FruitsAndVeggies.org Highlights How to Boost Health

FruitsAndVeggies.org Has Been Updated

By Jessica Theisman, Associate Editor

Eating more fruits and vegetables is important. California Ag Today recently spoke with Teresa Thorne executive director of the Alliance for Food and Farming, based in Watsonville She expressed the need to eat more fruits and vegetables and discussed how the website FruitsAndVeggies.org has been updated.

“Whether you choose organic or conventional, choose either with confidence,” Thorne said.

Both organic and conventional fruits and vegetables are safe.

“Experts everywhere agree that we should buy even more,” Thorne said.

Teresa Thorne

“Our website was getting a little bit old and rickety,” she explained.

The website, FruitsAndVeggies.org, was launched back in 2010. New sections on the website help readers understand the necessity of eating more fruits and vegetables.

“These new sections are kind of a fun take on our more traditional nutrition information,” Thorne said.

They also have fun facts such as how eating a lot of strawberries can help whiten teeth. And eating leafy Greens like spinach can lead to healthier hair.

“Things along those lines are just kind of fun little tidbits,” Thorne said.

“It is proven that consuming more foods and vegetables improve your mood, they’re great for you and you can be happier too if you eat more,” Thorne said.

The facts section also clarifies safety and prevention information.

“We also have another section about produce safety,” she said.

This was based on a popular blog that was published approximately one year ago. The information was consolidated it into one quick and easy section for viewers to easily read some interesting facts.

“One being that if we increased our serving by one serving of a fruit and vegetable in a day, 20,000 cancer cases could be prevented annually,” Thorne said.

2019-06-06T15:34:47-07:00June 6th, 2019|

Almond Growers Helped In Trade Dispute

Almond Grower and Board Chair Holly King Attends White House Briefing with President

News Release

U.S. Secretary of Agriculture Sonny Perdue announced almonds will be included in the administration’s new trade mitigation package. This package aims to continue the support of farmers and ranchers impacted by delayed negotiations and trade disruption with China.

Almond Board Chair Holly A. King attended a briefing at the White House recently with President Donald J. Trump and representatives from other major farm groups to discuss the trade mitigation package.trade

“It is an honor to represent the California almond industry at the White House briefing with President Trump and express appreciation for his efforts to ease the burden of the trade tariffs on California almond growers,” King said. “We have invested heavily in developing the market for California almonds in China for more than 20 years and hope the Administration is successful in negotiating a new trade deal soon so we can get back to business as usual.”

The $16 billion package includes $14.5 billion for the Market Facilitation Program, $1.4 billion in surplus commodity purchases through the Food Purchase and Distribution Program and $100 million in Agricultural Trade Promotion funding. Almonds will be included in the Marketing Facilitation Program. According to the USDA release, “Tree nut producers, fresh sweet cherry producers, cranberry producers and fresh grape producers will receive a payment based on 2019 acres of production.”

The Almond Board has worked closely with the Almond Alliance of California throughout the developing tariff situation to ensure the voice of the California almond industry is heard.

“The Almond Board and Almond Alliance have been actively engaged with USDA, the US Trade Representative and Congress regarding the impact of this trade disruption on almonds. The Alliance has led efforts ensuring almonds are included in the second mitigation package,” said Julie Adams, Vice President of Global, Technical and Regulatory Affairs at the Almond Board. “We look forward to working with USDA in leveraging these funds to best benefit the entire almond industry and our grower communities.”

Overall, trade disputes have underscored the importance of having diverse, healthy export markets, a position of strength that the California almond industry has long enjoyed. For decades, ABC has supported the industry by making significant investments in foreign market development and expansion. Recently, the Almond Board started marketing programs in Italy, Mexico, Germany and re-entered Japan. ABC also ramped up marketing activity in Germany and India. 

“While we appreciate almonds’ inclusion in the second package, almonds continue to be impacted by the increase in tariffs, and we’ve seen a significant decline in shipments to China, our third-largest export market,” said Adams. “Getting back to normal trade is critical.”

2019-06-03T16:53:20-07:00June 3rd, 2019|

NASS Predicts Another Record-Breaking Almond Crop

2019 Crop Predicted to be 2.50 Billion Pounds

News Release

For the second year in a row, the U.S. Department of Agriculture (USDA) National Agricultural Statistics Service (NASS) is predicting a record California almond crop for the upcoming production year. According to the NASS 2019 California Almond Subjective Forecast issued recently, California almond orchards are expected to produce 2.50 billion pounds of nuts this year, up 8.69% from last year’s 2.30 billion-pound crop.  (1)

This forecast comes just weeks after NASS released the 2018 California Almond Acreage Report, which estimated total almond acres for 2018 were up 2% from 2017 at 1.39 million acres. Bearing acres—orchards mature enough to produce a crop—were reported at 1.09 million acres, up 6% from the previous year. Looking ahead, NASS reported preliminary bearing acreage for 2019 at 1.17 million acres, up 7.3% from 2018.  (2)

Richard Waycott, Almond Board President, and CEO

The first of two reports for the upcoming crop, the Subjective Forecast is based on opinions obtained from randomly selected almond growers located throughout the state via a phone survey conducted in April and May. NASS asked growers to indicate their total almond yield per acre from last year and expected yield for the current year based on field observations. The sample of growers interviewed is grouped by size of operation, and different individuals are interviewed each year, allowing all growers to be represented. NASS then combines the yield estimates obtained from each grower and extrapolates the information to arrive at the numbers reported in the Subjective Forecast.

While the Subjective Forecast provides early estimates of the upcoming crop after it is set, NASS’s 2019 California Almond Objective Report will provide a more precise estimate as it uses a more statistically rigorous methodology to determine yield. The report’s data is based on actual almond counts and measurements gathered from over 850 orchards throughout the state and includes the weight, size, and grade of the average almond sample broken down by both growing district and variety.

The California Almond Objective Report will be released on July 3 at 11:50 a.m. PDT. NASS conducts the Objective Report—the Subjective Forecast and the Acreage Report—in order to provide the California almond industry with the data needed to make informed business decisions.

1 USDA-NASS. 2019 California Almond Subjective Forecast. May 2019.

2 USDA-NASS. 2018 California Almond Acreage Report. April 2019. 

2019-05-20T15:08:50-07:00May 20th, 2019|

Leafy Green Marketing Agreement Issues New Food Safety Guideline

New, More Stringent Food Safety Practices Adopted to Prevent Outbreaks

By April Ward, LGMA Communications Director

The California Leafy Greens Marketing Agreement Board met April 19 and voted to strengthen mandatory food safety practices required on farms.

This means that every box of leafy greens placed into commerce by a certified LGMA member will soon be produced under new, more stringent requirements that are designed to reduce risk when it comes to water used in growing leafy greens. The updates include specific directives such as no longer allowing the use of untreated surface water for overhead irrigation of leafy greens prior to harvest.

The LGMA program has always required growers to test their water because it can be a carrier of pathogens. But the new requirements now include additional safeguards that ensure farmers categorize the source of the water; consider how and when water is applied to the crop; conduct testing to assure the water is safe for the intended use; sanitize water if necessary; and verify that all of the above precautions have been taken

The new standards approved by the LGMA Board are in direct response to investigations conducted by the U.S. Food and Drug Administration into last year’s e. Coli outbreak involving romaine lettuce. Clues pointed to irrigation water from sources such as canals and reservoirs as a possible cause of the both the November outbreak and the one associated with romaine from Yuma last spring.

Government and the produce industry, in general, looked to the LGMA as the way to improve the safety of leafy greens. The leafy greens industry group, facilitated by Western Growers, has been working with industry members, growers and members of the academic community to fashion new and more stringent requirements for agricultural water use. And, in fact, the actions taken by the LGMA Board have effectively changed the way 99 percent of the leafy greens in California are farmed.

The LGMA will begin immediately to make sure everyone in the leafy greens community understands how to comply with the new requirements. The updated LGMA Food Safety Practices document is available on our website here. Additional information on specific changes to the LGMA food safety practices will be provided in the coming weeks and dates for workshops and webinars for both leafy greens industry members and the buying trade will be scheduled soon.

The LGMA and its members have an obligation to produce safe leafy greens. We are very aware of the tragic impacts a foodborne illness can have on consumers, our customers, and our entire industry. We are all passionately committed to producing the safest leafy greens possible. The LGMA will continue to make changes to as needed to strengthen the food safety requirements for leafy greens.

For more on the new regulations, check out this YouTube video.

2021-05-12T11:01:48-07:00April 25th, 2019|

Alliance For Food and Farming Launches New Website!

New Safefruitsandveggies.com Website Will Improve Visitor Experience

News Release

The Alliance for Food and Farming (AFF) has launched an updated safefruitsandveggies.com website with new content and to improve visitors’ experiences on the increasingly popular site.

“The safefruitsandveggies.com website now receives tens of thousands of visitors each year,” said Teresa Thorne, AFF Executive Director.  “We want to continue to improve the site, retain our visitors, and attract new users.  The newly formatted site will help us to do that.”

New sections include “A Dozen Reasons to Eat Fruits and Veggies,” and “Five Facts About Produce,” which are based upon popular blog posts.  These sections provide quick and easily-retained information about the benefits of eating fruits and veggies as well as the safety of organic and conventional produce.

The Safety Standards section of the website, which provides comprehensive information about the stringent regulations governing the approval and use of organic and conventional pesticides, has also been updated.

“This has become among the most visited sections of safefruitsandveggies.com because all the pesticide regulation information from various government agencies can be found in one place,” Thorne said.  “Instead of going through multiple searches and websites to learn more about these regulations, people can just come to safefruitsandveggies.com.”

Still to come are web pages specifically designed for nutritionists and dietitians to help them answer produce safety questions from consumers, their customers, and clients.

“This new web page was actually requested by dietitians, and we are excited to have their input as we build the content,” Thorne said.

“Since research shows consumers find dietitians and nutritionists are among the most credible sources when it comes to pesticide residues and produce safety, it is important they have readily usable information,” Thorne added.

Among the most visited website section continues to be the residue calculator, which shows consumers they could literally eat hundreds to thousands of servings of a fruit or veggie in a day and still not have any health effects from residues.

“All of the website content is either based upon peer reviewed research or on analyses by experts in the areas of toxicology, risk analysis, nutrition and farming,” Thorne said.  “Consumers can also view 40 videos featuring farmers and scientists, as well as information about peer reviewed studies.”

The AFF works to provide credible, science-based information so consumers can make the right shopping choices for themselves and their families.

“The safefruitsandveggies.com website is the cornerstone of our efforts,” Thorne said. “By providing facts about produce safety and countering misinformation, we hope to remove fear as a barrier and encourage increased consumption of all forms of produce.”

2021-05-12T11:05:04-07:00April 24th, 2019|

Charlie Arnot: A Better Way to Talk To Consumers About Ag

Listening to Customers Concerns Will Help With Skepticism

By Patrick Cavanaugh, Editor

There are biases against large-scale businesses, according to Charlie Arnot, CEO of The Center For Food Integrity. He said that listening to customers concerns will help with the skepticism.

“The fundamental bias we see against size and scale is a belief that the larger companies, the larger entities, will put profit ahead of public interest. We know that’s not true,” Arnot said. “Those of us who work in agriculture … know that the people—the men, and women who work in agriculture—are terrific. They’ve got values that resonate. They’re committed to doing what’s right. But because of the size, the scale of agriculture today, it raises greater questions.”

Charlie Arnot, CEO of The Center For Food Integrity

Arnot explained that this means that the ag industry needs to embrace that consumer skepticism and be willing to address those questions and not be defensive.

“We want to help people understand that yes, the size and scale has changed, but our commitment to do what’s right has never been stronger.

Consider the adage, “it’s better to make a friend than win an argument.”

“And when you get into that conversation, do you want to win an argument or do you want to win a friend?” Arnot asked. “You know, what’s important to you? And frequently if we listen hard enough, we can hear people’s values. We can listen to what they’re talking about and find that place of connection.”

“So when someone says, you know, ‘it makes me uncomfortable to see all the pesticides and the spraying on all the produce in California. I don’t think it’s safe.’ We can either defend pesticides and applications of crop protection chemicals, or we can listen to say, okay, well [what] I heard them say is they care about safe food.”

“Terrific. I care about safe food. Let’s have a conversation about our commitment to safe food as opposed to a conversation about trying to defend pesticides or crop protection chemicals,” Arnot explained.

He said that consumers have many needs when they’re making decisions about food. “Historically, we’ve thought about their rational needs. We’re going to give them information, but they also have social and emotional needs that they’re trying to meet as well.”

“They want to feel good. They want to have that emotional reinforcement [that] they’ve made the right decision for their families. They want to have confidence and feel good [that] they’ve decided to buy food that’s going to be safe and nutritious,” Arnot said. “They want to get that social reinforcement when they bring it out of the bag, when they talk to their friends, when they post a picture on Instagram or Facebook about what they’re doing. They want people to reinforce [that] they made the right choice about what they purchased.”

For more information on the Center For Food Integrity: http://www.foodintegrity.org/

 

 

 

 

2019-04-19T15:47:57-07:00April 19th, 2019|

Tom Nassif: Ag Immigration Reform is Critical

All Fruits and Vegetables Harvested by Foreign Hands

By Cory Lunde, Western Growers Assoc. Director of Strategic Initiatives and Communications

Recently, Western Growers President and CEO Tom Nassif detailed the critical labor shortages facing American agriculture and laid out the case for agricultural immigration reform before the House Judiciary Subcommittee on Immigration and Citizenship.

In his testimony, Nassif stated that experienced workers are aging out of the agricultural workforce, with few Americans lining up to take their place, despite wages well above state and federal minimums. Farmers in all sectors of U.S. agriculture, especially in the labor-intensive fruit and vegetable industries, are experiencing chronic labor shortages, which have been exacerbated by recent interior immigration enforcement and tighter border security policies.

As a result of the uncertain agricultural labor market, Nassif explained, many American farmers are either shifting toward more mechanized crops or moving their operations to other countries.

“The simple fact is this,” Nassif said, “fruits and vegetables that are eaten in the United States will be harvested by foreign hands.”

He continued: “The simple question for you, as members of Congress, is do you want those foreign hands harvesting your fruits and vegetables to be on farms here in the United States or do you want to see production continue to shift to farms in foreign countries?”

After touching on the existing, flawed H-2A agricultural guest worker program, rife with burdensome regulatory red tape, Nassif outlined a two-pronged proposal for agricultural immigration reform that jointly provides a pathway to legalization for existing farmworkers and their immediate families and creates a more flexible, efficient and market-based agricultural worker visa program to ensure a sufficient future flow of labor.

Nassif concluded that while “immigration can be among the most divisive and difficult to resolve in Washington,” this issue is decidedly non-partisan, as agricultural immigration reform is really about securing the future of American agriculture and, by extension, long-term U.S. food security.

Western Growers appreciates the efforts of Chairwoman Zoe Lofgren and Ranking Member Ken Buck to elevate the dialogue around this vital issue, and we look forward to working across the aisle to advance bipartisan legislation that provides our country and farmers with a legal, stable and reliable source of agricultural labor.

2019-04-16T15:40:09-07:00April 16th, 2019|

Winning on Reducing Food Waste Month

In U.S., One-Third of all Available Food Goes Uneaten Through Loss or Waste. 

News Release Edited By Patrick Cavanaugh

Recently, the U.S. Environmental Protection Agency (EPA), the U.S. Department of Agriculture (USDA), and the Food and Drug Administration (FDA) kick off Winning on Reducing Food Waste Month by calling for greater collaboration with public, private, and nonprofit partners as well as state and local officials to educate and engage consumers and stakeholders throughout the supply chain on the need to reduce food loss and waste.

In the U.S., more than one-third of all available food goes uneaten through loss or waste. Food is the single largest type of waste in our daily trash. In recent years, great strides have been made to highlight and mitigate food loss and waste, but the work has just begun. When food is tossed aside, so too are opportunities for economic growth, healthier communities, and environmental prosperity—but that can change through partnership, leadership, and action. Further elevating the importance of this issue, the recent announcement follows a Presidential Message from President Trump acknowledging the month of April as Winning on Reducing Food Waste Month and encouraging public action and participation from all sectors.

“Reducing food waste and redirecting excess food to people, animals, or energy production provide immediate benefits to public health and the environment. I am proud to join President Trump and my federal partners in recognizing April as Winning on Reducing Food Waste Month,” EPA Administrator Andrew Wheeler said. “We are working closely with our federal partners and stakeholders across the nation to reduce the amount of food going to landfills and maximize the value of our food resources.”

“USDA alone cannot end food waste, it will require partners from across the supply chain working together on innovative solutions and consumer education. We need to feed our hungry world, and by reducing food waste, we can more wisely use the resources we have. I am pleased President Trump identified this issue as one of importance, and I look forward to USDA’s continued work with our agency partners at EPA and FDA to change behavior in the long term on food waste,” U.S. Secretary of Agriculture Sonny Perdue said.

“With 1 in 6 people getting a foodborne illness every year in the U.S. and up to 40 percent of food left uneaten, it’s understandable why food safety and food waste are major societal concerns,” FDA Deputy Commissioner Frank Yiannas said. “The FDA is working to strengthen its collaboration and coordination with the EPA and USDA to strategically align our federal efforts between the two issues to better educate Americans on how to reduce food waste and how it can be done safely.”

As part of the month’s observances, on April 9, EPA will host a live-streamed event with USDA and FDA. Additional joint agency actions will be announced at the event regarding the Winning on Reducing Food Waste Initiative. At the event, a panel of food waste stakeholders will share how state and local communities can join the federal government in reducing food waste and loss.

USDA, EPA, and FDA invite public and private partners to participate in Winning on Reducing Food Waste Month through the following:

  • Join the conversation: Share your efforts with the #NoWastedFood hashtag in your social media posts throughout the month.
  • Educate your community: Learn about USDA, EPA, and FDA programs and resources to reduce food loss and waste.
  • Be a U.S. Food Loss and Waste 2030 Champion: Join other corporate and business leaders who have made a public commitment to reducing food loss and waste in their U.S. operations by 50 percent by the year 2030.

The Winning on Reducing Food Waste Initiative is a collaborative effort among USDA, EPA, and FDA to reduce food loss and waste through combined and agency-specific action. Individually and collectively, these agencies contribute to the initiative, encourage long-term reductions, and work toward the goal of reducing food loss and waste in the United States. These actions include research, community investments, education and outreach, voluntary programs, public-private partnerships, tool development, technical assistance, event participation, and policy discussion.

2019-04-08T16:37:18-07:00April 8th, 2019|

Americans Need to Eat More Fruits and Vegetables

After Nearly 25 Years, It’s time to Advocate for Consumption

News Release From SafeFruitsAndVeggies.com

There is so much good stuff to say about organic and conventional produce, from studies which clearly show the safety of both to decades of research that illustrate the disease-prevention aspects of these nutrient-dense foods.  Plus, farms and farming companies continue to develop innovative, convenient fruits and vegetables, which are helping to increase consumption.

But while we are making some headway, only one in 10 Americans eat enough produce according to the Centers for Disease Control.  Why?  Because barriers to consumption still exist. One of those barriers is safety fears generated by certain groups who inaccurately disparage the more affordable and accessible forms of produce.

Among the longest and biggest offenders comes from an activist group that annually releases its so-called “dirty dozen” list.  Since 1995, this group’s fear-based ‘marketing against’ tactic disparaging the most popular produce items has been used in an attempt to promote purchasing of organic products.

Look, we completely understand advocating for your members when the information is credible and the science is strong.  The AFF advocates on behalf of organic and conventional farmers of fruits and vegetables and the safety of their products every day.  But when you raise unfounded fears based upon unsupportable science about the only food group health experts universally agree we should eat more of, it is time to revisit your approach.  Especially when peer reviewed research is showing this tactic may result in low income consumers stating they are less likely to purchase any produce—organic or conventional—after learning about the “dirty dozen” list.

Put another way, according to these research findings, this activist group may actually be marketing against their own constituents’ organic products by releasing this list.

To summarize, the “dirty dozen” list is scientifically unsupportable, it may negatively impact consumers’ purchasing decisions, and it’s possibly even detrimental to the very products the list authors are trying to promote.   After almost 25 years, it is time to retire this tactic in favor of more creative “marketing for” strategies that encourage consumption and doesn’t scare consumers.

2021-05-12T11:05:04-07:00April 3rd, 2019|

More Facts About the “Dirty Dozen” List

New So-called “Dirty Dozen” List is Baseless

News Release

To everyone that has read about the “Dirty Dozen” list and is now confused and conflicted about buying the more affordable and accessible fruits and veggies, this blog is for you.  Keep in mind that the “Dirty Dozen” list is designed to make you worry and be fearful.  After all, fear is a very powerful motivator, and the list authors attempt to increase safety fears to motivate and influence consumers’ produce buying decisions.

So here are some facts about the “Dirty Dozen” list that underscore you can consume either conventional or organic produce with confidence.  Both are safe, and the right choice is to eat more every day.

  • Arbitrary Methodology: According to Dr. Carl Winter, toxicologist, University of California, Davis.: “This year’s EWG list is produced using the same arbitrary methodology the EWG has used in the past.  Most importantly, the EWG focuses upon the presence (or absence) of pesticide residues in its methodology and public statements rather than on the actual amounts of pesticides detected, which are extremely low.  To accurately assess consumer risks from pesticides, one needs to consider three major factors – 1) the amount of residue on the foods, 2) the amount of food consumed, and 3) the toxicity of the pesticides.  The methodology used by EWG ignores all three.”
  • Meet Organic Standard: Did you know that the vast majority of conventionally grown produce tested by United States Department of Agriculture could qualify to be labeled “organic,” specific to their residue levels? It’s true. The USDA allows organic produce to have residues that are “less than 5% of EPA tolerances” and the majority of residues found on conventionally grown produce are below this level.  This nicely illustrates how low residues are, if present at all.
  • You Can Eat A Lot of Kale:  If you are concerned about residues on kale, you would have to eat a lot more each day to see any health effects.  In fact, a man would have to eat 26,061 servings in a day.. Click here to continue reading and to like and share this blog post. 
2021-05-12T11:05:05-07:00March 26th, 2019|
Go to Top