not only the field value,” Blattler said.

 

“That gross number reported each year also represents our packing houses, our milk processing facilities—the creameries, the butter plants—the packing shedsall those other parts of our industry that [create] value in our industry,” said Blattler.

 

Blattler noted up or down, it’s all about the resiliency of farmers. “The industry has its years that are really blockbuster and it has its years when it falls back and we see a reduction acreage. We see reductions in surface water deliveries. The drought is still certainly playing a significant role in the numbers we’re seeing,” she explained.

 

With regard to surface water, Tulare County is in a bit of a unique position. “As an Eastside county, some of our water deliveries are not as subject to the situation that the Westside is in. In the same sense, we have some significant cutbacks that have been attributed to the San Joaquin River’s restoration and the biological opinions in the Delta—all have had an impact on the Central San Joaquin Valley [water] deliveries regardless of whether you’re Eastside or Westside.

 

“Also, as the exchange contractors either take greater deliveries of water or give up water, that also impacts the amount available to Eastside growers here in Tulare County,” she said.

 

In summary, 2015 Tulare Crop Report covers more than 120 different commodities, 45 of which have a gross value in excess of $1 million. Although individual commodities may experience difficulties from year to year, Tulare County continues to produce high quality crops that provide food and fiber to more than 90 countries worldwide.


Featured photo: Tulare County 2015 Crop Report

2021-05-12T11:17:12-07:00August 31st, 2016|

Frieda’s Karen Caplan Fears No Fruit

Frieda’s  – A Legacy of Introducing Americans to Exotic Fruits & Vegetables

 

By Laurie Greene, Editor

 

Karen Caplan, CEO and president, Frieda’s Inc., the 54 year old family business that first introduced kiwi fruit to America in 1962, recounted, “We’ve probably introduced close to 200 exotic fruits and vegetables to American consumers, mostly through supermarkets, but also through restaurants. We continue to introduce new and exotic fruits and vegetables. You’ve got the kiwi fruit; you’ve got sun-dried tomatoes; you’ve got habanero chilies, spaghetti squash, alfalfa sprouts, hothouse cucumbers, shallots, purple sweet potatoes, and purple potatoes.

PurpleKiwiBook_Karen Caplan

 

Caplan knows consumers love to try new products and new foods. “We really credit the TV Food Networks,” she explained. “If you’re watching ‘Chopped’ one night or any of the other food shows and you see these exotic fruits and vegetables like our purple snow peas as a secret ingredient, and you watch a couple of chefs cook with them, you say, ‘Wow that’s really exciting. I never would have picked that up at the grocery store.’ Consumers go to their local grocery store and find those products. It works in a synergistic way, but we continue to have new varieties of fruits and vegetables to introduce.”

 

Caplan continued, “It is wonderful that American supermarkets seem to realize consumers are passionate about trying these new foods. I think they realize that if they don’t offer the exotic fruits and vegetables, like tropical fruits, different varieties of citrus fruits and some of the peppers, consumers are going to go online and either order them as meals through Blue Apron or purchase the products on Amazon Fresh.”

Fear No Fruit, The Frieda Caplan Documentary

Fear No Fruit, The Frieda Caplan Documentary

 

At Frieda’s, we represent about 1,000 different suppliers, mostly farmers. About half of them are in California; the rest are outside of California and around the world. I think the biggest challenges shared by all our farmers, are first of all—water and how to use it efficiently, and then number two—how do we find the labor to pick our products.

 

When asked how farmers are doing, Caplan replied, “I in awe of farmers. I heard a peach and plum and grape grower speak this morning about his passion. He said, ‘I love this business. I could stop growing this product right now and make more money by putting in nuts, which I could harvest automatically.’”

 

Caplan continued, “I think what’s so admirable about farmers is they do have a passion for the land and for their products. We’re seeing resurgence in young people wanting to come into the business because everyone has to eat of course; but they love the lifestyle that goes along with it and the work-life balance.


Frieda Rapoport Caplan, Ph.D., founder & chair of the Board, Frieda’s Inc. established Frieda’s Finest/Produce Specialties Inc. in 1962, in the male-dominated Los Angeles Wholesale Produce Market. One of very few women in the produce industry at the time, and the first to own and operate a U.S. produce business, Frieda debuted with a purple sign, which later became the company’s signature color, and her premier product was fresh brown mushrooms – an unusual specialty at that time. She quickly developed a reputation for buying and selling new and unusual produce specialties.

Frieda’s two daughters, Karen Caplan and Jackie Caplan Wiggins, head up the family company and the third generation, Karen’s eldest daughter Alex Jackson, has linked in too. 


 

2016-08-25T12:32:20-07:00August 25th, 2016|
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