“Measure to Improve” on Measuring Sustainability
By Jessica Theisman, Associate Editor
Sustainability is important in today’s agricultural fields. California Ag Today recently spoke with Nikki Rodoni of Measure to Improve in Salinas about the topic. Measure to Improve aims to help growers credibly promote their sustainability efforts.
“It takes about a year before I really earn the trust from the growers because we are collecting data that is very intimate to their operation, such as production data, waste data, fuel data and energy data,” Rodoni said.
There are plenty of benefits in becoming more sustainable, such as, “a company morale improvement when employees know that they are working for a company that takes this seriously and really doing the right thing,” she explained.
It is always good when people are proud of where they work, and sustainability can really help improve business strategy.
“We have to start with a good business case that translates into environmental benefits. It does not mean being warm and fuzzy just for the sake of trying to build a brand image,” Rodoni said.
Measure to Improve does strives to do things that make good business sense. They aim to help collect data to support decisions to help farmers improve.
“For instance, when you are thinking about a capital investment, finding out water can be conserved is really high regarding sustainability. It is all about data tracking and practices and telling your story,” Rodoni said.
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