Almond Achievement Award Nominations Being Accepted

Deadline for Almond Achievement Award Nominations is Oct. 19

News Release

Since 2011, the Almond Achievement Award has honored an industry or allied-industry member who has added value to the California Almond industry through long-term service, contributions or innovations.

Nominations for the Almond Achievement Award are being accepted now. Winners must:

Be an individual with long-standing and direct involvement with the California Almond industry.

Demonstrate lasting impact on and commitment to the California Almond industry.

Have a record of proven service to the visibility and growth of the industry.

Contribute to California Almonds becoming a Crop of Choice and supporting California Almonds becoming the Nut of Choice.

Almond Board of California’s (ABC’s) Industry Services Sub-Committee will evaluate the candidates and make a recommendation to the Board of Directors. The 2017 recipient will be selected by ABC’s Board of Directors and recognized during the gala dinner at The Almond Conference by ABC President and CEO Richard Waycott.

The names of the award winners are placed on the wall of the Nonpareil Conference Room at the Almond Board of California office.

Nominating an almond industry professional for the 2017 Almond Achievement Award is easy. Simply email Jenny Nicolau (jnicolau@almondboard.com) and state your nominee’s name and company, as well as your reasons for the nomination. Applications must be received on or before October 19 for consideration.

California Ag Today2017-10-02T16:40:01-07:00October 2nd, 2017|

Almond Board CEO Talks About Group’s Mission

An Ongoing Series on the Value of the Almond Industry

By Patrick Cavanaugh, Farm News Director

Because it takes a while to harvest more than one million acres, the 2017 almond harvest is still going strong. The Modesto-based Almond Board of California is a federal marketing order charged to market those almonds both domestically and globally. A board composed of 10 grower members oversees committees focused on production research, almond quality and food safety, nutrition research and the environment, just to name a few.

Richard Waycott is president and CEO of the Almond Board. He noted that he’s proud to be part of this massively growing industry. “It’s just been a wonderful pleasure for me, and it’s such a great career opportunity to be part of this industry and try and have vision and work with my board of directors on agreeing on that vision and then with the great staff and all of the industry volunteers we have to implement the vision,” he said.

Waycott is suitably biased toward the almond industry. “We do see almonds as being a crop that should be grown in California. It’s producing a product that should be consumed more by humans,” Waycott said.

“Our efforts to farm more sustainably in the future, than we do today, and to provide for more automation in the industry and better grower practices, et cetera, is what our mission is. I think we’re very much on a road to executing that in a very responsible and an innovative way,” he said

This is part of a series on the big value of the California almond industry.

California Ag Today2017-09-25T16:30:34-07:00September 25th, 2017|

Big Almond Crops Coming, Marketing Efforts Shift to Higher Gear

The Almond Board of California Has Eyes on European Consumers

By Joanne Lui, Associate Editor

The Almond Conference was held recently in Sacramento, and growers and pest control advisors heard lots of news from forward-thinking industry leaders. Stacey Humble is Vice President of Global Marketing and Communications for the Almond Board of California, which hosts the annual event. She told California Ag Today that extra big crops are coming.

Stacy Humble

“You know, we have a dramatic increase in production coming online – about 500 million pounds. So, in terms of marketing, we need to make sure that we are utilizing all the resources that we have to their maximum benefit and that we’re reflecting on lessons learned in synergies and opportunities that we can take from one market to the next,” Humble said.

The Almond Board is looking at how they can strengthen sales in new markets as well as existing markets.

“How we can do more in existing markets so that we’re balancing our investment portfolio?” Humble said. “We’re trying to do more quickly in some markets and establish ourselves for success in the long term in other markets.”

A good example of possible increasing sales is the big European market, such as Germany. They are the biggest importer of almonds, but consumers there do not eat them as a nutritious snack.

“The German consumer loves the flavor of almonds, loves almond products and is very familiar with it, but has the lowest top of mind awareness in any market that we work in when it comes to thinking of almonds as a snack,” Humble said. “That is a huge opportunity. It’s essentially a new market for us, within an established market where we have existing trade relationships, where the consumer is familiar with the product and seeks it out already but just does so as a bakery ingredient.”

Patrick Cavanaugh2016-12-20T11:40:48-08:00December 20th, 2016|

Permission to farm?

Must We Ask Permission to Farm What Consumers Want?

By Patrick Cavanaugh, Associate Editor, California Ag Today

Richard Waycott, president and CEO of the Almond Board of California, discussed the availability of land to grow the crops that consumers want to eat with California Ag Today.

“It’s interesting,” said Waycott, “because we have our current population, plus the anticipated growth in population–not just in the US–but globally. And to the extent we all foresee a future in which people are eating a sufficient number of calories and enjoying a decent standard of living, we must be supportive and understand that land and natural resources will have to be employed judiciously to do that,” said Waycott.

“All crops can’t be grown everywhere,” Waycott noted. “First, the percentage of total land that is arable is pretty small, so you can’t grow anything anywhere. And many times, water availability affects which crops you can grow.”

“With so many people taking issue with irrigating almonds, should we have to ask permission to farm?” asked Waycott.

“There has to be a better understanding that permission to farm is critical so we can meet the dietary and lifestyle needs of generations to come,” he said.

Patrick Cavanaugh2016-05-31T19:28:10-07:00July 16th, 2015|

California Almond Board Blog Goes Live!

Richard Waycott, President and CEO of the Almond Board of California, launched its new Almond Board blog, almonds.com, TODAY, with the inaugural post (dated 7/22/14), “The Almond Board of California is a What? Understanding Federal Marketing Orders.”

Back in 1950, almond growers asked the United States Department of Agriculture to approve a Federal Marketing Order, so they could all work together to improve the quality and marketing of their crop. The Almond Board of California was born. A lot has changed since our establishment 64 years ago, including a name change (we used to be called the Almond Control Board) and the broadening of our programs from what initially was just quality standards compliance. Today, we call ourselves an agricultural promotion group.

In their current form, agricultural promotion groups are made up of farmers – in our case growers and handlers – who work together to educate consumers and to research, innovate and promote what they produce.

While you may have never heard of us before, these groups are part of an American tradition and are ingrained in our culture. Whether it’s the dancing California raisins, “Got Milk?,” “Incredible Edible Egg,” “Pork: The Other White Meat” or “Beef: It’s What’s for Dinner,” agricultural promotion groups have created and funded these campaigns. (By the way, have you seen our own “Crunch On” ad campaign that was launched in 2013?)

Different ag promotion groups work in different ways, but essentially they are founded and funded by industry members. They are not funded by taxpayers, which is an occasional misconception. Each year almond handlers contribute money to fund Almond Board marketing and research programs. We develop our own programs and direct our own research, with the USDA providing oversight and review of all external messaging, to make sure they are accurate and comply with FDA and FTC regulations.

At the Almond Board of California, we have worked hard not only to help our favorite nut overcome certain negative perceptions due to their oil content, but more importantly to become the number one nut that surveyed North American consumers associate with being nutritious and heart healthy.*† By creating demand for almonds, we work to build global markets for California Almond growers and handlers.

In terms of research, we have funded $42 million in almond quality and food safety, nutrition, environmental, and production research since 1973. From developing a new nutritional supplement for our pollinators – the honeybee – to improving water efficiency by 33 percent per pound of almonds produced over the last two decades, the Almond Board constantly strives to be a stellar guardian of the natural resources that almond growers and handlers employ to produce one of the finest foods in the world.

Click here to learn more about the Almond Board of California.

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*ABC North American Attitudes, Awareness and Usage Study, 2013

†Good news about almonds and heart health. Scientific evidence suggests, but does not prove, that eating 1.5 ounces of almonds as part of a diet low in saturated fat and cholesterol may reduce the risk of heart disease. One serving of almonds (28g) has 13g of unsaturated fat and 1g of saturated fat.

Patrick Cavanaugh2016-05-31T19:34:14-07:00July 23rd, 2014|