More Rain, More Fungi, More Use for Multiuse Fungicides

With More Rain, More Fungi, More Use for Multiuse Fungicides

By Patrick Cavanaugh, Deputy Editor

With spring rains, many vegetables, tree fruits, grapes and nuts succumb to fungi pressure. However, during the past few years, only trivial amounts of spring rain have moistened California’s soil and lulled farmers to abandon their vigilant watch for fungi proliferation. But now, the strong likelihood of El niño-driven wet weather this spring could catch growers off-guard.

“We have an El niño coming that has already been tagged, ‘Too big to fail,’ which will bring a lot of rain. So it’s really important for folks to think about switching gears this year on their pest management mindset. With more rain, comes more fungi disease. We always see really high pressure disease years with rain,” said Kate Walker a technical services representative with BASF Corporation on the Central Coast, who advises use of a multiuse fungicide product already on hand.

Anthracnose in Strawberries, UC Statewide IPM Project

Anthracnose in Strawberries (Source: UC Statewide IPM Project

Strawberries, in particular, are vulverable to fungi. “We have heard from our strawberry growers,” said Walker, “that these fungal diseases are always present in California, but they vary significantly in their severity year-to-year depending on the weather,” noted Walker.

“One major disease that accompanies higher moisture, Anthracnose, often called leaf, shoot, or twig blight,” Walker explained, “results from infection caused by the fungus Colletotrichum. I’ve heard some growers have not experienced Anthracnose issues in 10 years,” said Walker. “As it emerges and becomes more problematic in strawberries, farmers really need to know which types of fungicides to use to manage this and other diseases.”

“It is very important for farmers and PCAs to walk through and scout their fields for disease,” Walker said, “and when they identify one, to become very aggressive with their fungicide management program. So, as representatives for BASF, we are lucky to have multiuse fungicide products available to control these diseases, such as Merivon Fungicide.”

Walker noted Merivon has two modes of action, “so it is very broad-spectrum. Typically we position Merivon in California for use on powdery mildew and Botrytis, but what we seldom talk to growers about is its utility for Anthracnose. We see a lot more  Anthracnose in Florida and on the East Coast due to the increased rains; whereas, it usually doesn’t come through every year in California. So it is good to for farmers and PCSs to know that the product with which they are familiar for use in Botrytis, is also very effective with other issues, like Anthracnose.”

Walker offered, “Another very common disease that flourishes with increased rain, Rhizopus, occurs post-harvest, after the berries are picked up from the field. Again, Merivon has utility for Rhizopus as well, so growers don’t have to change or reinvent their program to manage these diseases.”

Walker said, “Rhizopus is an airborne bread mold. It is very common in the air and in the soil, so anytime a fruit or a nut is exposed to the spores blowing in the wind, it is vulnerable to infection with this disease.”

2016-05-31T19:27:02-07:00December 4th, 2015|

Wonderful Branding

Wonderful Branding: The Wonderful Company’s Branding Success and Newest Citrus Discovery

By Charmayne Hefley, Associate Editor

A catchy brand can make or break a product, and the agriculture industry has begun to take note. David Krause, president of Wonderful Citrus, said their own successful branding—especially their Halos mandarins—is attributable to a variety of factors.

“We have an internal creative team that handles all of the design work and advertising,” Krause said. “Couple that with some very good consumer-based activities, significant funding in telling that message, and a good product that is satisfying to the consumer, and you have a complete, effective program.”

Aside from branding, Krause said Wonderful Citrus continuously looks for new crop varieties that will excite consumers in the future. Introducing new products is part of the company’s strategy to stay ahead of competition as well as increase their consumer base.

Wonderful’s newest discovery, seedless lemons, were found in another country,” Krause explained. “We have the exclusive rights to a few varieties, and at this point, we are growing trees in our nurseries,” said Krause. “ We’ll start marketing the product in the U.S. market within the next five to six years.”

Overall, Krause reports increased profits for many products. “I would argue demand and supply for many California crops seem to be in balance; that is, they are driving good returns for growers in spite of all the challenges that we face.”

_______________________

The Wonderful Company is the parent company of:

  • Wonderful Pistachios & Almonds (formerly Paramount Farms)
  • Wonderful Citrus (formerly Paramount Citrus)
  • Wonderful Orchards (formerly Paramount Farming)

Well-known brands from The Wonderful Company are:

  • Wonderful Pistachios  #1 tree nut brand and one of the top-selling salty snacks in America
  • Wonderful Halos          #1 mandarin orange in America
  • POM Wonderful           #1 100% pomegranate brand in America
  • FIJI Water                     #1 premium bottled water brand in America
  • Teleflora                         #1 floral delivery service through local florists
  • JUSTIN Wine                #1 Cabernet Sauvignon in California

The company announced its name change to The Wonderful Company from Roll Global on June 1, 2015. This strategic move aligns the company’s long-standing passion for harvesting healthy and nutritious foods with its domestic and global consumers, as well as integrates its farming and distribution methods. The company grows, harvests, packages and delivers its produce to retail stores in a vertical structure to maintain high quality standards.

2016-05-31T19:27:02-07:00December 2nd, 2015|

Farm Credit Centennial Celebration

Nominate an Ag Leader for Farm Credit Centennial Celebration

By Charmayne Hefley, Associate Editor

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Farm Credit, which provides loans, leases and financial services to farmers, ranchers and rural businesses in America, is commemorating its Centennial Celebration. Megan Fairchild Anderson, director of communications for AgriBank, one of four banks in the Farm Credit System, said the Farm Credit Centennial Celebration is dedicated to the leaders in agriculture who will carry us into the next hundred years of agriculture.

“We’re really proud of Farm Credit’s century of supporting rural communities in agriculture,” Anderson said. “We’re taking this opportunity to think about the next 100 years in agriculture—what is going to happen, what’s going to shape the next hundred years, and specifically who is going to shape it. “We’re really looking for the best and brightest in agriculture. Farm Credit’s new program, Fresh Perspectives, will celebrate members of local agriculture communities: the agriculture teachers, the FFA leaders or the farmer down the road who’s doing something really innovative on his farm.”

“Anyone can nominate folks in their community on our website FarmCredit100.com through Dec. 18, 2015.” Of the 300 nominations Fresh Perspectives has received to date, only 29 are from California. “And I know that there are more than 29 folks in California who really fit the bill for the best and brightest in agriculture,” Anderson said. “We will choose the top 10 finalists who are shaping that future,” Anderson explained, “and award $10,000 to each recipient to continue their work in their agricultural communities.”

“When you go to FarmCredit100.com,” Anderson said, “click on Fresh Perspectives, review the posted rules, input and submit the requested information, and then you’re done. It shouldn’t take more than fifteen minutes; it’s that easy.”

2016-05-31T19:27:02-07:00December 1st, 2015|

Renaissance in Agriculture

Ryan Jacobsen on the Renaissance in Agriculture 

By Charmayne Hefley, Associate Editor

In the past, the children of farmers were known to leave the farm to pursue careers that required higher levels of education and not return. Ryan Jacobsen, executive director of the Fresno County Farm Bureau, said those days are behind us. Jacobsen said nowadays, we are experiencing a renaissance in agriculture, as sons and daughters return to the farms and college students study agriculture.

“We’ve been very fortunate,” Jacobsen said. “When you look at the overall agriculture industry over the last decade, it’s been pretty bright.” Despite the recent national and global economic downturn, Jacobsen contends the California agricultural economy remained a shining star. “That shining star created what I consider to be a renaissance in the agriculture industry,” Jacobsen explained, “where we actually saw younger individuals come back to the farm. For so many years we shipped off that talent. We encouraged them not to come back to the farm to be farmers; we encouraged them to go off to other professions.”

“We are truly fortunate to be where we are today,” Jacobsen continued, “because of the renaissance and higher commodities and crop values. We’re seeing sons and daughters able to return to the farms and take their places within their family operations.”

We’re seeing individuals go to college for a career in agriculture,” remarked Jacobsen. “Over at Fresno State, the Jordan College of Agricultural Sciences and Technology is seeing record enrollment—not just a little bit up, but shattering all previous records.” Fresno State’s Jordan College of Agricultural Sciences and Technology lists their current student enrollment as of September 14 at nearly 2,000 undergraduates and 75 graduate students.”

“It’s encouraging that young individuals see an opportunity and a future in agriculture, plus the desire to help our industry,“ Jacobsen said.

 

2016-05-31T19:27:03-07:00November 27th, 2015|

Pistachio Crop Insurance Due Dec. 31

Pistachio Crop Insurance Recommended for 2016

Upcoming Deadline is Dec.31

By Patrick Cavanaugh, Deputy Editor

Due to the warm winter weather this year, many California Pistachio growers’ crop yields were only slightly more than half of what was expected.  And despite having an existing risk management insurance program, which helped a lot of growers, others who did not have pistachio crop insurance will have to shoulder all their losses.

James Otto, a senior risk specialist with the USDA Risk Management Agency at the Davis Regional Office, commented, “A lot of growers did not take it due to risk management reasons, they were unaware of it, or their agents did not inform them of the availability of pistachio crop insurance.”

And for growers considering purchasing insurance for next season, Otto urges them to be aware of the upcoming December 31, 2015 deadline. “Growers have to sign up for the insurance by that date,” he said. “Signing up can be complicated in that growers must agree to take insurance for two consecutive years, and they also must agree to what coverage level and price percentage to take. Growers are locked in for a two-year policy, but each year stands on its own.”

Pistachios

Pistachios

Payments are based on average yields and the coverage the grower elects. Otto said, “There are some fundamental basics. You have to determine what your average yield is; if it is 2,000 pounds per acre, growers have to select a coverage level (50%, 65%, 70%…),” which is used to adjust the insurance premium rates. Given their chosen coverage level, if their production for the year drops below this level, growers would be compensated for the shortfall by the insurance policy.

“So, for example,” he said, if a grower’s average yield is 3,000 lbs., and he has taken a 65% coverage level—which is roughly 2,000 pounds, if his average yield for this year is 1200 lbs., the result is an 800-pound shortage. The grower gets paid an indemnity of 800 pounds, times an established price.”

Richard Matoian, director, American Pistachio Growers based in Fresno, said pistachio growers should definitely consider risk management insurance, “We think all growers should consider crop insurance, even at the most minimal level—which is what they call “cat” or “catastrophic”—as a risk management tool for operations. In a year like this year in which we had historically low yields on a per-acre basis, crop insurance for many growers is going to be their savior to keep them going.”

Interestingly, Otto explained, Nick Jerkovich, an insurance broker with All Crop Insurance Services, in the Fresno County town of Kerman, Calif., came up with the idea. Otto said, “Back in 2009, Nick mentioned there were a lot of pistachio trees in the ground that did not have a crop insurance program.” It was recommended to Nick to get a petition signed by multiple growers and gather acreage data.

“So Nick, on his own dime, calculated roughly 75-80% of the acreage in the value, submitted that to an administrator, and got the ball rolling.” Otto said Jerkovich’s proaction suggested, “Hey, there is interest! There is interest from the grassroots.” Otto continued, “Based on that initial letter, Risk Management Agency contracted out to have the program developed. It is interesting to see what one individual person achieve!”

2016-05-31T19:27:03-07:00November 25th, 2015|

Thanks to California Ag!

Thanks to California Ag for Thanksgiving!

By Patrick Cavanaugh, Deputy Editor

 

As Americans enjoy Thanksgiving dinner, let us recognize that farmers, especially California farmers, have made our bounty possible.

pumpkin free imageCalifornia is a big turkey producing state, always ranking in the top six nationally.

pumpkin free imageIn 1948, Sophie Cubbison, who was born in San Carlos, California and who graduated from California Polytechnical University in 1912, invented the Mrs. Cubbinson’s melba toast or cornbread stuffing most of us serve. (She even paid her way through college with the money she earned feeding farmworkers. Sourcewww.mrscubbisons.com)

pumpkin free imageWhat would Thanksgiving be without wonderful California wines and Martinelli’s (another great California company) great sparkling apple and grape beverages to celebrate our good fortune?

pumpkin free imageAnd all those amazing side dishes . . . the russet and red potatoes from Kern County; the sweet potatoes from Merced County; the many wonderful squash varieties including zucchini, yellow, acorn squash . . . are all produced by farmers and farmworkers in California.

pumpkin free imageGreen beans, lettuce, tomatoes, olives, cucumbers, radishes, and carrots will grace the tables across America, thanks to California producers in ped and other areas of the state.

Don’t forget gapumpkin free imagerlic, onions and mushrooms are all produced primarily in California!

California farmers produce it all, with the exception of cranberries!

Thanks Wisconsin!

(And New Jersey, Massachusetts, Oregon, Washington, and parts of Canada)

pumpkin free imageYou can thank California egg producers for those tasty hardboiled deviled eggs on Grandma’s favorite serving dish.

pumpkin free imagePlus raisins, a great addition to dressings and other dishes, thanks to the raisin producers in Fresno, Madera and Merced Counties.

pumpkin free imageAnd of course walnuts, almonds and pistachios are big part of our savory stuffing recipes and our snacks.

pumpkin free imageApple cider and apple pie? California, among the top five states, produces a wide variety of apples.

pumpkin free imageWait! What about pumpkin pie? California farmers.

pumpkin free imageAnd the wonderful whipped cream? Thanks to the California dairy industry.

pumpkin free imageDid you know the turkey pop-up timer was invented in California? Yes, indeed. Back in the 1950s, the California Turkey Producers Advisory Board brainstormed to figure out how to prevent over-cooked turkeys, according to Leo Pearlstein, a Los Angeles pubic relations pro in the food industry, who was among the five original board members. One board member—a California turkey producer, as Pearlstein tells it—looked up at the ceiling, noticed the sprinklers and had a Eureka moment! He suddenly realized the ceiling sprinklers were triggered when heat melted a material inside the gizmo. For a complete explanation, see How Pop-Up Turkey Timers Work at home.howstuffworks.com/pop-up-timer1.htm.

From all of us here at California Ag Today,

Thanks to California Ag for serving us a delectable nutritious Thanksgiving!

2016-05-31T19:27:03-07:00November 24th, 2015|

IFPRI Tackles More Food with Less Water

IFPRI Tackles More Food with Less Water

By Patrick Cavanaugh, Deputy Editor

Feeding a growing population is significantly dependent on irrigation—not only expansion but making existing irrigation more effective. The expansion of irrigation and water supplies has been limited by growth in demand from other sectors, like urban and industrial usage, but also livestock and aquaculture, noted Mark Rosegrant, director, International Food Policy Research Institute (IFPRI) Environmental and Production Technology Division.

“Obviously, the water sector is facing several challenges, not just in California, but around the world, including declining water quality, falling groundwater tables, and growing environmental demands for water that further restrict availability for irrigation and agriculture,” he said. “With climate change, we also will see changes in the volume and pattern of rainfall in crucial production areas that also will have negative effects in the developing world.”

“So the potential for significantly increased water scarcity in terms of water quantity and quality could put much more stress on the potential for meeting future food demand and food security,” Rosegrant said. “Thus reforming water management policies and investments to improve water use efficiency is critical to food production. Increased flexibility and adaptability of water systems to stress will need to be developed and strengthened,” Rosegrant explained. “We also need to look outside the water sector, purely defined, to things like agriculture and productivity growth through investment in the talks here.”

Rosegrant said though it is seems like there is a big water meeting around the world at least once every week, the contributions of IFPRI’s water research meeting held in Bonn, Germany last week, “Bonn 2011 Conference: The Water, Energy, and Food Security Nexus–Solutions for the Green Economy,” offered advantages and differences. “First, as you can see, we are not only looking at problems, but also looking at very highly interdisciplinary solutions, whether they be in engineering, hydrology, economic policy, or macro-policy. IFPRI also brings together academics, policy makers, development banks, politicians and NGO’s as well,” said Rosegrant.

“Finally I think it is very much an international meeting, we share global experiences for many regions of the world, but also with a strong focus on California, which not only faces extreme water difficulties, but also has probably the best ability in the world to deal with those kind of water crises. So many lessons can be learned from the California experience for the rest of the world,” he concluded.

2016-05-31T19:27:03-07:00November 23rd, 2015|

“The Other Drought”

“The Other Drought” in America’s #1 Agricultural State

By Charmayne Hefley, Associate Editor

California’s agriculture industry is experiencing a severe drought in terms of water shortage; however, this is not the only devastating drought in the state. Harold McClarty, owner of HMC Farms, told California Ag Today a secondary drought—“The Other Drought”—is plaguing California:  the loss of the family farmer.

McClarty explained, “I’ve taken a very liberal definition of the word ‘drought’ and tried to talk about the loss of the small farmer and the culture and values that are instilled in you when you grow up on a small farm. We’re going to lose the next generation [of family farmers] because of the consolidation of these farms.”

HMC Farms,1887 (Source: HMC Farms)

HMC Farms,1887 (Source: HMC Farms)

McClarty, whose company, HMC Farms, a grower, packer, and shipper of tree fruit and table grapes in the San Joaquin Valley, began in 1887 as a small 40-acre family farm, said his farm’s growth is representative of the progressive loss of the family farmer. When HMC Farms officially became an established company in 1987, 100 years after its establishment, he cofounder Mike Jensen began to purchase the property of family farmers who chose to leave the business when their children rejected farming to pursue careers in law, medicine and other fields.

McClarty admitted, “I’m obviously part of the problem, but this is the environment that I live and work in—that enables me to exist.” McClarty said in agriculture you’ve got to be able to do and keep up with all of the factors that go into farming. Unfortunately, the increasing work, pressures and regulations facing small family farms are overwhelming.

McClarty concluded, “the risks are so great, small farmers can’t do it anymore. They can’t keep up, and it’s just not worth it with today’s farm values.”

Of note, HMC Farms was named by the National Restaurant Association (NRA) as one of 18 Food and Beverage Product Innovation Award winners in 2012 for Grape Escape, the company’s washed and ready-to-eat de-stemmed grapes packed in single-serve two-ounce or three-ounce bags. Featuring an 18-day shelf life with no preservatives or additives, Grape Escape “meets the challenge of profitably serving healthy fresh fruit snacks year round,” according to a 2012 NRA news release.

2016-05-31T19:27:03-07:00November 19th, 2015|

Avian Influenza Mapping Plan to Prevent CA Outbreaks

High Pathogenic Avian Influenza Mapping Plan (HPAI) to Prevent Outbreaks in California

By Patrick Cavanaugh, Deputy Editor

In 2014 and 2015, the outbreak of High Pathogenic Avian Influenza (HPAI) caused unprecedented damage to the mid-western commercial poultry industry, requiring the depopulation of 48 million birds, particularly turkeys and laying hens. There were isolated cases in last autumn in California as well. Migrating birds, generally considered to be the source of HPAI, move throughout the state in their flyways this time of year.

USDA Pacific Flyway Map

USDA Pacific Flyway Map

Maurice Pitesky, a UC Cooperative Extension population health & reproduction assistant specialist with an appointment in poultry health and food safety, emphasized the importance of the flyways, “These global flyways that waterfowl use to move north and south and back again every single year are like freeways. And in those freeway lanes, different birds interface with each other.  So, we might have a Pacific flyway that covers California, but that Pacific flyway can interface with the East Asian and Australian flyway in the Northern Arctic. If you look at the genetics of the strains that were found in North America, especially in California, the genetics match some of the HPAI found in South Korea for example,” Pitesky said.

The Avian Influenza Mapping Plan is like overlaying maps of birds’ flying patterns for an early warning system for commercial operations. Pitesky observed, “We’re really just scratching the surface in how we can utilize maps with respect to surveillance and risk-mapping. For example, if I can locate on a map, where waterfowl, flooded rice fields, or wet fields are, and I can also determine where commercial poultry operations are, then I can start understanding which operations are at highest risk.”

I can triage my focus, outreach, and biosecurity efforts to those farms that are most closely located.

“New techniques are available so our national network of weather radar can actually be leveraged, and that data can be utilized remotely to understand in real time where waterfowl are hanging out. Eventually we can use that information to warn farmers in real time if there are migrating waterfowl near their farm,” he said.

2016-05-31T19:27:03-07:00November 18th, 2015|

Bridging the Farm-City Gap

Stanislaus Outreach Bridges Farm-City Gap  

By Patrick Cavanaugh, Deputy Editor


Wayne Zipser, executive director of the Stanislaus County Farm Bureau, noted that he, his staff and farm bureau members are working hard to bridge the farm-city gap. “We certainly do a lot of outreach,” Zipser said. “We mainly try to reach out to our young people and change their attitudes towards production agriculture.”

“We teach them where their food actually comes from,” he explained, “so when they grow older, they have a different opinion and know exactly where their food comes from—not just from the grocery store off the grocery shelf. It takes a lot of people to make that happen so consumers can appreciate the nutritious food they are consuming.”

”We have several Ag Days in the County. We visit schools individually and do presentations,” said Zipser. “One of the big presentations is something we call ‘Ag Adventure.’ We bring third graders because we’ve been told that third grade is when they absorb the most information into their minds.”

“We bring classes out to the fairgrounds and introduce every child to our industry, to where their milk and eggs come from. We also talk about how rain and snow filter down into reservoirs for storage. The teachers are also become immersed; they take the lessons back to the classroom and apply them to their own curriculum.”

Zipser explained the staff is big on social media now, “Social media benefits our industry; almonds being the number one commodity—but we’ve all heard it takes one gallon of water to produce one almond. We want to go back and say, “Look, it may take that, but look at the benefits coming back to the community.”

“One of our biggest outreaches is letting people know that our farmers and ranchers are suffering through this drought too,” Zipser said. “We, as producers, are suffering, and we have made tremendous strides in conserving water. We see many of the irrigation districts in our county now have extra water that they didn’t know they were going to have because the farmers did such a good job conserving,” Zipser clarified.

2016-05-31T19:27:04-07:00November 16th, 2015|
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