Social Media Minute—January 2016

SOCIAL MEDIA MINUTE—January 2016 Edition

Do you have a farm or ag business that’s not engaged on social media yet? We want YOU to be on top of your social media game! We’ll be sharing tips and pointers to help you get started or improve promotion of your ag-related company through social media.

Screen Shot 2015-10-29 at 12.32.07 PM_zpsp95jexpr

Step 1: Create a “Friend” Page or Log In

Today we’ll get you started with Facebook.

Definitions:

Friend Page – a personal page for you to make friends of your own and connect with others
Fan Page – a public page used to share updates for your farm, ranch, organization or company (these updates can be seen by everyone)

Step 1: Create a “Friend” Page or Log In

(1.1) First things first: Open your web browser and type facebook.com into the url bar at the top.

Before you can create what is known as a “fan” page for Facebook to post updates and promote your business, you are required to have a Facebook “friend” page.

Already have a “friend” page? Great! Go ahead, log into it and proceed with us. If not, continue with Step 1.2.

(1.2) Enter the required information and click “Sign Up.”

(1.3) Record your information and password in a secure place. Well now, that was easy enough!

Step 2: Create a “Fan” Page

This is the most important part! Once you’ve set up your “friend” page it will be time to develop a “fan” page. We’ll walk you step-by-step through the process.

First and foremost, across the top of your page, in the blue border, you’ll notice:

your name
a “home” button
a few other buttons.
a little arrow, all the way to the right.

(2.1) Click the little arrow.

The pop up menu that appears next should read, “Create Page” at the top. Don’t worry if it looks different than the sample page (at left) because this was previously created.

(2.2) Click on “Create Page” to continue creating your “fan” page.

Step 3: Select the Type of “Fan” Page

Step 3: Selecting the Type of “Fan” Page

At this point, you’ll be prompted to select the type of page. You have the following options:

For the purposes of this tutorial we are going to create a “Company, Organization or Institution” page. No matter what you choose, the overall appearance will generally be the same.

Definitions, for our purposes:

Local Business or Place – A location or business such as a bar, restaurant or retailer. This page allows you to define your business hours and price range of products sold. Ideal for fruit stands.
Company, Organization or Institution – Ideal for companies, businesses or organizations that don’t need to publicize work hours or prices to the public. Examples could include: CDFA, California Ag Today, Fresno County Farm Bureau.
Brand or Product – A specific product, service, organization or campaign you want to promote with trademark or distinctive name, aside from your corporate identity. This page could garner a lot of attention for a specific crop, such as Wonderful® Halos® California Mandarins or Cuties Mandarins.
Public Figure – A politician, community leader, reporter, or person of note within the community.
Entertainment – (not a likely choice)
Cause or Community – A page to rally for someone suffering from health issues, a family needing help after a tragic accident… Aka pages to rally to help those in the community in need of help.

(3.1) Click on the “Company, Organization or Institution” icon (or another category that works best for your business). You will be prompted for information.

In this case. we were asked to (3.2) “Choose a Category” and (3.3) enter the company name. For this tutorial, we selected “Farming/Agriculture” as our category and named our mythical company “Calagtoday’s Social Media Farm.”

(3.4) Select “Get Started.”

Step 4: Setting up your “Fan” Page

Now you will be directed to enter more information. The first page will ask you (4.1) to enter a brief sentence or two about your page. We described our mythical business as, “Calagtoday’s Social Media Farm page is about teaching people how to use social media to promote their ag businesses.”

Step 4: Setting up your “Fan” Page (cont.)

(4.2) We connected it to the californiaagtoday.com website in the next field, and (4.3) entered our Facebook web address or link as, “calagtodaySMfarm” for people to find our page.

(4.4) Once you’ve saved that information you’ll move on to selecting a profile picture.

All profile pictures have a 1:1 ratio, which means they are squares. Keep this in mind so you select a picture or logo that fits properly in your profile box. We took our basic graphic square “CalAgToday” logo and added “Social Media Farm” to it for use as our profile picture.

Our picture was on our computer, so (4.5) we selected “Upload From Computer” to get it onto Facebook.

Step 4: Setting up your “Fan” Page (cont.)

(4.6) Your next choice is whether or not you’d like to add your page to your “favorites”—making it easier to find your page on your Facebook home page instead of having to scroll. This becomes extremely useful as you join more Facebook groups and administrate more of your own pages.

Once you’ve made the decision on whether or not you want your page to be accessible in your “favorites” menu [Click on “Add to Favorites”] or not [Click “Skip”] you’ll be prompted (4.7) to narrow your audience. You can choose the location of the audience you’d like to target, the age range, gender and interests. We simply chose to our audience to be those who are interested in “agriculture,” but you can select additional audience interests.

(4.8) After you’ve completed all of these steps, click “Save.”

Step 5: The “Almost” Finished Page

Congratulations! You’ve completed the basic steps to create a “fan” page for your ag-related business.

For now, though, pause and admire your work. You’re on the way to advocating for agriculture. Facebook is the first step in the social media puzzle, yet it has the largest audience compared to all other social media pages.

We’ll cover the remaining steps required prior to posting content on your page in our next “Social Media Minute.”

Stay tuned . . .

Now, please go to our company’s real Facebook page, California Ag Today, and “like” us!

Patrick Cavanaugh2016-05-31T19:24:15-07:00January 21st, 2016|

Farmers Generous to Food Banks

By Laurie Greene, Editor

California farmers are stepping up to supply fresh fruits, vegetables and meat products to the state’s network of food banks as part of the Farm to Family program. Jim Bates, chief financial officer of Fowler Packing in Fresno County, said “It’s a program we’ve been supporting for 20 years, starting with donations of peaches, plums and nectarines.”

“Unfortunately, 20 to 50 percent of the product we grow doesn’t make it to the marketplace,” Bates explained, “sometimes because of a very small cosmetic blemish. Bates says farmers like him really want to take advantage of these unmarketable crops and help the working poor in the Valley. “We don’t want to dump this product; we definitely want to donate it. So, we have developed contacts with the food banks and found ways to transport our products in cardboard bins, plastic bins—whatever they can take—and get it to them.”

Jim Bates, chief financial officer, Fowler Packing

Bates noted that Fowler Packing, which farms and ships tree fruit, including mandarins, and table grapes, is doing well, and the company would like to pay it back. “We have made big investments over the years; we’ve retooled our packing house, our mandarin and table grape operations are doing well, and we’ve had good times. We want to give back to the local community that has been so good in supporting us year in and year out.”

Andy Souza, president and CEO of the Community Food Bank in Fresno, noted the dramatically increased produce and meat donations from farming companies, “from almost 19 million pounds a year to almost 40 million pounds in the last three years. And yet, in our service area, we are only meeting about two-thirds of the need. We serve all five counties from the southern end of Kern County, including Tulare, Kings, and Fresno Counties, all the way to Madera County, and the need just continues to grow. We have seen the drought; we have seen the effect of changing commodities; and the impact on farm labor is a very natural part of an economy.”

Souza said Community Food Bank’s connection with those in need is critically important. “It is not just doubling the amount of pounds,” he elaborated, “it is the fact that for so many of the families we serve, we are the only source of fresh produce for them. And the result of not getting fresh produce is what we have seen in each of our five counties: childhood obesity rates over 40 percent.”

“It is rewarding for us to be the vehicle that actually touches the lives that these farming families are supporting. Without their support and donations, it would be an empty warehouse. We, in turn, provide the connection to our families in need. Our staff knows, on a very personal basis, the opportunity to hand fresh food, fresh produce, to families knowing it will be on their tables that evening,” Souza noted.

Souza said quite candidly, he has learned over the last five years, all he has to do is ask the farming industry for help. “The farming community, the ranching community—agriculture in general—is very giving if we ask. We have also learned you don’t ask the packing shed in August. By the time August rolls around, first, they are just incredibly busy; and secondly, they made those decisions in February. So we are learning and looking to the industry for great support and great help. We have been able to make an incredible partnership with the agricultural community here in the Valley.”

Souza said cash donations from companies and from the general public also help immensely because “the ability we have to stretch financial donations is incredible. For every dollar that is donated, we can provide seven meals for a family. If folks would love to come alongside us, we can be reached at communityfoodbank.net. There is a “Donate Now” button there, and we would love the opportunity for folks to partner with us. Right now we have just over 8,000 partners each year and we would love to see that number grow to 10-, 12- or even 15,000.”

_____________________

Links

California Association of Food Banks (CAFB)

Community Food Bank

Farm to Family

Fowler Packing

California Ag Today2021-05-12T11:17:15-07:00January 6th, 2016|

UPDATE! Expanded ACP Quarantine

UPDATE! Expanded ACP Quarantine in Stanislaus and Merced Counties

Two ACPs Found in City of Turlock

Stanislaus County has been placed under quarantine for the Asian citrus psyllid (ACP) following the detection of two ACPs within the City of Turlock. The expanded ACP quarantine also includes a portion of northern Merced County along its border with Stanislaus County. The quarantine zone measures 101 square miles, bordered on the north by East Service Road; on the south by August Avenue; on the west by Blaker Road; and on the east by North Hickman Road. The quarantine map for Stanislaus and Merced is available online at: www.cdfa.ca.gov/go/acp-maps.

The quarantine prohibits the movement of citrus and curry leaf tree nursery stock, including all plant parts except fruit, out of the quarantine area and requires that all citrus fruit be cleaned of leaves and stems prior to moving out of the quarantine area. An exception may be made for nursery stock and budwood grown in USDA-approved structures which are designed to keep ACP and other insects out. Residents with backyard citrus trees in the quarantine area are asked not to transport or send citrus fruit or leaves, potted citrus trees, or curry leaves from the quarantine area.

ACP county-wide quarantines are now in place in Imperial, Los Angeles, Orange, Riverside, San Bernardino, San Diego, Santa Barbara, Tulare and Ventura Counties, with portions of Alameda, Fresno, Kern, Madera, Merced, San Benito, San Francisco, San Joaquin, San Luis Obispo, San Mateo, Santa Clara, and Stanislaus counties also under quarantine.

The ACP is an invasive species of grave concern because it can carry the disease huanglongbing (HLB), also known as citrus greening. All citrus and closely related species, such as curry leaf trees, are susceptible hosts for both the insect and disease. There is no cure once the tree becomes infected; the diseased tree will decline in health and produce bitter, misshaped fruit until it dies. In California, HLB has only been detected in 2012 and 2015 on residential properties in Los Angeles County. This plant disease does not affect human health.

Residents in the area who think they may have seen ACP or symptoms of HLB on their trees are urged to call CDFA’s Pest Hotline at 1-800-491-1899 or your local agricultural commissioner’s office (Stanislaus County (209) 525-4730; Merced County (209) 385-7431). For more information on the ACP and HLB, please visit: www.cdfa.ca.gov/go/acp.

California Ag Today2021-05-12T11:06:00-07:00December 28th, 2015|

Wonderful Branding

Wonderful Branding: The Wonderful Company’s Branding Success and Newest Citrus Discovery

By Charmayne Hefley, Associate Editor

A catchy brand can make or break a product, and the agriculture industry has begun to take note. David Krause, president of Wonderful Citrus, said their own successful branding—especially their Halos mandarins—is attributable to a variety of factors.

“We have an internal creative team that handles all of the design work and advertising,” Krause said. “Couple that with some very good consumer-based activities, significant funding in telling that message, and a good product that is satisfying to the consumer, and you have a complete, effective program.”

Aside from branding, Krause said Wonderful Citrus continuously looks for new crop varieties that will excite consumers in the future. Introducing new products is part of the company’s strategy to stay ahead of competition as well as increase their consumer base.

Wonderful’s newest discovery, seedless lemons, were found in another country,” Krause explained. “We have the exclusive rights to a few varieties, and at this point, we are growing trees in our nurseries,” said Krause. “ We’ll start marketing the product in the U.S. market within the next five to six years.”

Overall, Krause reports increased profits for many products. “I would argue demand and supply for many California crops seem to be in balance; that is, they are driving good returns for growers in spite of all the challenges that we face.”

_______________________

The Wonderful Company is the parent company of:

Wonderful Pistachios & Almonds (formerly Paramount Farms)
Wonderful Citrus (formerly Paramount Citrus)
Wonderful Orchards (formerly Paramount Farming)

Well-known brands from The Wonderful Company are:

Wonderful Pistachios #1 tree nut brand and one of the top-selling salty snacks in America
Wonderful Halos #1 mandarin orange in America
POM Wonderful #1 100% pomegranate brand in America
FIJI Water #1 premium bottled water brand in America
Teleflora #1 floral delivery service through local florists
JUSTIN Wine #1 Cabernet Sauvignon in California

The company announced its name change to The Wonderful Company from Roll Global on June 1, 2015. This strategic move aligns the company’s long-standing passion for harvesting healthy and nutritious foods with its domestic and global consumers, as well as integrates its farming and distribution methods. The company grows, harvests, packages and delivers its produce to retail stores in a vertical structure to maintain high quality standards.

Patrick Cavanaugh2016-05-31T19:27:02-07:00December 2nd, 2015|

Fighting ACP in California

Fighting ACP In California to Stay Well Ahead of HLB

By Patrick Cavanaugh, Deputy Editor

With more than 275,000 acres of citrus trees in California, keeping the Asian Citrus Psyllid (ACP) out of groves is a serious concern. Bob Blakely, vice president of California Citrus Mutual, based in Exeter, talked to California Ag Today about how growers are fighting ACP in California.

“We’ve been very proactive, ever since the first psyllid was found here back in 2008. We already had an action plan in place when that psyllid was found. We have engaged with and educated the public and the media, and we have very good cooperation with the state’s citizens,” Blakely said.

Tamarixia radiata (female); Mark Lewis, UC Riverside Center for Invasive Species Research

Blakely noted the industry is using a variety of methods, “We are usually able to go in and treat urban areas in Southern California, where ACP is now endemic, with crop protection materials. If we determine we cannot control it with pesticides, we implement a new biological program by releasing the parasitoid Tamarixia (a tiny non-native wasp) in residential areas. The new wasp is becoming well-established, and we are hoping the species will help manage ACP populations.”

“We hope to prevent ACP from creating the type of damage seen in Florida, where the citrus industry has been reduced by 50%,” said Blakely. “We are way ahead of the game here in California. We have managed to slow ACP spread in commercial areas in order stay ahead of the spread of the HLB disease the bug carries. We hope a reasonable cure can be found so we can prevent the kind of devastation we are witnessing in some other states.”

California Ag Today2016-05-31T19:27:10-07:00September 18th, 2015|

ACP Devastates Florida Citrus

ACP Devastates Florida Citrus Industry; California Continues Vigilance

By Patrick Cavanaugh, Deputy Editor

California Citrus growers must not underestimate the potential damage from Asian Citrus Psyllid (ACP), according to Bob Blakely, vice president, California Citrus Mutual, based in Exeter.

Given multiple ACP detections in California this year, Blakely used Florida’s ACP catastrophe as an example of how devastating the pests can be. “We are challenged here in California with ACP,” Blakely began, “which vectors the fatal disease known Honglongbing, (HLB), also known as citrus greening. But, it is nothing like what they are dealing with in Florida, since HLB [the disease itself] was discovered there less than ten years ago. “Florida’s citrus acreage, which measured just under 1 million acres prior to the calamities they’ve been facing,” said Blakely, “has been reduced by almost 50%.”

Bob Blakely, VP, California Citrus Mutual

While occurrences of Citrus Canker Disease as well as urbanization also contributed to the reduction in acreage, Blakely stated, “the big killer, citrus greening, is mostly responsible for the reduction of citrus acreage to the lowest level in decades.”

Because Florida has become so infested with ACP and HLB, reestablishing the industry there will take some time. “They are replanting and trying to replant healthy trees,” Blakely explained, “but they know those trees are short-lived compared to trees in California. We have hundred year-old groves. Florida farmers are just hoping to raise those trees and get a few years of production out of them before HLB re-infects them and they must be replaced again,” said Blakely.

California Ag Today2016-05-31T19:27:10-07:00September 16th, 2015|

URGENT HLB Quarantine UPDATE

HLB Quarantine Update

A Huanglongbing (HLB) quarantine is now in effect in part of Los Angeles County following the detection of HLB in four citrus trees.

On July 10, a kumquat tree on a residential property was confirmed to be infected with the incurable HLB disease. After extensive surveying and testing in the area, three more diseased trees were found nearby. The four diseased trees were on four separate properties close to one another. The tree varieties include kumquat, lime, mandarin and calamondin.

California Department of Food and Agriculture (CDFA) has already removed two of the diseased trees and is currently working with the homeowners at the other two properties to remove those trees as soon as possible. See the CDFA press release below for more details on the resulting quarantine.

QUARANTINE FOR HUANGLONGBING DECLARED IN SAN GABRIEL, LOS ANGELES COUNTY

SACRAMENTO, July 22, 2015 – An 87-square mile quarantine in the San Gabriel area of Los Angeles County has been added to the existing huanglongbing (HLB) quarantine in the Hacienda Heights-area following the detection of the citrus disease huanglongbing, or citrus greening.

Additional information, including a map of the quarantine zone, is available at the CDFA Save Our Citrus website. The quarantine boundaries are: on the north, E. Orange Grove Boulevard; on the east, N. Lemon Avenue; on the west, Griffin Avenue; and on the south W. La Habra Boulevard.

This area is part of a much larger quarantine already in place for the Asian citrus psyllid (ACP), the pest that spreads bacteria causing huanglongbing (HLB). The new quarantine will prohibit the movement of all nursery stock out of the area, while maintaining existing provisions allowing the movement of only commercially cleaned and packed citrus fruit. Any fruit that is not commercially cleaned and packed, including residential citrus, must not be removed from the property on which it is grown, although it may be processed and/or consumed on the premises.

“The success of any quarantine depends on cooperation from those affected,” said CDFA Secretary Karen Ross. “The stakes couldn’t be higher for California citrus. We urge residents in the San Gabriel-area to do all they can to comply.”

CDFA, the USDA and the Los Angeles County Agricultural Commissioner’s continue their work to investigate the source of the disease, to survey and test for it throughout the Los Angeles Basin, and to continue with ground treatment of citrus trees within 800 meters of the find sites – which began earlier this week. In the long term, the strategy is to control the spread of ACPs while researchers work to find a cure for the disease.

Huanglongbing has been confirmed four times in San Gabriel, in a kumquat tree on a residential property, in a lime tree on an adjacent residential property, and in calamondin and mandarin trees on residential properties in close proximity to the original find. The disease is bacterial and attacks the vascular system of plants. It does not pose a threat to humans or animals. The Asian citrus psyllid can spread the bacteria as the pest feeds on citrus trees and other related plants. Once a tree is infected, there is no cure; it typically declines and dies within a few years.

Huanglongbing is known to be present in Mexico and in parts of the southern U.S. Florida first detected the disease in 2005, and the University of Florida estimates that the disease causes an average loss of 7,513 jobs per year, and has cost growers $2.994 billion in lost revenue since then. Huanglongbing has also been detected in Georgia, Louisiana, South Carolina and Texas as well as Puerto Rico and the U.S. Virgin Islands.

A total of 15 states or territories are under full or partial quarantine due to the presence of the ACP: Alabama, American Samoa, Arizona, California, Florida, Georgia, Guam, Hawaii, Louisiana, Mississippi, Northern Mariana Islands, Puerto Rico, South Carolina, Texas, and the U.S. Virgin Islands.

The Asian citrus psyllid was first detected in California in 2008 and quarantines for the pest are now in place in 17 California counties. If Californians believe they have seen evidence of huanglongbing in local citrus trees, they are asked to please call CDFA’s toll-free pest hotline at 1-800-491-1899 FREE. For more information on the Asian citrus psyllid and huanglongbing, please visit: http://www.cdfa.ca.gov/phpps/acp/.

California Ag Today2016-05-31T19:28:09-07:00July 23rd, 2015|

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