REAL CALIFORNIA MILK ENCOURAGES CONSUMERS TO “SNACK HAPPY” WITH THE RETURN OF RETAIL CAMPAIGN HIGHLIGHTING DAIRY SNACKS FOR SUMMER

By Thalia Sillivan

The California Milk Advisory Board (CMAB) announced today the return of a retail campaign focused on summer snacking with Real California dairy products. Snacking has risen in popularity over recent years, which has shifted consumers to snack more than ever and continuing to look for affordable options that offer flavor and health benefits. With the addition of California dairy in simple recipes, snacking becomes a delicious summer-long experience that families can feel good about.

The “Snack Happy This Summer” promotion will elevate awareness of California dairy products through integrated digital media and in-store elements. This will consist of targeted digital ads and social media posts, email communication, and rebate offers through Instacart, and recipes featured on Chicory. In-store components will include Shelftalk and Floortalk signage. An advertising and public relations surround sound campaign will include influencer partnerships with posts on Instagram and TikTok platforms, as well as earned media outreach to spotlight trends in dairy snacks.

Recipes featured in the “Snack Happy This Summer” campaign range from global flavors to frozen treats, all elevated with Real California dairy. These tasty bites are perfect for outdoor activities and rising temperatures and focus on current culinary trends including Mini Unicorn Smoothies, Bang Bang Style Chili Paneer Bites, Tropical Paletas, Taquitos Ahogados, and more.

“Consumer trends over the past few years have pushed snacking consumption to a whole new level. California dairy products add an element of variation to snacking options, whether consumers are looking for nutritious or indulgent selections, or somewhere in between”, said Katelyn Harmon, Director of Business Development – US Retail, for the CMAB.

The “Snack Happy This Summer” campaign will run from mid-June to mid-July and includes the following California retailers: Stater Bros. Markets, Smart & Final, Gelson’s, Mollie Stone’s Markets, Nugget Markets, Bristol Farms, Save Mart, Lucky, and Food Maxx. A total of 681 California stores will participate.

California is the nation’s leading milk producer and makes more butter, ice cream and nonfat dry milk than any other state. California is the second-largest producer of cheese and yogurt. California milk and dairy foods can be identified by the Real California Milk seal, which certifies they are made with milk from the state’s dairy farm families. California dairy farm families are proud leaders in sustainable farming practices.

2023-05-31T11:37:39-07:00May 31st, 2023|

2023 Cattle Market Outlook

By Bernt Nelson, Economist, American Farm Bureau

2022 was filled with mountains for U.S. cattle producers to climb. From high feed costs to the third consecutive year of drought, there was no shortage of complex obstacles, many with effects that will carry through well beyond 2023. This Market Intel is a deep dive into the 2023 cattle outlook, and what producers can do to position themselves for what lies ahead.

Inventory

All eyes will be on USDA’s semi-annual cattle inventory report, set for release on Jan. 31. This inventory of cattle and calves in the United States will set the tone for 2023. Many industry experts are forecasting the inventory to be 4-5% below 2022, which was 2% less than the Jan. 1, 2021, inventory. If the report estimates are 3.9% or more below Jan. 1, 2021, the inventory of all cattle and calves in the Unites States would be the lowest since 2013. If the inventory comes in near 5% below 2021, the inventory would be the lowest since we approached 82.08 million in 1951. The last time the Jan. 1 cattle inventory declined by 3% or more was in 1987.

The most recent Cattle on Feed (COF) report estimates that all cattle and calves on feed in U.S. feedlots with capacity of 1,000 head or more were 11.7 million on Dec. 1, 2022. This is 3% below 2021. Placements of cattle into feedlots in November were 1.93 million head, down 2% from the same time in 2021. Marketings of fed cattle in November 2022 totaled 1.89 million head, 1% above the same time last year. This is a record high for November marketings since the survey began in 1996 and comes after a record low for cattle placed into feedlots in October. Marketings of fed cattle outpaced placements of cattle on feed for much of 2022. This is an indicator that farmers are culling cattle and reducing herd size. This was mostly due to farmers facing higher feed costs, and extreme drought conditions, especially in the West and Southern Plains. The next COF report will be released on Jan. 20, ahead of the semi-annual inventory report mentioned earlier.

Production

Beef production for November 2022 was 2.42 million pounds, 2% higher than the same time in 2021. Accumulated production was estimated to be 26.07 billion pounds, 2% higher than 2021, which was a record year for beef production. Production has been aggressive through much of 2022 with packers taking advantage of profitable margins that may not be as easy to come by in 2023. Supplies of cattle will be tighter in the upcoming year, which may force packers to pay more to secure cattle and meet demand. If inventory drops between 4% and 5%, the U.S. will be looking at a 400,000-500,000 metric ton decrease in production in 2023 and will provide price support.

Dressed and live weights were also up for much of 2022, with the average live weight for November coming in at 1,384 pounds. This is up 2 pounds from this time last year. USDA’s Economic Research Service (ERS) raised estimates for fourth quarter beef production by 70 million pounds, to 28.4 billion pounds, due to higher expected cattle slaughter and heavier carcass weights. The combination of increased cattle slaughter and higher average dressed weights should make 2022 a record year for production. ERS estimates 2023 production to slow year-over-year, dropping 7% to 26.4 billion pounds. This is largely due to the expectations for a smaller cattle inventory for the upcoming year.

Weather

For the third consecutive year, drought has plagued much of the U.S. in 2022. The West and Southern Plains experienced some of the worst drought conditions in recent history. This has taken a toll on pasture and rangeland conditions in regions of the country with the highest concentrations of cattle. On Oct. 30, 2022, 64% of the cattle in the U.S. were in regions where more than 40% of pasture and rangeland conditions were rated as poor to very poor. These conditions were among the top reasons we saw contraction in the cattle industry in 2022.

To begin with, the Southern winter wheat crop was damaged because of the drought. Then temperatures dropped during the last week of December before there was adequate snowfall to protect crops from the cold. Winter kill of the winter wheat crop would be another incentive for famers to market cattle and continue contraction of the cattle industry into the spring.

The good news is there have been signs that La Nina has started to weaken. The National Oceanic and Atmospheric Administration’s National Climate Prediction Center updates the Nina status on the second Thursday of every month. According to the most recent summary, La Nina is still present. However, there is an equal chance that ENSO-neutral (El Nino Southern Oscillation – Neutral) status will develop between January and March, and a 71% chance of an ENSO-neutral event occurring in February through April 2023. An ENSO-neutral event is one where neither El Nino or La Nina are present. The ENSO-neutral event is one of the most important climate phenomena because it can change circulation patterns of the global atmosphere. What this means in plain language is that chances are pretty good for breaking the La Nina trend that has caused the drought.

Prices

For the week ending Dec. 6, the U.S. Drought Monitor reported 78% of the United States was experiencing some level of drought. While winter weather has provided some much-needed moisture since the beginning of December, much of the U.S. remains under threat of drought conditions for 2023. The winter weather has given packers some trouble securing cattle, causing a drop in cattle slaughter last week and a jump in beef prices.

Cash asking prices in the Southern Plains have been holding at $158/cwt for fed cattle. So far packers have not been willing to pay that, but the declining cattle marketings reported by COF will force them to eventually pay some higher prices as supplies continue to tighten. In Midwestern states such as Iowa and Nebraska, prices been as high as $160/cwt for fed cattle with the greatest volume of trade occurring near $158/cwt. Prices have been much higher for replacement heifers with desirable genetics, especially in the Midwest. The 5-market weekly regional weighted average fed steer price for the week ending Dec. 4 was $156.42/cwt, the highest price since May 31, 2015, when the average price was $155.59/cwt.

Outside markets such as corn and stock markets are playing a major role in futures price volatility in live and feeder cattle. When stock markets move upward on the day, this is supportive of upward movement in livestock futures because it means consumers have more money to spend. Corn futures are reflective of a primary feed source for livestock. When the price of corn drops, it is supportive of livestock futures. On the other hand, when corn futures increase, it puts pressure on livestock futures.

Feeder cattle are changing the market situation. Recently, feeders and live cattle have really broken out to the upside in the futures markets. Recall placements in the most recent COF report were down 3% year over year. The tighter supply is first felt in feeder cattle contracts. The market is becoming current. This means that the fundamental events are changing futures prices. The January feeder cattle contract is currently trading at $185.22 with the deferred (months outside the nearest contract month) months being much stronger. This really puts things in perspective when the deferred contracts are analyzed. May feeder cattle were trading at $191.86 on Jan. 4, which indicates the expected supply/demand effects later in the year. Live cattle have moved higher as well but not at the same rate as feeders. Lower numbers of placements of cattle on feed are being built into feeder cattle contracts. Live cattle are still available in good numbers from a time when placements were still strong, so the live cattle futures contracts aren’t moving higher as fast.

Cutout

The choice/select spread (the price difference between choice grade and select grade beef) narrowed a bit after getting quite wide during the holidays. When the spread is particularly wide, it can be an indicator of consumer willingness to pay a premium price for higher grade beef (choice grade). Choice beef was up $9.12 for week ending Dec. 23, 2022. Beef prices continued to jump during the first week of January due to weather issues, with choice up $4.97 at $286.95/cwt and select up $3.70 at $254.63/cwt on Jan. 3. Positive packer margins will spark aggressive buying because packers will want to take full advantage of profitability when it occurs. Packers will be facing periods of negative margins in 2023. The growing spread between choice and select beef combined with record production are an indicator that demand for beef is very strong. If it holds, strong demand with tighter cattle supplies should keep a very positive environment for cattle producers in 2023.

Production Costs

One obstacle to profitability in 2023 will be the cost of production. Net farm income for farmers reached record levels driven by record percent increases in cash receipts across many sectors of agriculture. However, there were other records set as well. Production expenses were also estimated up $70 billion, or 19%, to a record $442 billion in 2022. Costs for feed, fertilizer, chemicals and fuel to maintain pastures are expected to stay elevated in 2023.

Drought has further exacerbated production costs, driving up prices for hay and feed, especially in regions particularly hard hit. Corn prices have come down since their highs in May and June. At that time corn prices approached $7.50 for fall delivery while soybeans were near $15.50 in many production regions of the country. The futures price for the March contract was $6.52, while the December 2023 contract was $5.91. While feed prices have come down from their highs, in most cases these prices are still nearly double what they were just a few years ago.

The cost of debt is another concern for farmers. Farming in general requires a great deal of working capital to continue operating. Interest rates for operating loans will be double or even triple what they were just a couple years ago. This is largely due to the series of interest rate hikes by the Federal Reserve to combat inflation. Inflation has many negative effects including dropping land values, which were recently at record levels.

Consumer Demand

With beef prices expected to go up in 2023, what about consumer demand? Stock market variability and the threat of a recession are on the minds of many and would affect the amount of money in the pockets of U.S. consumers. Households will likely consume as much beef as they can afford. Government programs for nutrition benefits are also supportive of beef demand. The question is, how high will beef prices have to go before consumers start looking for substitutes such as pork and poultry? Retail prices for pork and poultry remain elevated as supplies are tight and avian influenza is continuing to cause problems.

Retail beef prices have been elevated over the last couple of years, reaching as high as $7.55 per pound in October 2021 due to supply chain issues. Since then, beef prices have remained elevated with the average retail price at $7.37 per pound on Nov. 22, 2022. Demand has the potential to drop off if prices move higher but so far it has remained resilient.

Total red meat in cold storage decreased 4%, from 9.75 billion pounds to 9.42 billion pounds in the month of November, but it is up 10% compared to the same time in 2021. Beef in freezers on Nov. 30 was 521.87 million pounds, rising 2% and up 6% from 490.41 million pounds last year. A drop in total red meat in cold storage is typical in the month of November, with an average decline of about 3% ahead of the holiday season. These strong levels of meat in cold storage should help keep retail prices tempered for a while. This is good for producers who rely on keeping consumer demand strong.

Global Market/Trade

With the U.S. looking at reduced production and continued demand, the question then becomes who can satisfy this appetite? Beef importers will be looking to benefit from the decline in production but where will the product come from? Canada and Mexico are historically the top two suppliers in the U.S. market. However, Canada is currently in the contraction phase of their cattle cycle as well. Australia is beginning the expansion phase of their cycle, which will limit beef available for export. South America has the potential to satisfy some of the demand gap. USDA has recently moved to allow trim to be imported into the U.S. from Paraguay under certain conditions. Brazil has enough beef to export but lacks sufficient infrastructure to move beef product efficiently.

On the export side of things, accumulated U.S. beef exports through November 2022 were just under 1.087 million metric tons, about 4.5% ahead of the same time last year. The top buyers of U.S. beef so far in 2022 in order are South Korea, Japan, China, Mexico and Canada. These five countries are responsible for 82% of all U.S. beef export sales. South Korea, Japan and China alone are responsible for 70% of all export sales.

China has been in the spotlight lately. 2022 is forecast to be a record year for U.S. red meat exports with China buying huge amounts beef. China has begun loosening COVID restrictions, resulting in growing cases of the virus. Last year analysts were expecting loosened COVID restrictions to stimulate demand. On the contrary, when restrictions let up, COVID cases skyrocketed, keeping consumer demand from rising. Beef prices in China have remained strong despite a weakening economy. However, beef prices are also nearly twice that of pork, which is a substitute. This may limit the ability of beef prices to continue their climb in China, which should keep demand strong.

Summary and Outlook

The beef outlook for 2023 is very positive. Cash prices have gone up and still have room for more. A decreasing cattle supply resulting from contraction in the cattle industry should combine with adequate demand to provide support for prices throughout the year. Tighter supplies are showing up through smaller placements of cattle on feed. Lower placements have driven feeder cattle futures higher with live cattle trailing. The deferred months are higher than the nearby and are accounting for the tighter supply and demand. There will be many factors that have the potential to offset higher prices. Farmers will be up against weather, high input costs, inflation and potentially a recession that would leave consumers with less money to buy beef. The good news is demand for beef is very strong in domestic and global markets after what was likely a record year for beef production. Cattle producers will be looking for relief from drought so damaged pasture and rangeland can begin to recover before contraction in the cattle business can come to an end.

2023-01-10T10:32:18-08:00January 10th, 2023|

CDFA Accepting Grant Applications for Climate Research Program

By Steve Lyle, Director of Public Affairs, CDFA

The California Department of Food and Agriculture (CDFA) is now accepting grant applications for the California Livestock Methane Measurement, Mitigation and Thriving Environments Research Program (CLIM3ATE-RP), administered by its Office of Environmental Farming and Innovation (OEFI). Applications to CLIM3ATE- RP will be accepted through 5:00 P.M. PT Tuesday, February 28, 2023.

CLIM3ATE- RP will award competitive grants to California-based eligible entities for research projects aligned with California’s efforts to successfully implement climate-smart agriculture, with a direct focus on nutrient management and methane reduction from dairy and livestock operations.

An appropriation of $5 million to CDFA Budget Act of 2021 (SB 170, Chapter 240) will be directed toward the assessment of the cost-effectiveness of various livestock methane reduction strategies on a per-metric-ton basis, including comparison of projects funded under the Alternative Manure Management Program (AMMP) and the Dairy Digester Research and Development Program (DDRDP) as well as alternative methane reduction strategies such as dietary modifications, and research on manure-based product development.

Eligible entities can submit proposals for up to $2,000,000; $1,600,000; or $500,000 in CLIM3ATE-RP grants, depending on the research area outlined in the RFP.

The following entities are eligible for this program: tribal governments, resource conservation districts (RCDs), non-governmental organizations, private companies, non-profit organizations, and California public higher learning institutions.

The RFP for CLIM3ATE-RP, including detailed information on the application processes and requirements, as well as application assistance workshops conducted by CDFA will be available at https://www.cdfa.ca.gov/oefi/research/

2022-12-21T10:40:42-08:00December 21st, 2022|

CDFA Announces Recall of Raw Goat Milk Produced at Valley Milk Simply Bottled of Stanislaus County

By Steve Lyle, Director of Public Affairs, CDFA

Raw goat milk produced and packaged by Valley Milk Simply Bottled of Stanislaus County is the subject of a statewide recall and quarantine order announced by California State Veterinarian Dr. Annette Jones. The quarantine order came following the confirmed detection of the bacteria Campylobacter jejuni in the farm’s packaged raw whole goat milk sampled and tested by the California Department of Food and Agriculture.

The order applies to “Valley Milk Simply Bottled Raw Goat Milk” and “DESI MILK Raw Goat Milk” distributed in half-gallon (64 oz) plastic jugs with a code date marked on the container of OCT 21 2022 through OCT 31 2022.

Consumers are strongly urged to dispose of any product remaining in their refrigerators, and retailers are to pull the product immediately from their shelves. The current order does not include the farm’s raw cow milk.

CDFA found the campylobacter bacteria in a routine sample collected at the Valley Milk Simply Bottled production and packaging facility. No illnesses have been reported.

Symptoms of campylobacteriosis include diarrhea, abdominal cramps, and fever. Most people with camplylobacteriosis recover completely. Illness usually occurs 2 to 5 days after exposure to campylobacter and lasts about a week. The illness is usually mild and some people with campylobacteriosis have no symptoms at all. However, in some persons with compromised immune systems, it can cause a serious, life-threatening infection. A small percentage of people may have joint pain and swelling after infection. In addition, a rare disease called Guillian-Barre syndrome that causes weakness and paralysis can occur several weeks after the initial illness.

2022-10-25T08:11:48-07:00October 25th, 2022|

California Dairy Research Foundation Awarded $85 Million from USDA for Partnerships for Climate-Smart Commodities Project

By Jennifer Giambroni, California Milk Advisory Board

Agriculture Secretary Tom Vilsack announced that the U.S. Department of Agriculture is investing up to $2.8 billion in projects selected under the first pool of the Partnerships for Climate-Smart Commodities funding opportunity. Applicants submitted more than 450 project proposals; 70 were selected for funding.

The California Dairy Research Foundation, in partnership with more than 20 other dairy organizations, was among the recipients. CDRF’s grant partners include California governmental organizations, corporations and cooperatives, universities, producer organizations, environmental organizations, and others. The USDA has established an estimated funding ceiling of $85 million for this project to advance climate-smart dairy farming; the final award will be granted in the coming months.

“CDRF is extremely pleased to have received this grant on behalf of the entire collaborative team. The project brings together organizations throughout the value chain to the benefit of our hard-working dairy producers and the environment. We look forward to working with the California Department of Food and Agriculture, the California Milk Advisory Board, Dairy Cares, the universities and others to implement this advanced climate-smart ag project in California’s dairy industry,” said CDRF’s Executive Director Denise Mullinax.

Over the next five years, the project, “Partnering to Invest in and Build Markets for California’s Climate-Smart Dairy Producers,” will work to build climate-smart dairy markets and provide financial incentives for California dairy producers to adopt climate-smart manure management practices to reduce both methane emissions and nitrogen surplus and will leverage matching funding from non-federal sources.

“This funding represents the next critical installment and chapter in California’s world-leading dairy methane reduction efforts,” said Michael Boccadoro, Executive Director of Dairy Cares. “On-farm projects will be designed to not only reduce methane but will significantly improve water quality outcomes, ensuring broad benefits for our rural farm communities.

Partnerships for Climate-Smart Commodities is part of USDA’s broader strategy to position agriculture and forestry as leaders in climate change mitigation through voluntary, incentive-based, market-driven approaches.

“Dairy families in California continue to step up to ensure the agriculture sector contributes to climate change mitigation and adaptation,” said Karen Ross, Secretary of the California Department of Food and Agriculture. “The partnership between the State and dairy families has resulted in significant methane emission reductions making California a national and international leader in supporting on-farm livestock methane reductions using climate-smart agricultural management approaches and other environmental benefits, including improved water quality from dairy farms”.

Other partners supporting this project are California Department of Food and Agriculture, California Association of Resource Conservation Districts, California Milk Advisory Board, Dairy Cares, California Dairy Campaign, California Dairy Quality Assurance Program, Milk Producers Council, National Milk Producers Federation, Sustainable Conservation, Western United Dairies, California Farm Bureau Federation, University of California, Davis, University of California, Riverside, University of California Cooperative Extension, Truterra, California Dairies, Inc., Challenge Dairy Products, Nestlé.

2022-09-21T10:17:24-07:00September 21st, 2022|

California Dairy Innovation Center Offers Opportunities For Cheese Education

2022 Dairy Short Course Programs and Conference Schedule Released

By California Milk Advisory Board

The California Dairy Innovation Center announced the latest list of short courses which will be offered this year in collaboration with the Pacific Coast Coalition and industry instructors. Dates for an inaugural Dairy Products, Processing, and Packaging Innovation Conference were also announced.

The Frozen Desserts Innovation short course will be held on June 28th and 29th at the Dairy Innovation Institute, Cal Poly San Luis Obispo with a focus on capturing consumer trends: sugar-free, lactose-free and high protein. The short course features both lectures, demonstrations and actual ice cream manufacture in the Cal Poly pilot plant and creamery. In addition, a sales and marketing educational segment will provide practical guidance to entrepreneurs, and established brands alike. Registration is open at: https://dairy.calpoly.edu/short-course-symposia

The Advanced Unit Operations short course will take place September 27-29. Designed for those working in dairy plants, this course delivers both theoretical and practical understanding and knowledge of pasteurization, separation, condensation, filtration systems, drying, as well as principles of food safety. Program and registration will open June 1.

The California Dairy Innovation Center, in collaboration with Cal Poly, The Dairy Business Innovation Initiative, Pacific Coast Alliance, and Fresno State will hold a first ever conference on Dairy Products Processing and Packaging Innovation in Shell Beach, Calif, October 12th-14th. Featuring both national and international speakers, the conference focuses on consumer-driven innovation and the latest technological advances. Program outline and registration is open at: https://dairy.calpoly.edu/short-course-symposia

California is the nation’s leading milk producer, and produces more butter, ice cream and nonfat dry milk than any other state. California is the second-largest producer of cheese and yogurt. California milk and dairy foods can be identified by the Real California Milk seal, which certifies they are made with milk from the state’s dairy farm families.

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About the California Dairy Innovation Center
The California Dairy Innovation Center (CDIC) coordinates pre-competitive research and educational training in collaboration with industry, check-off programs, and research/academic institutions in support of a common set of innovation and productivity goals. The CDIC is guided by a Steering Committee that includes California Dairies Inc., California Dairy Research Foundation, California Milk Advisory Board, Cal Poly San Luis Obispo, Dairy Management Inc., Fresno State University, Hilmar Cheese, Leprino Foods, and UC Davis.

About Real California Milk/California Milk Advisory Board
The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S. and around the world through advertising, public relations, research, and retail and foodservice promotional programs. For more information and to connect with the CMAB, visit RealCaliforniaMilk.com, Facebook, YouTube, Twitter, Instagram and Pinterest.

2022-05-20T08:38:10-07:00May 20th, 2022|

Real California Milk Spotlights Foodservice Innovation With 2022 Events For Professional Chefs

4th Annual Pizza Competition, CADairy2Go and Cal-Mex Invitational Events Showcase On-Trend Recipes and Techniques Using Real California Cheese and Dairy Products

By California Milk Advisory Board

The Foodservice Division of the California Milk Advisory Board today announced the kickoff date for the 4th Annual Real California Pizza Contest, the return of the CADairy2Go competition and the rollout of a new culinary event focusing on Cal-Mex to round out its foodservice events for 2022.

The 4th annual Real California Pizza Contest, a search for the best pizza recipes using cow’s milk cheeses from California, gets underway on March 1st. Professional chefs and pizzaiolos from throughout the U.S, can enter their innovative recipes from March 1 through April 24, 2022, for a chance to make it to the bake-off final on June 22, 2022, in Napa, Calif. and compete for up to $25,000 in prize money.

The CADairy2Go Invitational is inspired by chefs and foodservice operators who made quick, creative pivots to adjust their menus for the takeout and delivery model during the disruption caused by the pandemic. Now in its 2nd year, the event will feature culinary professionals representing a variety of foodservice backgrounds, such as major restaurant chains, independent restaurants, ghost kitchens and food trucks who will gather in October to compete for a chance at up to $5,000 for their innovative To-Go recipes.

The inaugural Cal-Mex Invitational, scheduled for August, captures creations from chefs who specialize in the culinary and flavor fusion of California and Mexican cuisines.

“Cheese is at the heart of culinary innovation – from creative pizzas to flavorful to-go and fusion dishes. As the leading producer of Hispanic-style cheese and dairy products, we’re excited to add the Cal-Mex Invitational to our foodservice outreach program and to see what the chef’s develop,”

said Mike Gallagher, Business and Market Development Consultant for the CMAB. “These competitions offer a tremendous opportunity to partner with culinary professionals to spotlight their creativity using our sustainably sourced Real California dairy products.” 

California is a reliable, consistent source of sustainable dairy products used by chefs throughout the world. As the nation’s largest dairy state, California boasts an impressive lineup of award-winning cheesemakers and dairy processors, that are helping to drive dining innovation.

California leads the nation in milk production and is responsible for producing more butter, ice cream and nonfat dry milk than any other state. The state is the second-largest producer of cheese and yogurt. California milk and dairy foods can be identified by the Real California Milk seal, which certifies they are made with milk from the state’s dairy farm families.

2022-02-16T08:56:00-08:00February 16th, 2022|

California Beef Council Announces New Executive Committee

By California Beef Council

The California Beef Council welcomed a new executive committee for 2022, with Cindy Tews of Fresno serving as chair for the coming year. Tews comes into the role on the heels of Tom Barcellos, who provided leadership and guidance as chair during 2021.

The announcement came at the close of the CBC’s annual meeting held December 7-8 at Pismo Beach. Tews takes the reins as the CBC begins its 68th year as the country’s oldest State Beef Council. Outgoing Chair Tom Barcellos of Porterville, will continue in an ex-officio role.

Tews is the co-owner of Fresno Livestock Commission, LLC, which has long had a role in the community. It is the only livestock market in Fresno County and serves as a gathering place where information is passed about beef quality assurance and the latest in production practices. The on-site café also provides a space for visitors to talk about what is going on in the community.

“As a CBC Board member, I get to see firsthand how invaluable that one Checkoff dollar is that is deducted for each head that we sell. I’m finding that dollar grows into so much more,” Tews said.

Looking ahead, the CBC plans to invest more than $1.2 million in 2022 to promote beef, provide consumer information, engage with foodservice and retail stakeholders, educate health and nutrition influencers, and provide educational and informational resources to beef producers.

The CBC Executive Committee includes:

  • Cindy Tews, chair (range)
  • Steven Maxey, vice chair (packer/processor)
  • Mike Williams (range)
  • Frank Gambonini (dairy)
  • Jarred Mello (dairy)
  • Mike Sulpizio (feeder)
  • Craig Finster (feeder)
  • Tom Barcellos, ex officio (dairy)

The CBC also welcomed the following new members and alternates to the council:

  • Lizette Cisneros, feeder alternate, Hanford
  • Frank Nunes, dairy member, Tulare
  • William Vanbeek, dairy member, Tipton
  • Frank Mendonsa, dairy alternate, Tulare

The CBC board is comprised of 42 members and alternates, each appointed by the California Secretary of Agriculture. Both the Executive Committee and the full council represent all segments of beef production within California, including range cattle, dairy cattle, feeders, packers/processers and the general public. A full list of the council is available here.

2022-02-02T10:53:41-08:00February 2nd, 2022|

California Milk Advisory Board Offers Opportunity for Student Ambassadors to Share California Dairy Messages With International Audiences

Two students to be selected to represent Real California Milk in Mexico

By Thalia Sillivan, CMAB

The California Milk Advisory Board announced that resumption of the student ambassador internship program in which students represent Real California Milk internationally. Applications are now open for college students to represent Real California Milk this summer in Mexico.

The interns, selected from students enrolled in agriculture-related programs at colleges and universities throughout the state, will be chosen based on academic achievement, connection to the dairy industry and a willingness to travel abroad and learn more about international dairy sales and marketing as well as a plan to work in the California dairy industry in the future.

Over the six-week period, interns will spend time with Imalinx, the CMAB marketing organization located in Mexico, in order to gain a better understanding of these markets, consumer buying habits and promotional efforts on behalf of California’s dairy industry.

“California accounts for more than 33 percent of all U.S. dairy exports, international trade continues to be essential for our continued growth. Over the last decade, the CMAB has worked closely with partners in Mexico to develop markets for California dairy products. This program is focused on providing insight into international dairy marketing for future leaders who will work in the dairy business and one day serve on dairy industry boards and lead industry groups,” said Glenn Millar, Director of International Business Development for the CMAB.

The goal of the CMAB International Internship program is to provide agriculture and dairy college students an opportunity to learn about dairy foods and marketing in the international marketplace. The program looks to develop leaders who will serve on dairy industry boards, work in dairy foods production, processing or sales and marketing.

Interested candidates must submit a completed application, essay, and other requirements by Tuesday, February 1, 2022. Additional information is available at:

www.californiadairypressroom.com/Press_Kit/California-Milk-Advisory-Board-International-Internship-Criteria-Guidelines-2022

California is the nation’s leading milk producer, and produces more butter, ice cream and nonfat dry milk than any other state. California is the second-largest producer of cheese and yogurt. California milk and dairy foods can be identified by the Real California Milk seal, which certifies they are made with milk from the state’s dairy farm families.

2022-01-14T14:22:26-08:00January 14th, 2022|

AB 2114 To Help Cattle Ranchers

Bill to Help Meat Processing Options

By Tim Hammerich, with the Ag Information Network

Back in 2018, Assembly Bill 2114 allowed cattle ranchers to sell beef that was slaughter on the farm rather than having to take it to a federally inspected facility. This was important because of how few of these facilities are left. Some producers who wanted to sell their beef directly to consumers would have to transport them hours away to get them processed. Now Assembly Bill 888 will do the same for sheep, goats, and potentially swine. This will make a big difference for producers like Marcia Barinaga.

“I sell most of my lambs to people who are buying a whole lamb for their freezer and the most humane and cost-effective way for me to harvest these lambs is to have our local mobile abattoir come to the ranch, slaughter the lambs, and take them then to a custom butcher for cut and wrap. Now that kind of a scenario is legal federally, but California law only allows on ranch slaughter for the owners use,” said Barinaga.

This bill would change that, allowing farmers like Barinaga to sell a limited amount of meat slaughtered on the farm to her customers. She calls it a ‘no brainer’ that just levels the playing field with what’s already legal in beef.

“This bill is just giving those of us who raise sheep, goats, and swine equal status to those who raise beef on a small scale and sell them this way,” Barinaga said.

Assemblyman Marc Levine of Marin County authored the bill, which is endorsed by the California Farm Bureau Federation.

2021-04-27T16:36:28-07:00April 27th, 2021|
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