Algae in Soils Increases Soil Health, Better Crops

Is Algae in Soils a New Frontier in Plant Health and Yield?

 

By Patrick Cavanaugh, Farm News Editor

 

Could applying microalgae to the soil boost yield and strengthen plants? We spoke to Len Smith, chief business office, Heliae Development LLC., based in Gilbert, Arizona, in the southeast Phoenix metropolitan area. “Heliae is a company that is dedicated to unlocking the potential of microalgae,” said Smith. “We’ve been in business now for over eight years. We hope to be able to deliver microalgae products in a lot of areas, including in plant agriculture.”

“While we work with hundreds of algae species, the algae we are currently marketing for plant agriculture is a green algae. It is actually subject to genetic classification so I couldn’t even tell you the exact species at the moment,” noted Smith. “We’re working on several others as well. We have often seen in our early stage testing that many different kinds of microalgae have different positive effects on plant agriculture, so we’re bringing many of them along,” he said.

Unlock the secrets in the soil diversity

Natural Resources Conservation Service (NRCS) Soil Health Campaign

Smith said these algae are among the most common components in healthy soil. “A lot of what we’re doing is actually restoring what is already present in the soil. A lot of the scientists we work with think this is a critical component of the whole plant ecosystem below the soil line.”

Similarly, many university researchers are taking a closer look at algae. “We have about 30 university and contract research studies in, and we are working with growers. We have been selling the product in what I would consider almost a beta launch mode for about two years. So, we probably have about that same number of grower trials—maybe even double that,” said Smith.

Having the algae in the soil not only increased yields, according to Smith, it increased crop quality and strengthened the soil. “Benefits include root mass; in fact, we saw a 20 percent root mass increase in cotton. We have also seen the plant’s ability to grow in stressed environments such as heat stress and drought stress, in some of the work UC Davis did for us. We saw a 25 to 30 percent increase in overall yield in the stressed soils in which the algae was present, as compared to the control,” Smith explained.

Could it be that algae may be the new frontier in plant health and yield? “Yes, we’re very excited about what we’re doing. I would say we are opening a field here that nobody else is really paying attention to. I think that you will be seeing more of these products come to market, hopefully  helping growers get better results in a restorative and natural way,” Smith said.


Heliae Development LLC.

Phycoterra

2021-05-12T11:05:43-07:00December 5th, 2016|

California Proudly Provides Most of Thanksgiving Feast to America

Enjoy Your Thanksgiving Feast

From California’s Farms to Your Table

 

By Patrick Cavanaugh, Farm News Director

 

Turkeys come from several areas of the state, and while California is ranked No. 7 in turkey production, we do supply most of the western United States.

The famous Mrs. Cubbison’s dressing comes from Sophie Cubbison, a California entrepreneur who was born in 1890 in the San Marcos area of San Diego County. A longer fascinating story made short: In May 1920, she graduated from California Polytechnical University with a degree in Home Economics. In 1948, she added seasoning to broken pieces of the popular Melba toast to make stuffing. A factory in Commerce, California churns it out this time of year.

Farmers and farmworkers in California produce almonds, raisins, walnuts, prunes, pistachios, figs and dates, apricots, pumpkins, pecans and pomegranates. . . right on up the food line.

These are all part of the American Thanksgiving feast.

Celery from the Oxnard and Ventura area, and the rest of the ingredients for the stuffing mix, plus carrots, lots of crisp lettuce and fresh spinach from Salinas — all these greens waiting for you, already washed and bagged in the produce department. The green beans in your casserole come from California growers.

You’ve got oranges and kiwi fruit, table grapes, strawberries, raspberries freshly harvested from the Salinas and the San Joaquin Valleys. You’ve got sweet potatoes from Merced County — this is their pinnacle season. You’ve got all kinds, colors and sizes of potatoes and tomatoes, plus parsley, onions and garlic. . .  all grown in California.

Practically all the fruits, vegetables and nuts make America’s Thanksgiving celebrations festive, and nearly all of them come from California.

And don’t forget about the great variety of California winegrapes cultivated by California growers and then crafted with great care into great California vintage.

Wait! We grow firm, juicy apples and those small round watermelons that are a great snack or accent to a flavorful dessert fruit salad. And besides poultry, we even have California lamb, beef, rice or pasta—if you want to go that way.

Of course, you’ve got Martinelli’s sparkling apple or grape cider from Watsonville, near the Monterey Bay area. Local growers provide the tree-ripened fruit to the award-winning company, which is still family-owned and is run by the founder’s grandson and great-grandson.

At more than 140 years old, Martinelli’s is merely one century younger than our nation. In fact, the company received a first place award at the California State Fair in 1890.

By the way, do you know that little pop-up turkey timer that indicates when the turkey has reached the correct internal temperature? Food public relations genius Leo Pearlstein¹, along with a turkey producer from Turlock, invented that gizmo. Pearlstein, who handled the promotions for the California Turkey Advisory Board, was contemplating the enduring Thanksgiving conundrum—how long to cook the turkey and how to figure out when it is done?

Pearlstein said he and the turkey rancher were sitting in Pearlstein’s test kitchen mulling over ways consumers could determine when the turkey was done. They noticed the fire sprinkler system overhead. When the kitchen gets too hot, the fire sprinkler turns on. A metal alloy in the sprinkler is activated or melted when subjected to the high temperature of a fire in the room (185 degrees Fahrenheit). They applied that concept to the pop-up timer.

Officially, the National Turkey Federation advises consumers also use a conventional meat thermometer to verify that the cooked turkey’s internal temperature reaches:

165 degrees F to 170 degrees F in the breast or
175 degrees F to 180 degrees F in the thigh and
165 degrees F in the center of the stuffing
.

Except for cranberries, it is really a California Thanksgiving.


¹Leo Pearlstein is founder and president of Lee & Associates, Inc., a full-service public relations and advertising firm, which he opened in 1950. According to the company website, he currently runs the company with his partners, two of his sons, Howard and Frank Pearlstein. He is also founder and director of Western Research Kitchens, the food and beverage division of his agencyHe is considered a pioneer food consultant and his agency was recently named as one of the top agencies in the country that specializes in food and beverage clients.

For more food safety guidelines, the United States Department of Agriculture (USDA) Food Safety and Inspection Service (FSIS) provides this portal.

2021-05-12T11:17:11-07:00November 23rd, 2016|

FSMA Deadlines and Details

Aspects of the Food Safety Modernization Act (FSMA) Explained

By Brian German, Associate Broadcaster

 

As many 2011 Food Safety Modernization Act (FSMA) provisions near their deadline for the first step in compliance, the U.S. Food and Drug Administration (FDA) announced an extension for many aspects of the new rules to allow growers and processors more time to clarify certain provisions to ensure compliance. Jon Kimble, food safety services manager with Sacramento-based DFA of California, a non-profit trade association formerly called the Dried Fruit Association, weighed in on several FSMA provisions and compliance.

Jon Kimble, food safety services manager with DFA of California, FSMA

Jon Kimble, food safety services manager with DFA of California

“The Preventive Controls Rule is the biggie that came out. This rule is largely based on the existing Hazard Analysis Critical Control Point (HACCP) structure that the food industry is familiar with, but with some slight modifications and specifics that are unique to the regulation,” noted Kimble. HACCP is an international standard that defines requirements for effective food safety control from biological, chemical, and physical hazards in the production processes that could cause the finished product to be unsafe.

The Preventive Controls Rules for Human and Animal Food was enacted September 18, for large operations. Small and mid-sized companies will have until September 2017 and very small companies have until September 2018.

 

The Produce Safety Rule, another critical part of the Food Safety Act that was published last November, provides farm standards for the growing, harvesting, packing, and holding of produce for human consumption.

The Produce Safety Rule will come into effect for large farming operations within the next month.

 

Other portions of the act include the Foreign Supplier Verification Programs (FSVP) for Importers of Food for Humans and Animals and Accredited Third-Party Certificationwhich relate to imported food products. “There are some regulations that you have to comply with whether you are a food processor or a broker importing food,” Kimble explained.

Finalized earlier this year, the Sanitary Transportation Rule pertains to service scenarios where foods are exposed and not packaged. This rule covers food transported in bulk; vehicle cleanliness, design and maintenance, temperature control; prevention of the contamination of ready-to-eat food (from touching raw food, non-food items in the same load or previous load, and cross-contact with food allergen); training of carrier personnel in sanitary transportation practices; documentation of the training; and maintenance and retention of records.

The Sanitary Transportation Rule has a compliance deadline of April 2017 for large companies.

 

FSMA also includes the Intentional Adulteration Rule, which “relates to what we would traditionally call food defense or security measures to prevent intentional contamination of the food supply,” Kimble said.


Founded in 1908, DFA is one of the oldest food safety companies in the U.S. that provides commodity inspection services and support to packers, processors and exporters in the dried fruit, tree nut, and kindred product industry through commodity inspection, the Red Seal Program, and the Export Trading Company (ETC)

Safe Food Alliance, a new division of DFA of California serves as a resource to the food industry for any and all food safety practices. Services include food safety training and consulting, laboratory testing and analysis, and third party certification audits conducted by Safe Food Certifications, LLC.

2021-05-12T11:00:48-07:00November 3rd, 2016|

Unprecedented CAPCA Conference Attendance!

Agriculture Needs a Hero! Welcome to the Annual CAPCA Conference.

 

In an exclusive interview at the 42nd Annual California Association of Pest Control Advisers (CAPCA) Conference & Agri-Expo TODAY in Anaheim, CAPCA CEO and President, Ruthann Anderson, shared, “We have had an unprecedented response here at CAPCA.”

CAPCA CONFERENCE 2016 audience

Ruthann Anderson, CAPCA CEO and President

“Registrations are at an all-time high,” she continued. “We’ve actually sold out the entire show as well as registrations with 1600 attendees. There were just a handful of walkups that we unfortunately just couldn’t accommodate today. We are excited and looking forward to continuing to have a high professional continuing education program as well as an exhibit hall here today.”

“This year’s theme is ‘Fighting the Fear, Feeding the Nation,’ said Anderson, “so we’ll have Captain CAPCA as well as Doctor Foe here this morning.”

Click here to meet Captain CAPCA and Doctor Foe on this CAPCA ‘NEWS’ video!

 

Anderson reflected, “You know for us, CAPCA really represents the Pest Control Advisors (PCAs) for production ag and turf and ornamental. As a requirement for their continuing education, they need 40 hours in order to renew [their certification]. For us, bringing together continuing education as well as networking is so valuable for them as they move into the new year.”

 

Some “Top Gun” people speaking this year, according to Anderson, “are obviously some of our main sponsors. Bayer CropScience and FMC Corporation are both doing high-level presentations. We also have Kern County agricultural commissioner Ruben Arroyo talking about the new proposed regulations for buffer zones around schools, so that’s going to be a great conversation starter for all of our members.”

 

“We appreciate all of the support we receive,” Anderson stated. “It’s so valuable for us. We exist because of volunteers and we exist because of our membership. We are grateful for all of them.”


The California Association of Pest Control Advisers (CAPCA) represents more than 75% of the nearly 4,000 California EPA licensed pest control advisers (PCAs) that provide pest management consultation for the production of food, fiber and ornamental industries of this state.

CAPCA is dedicated to the professional development and enhancement of our member’s education and stewardship, which includes legislative, regulatory, continuing education and public outreach activities.

CAPCA membership covers a broad spectrum of the industry including agricultural consulting firms, U.C. Cooperative Extension Service, city, county and state municipalities, public agencies, privately employed, forensic pest management firms, biological control suppliers, distributors, dealers of farm supplies, seed companies, laboratories, farming companies and manufacturers of pest management products.

2021-05-12T11:05:45-07:00October 17th, 2016|

California Growers Confront Labor Issues

Labor Issues—Costs and Farmworker Shortages—Challenge Growers

By Brian German, Associate Broadcaster

 

This year, farmers grappled with labor issues such as shortages and increased labor costs. Some growers had more than enough workers available, while others experienced difficulty in meeting their labor needs. Dave Phippen, co-owner of Travaille & Phippen Inc., a vertically integrated company that grows, packs and ships their own almonds, described some of their struggles with labor this year. “We employ a little more than 50 people year-round, but for harvest we ramp up an extra 15-20 people. There was a squeeze on the availability of the labor and a challenge with what we thought was an acceptable rate of pay,” said Phippen.

almond assessment increaseAs minimum wage increases incrementally every year, growers will struggle to keep up with the higher wages. “There was a new reality in the typical forklift driver, people working in receiving, people sampling,” Phippen elaborated. “We’re paying a little bit more for all of those tasks this year, and because there were more employment [opportunities], it was harder to find people who were available and willing to work.” Phippen also noted that employees “were requiring a greater compensation rate than last year for the same job.”

Travaille & Phippen’s operation has had to reevaluate employee compensation. Phippen explained the principle that as minimum wage increases, compensation rates compress, such that a person who was earning $15 used to be $5 above minimum wage, but is now is only $4 above minimum wage,” Phippen said.

The current federal minimum wage, established in 2009, is $7.25 per hour, up from $5.85 just two years prior. Of the top 10 agricultural producing states in the country, only 4 have minimum wage rates higher than the federal level. California and Massachusetts have the highest minimum wage levels of any other states.

Travaille & Phippen was already compensating a great deal of their labor force above minimum wage; however, to stay competitive and retain their workers, they increased their compensation rates, which caused a ripple effect throughout the supply chain. As their labor costs increased, they had to charge growers more for processing. “It had a big impact on them,” said Phippen, “particularly because those growers are receiving less revenue for their crop this year than they did last year. It was quite a squeeze for our growers and we were caught in the middle of that squeeze,” Phippen explained.

almond-tree-shaking-harvestingLabor issues have also been a significant concern for Mark Van Klaveren, a diversified farmer in Madera who grows almonds, watermelons and Thompson seedless grapes. Van Klaveren noted that timing plays a big role in their labor situation. “Since we tend to pick our Thompson seedless late, when there is a lot of sugar, we were able to get plenty of labor because most of the other vineyards were finished. Their farmworkers were looking for someplace to work.”

Van Klaveren reported that labor proved more challenging for their other crops. “I have a steady crew for watermelons, although with the new laws coming into effect, we are going to have to make some changes and mechanize a lot more of that harvest,” Van Klaveren noted.

Labor costs will become further complicated in the years ahead as overtime limitations established in AB 1066 phase in, beginning in 2019, with all agricultural operations expected to be in compliance by 2025. The combination of increased wages and the limitation of hours will change the way many farms operate. Some growers will increase mechanization. Others growers of labor-intensive crops may replace their crops with commodities that require fewer hours to harvest.

Van Klavern noted, “The only options we have are to mechanize or get out—one of the two. We can’t afford to produce at the same prices we’re getting right now with much higher labor costs. Some machinery out there can do what we need to do and we will look real hard to get some of that in our operation,” said Van Klavern.

An economic analysis conducted by the Highland Economics firm, shows AB 1066 having significant consequences for California agriculture. The study found the policy would reduce farm production as well as farmworker income, and the new time constraints on farmworkers would negatively impact California’s overall economy.

Van Klaveren is skeptical the new legislation will create any positive outcomes. “Workers want to put in the hours. They want to work. If we’ve got to pay them higher wages to start with, and then overtime on top of that after eight hours? There are certain jobs that won’t sustain the higher wages,” Van Klavern said.

In addition to increased costs for employers, increased minimum wage negatively affects workers who are trying to get their foot in the door of a farming operation. When the government raises the entry-level wage so high that people really have to produce a lot per hour, Van Klavern clarified, inexperienced applicants will suffer. “If you cannot produce a volume of work that is worth $15 an hour or more, you cannot work because nobody is going to hire you to lose money,” noted Van Klaveren.

Collectively, farmers are looking at overall labor cost increases between 5 and 15% over the next few years, depending on the crop. Van Klavern expressed a widely-held view that continued government intervention, particularly in the area of wages, is making farming in California unnecessarily difficult. “The whole issue of employment is a private agreement between an employee and employer, as in, ‘I will work for you for so much an hour and try to produce to your expectations.’ In other words, if somebody is willing to work for $8 an hour, why not let them work for $8 an hour? If it is fine with them and fine with the employer, then why not?” said Van Klavern.

The costs of labor and limitations on farmworker hours, combined with the costs of water and increasing environmental regulations, may prove insurmountable for California agriculture. “The economics is all simple, but the government steps in and complicates everything. I guess that leaves it to us to have to figure out how to swerve between all the regulations and stay in business,” noted Van Klavern.

2016-10-07T10:51:51-07:00October 7th, 2016|

Working with Agriculture to Meet Environmental Goals

Working with Stewards of California’s Farmland to Meet Environmental Goals

By Patrick Cavanaugh, Farm News Director

 

If you give a farmer a goal, they will most likely strive to meet it—even exceed it—as long as it fosters great stewardship of their land and allows them to sustainably farm into the future.

Environmental Defense Fund (EDF) logo

Eric Holst, associate vice president of the Environmental Defense Fund‘s working lands program, and an expert in developing strategies for environmental management on working forest, farms, and ranches, has an important view of the California Agriculture industry. “It’s an incredibly important industry. It’s greater than $56 billion net for California farmers. I think, even more important than the monetary value, is the land and the water that it touches,” said Holst.

Holst’s career has focused on improving livelihoods and environmental conditions in rural places in the U.S. and Latin America. Appointed as a member of the California Board of Food and Agriculture by Governor Jerry Brown for his ability to effectively communicate with a wide variety of constituents on difficult environmental issues, Holst elaborated, “Farmers and ranchers in California have a lot of influence on how we manage land, how we manage our landscapes, how we manage our waterways. It’s incredibly important to weigh in on policy issues that relate to agriculture in California.” california-farmland

Based in Sacramento, Holst knows how pervasive California agriculture is, spanning the state from the Mexican border to the Oregon border. “About 45% of California is in privately-held working lands—land managed by farmers, ranchers, and forestland owners,” Holst noted. Holst and his team interfaced with these private landowners to map a big part of it.

Holst, who also serves as director of the Forest Stewards Guild and American Wind Wildlife Institute (AWWI), explained, while these landowners have a lot of freedom about how to manage their land, “It’s probably the most highly regulated place in the world in terms of environmental performance.” Despite regulatory constraint on land management decisions, Holst believes, “there’s a lot of room to make decisions that can either help or harm the environment.”

Holst reflected, “It is really an important role that we have on the CDFA Board to weigh in and try to push California in the right direction.” Ultimately, in Holst’s experience, “If you set a goal and then allow farmer, rancher or forest landowner to figure out how to meet that goal, that’s probably the best way,” said Holst.

“Conditions are different on every farm, every ranch,” Holst stated. “I think it’s important to set standards high. I think California has higher standards than just about anywhere else. We want to develop policies and implementation of policies that will give a lot of flexibility to the individual operator. That tends to be, in my experience, the system that works best,” he noted.

2016-10-06T14:22:50-07:00October 6th, 2016|

Better Year for Western Cotton Growers

Western Cotton Growers See Market Improvement

 

By Patrick Cavanaugh, Farm News Director

 

Cotton growers throughout California and the West fared better this year compared to last year in terms of prices and exports, as reported at the Calcot, Ltd. 89th Annual Meeting last week in Tempe, Arizona. Jarral Neeper president and CEO of the Bakersfield-based Calcot, Ltd., the cotton marketing cooperative representing growers in California, Arizona, New Mexico, and Texas, announced, “Last year we produced about 13M bales. We should be a hair over 16M this year.”

California Cotton, Merced County, Sept 2016

California Cotton, Merced County

Neeper estimated, “We’re going to go from about 10.2 million bales in exports to 11.5 million based on a review of our historical shares of the marketplace and the world, the foreign production/consumption gap, our historical shares of filling that gap, and how much we should export.”

“One year ago at this time, cotton prices were at a very low $0.61 per pound,” said Neeper. “The market eventually fell. Prices rallied a little bit, and then fell down to $0.55. Then, the last month of the crop year, we had calcot-logothis unforeseen $0.10 rally—almost $0.12 rally.

In cotton marketing where there are highs and lows, Neeper acknowledged, you can’t always sell high; you have to sell when you can. “As a cooperative, in order to make progress payments to your membership, you do have to sell cotton and turn it into cash.”

“The cotton futures look good,” Neeper said, “even better for the coming year. We’re sitting at roughly $0.70 a pound, about ten cents higher than a year ago. And, generally, California cotton growers tend to get a $0.05 to $0.10 premium per pound because of our growing additions and high quality lint.”

Neeper believes the future of Calcot, Ltd. is “terrific.” He added, “89 years and still going strong; we’re looking for another 89 years.”

 

2016-10-05T13:14:34-07:00October 5th, 2016|

Celebrating California Agriculture . . .  An Ongoing Series: Marketing

Marketing, Almond Board Style

A Rallying Cry for Ag PR on Billboards

By Laurie Greene, Editor

 

Celebrating California Agriculture is a refreshing perspective. In an ongoing series on CaliforniaAgToday.comPeterangelo Vallis, executive director of the Fresno-based San Joaquin Valley Winegrowers Association (SJVWA), shares his optimistic viewpoint on California agriculture. In our original article, “Celebrating California Agriculture . . .  An Ongoing Series,” published on September 13, 2016, Vallis offered this goal:

SAN Joaquin Valley  Winegrowers Association, (sjvwa) logo“This is basic, basic stuff because, realistically, we’re marketing the fact that we need help to make more food,” Vallis noted. “We’re making safe domestic food, but if we don’t engage with the people that are our customers, we’re never going to be able to get our ideas and our needs across, because we’re just not talking to the right audience.”

“They’re not enough people here in the valley to move the needle. We’ve got to figure out a way to get San Francisco and L.A. appreciating our position, loving what we do, and trusting that we’re doing the very best job possible,” said Vallis.

Vallis is urging California agriculture “to put some dollars together for a major billboard campaign in Los Angeles and in the Bay Area, celebrating our agricultural industry as part of a big PR campaign.”

Almond Board of California, marketing almond board style“Just imagine,” Vallis suggested, “the power of billboards with California farmers and the fruits, nuts or vegetables they produce. The billboard could be up in prime city areas for several months for less than a few million dollars.”

Vallis commended the Almond Board of California for their example of a great starting point. “You know, the Almond Board of California (Board), I think, represents the most progressive part of California agriculture today because the Board understands how much money it takes to penetrate the market. We’re not living in 1932; we need to spend money on this stuff. I mean what does a Super Bowl commercial cost—6-7 million dollars for 30 seconds? It’s an insane amount of money, but that’s what it takes to really move the needle.”

“Billboards around the California’s urban centers or even across the nation, could carry the message of the importance of the California

ALMOND SUSTAINABILITY ECOSYSTEM (Almond Board of California, AlmondSustainability.org), Celebrating California Agriculture

ALMOND SUSTAINABILITY ECOSYSTEM (Almond Board of California, AlmondSustainability.org)

farmer,” Vallis proposed. “We could campaign on every billboard in America for one month and call it, ‘Hey, We Like to Eat Month’ or ‘Your Stomach Depends On Ag,’” noted Vallis.

“The message must connect with people,” Vallis insisted. “It would probably cost 20 or 30 million just to make that happen, but if you look at the success the Almond Board has had, that is a perfect pathway—a perfect roadmap—for what all of us in California can do at pennies per pound,” he said.

“There are some commodities that don’t make pennies per pound; but on the whole, a couple pennies per pound, put in the right space and put in front of people … Guess what? They’re going to go nuts over the product. Look what almonds have done. If that isn’t a rallying cry for what could happen. . . it would be killer! And it would be killer for our industry,” Vallis said.

2016-10-04T18:38:02-07:00October 4th, 2016|

Fear-Based Messaging Reduces Produce Consumption – Both Organic and Conventional

New Study Finds Fear-Based Produce Safety Messaging Negatively Impacts Low Income Consumers’ Produce Consumption

 

New peer reviewed research, “Low-Income Shoppers and Fruit and Vegetables: What Do They Think?” published in Nutrition Today, shows fear-based messaging tactics used by activist groups and some organic marketers that invoke safety concerns about non-organic produce may be having a negative impact on produce consumption—fruits and veggies—among low income consumers, according to the Alliance for Food and Farming (AFF).Alliance for Food and Farming logo

Researchers at the Illinois Institute of Technology’s (IIT) Center for Nutrition Research surveyed low income consumers to learn more about what terms and information about fruits and vegetables may influence their shopping intentions. Among the key findings, misleading messaging which inaccurately describes certain fruits and vegetables as having “higher” pesticide residues results in low income shoppers reporting that they would be unlikely to purchase any fruits and vegetables – organically or non-organically grown.

illinois-institute-of-technology-institute-for-food-safety-and-health“We were surprised to see how informational content that named specific fruits and vegetables as having the highest pesticide residues increased the percentage of shoppers who said they would be unlikely to purchase any type of fruits and vegetables,” says Britt Burton-Freeman, associate professor of food science and nutrition, ITT’s Center for Nutrition Research. “The concern is that depending on the structure of the communication about pesticides and fruits and vegetables, this could turn people away from wanting to purchase any fresh produce.”

“Despite efforts by the health community, consumption of fruits and vegetables is stagnating,” says Elizabeth Pivonka, Ph.D, R.D. and president, Produce for Better Health Foundation. “This new study shows what we have been concerned about for some time, that safety fears may be another barrier to consumption of these healthy and nutritious foods. The impact of the fear-based messaging on low income consumers is especially troubling since many don’t have access or can’t afford non-Produce for Better Health, produce consumptionorganic produce.”

The findings are also concerning since the safety claims carried predominantly by groups like the Environmental Working Group (EWG) and Only Organic about pesticide residues have been repeatedly proven to be scientifically inaccurate. For the last 20 years, EWG annually releases a so-called “dirty dozen” list which urges consumers to eat only organic versions of popular produce items accompanied by misleading and unscientific claims regarding pesticide residue levels. A peer reviewed analysis of EWG’s list entitled, Dietary Exposure to Pesticide Residues from Commodities Alleged to Contain the Highest Contamination Levels and published by AFF showed that substitution of organic forms of produce for non-organic produce did not result in any decrease in risk because residue levels are so minute on these fruits and vegetables, if they are present at all.

“Their tactic clearly isn’t working and it’s actually backfiring since this research shows that consumers may react to their message by deciding not to buy any produce at all – organic or non-organic,” says Teresa Thorne of the AFF. “For the benefit of consumers, especially low income consumers, this study shows it is time for groups like EWG to rethink their strategy for promoting organics and move away from tactics intended to scare consumers from buying the more affordable and accessible produce items,” Thorne says.

john-hopkins-bloomberg-school-of-public-healthThis IIT research compliments the peer reviewed study by John Hopkins University’s Center for a Livable Future, They Just Say Organic Food Is Healthier”: Perceptions of Healthy Food among Supermarket Shoppers in Southwest Baltimore,” published in January 2015 [orig. Dec. 2014] in the journal, Culture, Agriculture, Food and Environment. Those researchers conducted interviews with study participants to learn more about the way organic food is understood within consumers’ definitions of healthy food. John Hopkins researchers also focused on low income consumers because “this group is particularly important demographically given the disparate burden of diet-related diseases they carry and the frequency of diet-related messages they receive.”

The study authors also found conflicting health and safety messages, including those about pesticide residues, were having a negative impact on consumers. Among their findings and recommendations: “The issue of organic can swamp or compete with other messages about nutrition, as evidenced by the data presented here. Perceiving that there is an overwhelming amount of sometimes contradictory information about healthy eating could make some consumers defeatist about trying to eat healthily. Given the potential implications of competing messages about healthy eating, it is important that those who want to improve food production techniques and those who want to improve nutrition cooperate to create consistent messaging about healthy eating.”

Dr. Burton-Freeman reached a similar conclusion. “Hearing that the majority of shoppers in this survey trust dietitians/nutritionists, scientists and physicians for health and safety information about fresh fruits and vegetables, this is an important opportunity for these professionals working in low-income populations. It is an opportunity to educate shoppers about organic and conventionally grown produce, particularly about best practices for washing, storing and preparing all fruits and vegetables to maximize their enjoyment and nutritional value and minimize their confusion and safety concerns.”

“Hopefully the peer-reviewed research from IIT and John Hopkins will have an impact on groups like EWG especially since the science clearly shows both organic and non-organic produce is very safe and can be eaten with confidence,” AFF’s Thorne says. “And, decades of nutritional research primarily conducted using non-organic produce shows that a plant rich diet leads to better health and a longer life. So choose either or both organic or non-organic produce, but choose to eat more every day.”


The Alliance for Food and Farming (AFF) is a non-profit organization formed in 1989 which represents organic and conventional farmers and farms of all sizes.  Alliance contributors are limited to farmers of fruits and vegetables, companies that sell, market or ship fruits and vegetables or organizations that represent produce farmers.  AFF’s mission is to deliver credible information to consumers about the safety of all fruits and vegetables.  AFF does not engage in lobbying nor does it accept any money or support from the pesticide industry.  In the interest of transparency, AFF’s entire 2011 tax return is posted on safefruitsandveggies.com.


See also:

Scared Fat: Are Consumers Being Scared Away from Healthy Foods?

Individuals May Consider Organic an Important Factor When Defining Healthy Food

University College of London: Eating 7 or More Servings Reduces Risk of Premature Death by 42%

2021-05-12T11:05:46-07:00October 3rd, 2016|

Calcot Could Market 70 Millionth Bale this Year

Calcot Ltd. Chairman Talks California Cotton at 89th Annual Meeting

By Patrick Cavanaugh, Farm News Director

Calcot Ltd., a democratically-run cotton marketing cooperative owned by 1,200 select cotton growers in California, Arizona, New Mexico and Texas, held its 89th Annual Meeting in Tempe, Arizona, this week. 

Gregory Wuertz, chairman of Calcot and an Arizona cotton grower, said, “The cooperative started in 1927, and it is just amazing to me that we will reach 70 million bales sometime this year.”

“That’s a lot of cotton if you think about it,” Wuertz said. “And it has a great effect on all the growers. A lot of money has been run through the organization, and we are still doing it.”

Wuertz said Calcot directors are in the field across the western cotton belt, interacting with the industry.

“We have Calcot personnel in each cotton region who are also out in the fields talking to people and bringing up questions. They just don’t stay in their office. We try to get great members, and we work really closely with gin managers and their staff. We want to be on a first-name basis,” he said.

Wuertz noted, “You have to love the lifestyle of cotton production. You get attached to the crop. You plant it in March and harvest it in November. It’s a long-term thing.”

Yet, Wuertz acknowledged, “There are ups and downs. There always are. There is always a new catastrophe because you deal with the weather and the water issues. I think you just build up a little bit of a strength and have tougher skin than maybe some growers have with other commodities.”

Many Calcot growers outside of California are in awe of California producers. 

“California has a lot more regulations,” Wuertz said. “They’re blessed with a really nice climate—just a perfect area. Our climate is a little harsher, but California people work with air quality, labor laws, and their water issues. They have to have a real sharp pencil to make all that work.”

However, Wertz says, California growers always enjoy a better per-pound price for their cotton.

“I think over the years they have developed markets, and because of their climate, they do grow a real [high] quality crop that just demands a higher price. Everybody says there’s no difference, but there is some kind of difference that is just a little better,” he said.

Wuertz explained that the Calcot cooperative is good for growers when it comes to the prices they receive.

“It is the classic cooperative idea,” he said. “It is too risky to try and peak these cotton markets. It is risky to just hold all your cotton and try to peak it at one time.”

“You have to be conservative,” he continued. “Like cotton growers are — very conservative. So you sell some and hold some and seek financing from banks for the short term. We have good tight covenants with the bank, and that’s part of our risk-management policy. We don’t want to speculate, so that is why we sell throughout the year, and we try and watch all those things.”

“We have a very strong relationship with mills and we can sell directly to them, which I think demands more of a premium for Calcot growers,” Wuertz said. “And while most cotton-spinning mills are offshore, we still have a good chunk of cotton going to some very good domestic mills, where they turn out top of the line sheets and higher-count shirts.”

2016-10-05T11:16:36-07:00October 1st, 2016|
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