Almond Industry’s Vision is Continued Strength
By Patrick Cavanaugh, Editor
The vision and the overall business model of the almond industry in California are looking very strong. Richard Waycott, president and CEO of the Almond Board of California, expanded on these strengths in a recent interview with California Ag Today.
“One way that the almond industry has achieved success is the fact that we are very resource rich, and the Almond Board of California is blessed by very strong support financially and strategically for the industry,” Waycott said.
“We have the ability to work on very serious projects and programs for California agriculture and because of our size, just over 1.3 million acres, we can have a tremendous impact on the ecology of the state, on environmental practices, on ag practices that can then obviously be disseminated and taken advantage of by other California agriculture,” Waycott explained.
Waycott said the almond industry’s role is to produce this wonderful food product for human consumption.
“The hulls and shells [are used] for other purposes, and we’re working very hard on that to determine new applications for those co-products, but then again to use the financial and the talent and treasurer of the industry and the size of the industry to innovate more rapidly and provide for constructive change,” Waycott explained.
Excellent business practices is a part of the Almond Board of California’s mission.
“We do see almonds as being a crop that should be grown in California, and it’s producing a product that should be consumed more by humans,” Waycott said. “The industry strives to farm more sustainably in the future than we do today and to provide for more automation in the industry, better grow our practices is what our mission is, and we’re very much on a road to executing that in a very responsible, in an innovative way.”