Innovation is Bowles Farming Co.’s #1 Objective

Bowles Farming is Major Innovator in Merced County

By Mikenzi Meyers, Associate Editor

As every industry continues to be pressured by increasing technologies and the expectation to innovate, it is without question that agriculture is no different. With 160 years of experience growing various crops, Bowles Farming Co. in Merced County is not only a leader within the industry but strives to stand on the forefront of innovation.

Danny Royer, Vice President of Technology at Bowles, gave insight to California Ag Today recently as to how his company is using technology to make irrigation more efficient.

“There’s a lot that goes into the irrigation before it even gets to the farm,” he explained. “Our canal company that delivers our water is working on automating their system to meet our automation needs.”

Royer is utilizing water control and data gathering technology through innovative companies such as WaterBit and WiseConn to better regulate how Bowles Farming Co. resources are used.

He is in charge of the technology behind growing various crops, including tomatoes, cotton, wheat, watermelon, and other organic commodities. He said that the key to solving issues is by sharing data within the operation.

“Data is what’s going to provide the solution, but we have to create systems that give the people [the data] who have the competencies to solve the problem,” he explained.

One way Bowles Farming Co. is able to achieve this is by using Google Hangouts on the farm, which enables them to communicate with different sectors of the operation single-handedly.

“We’ve got to be a little more transparent and open about sharing our information with people that are coming from the tech sector trying to help us.”

Royer concluded, “the most important thing when we talk about tech and ag is talking about the impact on the operation … people’s jobs are going to change, how people function is going to change, and if you rule tech out, it’s going to be resisted.”

2021-05-12T11:05:09-07:00October 15th, 2018|

Karen Klonsky Dies, Thursday, Sept. 27

Klonsky Credited for CA Agricultural Cost and Return Studies

 

By Patrick Cavanaugh, Editor and Laurie Greene, Founding Editor

Editor’s Note: We extend our deepest condolences to Karen’s family. Below is our interview with Karen upon her retirement in 2015.

 

This is an exclusive interview with Karen Klonsky, UC Davis Cooperative Extension specialist emeritus, in the UC Davis Department of Agricultural and Resource Economics. Her expertise has been farm management and production, sustainable agriculture and organic agriculture.

CalAgToday: Congratulations on your recent retirement!UCANR 100 years logo

Klonsky: Thanks, Patrick. I retired on July 1, 2015, after 34 years. I started at UC Davis in ’81, straight from graduate school.

CalAgToday: What has been your primary research interest?

Klonsky: My primary research areas are c and organic agriculture. I have approached these subjects from several dimensions, including the economic feasibility of alternative farming practices, the size and growth of organic production in California, and factors influencing the adoption of alternative farming systems.

Karen Klonsky UC Cooperative Extension specialist

Karen Klonsky UC Cooperative Extension specialist

CalAgToday:  Wow, what a great career! I understand your interest in alternative farming systems began with your dissertation work comparing alfalfa systems with integrated pest management.

Klonsky: I studied agricultural economics in graduate school and started working with a professor in my department who had a joint appointment in agricultural economics and entomology. And I just became very interested in that research area.

I worked with entomologists and researchers on a computer model of plants and alfalfa weevils, and their interaction, plus a management component. I studied the plant and bug components, then did the management part and imposed it on top and asked, ‘If you did this, how many bugs would die?’ The plant model showed how much the alfalfa would grow, and at what point you could cut the alfalfa and achieve the desired yield. I never actually did any fieldwork.”

CalAgToday:  Since 1983, you not only directed ongoing Cost and Return Studies, but the development of an entire archived library of Cost and Return Studies for the UC Davis Department of Agricultural and Resource Economics. You recently completed studies on pistachios and walnuts, right?

Klonsky: Yes, both “Sample Costs to Establish and Produce English Walnuts In the Sacramento Valley, Micro sprinkler irrigated” and “Sample Costs to Establish and Produce Pistachios In the San Joaquin Valley-South, Low-Volume Irrigation.”

Our library contains studies about field, tree and vine crops and animal commodities. But since I retired, Dan Sumner, director, University of California Agricultural Issues Center and Frank H. Buck, Jr. Distinguished Professor for the Department of Agricultural and Resource Economics has taken that over and I continue to be peripherally involved.

CalAgToday:  These cost studies have been recognized worldwide.ARE Cost and Return Studies

Klonsky: Yes, and it has been very gratifying work. We decided to put them online routinely, and we have had a million downloads per year. Around 2005, Pete Livingston, my staff research associate, got the idea of scanning in the older studies. All of the newer studies were in electronic file format, so posting was easy. However, most of the older studies were paper copies, so we got a grant to scan and add them to our new online archive.

CalAgToday:  What was the most interesting thing about doing those cost studies?

Klonsky: I loved doing those studies. I really learned a lot because all cost studies are done directly with farmers we met through county farm advisors. I really got to know what farmers were thinking about and what their options were.

CalAgToday:  So those were real costs, not university costs?

Klonsky: Those were not university costs. The farmers tell us what equipment they will use, and then we calculate the cost of using their equipment—the fuel used to operate the equipment and the repair costs—with an agriculture-engineering program.

CalAgToday:  Do you have a math background?

Klonsky: Yes, I got my bachelor’s at the University of Michigan in mathematics. It was very helpful.

CalAgToday:  And you also earned your Ph.D. at the University of Michigan?

Klonsky: Yes.

CalAgToday:  So did you grow up in Michigan?

Klonsky: No, I grew up in New York.

CalAgToday:  And you had an interest in going to Michigan State University?

Klonsky:  I had an interest in agriculture because I had an uncle who farmed corn and vegetables in upstate New York. We would go up there and I thought it was the most wonderful thing in the world.

CalAgToday:  What were some of the highlights of your career?

Klonsky: For many, many years, I was involved in the long-term on-campus sustainable agriculture research on land that is now on Russell Ranch, but it started as Sustainable Ag Farming Systems. We looked at four different farming systems, organic, low input, high-input, and we did a lot of analyses with cover crops and rotations. It was great to work on that project.

CalAgToday: And you worked with USDA on the trends of organic farms?

Klonsky: Then I worked quite a bit with Department of Food and Agriculture on using the registration data for their organic farmers to compile statistics about how many farmers they had, what they grew, and the number of acres they planted with each crop. They had this database, which started in 1992 I believe, but they weren’t using it. Now the most recent registration analysis is available for 2012.

CalAgToday:  Just to try to get more data on the organic movement and organic growth?

Klonsky: Yes, because there was no data at all about it. Now NASS (National Agriculture Statistics Service) conducts a nationwide Organic Census, in addition to the regular Census of Agriculture.

CalAgToday:  I understand you served as an editor of the Journal of American Society of Farm Managers and Rural Appraisers (ASFMRA). What did that entail?ASFMRA

Klonsky: Yes. I did that for many years. ASFMRA is a national organization. The Journal of the ASFMRA comes out annually. As editor, I corresponded with the authors, assigned reviewers, and ultimately, accepted or rejected submissions, like any journal.

CalAgToday:  Did you travel a lot with your work and presentations?

Klonsky: You know, not so much, I went to Spain one time and France once for work. But I did travel around domestically to symposiums and conferences to speak on the economics of growing a lot of different crops, including many presentations at the EcoFarm Conference.

CalAgToday:  You worked and collaborated with some really interesting people.

Klonsky: Most of my important collaborations were conducting trials with people in other disciplines. For instance, at Russell Ranch, I was the only economist involved in the collaboration with plant pathologists and pomologists who ran trials to discover fumigation alternatives in the preplanting of trees.

Then I worked with people at UC Santa Cruz on alternatives for strawberry fumigation. Most of my work has been interdisciplinary.

CalAgToday:  California farming is a tremendously diverse industry. We produce 60% of the fruits and vegetables, and nearly 100 percent of the nut crops that people across the country consume. Any comments on that and on how, valiant and resilient farmers are to get through year after year, particularly lately with the drought and the lack of water deliveries?

Klonsky: When I first started, there was a land price bubble, and there were a lot of bankruptcies because people had these land payments they just couldn’t pay.

It was kind of like the mortgage crisis that housing saw in 2008, agriculture saw in the early 80s.

CalAgToday:  So as you have been editor for the Journal of the American Society of Farm Managers and Rural Appraisers, you see land values going up and that keeps agriculture strong—the high land values, right?

Klonsky: Well, but it keeps it expensive. So now there is more and more leasing of land. As farmers retire from permanent crops, they have an orchard, but they don’t really want to sell it, so they lease it.

CalAgToday:  There you go. Keep it somehow in the family.

Klonsky: Yes, they try to keep ownership in the family. Or what we see also are these development leases where a young farmer can’t afford to buy the land, so they lease the land, but they pay for the trees to be planted.

CalAgToday:  So you are still coming to your office at UC Davis?

Klonsky: I am officially retired, but we have what we call a ‘partial recall’ where you can do things if you have funding. I have a project along with Rachel Goodhue, Professor, UC Davis Department of Agricultural and Resource Economics, with the California Department of Food and Agriculture, funded through the California Department of Pesticide Regulation. The Department of Pesticide Regulations is required by law to do an economic analysis of all proposed new regulations. So that is what I am working on.

CalAgToday:  Give me a couple of examples. VOC regulations?

Klonsky: Yeah, we do VOC.

CalAgToday:  Are you looking at sustainable groundwater legislation?

Klonsky: No, just pesticide regulation. It is funded by the Mill tax on pesticides.

CalAgToday:  Did you work with a lot of graduate students at UC Davis?UC Davis Graduate Studies

Klonsky: Oh yeah, I worked with a lot of graduate students coming through. One of them was on different ways of pesticide management on eucalyptus trees. I said I went to Spain. On that trip, I spoke about growing eucalyptus for firewood.

CalAgToday:  That was an economic study, wasn’t it?

Klonsky: Yes it was. They grow it not for firewood, but for paper. But that never really caught on here.

CalAgToday:  Are you bullish on agriculture? Do you think Ag is going to continue thriving in California?

Klonsky: Oh, sure. Oh, sure. But I think that the water situation is definitely real, and I think agriculture already has definitely made tremendous strides in irrigation systems, especially the subsurface irrigation in vegetables, in particular processing tomatoes, which I worked on.

CalAgToday:  That was a huge improvement in growing tomatoes. And people didn’t think it was going to work, but it turned out to be fantastic.

Klonsky: Yeah, a really win-win on that one. And orchards are getting more efficient. If you look at the water per pound of crop produced, you see major improvements with water efficiency.

CalAgToday:  Absolutely. Of course, most plants transpire most of the water they take up through the roots, up through the leaves and the stomata cells. By the way, do you have any interesting stories regarding your career?

Klonsky: It’s not the highlight, but the weirdest thing of my career is I got an email from somebody in Ministry of Agriculture and Fisheries from the United Arab Emirates. They wanted me to give a live presentation about Cooperative Extension in California and how it’s organized.

So I had to go to this office building in downtown Sacramento at 10:00 at night because of the time difference. I went into a conference room that had a special kind of projector so I could see them and they could see me. And on the monitor I see all these men walked in—they were all men—and half of them were in Western dress and half of them were wearing a Sheik-like headdress, with a band that sits on top and holds it on.

That was crazy, just being downtown after everybody is gone and the whole building was dark and quiet, except the one room that I was in.

CalAgToday:  How long was the presentation?

Klonsky: Gosh, maybe an hour.

CalAgToday:  You needed to do some research for that presentation?

Klonsky: Yeah, I had to do some research, I had to think about Cooperative Extension in a different way—the big picture. 

CalAgToday:  Keep up the good work, and I hope you are enjoying retirement.

Klonsky: Yeah, I come in two days a week, so it is nice to see everybody. I still get a lot of emails, which I need to answer.

2018-10-02T20:13:53-07:00September 29th, 2018|

2017 Tulare County Crop Report Tops $7 Billion

Tulare Crop Report Shows 10 Percent Growth in Single Year

By Patrick Cavanaugh, Editor

Big numbers announced today from Tulare County Ag Commissioner Marilyn Wright on the 2017 crop year.

“Our value is 10.5 percent up from last year, at 7,039,929,000. So, that’s 669 million more than the previous year,” Wright said.

Marilyn Kinoshita, Tulare County Ag Commissioner

Marilyn Wright, Tulare County Ag Commissioner

And, of course, more water in the system probably helped, as it did in Fresno County, which announced $7.028 billion in its 2017 Crop Report, released earlier this month.

The dairy industry, which is prominent in Tulare County, came in number one again, representing 25 percent of the total value.

“Milk prices were stronger in early 2017, but they went down later in the year. And they continue to go down, but still it was a big part of the Tulare County ag receipts in 2017,” Wright said.

Following dairy were grape products—including juice grapes, raisins, and table grapes. Table grapes had a stellar year.

Navel and Valencia oranges were next. Cattle and calves ranked fourth, down from category number three in 2016, because cattle prices were off last year.

Tangerines, also known as mandarins, were number five, followed by almonds, cling peaches, and freestone peaches.

Lemons, were ninth on the crop list.

We only have just over 10,000 acres of lemons in the County, Wright said.

Wright said the value of this year’s crop report, $7.39 billion, is the third highest value Tulare County has ever reported.

2018-09-18T16:39:21-07:00September 18th, 2018|

2017 Fresno County Crop Report Totals $7 Billion

Fresno County’s Ag Value Increases Significantly in 2017 Crop and Livestock Report

 

The Fresno County Department of Agriculture’s 2017 Crop and Livestock Report (Crop Report) was presented to the Fresno County Board of Supervisors Tuesday. Overall, the 2017 agricultural production value in Fresno County totaled $7.028 billion, showing a 13.58 percent increase from 2016’s $6.18 billion.

“Once again, Fresno County farmers and ranchers have produced an agricultural bounty for the world,” stated Fresno County Agricultural Commissioner Les Wright. “While much of this food and fiber goes towards feeding and supplying our nation, the Fresno County Department of Agriculture also issued 18,604 phytosanitary certificates for 133 commodities destined for 97 countries around the globe in 2017.”

“This Crop Report is comprised of nearly 400 commodities, of which 73 crops exceed $1 million in value,” Commissioner Wright continued. “Crop values may vary year-to-year based on production, markets and weather conditions, but our farmers and ranchers, their employees and all those who support their efforts work tirelessly year-around to bring in the harvest.”

With the great diversity of crops in Fresno County and the many variables in agriculture, it’s a given that some crops will be up in value while others are down. Increases were seen in a majority of the Crop Report segments, including field crops, seed crops, fruit and nut crops, livestock and poultry, livestock and poultry products, apiary products and pollination services, and industrial crops. Decreases were seen in vegetables and nursery. Surface water supplies were significantly better in 2017, although many Westside federal water contractors received much of that good news too late to benefit them with additional annual plantings.

Fresno County’s Top 10 Crops in 2017 (Source: 2017 Fresno County Agricultural Crop and Livestock Report)

Too often, the Crop Report gets summarized down to just a single overall number, but it yields a significant amount of information, such as the ability to examine changes and trends in crop acreage and yields. Amounts in the report reflect the gross income values only (income before expenses) and not the net return to producers.

“The San Joaquin Valley is the food capital of the World, and Fresno County is the region’s heart,” said Fresno County Farm Bureau (FCFB) CEO Ryan Jacobsen. “Daily, millions of food servings unceremoniously originate within our backyard, the result of generations of families and agricultural infrastructure that has been built to furnish an unbelievably productive, wholesome and affordable food supply.”

“The annual Crop Reports are more than numbers,” Jacobsen continued. “They provide the industry, the public and policymakers, regardless of the overall number, the opportunity to salute local agriculture and give thanks for the food and fiber, jobs and economic benefits, agriculture provides Fresno County.”

One popular component of the report is the review of the county’s “Top 10 Crops” that offers a quick glimpse of the diversity of products grown here. In 2017, these crops accounted for three-fourths of the report’s value. Almonds continue to lead the way as Fresno County’s only billion-dollar crop in 2017, representing 17.4 percent of the total gross value of the Crop Report. Added to this year’s list was mandarins at number six. Dropping out of the “Top 10 Crops” was garlic.

This year’s Crop Report was a salute to the Fresno-Kings Cattlemen’s Association. The organization is one of 38 affiliates of the California Cattlemen’s Association, a non-profit trade association that represents ranchers and beef producers in legislative and regulatory affairs.

2021-05-12T11:17:09-07:00August 21st, 2018|

New Study Reveals Economic Impact of California Citrus

Citrus Research Board Quantifies California Citrus Industry’s Importance

Edited by Patrick Cavanaugh
      Despite Tulare Mayor Carlton Jones posting a series of anti-ag comments on Facebook, causing a stir in the local community, agriculture provides a huge economic stimulus to his community. In fact, without agriculture in Tulare, the city would most likely be in economic ruin.
     Citrus is one crop that is grown in the county. And the total economic impact of the iconic California citrus industry is $7.117 billion according to a new study commissioned by the Citrus Research Board (CRB).
     “In updating our economic analysis, we selected a well-known expert, Bruce Babcock, Ph.D., a professor in the School of Public Policy at the University of California, Riverside, to conduct the research. His findings quantified the significant impact of citrus on California’s economic well-being,” CRB President Gary Schulz said.
     According to Babcock, the California citrus industry added $1.695 billion to the state’s Gross Domestic Product (GDP) in 2016.
     “California citrus is a major contributor to the economic value of the state’s agricultural sector and is much larger than just the value of its sales,” he said. “Estimated full-time equivalent California citrus jobs totaled 21,674 in 2016-17, and estimated wages paid by the industry during that same time frame totaled $452 million.”
     Babcock added, “The application of management skills and capital equipment to efficiently utilize land and water to produce high-quality citrus also generates upstream and downstream jobs and income that magnify the importance of citrus production beyond its farm value.”
     In 2016-17, the most recent marketing year of data compilation, Babcock found that the total direct value of California citrus production was $3.389 billion. This value generated an additional $1.263 billion in economic activity from related businesses that supplied materials and services to the citrus industry. Layered on top was another $2.464 billion in economic activity generated by household spending income that they received from California’s industry, according to Babcock, thus rendering a total economic impact of $7.117 billion.
     The study revealed that 79 percent of California’s citrus was packed for the fresh market and 21 percent was processed in 2016-17, which is economically significant because fresh market fruit has a higher value than processed fruit.
     Of further note, California produced about 95 percent of all U.S. mandarins in the most recent reporting season.
     California Citrus Mutual President Joel Nelsen said, “The ‘wow’ factor in this report is something, as it relates to gross revenues and positive impact for the state, people and local communities. This enthusiasm must be tempered by the fact that huanglongbing (HLB) can destroy all this in a matter of a year if the partnerships that exist between the industry and government cannot thwart the spread of this insidious disease. Just this week, coincidentally, Brazil authorities reported a 20% reduction in fruit volume. Reading how that would affect our family farmers, employees and the state is sobering.”
     The CRB study also looked at the possible impact of a potential 20 percent reduction in California citrus acreage or yield or a combination of the two that could result from increased costs associated with meeting government regulations, combatting the Asian citrus psyllid (ACP) and warding off the invasion of HLB, a devastating disease that has decimated citrus production in many other growing regions such as Florida. Babcock calculated that such a reduction could cause a loss of 7,350 jobs and $127 million in associated employment income and could reduce California’s GDP by $501 million in direct, indirect and induced impacts. The CRB currently is devoting most of its resources to battling ACP and HLB to help ensure the sustainability of California citrus.
     Babcock is a Fellow of the Agricultural and Applied Economics Association and has won numerous awards for his applied policy research. The economist received his Ph.D. in Agricultural and Resource Economics from the University of California, Berkeley, and his Masters and Bachelors degrees from the University of California, Davis.
     The CRB administers the California Citrus Research Program, the grower-funded and grower-directed program established in 1968 under the California Marketing Act as the mechanism enabling the State’s citrus producers to sponsor and support needed research. More information about the Citrus Research Board and the full report on the “Economic Impact of California’s Citrus Industry” may be found at www.citrusresearch.org. 
2021-05-12T11:05:12-07:00May 21st, 2018|

iTrade Helps Growers

iTrade makes Growing and Shipping more Efficient

By Jessica Theisman, Associate Editor

In a recent interview with California Ag Today, Dan Reighn, director of grower/shipper sales for iTrade, discussed how being a part of the system is helping the grower, shipper, supplier, and customers with iTrade’s efficiency by streamlining the process.

Cloud-based solution is key to the success of its speed. This will allow the information to flow quicker through all the channels by effectively being more beneficial to the grower, supplier, shipper, and inevitably the customer.

“The grower, shipper, and the supplier earn a lot of benefits when they are on our network every day transacting with 40 or 50 of their customers using an easy-to-use system, and we are able to handle that transaction for them rather than a purchase order being emailed or faxed or phone call,” Reighn explained.

iTrade is an efficient way to transact with buyers. It is a cloud-based software solution. There are carriers on the network to assist as well as field mobile systems that a grower can use at the source of picking. From that point, inventory can be done from the field to storage to assist the distribution.

“There are users in South America, Mexico, U.S. and Canada that are using our software on rugged mobile devices in the field,” Reighn said. “These customers are able to print off a PTI label, apply it to a case in the field as well as an electronic harvest tag. This also allows the supplier to know exactly what pallets, how much is in the field, when it is going to be received to the cooler, and when they can get that load off to Walmart or Safeway or Kroger.”

2018-04-26T15:27:39-07:00April 26th, 2018|

Farmers Add Emotional Connection to Food

Bayer Reports Consumers Still Trust Farmers

By Laurie Greene, Founding Editor

Adrian Percy, Global Head of Research and Development for Bayer Crop Science, told California Ag Today recently that he believes the public still trusts farmers.

“There’s a high degree of trust,” he said, “and I think that comes from the fact that there is an emotional connection with food and the fact that growers are known to be trying to work sustainably. Growers look from generation to generation in terms of passing the farm down, oftentimes, and I think that is still understood by the public, even if people have a few reservations about some of the technologies we use in agriculture.”

According to a recent Bayer global study about consumers, Percy reported, “We are seeing, not just in the U.S., but also in the Europe, South America and Asia, a lot of questions coming up around agriculture. As an agricultural input company, we think it’s our role to help understand this [phenomenon], first of all. We think it is very important for us to help activate—be it farmers or other folks in the industry—to come out and talk about agriculture, enter into dialogue with consumers and explain what we do.”

Commenting on some of the study’s most interesting revelations, Percy said, “It was interesting just asking the general question, ‘Do you believe that innovation in agriculture is actually important?’ And people came back, ‘Yes, we do believe that we need to innovate. We do see that there is a need to feed a growing population and that we need to help farmers farm more sustainably with better tools.’”

On the other hand, Percy explained that consumers drew the line, “when we quizzed them about the individual tools. People don’t necessarily like the idea of chemicals on the farm or GM technology in certain cases in certain parts of the world. So those are the types of discussions that we need to really go into.”

2021-05-12T11:05:12-07:00April 13th, 2018|

AgVocating Carries a Big Message

AgVocating to the Consumers

By Jessica Theisman, Associate Editor

Adrian Percy, global head of research and development for the crop science division of Bayer, recently discussed with California Ag Today the big need for AgVocating for agriculture so that consumers can understand the business.

“We need to make sure that we can maintain or restore trust in food and agricultural production methods because clearly there is somewhat of a disconnection between growers and the community,” Percy said. “Roughly two percent of the U.S. population are farmers. As many folks move to the cities, they are more and more disconnected from agriculture, and people need to understand the story of agriculture and why it is so important.”

Bayer conducted a survey over 10 countries and 10,000 individuals to poll consumers on their opinions of farmers.

“One of the interesting things was that despite a lot of controversy around agriculture, monoculture, GM, organic versus non-organic, still the public trusts farmers. There’s a high degree of trust and I think that comes from the emotional connection with food,” Percy said.

Growers are known to work sustainably and pass on to one another.

“This is not just in the U.S., it is also in the European markets,” he explained.

There are a lot of questions coming up around agriculture. As an agricultural input company, Bayer’s role is to help activate farmers or other folks in the industry to come out and talk about agriculture.

“We think that’s very important,” Percy said.

2018-03-28T15:38:02-07:00March 28th, 2018|

“Measure To Improve” Gathers Data

“Measure to Improve” on Measuring Sustainability

By Jessica Theisman, Associate Editor

Sustainability is important in today’s agricultural fields. California Ag Today recently spoke with Nikki Rodoni of Measure to Improve in Salinas about the topic. Measure to Improve aims to help growers credibly promote their sustainability efforts.

“It takes about a year before I really earn the trust from the growers because we are collecting data that is very intimate to their operation, such as production data, waste data, fuel data and energy data,” Rodoni said.

There are plenty of benefits in becoming more sustainable, such as, “a company morale improvement when employees know that they are working for a company that takes this seriously and really doing the right thing,” she explained.

It is always good when people are proud of where they work, and sustainability can really help improve business strategy.

“We have to start with a good business case that translates into environmental benefits. It does not mean being warm and fuzzy just for the sake of trying to build a brand image,” Rodoni said.

Measure to Improve does strives to do things that make good business sense. They aim to help collect data to support decisions to help farmers improve.

“For instance, when you are thinking about a capital investment, finding out water can be conserved is really high regarding sustainability. It is all about data tracking and practices and telling your story,” Rodoni said.

For more informtion:

https://www.measuretoimprovellc.com/

2018-01-23T16:34:34-08:00January 23rd, 2018|

Protecting California Ag Production

U.S. Farmers and Ranchers Focus on Ag Production in California

By Patrick Cavanaugh, Farm News Director

Brad Greenway, Chairman of the U.S. Farmers and Ranchers Alliance, and Allison Garriga, Vice President of Strategy & Operations, recently spoke to us about some of the conflict going on in California between those who support modern agriculture in California ag and those who don’t.

“It’s hard to find anywhere on the planet that’s more important than California relative to not only food production, but of course the folks that are advocating against modern agriculture, against the technologies that we use on a farm today … a lot of it’s a lack of understanding. And there is that core food movement that’s in the Los Angeles and San Francisco area,” Greenway said.

“There’s some very, very strong voices out there that are opposed to the production that’s happening in the San Joaquin Valley, and we just have to find a way to continue to talk to those folks,” Greenway said.

The U.S. Farmers and Ranchers Alliance is promoting films in hopes of counteracting these anti-agricultural movements.”

“We’re promoting a film right now—it’s called Food Evolution–which explores the controversy surrounding GMOs. And it helps viewers understand the true story of science used in agriculture,” Greenway said.

The film is narrated by Dr. Neil deGrasse Tyson, the American astrophysicist and science communicator. Tyson closes the film by saying: “The good thing about science is that it is true, whether you believe it or not.”

“We need to do more and more, getting that out to more and more consumers across the country and especially the West Coast. Part of it is that we have to also find a way to put money behind some of those issues in social media,” Garriga said. “When we do see something that maybe has a viral capability that may take off on Facebook or Twitter, we’ve got to be ready to put a little money behind it. That’s what we have to do.”

“That’s what the people are doing against us. That’s what we have to do to counter some of this activity,” Garriga explained.

For more information on the Alliance:  http://www.fooddialogues.com

Watch the Food Evolution trailer here.

2018-01-19T16:43:55-08:00January 19th, 2018|
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