Conversion to Organics Could Increase Food Prices, Shrink Farm Profits

By Peter Hecht, California Farm Bureau

A European Union policy goal to exponentially increase organic farming to 30% of all agricultural production by 2030 is expected to be considered by Gov. Gavin Newsom for next year’s budget. However, a new economic analysis says such a plan would dramatically increase the price of food for many consumers and jeopardize the solvency of organic farms.

California currently has an estimated 7.35 million acres of irrigated cropland, of which 460,000 acres—or 6%—is certified as organic and not all of that is farmed in any given year.

A preliminary analysis by ERA Economics, a Davis-based consultancy specializing in the economics of agriculture and water resources in California, focused on the potential challenges of applying the EU standards to one California crop: tomatoes. The state produces 95% of America’s processing tomatoes and the total annual tomato crop is valued at $1.2 billion.

Only 5% of California’s 228,000 processing tomato acreage is currently needed to meet consumer demand for organic. The study found that reaching 30% organic production by 2030 would cause substantial disruptions to the market. The farmgate price of conventional tomatoes was estimated to rise by more than 11%. And, importantly, the price for organic tomatoes was estimated to fall by 28% at the farmgate level—potentially putting the market price below the cost of production.

That could mean organic farmers would be forced to cease production, sell, or farm something else—a result that could potentially crash the organic market and ultimately drive-up consumer prices. Mandating an increase in organic acreage without a clear connection to consumer demand could result in market disruptions that would hurt farmers, farm employees and consumers alike, the study noted.

Any initial organic price drop would mostly benefit wealthier consumers who purchase organically grown products, with lower-income customers paying more for traditionally grown products. All tomato farmers, organic or not, could see reduced profits, according to the analysis.

“Farming works when we are able to grow what the consumer actually wants and not what government mandates. California consumers are already struggling to afford higher prices for food than other states because of government mandates and these types of proposals just make things worse,” said Jamie Johansson, president of the California Farm Bureau. “When the government increases the price of food, it acts like a regressive tax, hurting lower- and middle-income families the hardest. At the end of the day, the government needs to let organic markets grow organically.”

The study was funded by Californians for Smart Pesticide Policy, a coalition of farmers and businesses the rely on farmers, focused on educating policymakers on the benefits of modern scientific agricultural tools. It was undertaken on behalf of the California Bountiful Foundation, the 501(c)(3) science and research arm of the California Farm Bureau. The full report may be found at https://www.californiabountifulfoundation.com/research/.

A recently released report (https://www.fb.org/newsroom/farm-bureau-survey-shows-thanksgiving-dinner-cost-up-20) by the American Farm Bureau Federation shows that the average cost of a family’s Thanksgiving dinner—now $64.05—is up 20% from 2021 and nearly 36% from 2020.

The findings by ERA Economics include the following:

• To increase organic acreage for processing tomatoes from an average of 4% to 30% would represent a five- to six-fold increase in current acreage. Tomato growers and processors interviewed for the analysis confirmed industry data regarding consumers’ finite desire to purchase organic tomato products.

• Tomato growers may specialize in organic, non-organic or both, depending on market demands and conditions. By mandating a specific growing method, it could greatly impact the ability of farmers to keep their operation sustainable, both financially and as they encounter other challenges, such as climate change and pests and disease.

• Both conventional and organic farmers of processing tomatoes face risks of economic losses. Conventional growers, with likely reduced acreage, could see a 17% potential downside cost from expected earnings.

• Organic production presents greater risk of crop failure, higher production costs and lower crop yields. As a result, organic farmers are likely to see less stability. They face a potential downside cost of 36% of anticipated net returns, making it potentially unprofitable to grow organic processing tomatoes.

California Ag Today2022-11-23T09:00:36-08:00November 23rd, 2022|

Produce Passes All Residue Testing in 2017

FDA Produce Residue Sampling “Once Again” Verifies Safety

Last week the Federal Food and Drug Administration (FDA) released its 2017 pesticide residue sampling data results. FDA concluded: “The latest set of results demonstrate once again that the majority of the foods we test are well below the federal limits set by the Environmental Protection Agency.”

Note the term “once again” in FDA’s statement. They used it because government residue sampling data year after year reaffirms the safety of our food and the exceptionally high level of compliance among farmers with laws and regulations covering the use of organic and conventional pesticides.

Let’s get a little technical for a moment and focus on how FDA residue sampling is protective of consumers. FDA employs a three-fold strategy to enforce the Environmental Protection Agency’s (EPA) tolerances or safety standards for pesticide residues.
If you haven’t heard – September is National Fruit and Vegetable month. Yes, it is time to celebrate the only food group health experts and nutritionists agree we should all eat more of every day for better health and a longer life.
While decades of studies have shown the nutritional benefits of fruits and vegetables are overwhelming and significant, the safety of both organic and conventional produce is also impressive. Government sampling data shows an over 99% compliance rate among farmers with the laws and regulations required for pesticide applications on organic and conventional fruit and vegetable crops. This led the United States Department of Agriculture to state that: “The U.S. food supply is among the safest in the world.”

Many health organizations are promoting National Fruit and Vegetable month to remind consumers about the importance of increasing consumption – only one in 10 of us eat enough of these nutrient-packed foods each day.

However, studies show a growing barrier to consumption is fear-based messaging which inaccurately calls into question the safety of the more affordable and accessible fruits and veggies. This messaging is predominantly carried by the same activist groups year after year despite studies which show that “prescriptions” for fruits and veggies could reduce health care costs by $40 billion annually. Or that 20,000 cancer cases could be prevented each year.

California Ag Today2019-09-23T15:06:22-07:00September 23rd, 2019|

Activist Groups Promote Fear on Consumer Food Choices

Activists Driving Consumers to Organic Food Only—Beyond Consumer Affordability

By Safe Fruits and Veggies

Despite recent and repeated calls by scientists and nutritionists to increase efforts to improve consumption, activist groups have created and promoted new webpages and infographics designed to raise fears among consumers about the safety of the more affordable and accessible fruits and vegetables.

These groups continue to ignore peer-reviewed research, which has shown these tactics don’t just negatively impact consumers’ purchasing decisions regarding conventionally grown produce—consumers’ reluctance also includes purchasing of organic produce as well. In other words, the work of these activists isn’t meeting their goal of driving consumers toward organics and maybe driving them away from produce altogether. How crazy is this?

Let’s review just some of the study findings, which have been released during the time these groups chose to create and promote new fear-based content:

“Prescriptions” for healthy foods could save more than $100 billion in healthcare costs. The healthy foods included fruits and veggies plus seafood, whole grains, and plant oils. The study concluded: “These new findings support the concept of ‘Food is Medicine.’”

Eating and drinking better, including increasing consumption of fruits and veggies, could prevent one in five deaths around the world. The study concluded: “Our findings show that suboptimal diet is responsible for more deaths than any other risks globally, including tobacco smoking, highlighting the urgent need for improving human diet across nations.”

Low fruit and veggie consumption resulted in an estimated three million deaths from heart disease or stroke. “Our findings indicate the need for population-based efforts to increase fruit and vegetable consumption throughout the world.” Click here to continue reading and to “like” and share this blog post.

California Ag Today2021-05-12T11:05:02-07:00July 19th, 2019|

Even Organic Production of Strawberries Not Sustainable

Data Shows Even Organic Production Uses Resources

By Jessica Theisman, Associate Editor

Is growing strawberries organically sustainable? That’s something that Surendra Dara is trying to find out. Dara is a UC Cooperative Extension Advisor in Entomology and Biologicals. He is based in San Luis Obispo County as well as Santa Barbara County. Dara met with California Ag Today recently and let us in on his research and some of his findings.

“I have not come across a mainstream grower that has told me that organic is sustainable,” Dara said.

After pulling in data and understanding the inputs, Dara is asking if there is anybody out there that has a different opinion.

“When we are talking about sustainability, we are looking only in terms of non-chemical being the sustainable, ecological practice,” he said.

There are such things as organic pesticides that harm natural enemies.

“Some of the organic ones can be as bad as some of the chemicals,” Dara said.

Data is showing that growing strawberries organically has not been sustainable economically. In terms of the carbon footprint and the bigger picture, “even organic production is not sustainable with the resources because certainly some resources are being used up,” Dara said.

California Ag Today2021-05-12T11:05:02-07:00July 10th, 2019|

Building a Relationship Between Consumers and Ag Industry

There Are Ways to Gain Trust Among Consumers

By Mikenzi Meyers, Associate Editor

Bridging the gap between consumers and their food has been an ongoing battle that research shows can only be won by trust. Charlie Arnot with the Center for Food Integrity has looked further into what it really takes to gain trust among consumers.

Arnot said that studies conducted alongside Iowa State University showed that there are three main drivers in creating a relationship with consumers: influencers, competency, and confidence in shared values. Further research revealed that of the three main variables, confidence in shared values proved to be the most important—but this can be a difficult goal to accomplish.

“Agriculture has a historical mantra of ‘We’re Feeding the World,’ but most consumers just don’t care, and it’s not a justification for more industrialized food production,” Arnot said.

This resistance towards industrial farming is largely due to food being so readily available to the public.

Arnot suggests taking the approach of addressing known consumer concerns such as food safety, nutrition, and treatment of animals, to name a few.

“Addressing those concerns is going to be the most effective strategy we can have in building trust in who we are and what we do in agriculture today,” he said.

California Ag Today2019-04-29T17:01:37-07:00April 29th, 2019|

Alliance For Food and Farming Launches New Website!

New Safefruitsandveggies.com Website Will Improve Visitor Experience

News Release

The Alliance for Food and Farming (AFF) has launched an updated safefruitsandveggies.com website with new content and to improve visitors’ experiences on the increasingly popular site.

“The safefruitsandveggies.com website now receives tens of thousands of visitors each year,” said Teresa Thorne, AFF Executive Director. “We want to continue to improve the site, retain our visitors, and attract new users. The newly formatted site will help us to do that.”

New sections include “A Dozen Reasons to Eat Fruits and Veggies,” and “Five Facts About Produce,” which are based upon popular blog posts. These sections provide quick and easily-retained information about the benefits of eating fruits and veggies as well as the safety of organic and conventional produce.

The Safety Standards section of the website, which provides comprehensive information about the stringent regulations governing the approval and use of organic and conventional pesticides, has also been updated.

“This has become among the most visited sections of safefruitsandveggies.com because all the pesticide regulation information from various government agencies can be found in one place,” Thorne said. “Instead of going through multiple searches and websites to learn more about these regulations, people can just come to safefruitsandveggies.com.”

Still to come are web pages specifically designed for nutritionists and dietitians to help them answer produce safety questions from consumers, their customers, and clients.

“This new web page was actually requested by dietitians, and we are excited to have their input as we build the content,” Thorne said.

“Since research shows consumers find dietitians and nutritionists are among the most credible sources when it comes to pesticide residues and produce safety, it is important they have readily usable information,” Thorne added.

Among the most visited website section continues to be the residue calculator, which shows consumers they could literally eat hundreds to thousands of servings of a fruit or veggie in a day and still not have any health effects from residues.

“All of the website content is either based upon peer reviewed research or on analyses by experts in the areas of toxicology, risk analysis, nutrition and farming,” Thorne said. “Consumers can also view 40 videos featuring farmers and scientists, as well as information about peer reviewed studies.”

The AFF works to provide credible, science-based information so consumers can make the right shopping choices for themselves and their families.

“The safefruitsandveggies.com website is the cornerstone of our efforts,” Thorne said. “By providing facts about produce safety and countering misinformation, we hope to remove fear as a barrier and encourage increased consumption of all forms of produce.”

California Ag Today2021-05-12T11:05:04-07:00April 24th, 2019|

Charlie Arnot: A Better Way to Talk To Consumers About Ag

Listening to Customers Concerns Will Help With Skepticism

By Patrick Cavanaugh, Editor

There are biases against large-scale businesses, according to Charlie Arnot, CEO of The Center For Food Integrity. He said that listening to customers concerns will help with the skepticism.

“The fundamental bias we see against size and scale is a belief that the larger companies, the larger entities, will put profit ahead of public interest. We know that’s not true,” Arnot said. “Those of us who work in agriculture … know that the people—the men, and women who work in agriculture—are terrific. They’ve got values that resonate. They’re committed to doing what’s right. But because of the size, the scale of agriculture today, it raises greater questions.”

Charlie Arnot, CEO of The Center For Food Integrity

Arnot explained that this means that the ag industry needs to embrace that consumer skepticism and be willing to address those questions and not be defensive.

“We want to help people understand that yes, the size and scale has changed, but our commitment to do what’s right has never been stronger.

Consider the adage, “it’s better to make a friend than win an argument.”

“And when you get into that conversation, do you want to win an argument or do you want to win a friend?” Arnot asked. “You know, what’s important to you? And frequently if we listen hard enough, we can hear people’s values. We can listen to what they’re talking about and find that place of connection.”

“So when someone says, you know, ‘it makes me uncomfortable to see all the pesticides and the spraying on all the produce in California. I don’t think it’s safe.’ We can either defend pesticides and applications of crop protection chemicals, or we can listen to say, okay, well [what] I heard them say is they care about safe food.”

“Terrific. I care about safe food. Let’s have a conversation about our commitment to safe food as opposed to a conversation about trying to defend pesticides or crop protection chemicals,” Arnot explained.

He said that consumers have many needs when they’re making decisions about food. “Historically, we’ve thought about their rational needs. We’re going to give them information, but they also have social and emotional needs that they’re trying to meet as well.”

“They want to feel good. They want to have that emotional reinforcement [that] they’ve made the right decision for their families. They want to have confidence and feel good [that] they’ve decided to buy food that’s going to be safe and nutritious,” Arnot said. “They want to get that social reinforcement when they bring it out of the bag, when they talk to their friends, when they post a picture on Instagram or Facebook about what they’re doing. They want people to reinforce [that] they made the right choice about what they purchased.”

For more information on the Center For Food Integrity: http://www.foodintegrity.org/

California Ag Today2019-04-19T15:47:57-07:00April 19th, 2019|

More Facts About the “Dirty Dozen” List

New So-called “Dirty Dozen” List is Baseless

News Release

To everyone that has read about the “Dirty Dozen” list and is now confused and conflicted about buying the more affordable and accessible fruits and veggies, this blog is for you. Keep in mind that the “Dirty Dozen” list is designed to make you worry and be fearful. After all, fear is a very powerful motivator, and the list authors attempt to increase safety fears to motivate and influence consumers’ produce buying decisions.

So here are some facts about the “Dirty Dozen” list that underscore you can consume either conventional or organic produce with confidence. Both are safe, and the right choice is to eat more every day.

Arbitrary Methodology: According to Dr. Carl Winter, toxicologist, University of California, Davis.: “This year’s EWG list is produced using the same arbitrary methodology the EWG has used in the past. Most importantly, the EWG focuses upon the presence (or absence) of pesticide residues in its methodology and public statements rather than on the actual amounts of pesticides detected, which are extremely low. To accurately assess consumer risks from pesticides, one needs to consider three major factors – 1) the amount of residue on the foods, 2) the amount of food consumed, and 3) the toxicity of the pesticides. The methodology used by EWG ignores all three.”
Meet Organic Standard: Did you know that the vast majority of conventionally grown produce tested by United States Department of Agriculture could qualify to be labeled “organic,” specific to their residue levels? It’s true. The USDA allows organic produce to have residues that are “less than 5% of EPA tolerances” and the majority of residues found on conventionally grown produce are below this level. This nicely illustrates how low residues are, if present at all.
You Can Eat A Lot of Kale: If you are concerned about residues on kale, you would have to eat a lot more each day to see any health effects. In fact, a man would have to eat 26,061 servings in a day.. Click here to continue reading and to like and share this blog post.

California Ag Today2021-05-12T11:05:05-07:00March 26th, 2019|

Sustainability is Focus of Solutions from the Land

Solutions From the Land Focuses on Sustainability

By Jessica Theisman, Associate Editor

Many California farmers are working toward a more sustainable future, according to Ernie Shea, president of Solutions From the Land.

“We are a North American climate-smart agriculture alliance that has come together with others,” Shea said.

Solutions from the Land, which has partnered with the California Department of Food and Agriculture, is the continental platform for farm and conservation groups that are looking at ways these landscapes can deliver solutions.

Solutions from the Land has been getting a lot of support from California.

“We’ve had the right enabling policy, and you’ve got a lot of that in California,” Shea said.

There have also been significant investments in technology and infrastructure that have allowed systems to deploy at scale. Solutions from the Land is producing wind, solar, geothermal, hydro, biofuels, or types of sustainable, domestically-produced energy sources.

“When we started, we were at about five percent renewables. Today, we’re in the twelve percent range. Twenty-five percent by 2025 is the new target that we established,” Shea explained.

Ernie Shea

“We have to be able to produce food and fiber with less water and with erratic conditions. There is a lot of conversation about how to adapt to these realities when you are right in the epicenter of drought, fire, and floods,” he said.

“Everything has become less predictable. Solutions From the Land is sponsoring state-level conversations around how to become more sustainable, resilient, and how to participate in the low carbon economy, biofuels, and renewable energy,” Shea added.

Carbon sequestration is one of the more exciting new areas of opportunity that are coming for agriculture. The focus is on farmers and what they care about.

“They care about resiliency, profitability, sustainability. An example of one of the pathways that we work on: initiatives like soil health programming,” Shea said.

This helps farmers realize that by improving the health of their soil and the organic content, the crops are doing a better job of soaking up whatever water does fall.

“They’re reducing the need to provide some inputs. They’re sequestering greenhouse gases. They’re delivering global solutions,” Shea explained.

California Ag Today2021-05-12T11:05:06-07:00January 24th, 2019|

Greensmith APN Expanding Services

Greensmith APN Ensures the Best of Both Worlds for Biological Control

By Mikenzi Meyers, Associate Editor

Integrated Pest and Crop Management, otherwise known as IPM, is a critical component of all forms of crop production. Perhaps one of the most important aspects of IPM is the practice of biological control, which includes the control of any pests or invasive plants by using other organisms to monitor their populations.

Lee Tecklenburg of Greensmith APN (Advanced Plant Nutrition), works with both conventional and organic operations in order to help maximize biological control.

Greensmith APN is currently working to put together and market products that work simultaneously with biocontrols on the nutrient side of things.

“We’re trying to create a situation where the plants can thrive and become more tolerant and more resistant,” Tecklenburg explained.

This includes integrating all parts of production, whether it be organic or conventional, in order to tie the entire system together.

“It’s all-encompassing. If you can register something organically today, a conventional grower can use it as well, and it’s not the reverse,” Tecklenburg added. “This approach ensures that everyone is able to benefit from the program Greensmith APN is creating.”

California Ag Today2021-05-12T11:01:50-07:00January 21st, 2019|