Celebrating California Agriculture . . . on World Vegan Day!

Celebrate World Vegan Day!

Peterangelo Vallis, executive director of the Fresno-based San Joaquin Valley Wine Growers Association, has an insightful viewpoint on California agriculture. That’s why California Ag Today considers him to be our Ambassador of Agriculture, and we’re glad he’s on our team.

In Celebration of World Vegan Day, Peterangelo Vallis addressed the need for California farmers to think about and engage with all the people who eat fruits and vegetables, including vegans*, environmentalists and fringe groups:

Yellow Bell Peppers, world vegan day

Well, vegans and environmentalists eat more fruits and vegetables than anybody. Guess what we make?

Look, I love a juicy steak, the same as most people. But frankly, most of my plate is vegetables. If somebody is buying something, they’re buying vegetables, and they want fresh vegetables. Vegans can get those in California, because they’re close enough to us. Let’s face it, these are highly perishable items and they’re going out there. Yet, we tend to vilify the same people that are paying our bills by buying our stuff.

Criticizing vegans is crazy. You don’t see Louis Vuitton making fun of middle-aged women. It’s just not what happens because they want you to buy more bags.

Big Vegetable Bin, world vegan day

Everybody eats fruits and vegetables. If they don’t, they should, and vegans are just an extra boon to California Agriculture. Look, people eat fruits, vegetables, milk, cheese, meat, everything. Without people eating, we don’t have jobs. The more population growth, the more people who need to eat. These are our customers.

We do a terrific job of turning [vegans] off to us. Look, we should be their favorite people and favorite sub-set of the population. We help keep them alive and healthy, and with shiny hair and good skin, because they’re eating all of our ridiculously safe and clean foods that you really can’t get anywhere else in the hemisphere.


*According to the Loma Linda University School of Public Health, Department of Nutrition’s, “The Vegetarian Food Pyramid,” Vegetarian is a broad term meaning a diet that excludes meat, fish and poultry. Vegans are vegetarians who do not consume any dairy products, eggs or animal flesh.

2016-11-01T14:00:37-07:00November 1st, 2016|

Groundwater Policy Confusion at State Level

WGA’s Puglia on Sacramento’s Muddled Potable Groundwater Policy

By Patrick Cavanaugh, Farm News Director

 

Groundwater Quality

Many residents in California’s agricultural regions rely on groundwater from private wells rather than from municipal supplies for clean drinkable water. Test results on many of these wells have revealed excess nitrates and other dangerous elements. Indisputably, all state residents deserve clean potable water.

Who is Responsible?

Cris Carrigan, director of the State Water Resources Control Board (SWRCB) Office of Enforcement, issued confidential letters to growers in two regions, Salinas Valley and the Tulare Lake Basin, demanding these farmers supply potable water to the citizens in need.

“The letter represents a legal proceeding by the Office of Enforcement,” said Dave Puglia, executive vice president of the Western Growers Association (WGA). “Why they desire to keep it confidential is something they would have to answer, but I think sending that many letters to a community of farmers is a pretty good guarantee that it won’t remain confidential.”

Dave Puglia, executive vice president, Western Growers Association, groundwater

Dave Puglia, executive vice president, Western Growers Association

 

The first letters went to growers in Salinas one year ago. “Although there has been some advancement of the discussions between some of the growers in the Salinas Valley and the Office of Enforcement,” Puglia said, “I don’t think it’s been put to bed yet.”

Which Groundwater Supply?

“It’s critical to distinguish between entire communities in need of [municipal] drinking water assistance and domestic well users whose wells have nitrate issues. Those are two different things.”

“It’s important to keep that distinction. The state has spent money and is advancing programs to provide clean drinking water to small community water systems that don’t have that capability, and that’s appropriate,” Puglia clarified. “That is not what we’re talking about here.”

“We’re talking about a smaller number of individuals whose domestic wells are contaminated with nitrates. These are people not served by a municipal system.”

“Again, these are people who depend upon wells located on property that has been previously used for agriculture, and the groundwater has nitrate levels that exceed state limits. We are talking about one to maybe five household connections serviced by one well, so it is a very small service of water.”

“This is a much smaller universe than we’re accustomed to talking about when we talk about nitrate levels in drinking water. It often conjures up the image of municipal water systems that [cannot be treated.] That is a different problem entirely, and the state has made some advances in tackling that problem and needs to do more. This is something of a smaller nature, but the cost-impacts could be very significant.”

Replacement Water

“There are different ways of providing replacement drinking water for some period of time until those folks can be connected to municipal water service. That really should be the objective here; if a domestic well is that far gone, we should get these folks connected to a municipal water service,” Puglia said.

The bigger question is what should the state’s replacement water policy be for individuals whose wells are contaminated with nitrates? Puglia said, “The state of California and the federal government encouraged farmers to apply nitrogen for decades to produce something we all need—nutritious food preferably from American soil.

“Now, with the benefit of scientific advancement, we discover that much of that nitrogen was able to leach below the root zone and enter the groundwater supply.”

Irrigated Field in Salinas, groundwater

Irrigated Field in Salinas

Groundwater Policy Debate

“This was not an intentional act of malice to pollute groundwater. These were farmers doing [best practices] to provide food as they were coached and educated by our universities and by our state and federal governments.” Puglia said the state looks at this problem as if it were a case of industrial pollution and growers should be punished.

“That is fundamentally not what this is. I think it’s really important for the state of California, for Governor Jerry Brown, and for his administration, to stand back, take a hard look at this problem and differentiate it from industrial pollution, because it is not the same. They need to go back to the SWRCB’s recommendations for best solutions,” Puglia declared.

“Three or four years ago, the Water Board recommended to the legislature the most preferable policy solution for the public good was to have everyone chip in for clean water. This is just like how all of us pay a small charge on our phone bill for the California Lifeline Service for folks who can’t afford phone service,” Puglia said.

“If we have a connection to a water system, we would all pay a small charge on our water bill to generate enormous amounts of revenue that the state could use to fix not only nitrate contamination but all of the other contaminants in the state’s drinking water supplies. Many of those contaminants are far more hazardous than nitrate, such as Chromium-6 (a carcinogen), arsenic and other toxins that are industrial pollutants, that pose a much greater health risk.”

Puglia explained that in this case, the state bypassed its own preferred ‘public goods charge‘ policy option with regard to water. The state bypassed its second preferred policy option, which is a small tax on food. The state bypassed its third preferred policy option, a fertilizer tax. “State officials from Governor Brown’s office went straight to the policy option the State Water Board said it did not prefer, which is to target farmers.”

Complex Contamination Needs a Holistic Solution

Now the big question is who ought to bear the burden of paying for that solution, both on a temporary basis and then on a permanent basis? Puglia said, “The state itself and the State Water Board itself already projected three policy options that would be preferable.”

“These options would have spread the cost very broadly among Californians through three different mechanisms, seemingly in recognition of the fact that farmers were doing the right thing for decades in growing food using fertilizer. Fertilizer that contains nitrogen has been essential to growing food since the dawn of humankind.”

Puglia said that nitrate contamination of drinking water is a legitimate problem in California. However, it pales in comparison to the presence of industrial pollutants in drinking water supplies that are highly carcinogenic and highly toxic. Such water sources throughout southern California and parts of the Bay Area can no longer be used.

Rather than looking at this holistically, Puglia said, Governor Brown’s administration has focused exclusively on one contaminant, nitrate, that affects a relatively small number of Californians and is targeting one small group of Californians to pay for replacement water.  A holistic perspective would determine that California has a severe problem with its drinking water due to contamination by different toxic substances that vary in different regions of the state and that affect many Californians diversely.

“The obvious way to ensure people have safe, clean drinking water,” Puglia said, “is a broad solution, like a fee on water connections that we all pay. And that has been, in fact, the SWRCB’s preferred solution.”

“And, yet, we have made no effort as a state to move that policy forward. Instead, we are defaulting to running over a small group of people who are relatively defenseless, politically.”

“More importantly some people in the Governor’s Office, as well as leaders and secretaries in the Governor’s administration, including Matt Rodriquez, secretary, CalEPA, expressed some agreement with our position and sympathy with our predicament. Yet the letters continued to go out,” Puglia said.

2016-10-31T15:19:55-07:00October 31st, 2016|

California Rice Grower Demystifies Rice Industry

California Rice Grower Feeds Minds Also

 

By Patrick Cavanaugh, Farm News Director

 

By now, growers have harvested much of northern California’s rice. Most of it is already in the rice mill. While prices were low this year, production has been very good, according to Matthew Sligar, a third-generation rice grower in Gridley, up in Butte County.

California Rice Grower

Matthew Sligar, “How Rice is Harvested.”

“Yes, we just got done with rice harvest. We are chopping the rice straw that is left in the fields. We’re disking it in to aid in decomposition,” Sligar said.

“Then we flood the fields with about 4 to 6 inches of water, creating a natural habitat for migratory birds. We just let the field sit over the winter so the straw decomposes. We work it back up in the spring.”

Northern California rice growers dedicate the winter months, and even the early season months when fields are first flooded, to help migratory birds whose original habitat has been taken over by cities and expanding neighborhoods.

Birds by the millions – including ducks, geese and shorebirds – rest, feed and rear their young in rice fields during their annual migrations. “Our fields turn white like snow from the down floating feathers left behind by birds,” Sligar said.

Matthew Sligar, California Rice Grower and Blogger

Matthew Sligar, California Rice Grower and Blogger

And yet, due to global oversupply, rice prices are trending lower this season. “We had to put our rice into a marketing pool because we wanted to guarantee a home for it,” Sligar said. “We did not want to gamble on the cash market. We haven’t seen the returns yet; however, I got a great yield, and I hear most of Northern California got extremely good yields.”

“Hopefully, that will make up for some of the low price, and we might make some money. When you get a good year, you’ve got to save that money for bad years like this year, just make it through to next year,” Sligar said.

Besides farming rice, Sligar is a cyclist and a social media blogger. He produces great videos on all segments of the rice industry.

“That’s one reason why I started Rice Farming TV because whenever I’d be at a restaurant or some spot socializing, someone will say, ‘What do you do?’ I tell them that I farm rice. ‘Rice? Where do you live?’ I say, ‘I live in California.’ They don’t know that rice is grown in California, but it’s the best,” Sligar said.

 

Click below to view Sligar’s video, “How Rice is Harvested!”


Also, in Sligar’s repertoire is the best way to surprise someone you love in the middle of a busy rice season, in The Mile High Surprise!

 View more videos at ricefarmingtv.com.

2016-10-28T13:35:34-07:00October 28th, 2016|

John Hartnett on Ag Tech

John Hartnett on Forbes AgTech and Urban Appreciation for Agriculture

 

By Patrick Cavanaugh, Editor

 

Forbes AgTech Summit

John Hartnett, founder and CEO of Los Gatos-based SVG Partners LLC, a Silicon Valley area investment and advisory firm, has played a pivotal role in the organization of the Forbes AgTech Summit in Salinas every summer. Hartnett said before partnering with Forbes, “we ran the first one here in Salinas and another one in Monterey. Two hundred people attended the Monterey Innovation Summit.”

John Hartnett, founder and CEO of Los-Gatos-based SVG Partners LLC, and pivotal organizer of the annual Forbes AgTech Summit in Salinas.

John Hartnett, founder and CEO of Los-Gatos-based SVG Partners LLC, and pivotal organizer of the annual Forbes AgTech Summit in Salinas.

“Then we partnered with Forbes and it brought us to a whole new level. Partnering with Forbes for the past two of four major AgTech Summits,”has been great,” Hartnett said. “Last year we had 400 people. This year, we had 700 people. Increased attendance has put Salinas on the map of being the center of AgTech.

“I bring leaders from technology and agriculture together,” Hartnell said. “It is a great event for Silicon Valley entrepreneurs to be onstage and get recognition in front of investors, customers and key business people they will work with.”

“Having Forbes and the Ag industry from across the country here in the heart of Salinas is phenomenal. We’ve executed this overall plan well. We are delighted with the outcomes.”

The next Forbes AgTech Summit will convene again in Salinas on June 28-29, 2017.

Urban Appreciation

Beyond AgTech, Harnett said helping urban American populations understand the rural Ag community is one of the agricultural industry’s biggest challenges. “The first thing you need to do is bring people around the table. I’m a consumer of food. I am the end user of what’s going on, but many people just don’t understand the supply chain.”

“They understand some of the water challenges at a high level because these issues are in everybody’s face today. This is part of the education process and it starts by bringing people and key groups together.”

“What we’re doing, in small part, is focusing on technological leaders and companies from Palo Alto and San Francisco that are coming, probably for the first time, to Salinas. They are absolutely impressed and blown away by what is actually here. And, instead of driving past farms, they are going into the farms.”

2021-05-12T11:05:45-07:00October 27th, 2016|

Happy Pumpkin Day!

Celebrate Pumpkin Artistry!

By Laurie Greene, Editor

Russ Leno, master sculptor of sand, snow, ice, wood, watermelon, and his favorite—pumpkins, appreciates the the challenge of creating carvings from hundred-pound fleshy orange masses.  “This giant cultivar of a squash plant is a good material to carve in, Leno explained. “It gives you fast results, in under a five-hour time period. I like to entertain in front of crowds, and it just gives you something that people can see.”

A new species, "Pumpkin Fish."

New species, “Pumpkin Fish.”

“Everybody likes pumpkin carving. Everybody likes a jack-o-lantern. It’s just something that everybody enjoys, from the ages of 2 to 92, or even older. It’s still one of the last things I think we do. If you don’t do any art at all, you might still carve a pumpkin at this time of year. I just like the medium, and I just like doing it. It’s just fun. It’s a lot of fun.”

A recent performer at the Big Fresno Fair, Leno’s inspiration comes from within, as well as from looking at different artist sculptures, paintings, or drawings, or different elements in nature. “I might take a culmination of two or three different things and put my own spin on them. I might like something I see, but discover a better way to put a spin on it for a pumpkin. A lot of times, a pumpkin is only going to give you what it is going to give you because it’s only so thick and it’s hollow on the inside. You’ve got to be careful.”

Pumpkin Carvings by Russ Leno

Pumpkin Carvings by Russ Leno

“Everybody seems to think that they just pulled it out of a hat, and that’s just not true. After doing this for a number of years, I realized all the great sculptors from way back when didn’t just get a hammer and chisel and start pounding rock. They did a lot of planning and drawings up front.”

Leno initiates his ginger-hued creations from drawings and photos of posed people and things. “As you learn more about sculpting, to do something good, it is a planned event.”

He acknowledged you can carve certain things in certain pumpkins that you just can’t in other ones. “I might start out saying I’m going to carve this, but find the pumpkin is not thick enough or deep enough. The sculpture becomes something totally other than what I started out with, but that’s okay. They all come out nice at the end, and it’s fun.”

Leno, who has seen a range of pumpkins, which are native to North America, from different regions in the country with variations in size, shape, color and texture, but he prefers Prizewinner Pumpkins and small Atlantic Giant Pumpkins from the central California coastline. “These 100-pounders or 150-pounders are really good carvers because of the thickness -to-size ratio is very well proportioned so that you can get a fairly deep cut along with a proportionate-sized piece. They’re just great carving pumpkins.”

Big Fresno Fair Pumpkins

Big Fresno Fair Pumpkins

“I carve large pumpkins, and the people who grow the large pumpkins and I share a great love for the pumpkin itself and what it takes to grow them to their large sizes and their capability of being sculpted. You just don’t find these giant pumpkins just any old place. They require a little better soil conditions and fertilizers and specific pH balance in the soil to get these up at these sizes.”

“Pumpkin carving, which began as an all-American craft, has gained international popularity because of the internet and cultivation of pumpkins in other countries. A lot of countries now celebrate Halloween like we do, and people across the globe are now carving pumpkins and having a good time with them.”

“The internet has also created a way for sculptors to share their different carvings with like-minded people around the world.”

2016-10-26T14:30:05-07:00October 26th, 2016|

Select Growers Asked to Remediate Nitrates in Water

Cris Carrigan Opens Dialogue With Growers about Nitrates in Water

 

By Patrick Cavanaugh, Farm News Director

 

Over the last year, 19 Salinas Valley growers, and recently 26 citrus growers on the east side of Tulare County, each received a confidential letter from Christian Carrigan, director, State Water Resources Control Board (SWRCB), Office of Enforcement. The letter constituted an invitation to a meeting to discuss the provision of uninterrupted replacement water to communities and individuals who rely on the region’s groundwater which contains too many nitrates.

Invitation recipients are growers who farm larger tracts of agricultural land in regions identified to have elevated nitrate-contaminated groundwater based on historical evidence. The ‘Harter Report,’ officially submitted to SWRCB in 2012 as, “Addressing Nitrate in California’s Drinking Water,” reinforced the nitrate problem.SWRCB nitrates

The letter presented recipients with a choice: provide replacement potable water to disadvantaged communities with substandard drinking water or face a mandated Cleanup and Abatement Order that would require the development, installation, and ongoing operation of expensive reverse-osmosis water treatment systems or other fixes.

“We’re looking at ways to have a broader dialogue with the larger agricultural community,” Cris Carrigan explained. “I sent the confidential letter to a group of agricultural land owners in Tulare County and because I offered to maintain its confidentiality, I really don’t want to talk about the contents of it now.”

“I should be clear, this is an action by the Office of Enforcement at the State Water Board,” Carrigan said. “It is led by Jonathan Bishop, chief deputy director. I am a legal officer and he’s my client, the decision-maker at the Board.”

“We have not talked about this with the board members, Tom Howard, executive director, or Michael Laufer, chief counsel,” Carrigan clarified. “We have preserved their neutrality by not communicating with them about this action in case we need to do an adjudicatory proceeding. We did the same thing in Salinas.”

Carrigan noted that his office does not want this to go into an adjudicatory proceeding. “We are really set up, primarily, to try and resolve this in a mutually acceptable and cooperative way. We think there are ways to do that. We’ve learned a lot from engaging with the agricultural community in Salinas. Now we hope to apply those lessons and learn some new things in Tulare County.”

Carrigan commented that he is having the right kind of dialogue with farmers. “We’re talking about the right kinds of things. Again, I understand that nitrogen means food, food means jobs. We need to have a scientifically defensible way to bring back [water] resource restoration, so that our aquifers can become clean again.”

“In the meantime, we have to prevent people from being poisoned by bad water. That is what this is all about,” Carrigan said.


Are Nitrates and Nitrites in Foods Harmful? (By Kris Gunnars, BSc, Authority Nutrition)

2016-10-25T15:46:02-07:00October 25th, 2016|

Ag Uses Sound Science to Help Fish

Ag Collaborates to Help Endangered Fish

 

By Patrick Cavanaugh, Farm News Director

 

Don Bransford, president of the Glenn-Colusa Irrigation District (GCID) as well as a member of the State Board of Food and Agriculture, expressed major concerns with the proposed State Water Resources Control Board (SWRCB) diversion of 40% of the water from many irrigation districts on rivers that drain into the San Joaquin River to increase flows in the Delta to protect endangered fish.

 

“It’s a very difficult challenge because it appears that the SWRCB wants to increase the flows in the Sacramento River. That water has to come from somewhere, and it looks like it’s going to come from the irrigation districts. Unless we can do environmental projects on the River to improve habitat for fish and re-manage our water, we have water at risk,” said Bransford.

Don Bransford, president, Glenn-Colusa Irrigation District

Don Bransford, president, Glenn-Colusa Irrigation District

 

Bransford, who is also a rice farmer, said “Everyone has their own science regarding protecting those species. We’re talking about salmon, steelhead trout, and of course the smelt.”

“The difficulty is, we believe they’re using a lot of old science. There is newer science that suggests there are better ways to manage this. And, if something does not work, then you change. You just don’t throw more water at it,” he noted.

“We think habitat improvements are important in providing refuge for the fish,” Bransford explained. “We’re looking at flushing rice water into the rivers to provide food. Currently, the rivers are pretty sterile because they are just channels now. If we could apply flows from rice into the rivers like we did for the Delta Smelt this summer, you’re providing food for smelt.”

Bransford noted the Northern California irrigation districts work with the U.S. Bureau of Reclamation to increase flows in certain areas of the Sacramento River at certain times. “Our irrigation district managers work with the Bureau to provide flushing flows on the upper Sacramento.” These flows clean out diseased gravel beds in the absence of natural high water flows.”

“So they used some extra water late March of this year,” Bransford elaborated, “to just turn the gravel over to freshen it up. It did help the fish, particularly the salmon,” said Bransford.


Glenn-Colusa Irrigation District (GCID), according to its website, is dedicated to providing reliable, affordable water supplies to its landowners and water users, while ensuring the environmental and economic viability of the region. As the largest irrigation district in the Sacramento Valley, GCID has a long history of serving farmers and the agricultural community and maintaining critical wildlife habitat. The District fulfills its mission of efficiently and effectively managing and delivering water through an ever-improving delivery system and responsible policies, while maintaining a deep commitment to sustainable practices. Looking ahead, GCID will remain focused on continuing to deliver a reliable and sustainable water supply by positioning itself to respond proactively, strategically and responsibly to California’s ever-changing water landscape.

2021-05-12T11:05:45-07:00October 24th, 2016|

Farm Water Coalition Shames State Water Resources     

Farm Water Coalition Shames SWRCB Over Proposal 

By Patrick Cavanaugh, Farm News Director

 

The California Farm Water Coalition (Coalition) was formed in 1989 to increase public awareness of agriculture’s efficient use of water and to promote the industry’s environmental sensitivity regarding water.

Mike Wade, executive director of the Sacramento-based Coalition, has major concerns about the State Water Resources Control Board (SWRCB)‘s proposal of taking 40% of the water from many irrigation districts along three rivers that flow into the San Joaquin River to protect an endangered fish. The SWRCB proposes to divert water from the Stanislaus, Tuolumne and Merced Rivers to increase flows in the Sacramento Delta.

Mike Wade, executive director, California Farm Water Coalition

Mike Wade, executive director, California Farm Water Coalition

Wade explained, “The Endangered Species Act (ESA) is important for the United States, and we want to see it work. However, it’s not working. It’s not helping fish, and it’s hurting communities.” But Wade wants to revise the ESA “in how we deal with some of the species management issues.”

Wade said SWRCB is doubling down on the same tired, old strategy that is not going to work any more now than it has in the past. “What happened in the past isn’t helping salmon. What’s happened in the past isn’t helping the delta smelt. You’d think someone would get a clue that maybe other things are in play, there are other factors that need to be addressed.”

The State Water Resources Control Board estimated the proposed 40% diversion of river flow would decrease agricultural economic output by 64 million or 2.5% of the baseline average for the region.

Ag officials warn that if the proposal goes through it would force growers in the area to use more groundwater—which they have largely avoided because the Turlock Irrigation District and Oakdale Irrigation District historically met the irrigation need of local farms.

This is the only agricultural area in the Central Valley that does not have critical overdraft problems. If the state takes away 40% of water available to growers, it could lead to a critical overdraft issue there as well.

2021-05-12T11:05:45-07:00October 21st, 2016|

Successful Temecula Winegrape Harvest Wrap-Up

Temecula Winegrape Harvest to Become More Mechanized

 

By Patrick Cavanaugh, Farm News Director

 

Winegrape harvest is going well in the Temecula area of Riverside County, east of San Diego. Ben Drake, president of Drake Enterprises, Inc., a vineyard and avocado grove management company there, summarized this year’s winegrape harvest. “We’re doing real well,” said Drake, who is also a grower board member of the California Department of Food and Agriculture (CDFA).

“We had some real hot weather in middle of June, which reduced some of our yields. We got through that warm weather. Vines recovered and some of the fruit recovered. We’re seeing a slight reduction in yield—somewhere between 10 and 20 percent overall—because of that hot spell.”

Ben Drake, Temecula Winegrapes

Ben Drake, president of Drake Enterprises, Inc. and grower board member of the California Department of Food and Agriculture (CDFA).

 

Harvest began toward the end of July and is now complete, Drake’s winegrape harvest is all hand done, not yet by machine. Drake said only one winery in the Temecula area has a machine.

Hand labor will change soon, according to Drake, because the new overtime bill mandates that farmworkers will receive overtime pay after working a threshold of 8 hours instead of 10. Drake is looking at machines that will dramatically decrease the hours of his workers—a consequence the state’s agriculture industry warned the Assembly about before they passed AB-1066.

“Overall,” Drake said, “it has been a long season. I grow about 35 to 36 different winegrape varieties, which allows me to pick some earlier and some later. That’s just the way they mature. It allows us to have plenty of time to get everything harvested.”


Drake Enterprises, Inc. the premier vineyard and avocado grove Management Company located in Temecula, California. Drake Enterprises, Inc. provides a full range of vineyard and avocado related activities to its clients. These include site selection, soils and water evaluation, variety, rootstock and scion selection, vineyard and avocado grove layout and development, vineyard and avocado grove management, harvest, consulting, avocado marketing strategy and grape brokerage.

2016-10-26T20:41:03-07:00October 20th, 2016|

@AlmondGirlJenny AgVocates on Social Media

@AlmondGirlJenny Urges Everyone in Ag to AgVocate on Social Media

 

By Laurie Greene, Editor

 

Digital platforms—not newsprintlead the information superhighway-world we live in. Beyond news websites, everyone in the agricultural industry who is able should engage and agvocate on a few social media platforms such a Twitter, Facebook, Instagram or blogs, according to @AlmondGirlJenny.

 

Jenny Holtermann, aka @AlmondGirlJenny, fourth-generation almond farmer in Kern County, is fully engaged with social media. Social media has become the news source for her, her friends and her generation. “I think it’s important to be involved in social media to tell your story,” Holtermann explained. “That’s how people are getting their news; that’s how people are getting their information these days.”

@AlmondGirlJenny is engaged on such social media platforms as FacebookInstagram, Twitter and YouTube.

Tim Holtermann and son, Henry, @AlmondGirlJenny

Tim Holtermann and son, Henry

 

“It’s critical for us to be out there,” she added, “showcasing what we’re doing and highlighting the benefits of agriculture and how it’s multi-generational, how it’s family oriented. Get people to relate to it and become engrossed in it,” Holtermann said.

Last year a reporter from the Los Angeles Times asked Holtermann about water use in farming almonds. “I was able to set the reporter straight regarding all the myths about almonds and water use,” she commented. “I told her that over the last 10 years, almond growers have reduced their water use by 30 percent and we are working on saving even more.”

Jenny and her husband, Tim Holtermann, have a big story to tell. “I’m a fourth generation California farmer” she began. “My family farms almonds and walnuts in northern California. Then I married a fourth generation California farmer as well.

“We farm together with my husband’s family in the Wasco area. It’s very important to us to care for our land and treat it as best as we can so that it can be passed down to future generations. We’re raising the fifth generation, and we hope that someday, if he so chooses, our son has the opportunity to farm here as well,” she said.

“All of us in agriculture should tell our story,” Holtermann said, so others who are not involved with Ag can learn. “If social media is not your game, hire someone to help you get started.”


Resources:

Bayer CropScience AgVocate

2016-10-19T16:21:47-07:00October 19th, 2016|
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