Raisin Bargaining Association Negotiations for 2015

Glen Goto: Raisin Bargaining Association Negotiations for 2015

By Charmayne Hefley, Associate Editor

In the midst of the 2015 (RBA) Raisin Bargaining Association negotiations on behalf of its members, the RBA has reached a price agreement with one processor among 13 thus far, according to CEO Glen Goto. “It is a negotiation, so we don’t know where it will end up,” Goto said. “We also don’t know when it will end up, but we’re trying to do it as quickly as possible.”

Goto said California accounts for 30 to 35 percent of the world raisin supply. This year, Turkey, California’s largest competitor, which typically produces about the same amount, is experiencing a decreased supply due to a devastating April frost. “We are a world commodity,” Goto said. “The United States and Turkey, together, produce most of the dried grapes in the world, so we do look at Turkey as a competitor. Nevertheless, in certain markets, we may want to work together with Turkey. We are very structured with regard to our export destinations, and Europe is one of our big markets. Turkey is also very big in Europe, so our export success there varies by year and by supply situation.”

Goto is optimistic about the raisin industry despite its challenges and the loss of acreage as growers convert their vineyards to almonds, other nuts, citrus and other tree fruit crops. He explained, “Growers are doing their due diligence to determine the best economic scenario for their operations. And given other good, profitable commodities in the marketplace, more power to growers if they have the ability to convert their acreage to them.”

Patrick Cavanaugh2016-05-31T19:27:02-07:00December 8th, 2015|

Technology Advances Agriculture

Mike Wade: Technology Advances Agriculture

By Charmayne Hefley, Associate Editor

As it improves, technology advances agriculture; growers find ways to incorporate new advances. Mike Wade, executive director of the California Farm Water Coalition, said, “Agriculture has always adopted new available technology once it becomes affordable. Farmers are willing adopters to become more efficient, whether it’s drip irrigation, soil management or reducing evapotranspiration.”

Wade said farmers are using drones on their farms to further advance their agricultural efficiency. “Drone technology isn’t something magical,” he said, “it’s simply a way to fly sensors over a field to gauge water use, evapotranspiration, plant stress, disease pressure and any number of different sensors a drone can carry to gather information for farmers to make better crop production decisions.”

Wade said, “California agriculture leads the world in food production and food quality. We have a direct partnership with consumers around the world. It’s important for agriculture to tell its story, for farmers to talk about the great improvements made with the new technology they adopt and to enhance the relationship we have with the consumers who buy our food.”

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The California Farm Water Coalition was formed in 1989 in the midst of a six-year drought. CFWC was formed to increase public awareness of agriculture’s efficient use of water and promote the industry’s environmental sensitivity regarding water.

Patrick Cavanaugh2016-05-31T19:27:02-07:00December 7th, 2015|

Wonderful Branding

Wonderful Branding: The Wonderful Company’s Branding Success and Newest Citrus Discovery

By Charmayne Hefley, Associate Editor

A catchy brand can make or break a product, and the agriculture industry has begun to take note. David Krause, president of Wonderful Citrus, said their own successful branding—especially their Halos mandarins—is attributable to a variety of factors.

“We have an internal creative team that handles all of the design work and advertising,” Krause said. “Couple that with some very good consumer-based activities, significant funding in telling that message, and a good product that is satisfying to the consumer, and you have a complete, effective program.”

Aside from branding, Krause said Wonderful Citrus continuously looks for new crop varieties that will excite consumers in the future. Introducing new products is part of the company’s strategy to stay ahead of competition as well as increase their consumer base.

Wonderful’s newest discovery, seedless lemons, were found in another country,” Krause explained. “We have the exclusive rights to a few varieties, and at this point, we are growing trees in our nurseries,” said Krause. “ We’ll start marketing the product in the U.S. market within the next five to six years.”

Overall, Krause reports increased profits for many products. “I would argue demand and supply for many California crops seem to be in balance; that is, they are driving good returns for growers in spite of all the challenges that we face.”

_______________________

The Wonderful Company is the parent company of:

Wonderful Pistachios & Almonds (formerly Paramount Farms)
Wonderful Citrus (formerly Paramount Citrus)
Wonderful Orchards (formerly Paramount Farming)

Well-known brands from The Wonderful Company are:

Wonderful Pistachios #1 tree nut brand and one of the top-selling salty snacks in America
Wonderful Halos #1 mandarin orange in America
POM Wonderful #1 100% pomegranate brand in America
FIJI Water #1 premium bottled water brand in America
Teleflora #1 floral delivery service through local florists
JUSTIN Wine #1 Cabernet Sauvignon in California

The company announced its name change to The Wonderful Company from Roll Global on June 1, 2015. This strategic move aligns the company’s long-standing passion for harvesting healthy and nutritious foods with its domestic and global consumers, as well as integrates its farming and distribution methods. The company grows, harvests, packages and delivers its produce to retail stores in a vertical structure to maintain high quality standards.

Patrick Cavanaugh2016-05-31T19:27:02-07:00December 2nd, 2015|

Farm Credit Centennial Celebration

Nominate an Ag Leader for Farm Credit Centennial Celebration

By Charmayne Hefley, Associate Editor

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Farm Credit, which provides loans, leases and financial services to farmers, ranchers and rural businesses in America, is commemorating its Centennial Celebration. Megan Fairchild Anderson, director of communications for AgriBank, one of four banks in the Farm Credit System, said the Farm Credit Centennial Celebration is dedicated to the leaders in agriculture who will carry us into the next hundred years of agriculture.

“We’re really proud of Farm Credit’s century of supporting rural communities in agriculture,” Anderson said. “We’re taking this opportunity to think about the next 100 years in agriculture—what is going to happen, what’s going to shape the next hundred years, and specifically who is going to shape it. “We’re really looking for the best and brightest in agriculture. Farm Credit’s new program, Fresh Perspectives, will celebrate members of local agriculture communities: the agriculture teachers, the FFA leaders or the farmer down the road who’s doing something really innovative on his farm.”

“Anyone can nominate folks in their community on our website FarmCredit100.com through Dec. 18, 2015.” Of the 300 nominations Fresh Perspectives has received to date, only 29 are from California. “And I know that there are more than 29 folks in California who really fit the bill for the best and brightest in agriculture,” Anderson said. “We will choose the top 10 finalists who are shaping that future,” Anderson explained, “and award $10,000 to each recipient to continue their work in their agricultural communities.”

“When you go to FarmCredit100.com,” Anderson said, “click on Fresh Perspectives, review the posted rules, input and submit the requested information, and then you’re done. It shouldn’t take more than fifteen minutes; it’s that easy.”

Patrick Cavanaugh2016-05-31T19:27:02-07:00December 1st, 2015|

Renaissance in Agriculture

Ryan Jacobsen on the Renaissance in Agriculture

By Charmayne Hefley, Associate Editor

In the past, the children of farmers were known to leave the farm to pursue careers that required higher levels of education and not return. Ryan Jacobsen, executive director of the Fresno County Farm Bureau, said those days are behind us. Jacobsen said nowadays, we are experiencing a renaissance in agriculture, as sons and daughters return to the farms and college students study agriculture.

“We’ve been very fortunate,” Jacobsen said. “When you look at the overall agriculture industry over the last decade, it’s been pretty bright.” Despite the recent national and global economic downturn, Jacobsen contends the California agricultural economy remained a shining star. “That shining star created what I consider to be a renaissance in the agriculture industry,” Jacobsen explained, “where we actually saw younger individuals come back to the farm. For so many years we shipped off that talent. We encouraged them not to come back to the farm to be farmers; we encouraged them to go off to other professions.”

“We are truly fortunate to be where we are today,” Jacobsen continued, “because of the renaissance and higher commodities and crop values. We’re seeing sons and daughters able to return to the farms and take their places within their family operations.”

We’re seeing individuals go to college for a career in agriculture,” remarked Jacobsen. “Over at Fresno State, the Jordan College of Agricultural Sciences and Technology is seeing record enrollment—not just a little bit up, but shattering all previous records.” Fresno State’s Jordan College of Agricultural Sciences and Technology lists their current student enrollment as of September 14 at nearly 2,000 undergraduates and 75 graduate students.”

“It’s encouraging that young individuals see an opportunity and a future in agriculture, plus the desire to help our industry,“ Jacobsen said.

Patrick Cavanaugh2016-05-31T19:27:03-07:00November 27th, 2015|

IFPRI Tackles More Food with Less Water

By Patrick Cavanaugh, Deputy Editor

Feeding a growing population is significantly dependent on irrigation—not only expansion but making existing irrigation more effective. The expansion of irrigation and water supplies has been limited by growth in demand from other sectors, like urban and industrial usage, but also livestock and aquaculture, noted Mark Rosegrant, director, International Food Policy Research Institute (IFPRI) Environmental and Production Technology Division.

“Obviously, the water sector is facing several challenges, not just in California, but around the world, including declining water quality, falling groundwater tables, and growing environmental demands for water that further restrict availability for irrigation and agriculture,” he said. “With climate change, we also will see changes in the volume and pattern of rainfall in crucial production areas that also will have negative effects in the developing world.”

“So the potential for significantly increased water scarcity in terms of water quantity and quality could put much more stress on the potential for meeting future food demand and food security,” Rosegrant said. “Thus reforming water management policies and investments to improve water use efficiency is critical to food production. Increased flexibility and adaptability of water systems to stress will need to be developed and strengthened,” Rosegrant explained. “We also need to look outside the water sector, purely defined, to things like agriculture and productivity growth through investment in the talks here.”

Rosegrant said though it is seems like there is a big water meeting around the world at least once every week, the contributions of IFPRI’s water research meeting held in Bonn, Germany last week, “Bonn 2011 Conference: The Water, Energy, and Food Security Nexus–Solutions for the Green Economy,” offered advantages and differences. “First, as you can see, we are not only looking at problems, but also looking at very highly interdisciplinary solutions, whether they be in engineering, hydrology, economic policy, or macro-policy. IFPRI also brings together academics, policy makers, development banks, politicians and NGO’s as well,” said Rosegrant.

“Finally I think it is very much an international meeting, we share global experiences for many regions of the world, but also with a strong focus on California, which not only faces extreme water difficulties, but also has probably the best ability in the world to deal with those kind of water crises. So many lessons can be learned from the California experience for the rest of the world,” he concluded.

California Ag Today2016-05-31T19:27:03-07:00November 23rd, 2015|

“The Other Drought”

“The Other Drought” in America’s #1 Agricultural State

By Charmayne Hefley, Associate Editor

California’s agriculture industry is experiencing a severe drought in terms of water shortage; however, this is not the only devastating drought in the state. Harold McClarty, owner of HMC Farms, told California Ag Today a secondary drought—“The Other Drought”—is plaguing California: the loss of the family farmer.

McClarty explained, “I’ve taken a very liberal definition of the word ‘drought’ and tried to talk about the loss of the small farmer and the culture and values that are instilled in you when you grow up on a small farm. We’re going to lose the next generation [of family farmers] because of the consolidation of these farms.”

HMC Farms,1887 (Source: HMC Farms)

McClarty, whose company, HMC Farms, a grower, packer, and shipper of tree fruit and table grapes in the San Joaquin Valley, began in 1887 as a small 40-acre family farm, said his farm’s growth is representative of the progressive loss of the family farmer. When HMC Farms officially became an established company in 1987, 100 years after its establishment, he cofounder Mike Jensen began to purchase the property of family farmers who chose to leave the business when their children rejected farming to pursue careers in law, medicine and other fields.

McClarty admitted, “I’m obviously part of the problem, but this is the environment that I live and work in—that enables me to exist.” McClarty said in agriculture you’ve got to be able to do and keep up with all of the factors that go into farming. Unfortunately, the increasing work, pressures and regulations facing small family farms are overwhelming.

McClarty concluded, “the risks are so great, small farmers can’t do it anymore. They can’t keep up, and it’s just not worth it with today’s farm values.”

Of note, HMC Farms was named by the National Restaurant Association (NRA) as one of 18 Food and Beverage Product Innovation Award winners in 2012 for Grape Escape, the company’s washed and ready-to-eat de-stemmed grapes packed in single-serve two-ounce or three-ounce bags. Featuring an 18-day shelf life with no preservatives or additives, Grape Escape “meets the challenge of profitably serving healthy fresh fruit snacks year round,” according to a 2012 NRA news release.

Patrick Cavanaugh2016-05-31T19:27:03-07:00November 19th, 2015|

Prather Ranch Receives 2015 California Leopold Conservation Award

Prather Ranch Named 2015 California Leopold Conservation Award^® Recipient

SACRAMENTO, Calif. – (November 18, 2015) Sand County Foundation, the California Farm Bureau Federation and Sustainable Conservation are proud to announce Prather Ranch as the recipient of the prestigious 2015 California Leopold Conservation Award^®. The award honors private landowner achievement in the voluntary stewardship and management of natural resources.

Prather Ranch, owned and managed by Jim and Mary Rickert, is a working cattle ranch headquartered in Macdoel, and stretches across five counties. Under the Rickerts’ management, Prather Ranch has grown in size, implemented conservation enhancements and established several permanent conservation easements. Over the last 35 years, Prather Ranch has continually collaborated with diverse partners to enhance the land and promote land stewardship in the community.

One of the ranch’s first efforts to promote biodiversity was taking an unusual approach to managing the wild rice fields on their land near Mt. Shasta. After rice harvest, they began tilling the stubble into the soil and keeping their fields covered in water year-round. The practice not only benefited common species of waterfowl such as Canada Geese and Snow Geese, but it also attracted shore birds like plovers and terns, previously found only on the coast.

Through conservation easements in cooperation with the Shasta Land Trust, the Rickerts have preserved some of the state’s most spectacular wildflowers and protected sensitive vernal pools and riparian areas. Prather Ranch has also planted several miles of riparian habitat along streams and irrigation canals to benefit a wide range of animals such as the California Quail and the endangered Shasta crayfish.

Jim and Mary Rickert provide community leadership, working with 4-H, Future Farmers of America, and local schools for ranch field trips and other activities.

Given in honor of renowned conservationist Aldo Leopold, the Leopold Conservation Award recognizes extraordinary achievement in voluntary conservation. In his influential 1949 book, A Sand County Almanac, Leopold called for an ethical relationship between people and the land they own and manage, which he called “an evolutionary possibility and an ecological necessity.”

“Because more than half of all land in California is privately owned, how landowners manage their properties has a dramatic and lasting effect on the environment and quality of life for all Californians,” said Ashley Boren, executive director of Sustainable Conservation. “Since the 70s, Jim and Mary have demonstrated an above-and-beyond commitment to enhancing the land, water and wildlife across a large swath of the state. And, they’ve done it in true Leopold fashion, regarding their land not simply as a commodity that belongs to them, but rather seeing their land as a community to which they belong.”

“The Leopold Conservation Award recognizes unique yet replicable strategies a farmer or rancher has developed in managing their land, to be the best steward of the natural resources,” said Paul Wenger, California Farm Bureau President. “We are honored to join Sand County Foundation and Sustainable Conservation to recognize the extraordinary efforts of California farmers and ranchers who go above and beyond in managing and enhancing our natural resources.”

The Leopold Conservation Award program inspires other landowners through these examples and provides a visible forum where farmers, ranchers and other private landowners are recognized as conservation leaders.

The 2015 California Leopold Conservation Award will be presented December 7 at the California Farm Bureau Federation’s Annual Meeting in Reno, NV. Each finalist will be recognized at the event, and Prather Ranch will be presented with a crystal depicting Aldo Leopold and $10,000.

The award sponsors also wish to congratulate the 2015 finalists for their outstanding contributions to agriculture and conservation: Bruce and Sylvia Hafenfeld, who own Hafenfeld Ranch and manage public lands in eastern Kern County, and Ken and Matt Altman, who own and manage Altman Specialty Plants in Riverside and San Diego Counties.

The California Leopold Conservation Award is made possible thanks to generous contributions from American Ag Credit, The Harvey L. & Maud S. Sorenson Foundation, The Nature Conservancy, Environmental Defense Fund, The Mosaic Company, DuPont Pioneer, and The Lynde and Harry Bradley Foundation.

ABOUT THE LEOPOLD CONSERVATION AWARD^®
The Leopold Conservation Award is a competitive award that recognizes landowner achievement in voluntary conservation. The award consists of $10,000 and a crystal depicting Aldo Leopold. Sand County Foundation presents Leopold Conservation Awards in California, Colorado, Kansas, Kentucky, Nebraska, South Dakota, Texas, Utah, Wisconsin and Wyoming.

ABOUT SAND COUNTY FOUNDATION
Sand County Foundation is a non-profit conservation organization dedicated to working with private landowners across North America to advance ethical and scientifically sound land management practices that benefit the environment.

ABOUT SUSTAINABLE CONSERVATION

Sustainable Conservation helps California thrive by uniting people to solve the toughest challenges facing our land, air and water. Since 1993, it has brought together business, landowners and government to steward the resources that we all depend on in ways that make economic sense. Sustainable Conservation believes common ground is California’s most important resource.

ABOUT CALIFORNIA FARM BUREAU FEDERATION

The California Farm Bureau Federation works to protect family farms and ranches on behalf of over 53,000 members statewide and as part of a nationwide network of more than 6.2 million Farm Bureau members.

Patrick Cavanaugh2016-05-31T19:27:03-07:00November 18th, 2015|

Bridging the Farm-City Gap

Stanislaus Outreach Bridges Farm-City Gap

By Patrick Cavanaugh, Deputy Editor

Wayne Zipser, executive director of the Stanislaus County Farm Bureau, noted that he, his staff and farm bureau members are working hard to bridge the farm-city gap. “We certainly do a lot of outreach,” Zipser said. “We mainly try to reach out to our young people and change their attitudes towards production agriculture.”

“We teach them where their food actually comes from,” he explained, “so when they grow older, they have a different opinion and know exactly where their food comes from—not just from the grocery store off the grocery shelf. It takes a lot of people to make that happen so consumers can appreciate the nutritious food they are consuming.”

”We have several Ag Days in the County. We visit schools individually and do presentations,” said Zipser. “One of the big presentations is something we call ‘Ag Adventure.’ We bring third graders because we’ve been told that third grade is when they absorb the most information into their minds.”

“We bring classes out to the fairgrounds and introduce every child to our industry, to where their milk and eggs come from. We also talk about how rain and snow filter down into reservoirs for storage. The teachers are also become immersed; they take the lessons back to the classroom and apply them to their own curriculum.”

Zipser explained the staff is big on social media now, “Social media benefits our industry; almonds being the number one commodity—but we’ve all heard it takes one gallon of water to produce one almond. We want to go back and say, “Look, it may take that, but look at the benefits coming back to the community.”

“One of our biggest outreaches is letting people know that our farmers and ranchers are suffering through this drought too,” Zipser said. “We, as producers, are suffering, and we have made tremendous strides in conserving water. We see many of the irrigation districts in our county now have extra water that they didn’t know they were going to have because the farmers did such a good job conserving,” Zipser clarified.

California Ag Today2016-05-31T19:27:04-07:00November 16th, 2015|

Drought Lessons from Israel

Drought Lessons from Israel Part 1

By Patrick Cavanaugh, Deputy Editor

Six years ago, Israel was in the grips of a drought so dire the government considered shipping in water from Turkey, more than 1,000 nautical miles away. Instead, the country embarked on a coordinated effort of recycling water, desalinization (desal) and conservation education. Uri Shani, a professor at Hebrew University who was with the Israel Water Authority during this recent drought, says the country is now very secure in meeting its water needs, including agriculture and environmental requirements. California can learn from these drought lessons from Israel.

Desalinated water from Mediterranean Sea became a significant tool, but it didn’t happen very fast. Shani told California Ag Today, “For Israel it happened very slowly. The government hesitated going to desal and resistance came from, I believe, the farmers. They were afraid that desal would raise their prices for agriculture. In addition, pushback from the Minister of Finance focused on “the spending of money; they thought it was better to take the water from the farmers.”

Despite desal’s slow start, Israel relies very much on desal. “Private companies came in to build the desal plants,” Shani said, “and promised to run them for a minimum of 25 years. They were paid back when the government bought water from them.

“We use the metric system in Israel. One cubic meter of water equals 250 gallons. So the best price we get now is 50-60 cents (U.S.) for 250 gallons or 1 cubic meter. This is the price at the exit of the plant. It has only added about 60 cents to the urban customer’s water bill.

California Ag Today2016-05-31T19:27:04-07:00November 11th, 2015|

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