Voters to decide fate of water bond this November

Source: Kate Campbell; Ag Alert 

Finding agreement on the $7.5 billion water bond measure headed to the November ballot wasn’t easy—it involved years of hard work by many stakeholders, including the California Farm Bureau Federation—but participants in the discussion said it’s a key step in addressing the critical need to upgrade the state’s broken water system.

“The severe water shortages we’re currently experiencing result from 30 years of neglecting our water-storage system,” CFBF President Paul Wenger said. “That neglect is magnified by the drought, and it’s time to reverse that pattern of neglect. Placing this water bond on the November ballot gives Californians a chance to provide more water for our cities, for food production and for the environment.”

CFBF Administrator Rich Matteis said passage of the water bond bill last week marked the end of more than five years of sustained effort.

“Farm Bureau has been involved in this issue since the beginning, working for a bond that would maximize the investment in new water storage for California,” Matteis said. “But as much as the passage of the bond bill marked the end of that process, it also signaled the beginning of a campaign to show Californians the essential need to invest in our state’s water system.”

Matteis noted that the water bond will come before voters in less than 11 weeks, meaning that supporters of new water investment will need to move quickly to solidify support for the measure.

“Farm Bureau members are uniquely positioned to work at the grassroots level to educate and build public awareness for much-needed water improvements,” Matteis said. “Every Californian has a stake in the voter outcome in November, but none more than farmers and ranchers who depend on adequate, reliable water supplies.”

The revised bond measure includes $2.7 billion for water storage projects and that money will be continuously appropriated, Matteis noted, meaning that future Legislatures will not be able to redirect it to other uses.

“This bond represents the state’s largest investment in water storage in more than 30 years,” Wenger said, “and it couldn’t come at a more critical time.”

The current drought has shown that California has lived too long with an outdated water-storage system, he said.

“We need to update that system to match changing weather patterns, in which more precipitation will fall as rain rather than as snow,” Wenger said. “Additional surface storage can capture those strong storm surges when they come, reduce flooding and bank that water for later dry times.”

In addition to new surface and groundwater storage projects, proceeds from the sale of bonds—if approved by voters—would be used for regional water reliability, sustainable groundwater management and cleanup, water recycling, water conservation, watershed protection and safe drinking water, particularly for disadvantaged communities.

Association of California Water Agencies Executive Director Tim Quinn called the revised water bond the “right size at the right time for California.”

Noting the bond includes $100 million that can be used by local agencies for groundwater plans and projects, the Kern County Water Agency commended those who negotiated the final version of the measure. The water bond also includes new funding for a variety of local water programs through integrated regional water management plans, or IRWMPs. Specifically, the bond measure would allocate $34 million to IRWMPs in the Tulare/Kern watershed.

The California Water Alliance, whose members include Central Valley farmers and agricultural businesses, applauded the bond’s placement on the November ballot.

“Most importantly, it recognizes that Californians statewide, from all walks of life, cannot afford to carry the burden of a dysfunctional water system that has been exacerbated by the worst drought in California history,” said Aubrey Bettencourt, executive director of the alliance.

The drought, she said, has resulted in dramatic levels of unemployment, higher food prices, increased utility costs, water rationing and severe losses for California farms, many of which have had to fallow thousands of acres.

“This bond provides the means to begin upgrading California’s water system for the 21st century, including new storage facilities and clean water projects for underprivileged communities,” Bettencourt said.

2016-05-31T19:33:30-07:00August 22nd, 2014|

CaliforniaAgNews Streams 24/7, Globally

CaliforniaAgNews 24/7 Available on Any Platform

 

Clovis, Calif., August 14, 2014  Timely, relevant and important California agricultural radio news is now available for the first time ever –online, 24/7. Find it at www.CaliforniaAgNews.com.

Listen to the most comprehensive California agricultural news, updated continuously, on your smartphone, iPad, tablet, or any computer.

CaliforniaAgNews 24/7 includes the latest reports broadcasted on the CaliforniaAgToday Radio network, plus extensive in-depth interviews and reports, all presented to users in a state-of-the art, multi-platform format.

“CaliforniaAgNews 24/7 uniquely covers the state’s $45 billion dollar agricultural industry,” noted Ag News Director Patrick Cavanaugh, a thirty-year-veteran agricultural news reporter, often breaking stories.

“Our broadcast team is constantly in the field reporting news directly from farmers and other industry leaders throughout the state,” said Cavanaugh. “We also report relevant USDA news.”

“This new service will spread the word on what’s really happening in California agriculture during this severe drought crisis, worsened by federally-imposed environmental restrictions,” said Cavanaugh.

“In California, a major disconnect exists between the urban consumer and the farming community. CaliforniaAgNews 24/7 bridges the gap between the field and the fork; connecting the public to the land, resources, science & technology, politics and policies of California’s safe and local food, fiber, and fuel,” noted Cavanaugh.

“Hearing a farmers’ voice talking about how she or he provides a safe and nutritious crop will go a long way towards that city listener’s understanding of the farmer. On CaiforniaAgNews 24/7, listeners will hear, firsthand, about the concerns and challenges of farming in California – the leading and most diverse farming state in the nation,” said Cavanaugh.

2016-05-31T19:33:31-07:00August 14th, 2014|

EIR Approved to Clear Brush From Salinas River

 

By Patrick Cavanaugh, Editor

Norm Groot, Monterey County Farm Bureau Executive Director, commented recently on the completion of the Environmental Impact Report (EIR) that allows the Salinas River to be unclogged of brush and other plant material. “It’s been a over a three-year process to get the environmental impact report completed and certified, and the Board of Supervisors took action to certify it, so that is the first big step in moving forward to getting the resource agencies to issue permits.

Norm Groot

Monterey County Farm Bureau Executive Director, Norm Groot.

“It’s not perfect at this point, but we feel it’s a good start, and maybe as a short-term project moving into some sort of long-term river management project. Ultimately, this could be a first good step,” said Groot.

“We’re hoping that now that we have this certified EIR, the permits for the Nature Conservancy projects will go forward, and they will be able to hopefully start their maintenance work in October of this fall and complete that work before it starts raining—and we are hoping for rain. It also clears the way for other landowners, or as we’re calling them, River Management Units, to start working on filing for applications and moving their individual projects forward, hopefully, for next year.”

Groot said, This is all in case of flooding that could result from winter rains and cause a lot of damage to the adjacent fields.”

“It’s due to concerns about food safety  and flooded fields being out of production for a lot longer than they were during the last floods in 1995 and 1998,” said Groot. “Things have changed considerably since then, and we do have the potential for having a pretty epic flood here.

“So we’re a little concerned that if we don’t get something done in the riverbed this year and next year, some much larger problems could impact the economy as well as the industry,” said Groot.

 

Featured Photo credit: Salinas River, San Ardo Oilfield View, Wikipedia.

2016-05-31T19:34:11-07:00August 4th, 2014|

Harlan Ranch Pushes Citrus Trees Due to No Water

 

Califonia Citrus Mutual Holds Press Conference at Harlan Ranch to Show Catastrophe

Kevin Severns, a citrus grower and manager of Orange Cove – Sanger Citrus Association and chairman of California Citrus Mutual, spoke to the crowd gathered at third-generation, family-owned Harlan Ranch, Clovis, CA, TODAY, “This is what a zero allocation looks like, folks, this is what zero allocation looks like.”

“Harlan Ranch and Orange Cove-Sanger Citrus have a long history together. Next year we will receive our lowest-ever deliveries from Harlan Ranch simply because of the number of trees are being pushed. Why are they being pushed? No water.

“This is an inexcusable situation and something we are desperate to do something about. Thankfully, this doesn’t have to be the end of the story. We can do something about this, and that’s what this is all about–to bring attention to both the plight and what can be done about it,” said Severns.

“The packing house that I manage is about 25 miles, as the crow flies, from where I’m standing, and the fruit from this ranch is delivered there along with fruit from the other growers who also own the packing house. It’s a cooperative of family farmers. We employ about 100 people directly in our packing house, and another 200 to 250 in the crews that pick, harvest and prune,” Severns said.

2016-05-31T19:34:13-07:00July 30th, 2014|

Will Mandatory Water Conservation Regulation be Effective?

By Laurie Greene, Editor

As the agricultural sector does its part in coping with curtailed water allocations and conserving what remains, an emergency regulation to increase conservation practices for all Californians went into effect TODAY. The new mandatory water conservation regulation targets outdoor urban water use. In some areas of the state, 50 percent or more of daily water use is for lawns and outdoor landscaping. This regulation establishes the minimum level of activity that residents, businesses and water suppliers must meet as the drought deepens and will be in effect for 270 days unless extended or repealed.

The regulation, adopted by the State Water Board July 15, and approved by the Office of Administrative Law July 28, mandates minimum actions to conserve water supplies both for this year and into 2015. For more information please visit the Conservation Regulation Portal.

In “The Public Eye: Voluntary water conservation not effective, data show,” Matt Weiser and Phillip Reese confirm, “only mandatory conservation measures, backed by a threat of fines, seem to prompt consumers to save.”

They reported state water agencies used five percent less water (January-May 2014) under mandatory rules alone than the previous three-year average. Agencies under voluntary conservation measures increased water usage four percent over the same timeframe.

Most significantly, water agencies working under mandatory water conservation regulations used fourteen percent less water in May 2014; whereas, other agencies increased usage slightly. And, seventy-five percent of water districts north of the Grapevine reduced usage compared to previous years, while only thirty percent of those south showed reductions.

Now let’s put this into perspective, the authors say that, for instance, Santa Ana residents, each, consume 108 gallons of water daily versus Sacramento residents, who use 218 gallons each. Likewise, San Francisco residents increased their water consumption in May, but they use forty-nine gallons daily, and of course,they do not have substantial landscaping to nourish.

With this regulation, all Californians are expected to stop: washing down driveways and sidewalks; watering of outdoor landscapes that cause excess runoff; using a hose to wash a motor vehicle, unless the hose is fitted with a shut-off nozzle, and using potable water in a fountain or decorative water feature, unless the water is recirculated. The regulation makes an exception for health and safety circumstances.

Larger water suppliers are required to activate their Water Shortage Contingency Plan to a level where outdoor irrigation restrictions are mandatory. In communities where no water shortage contingency plan exists, the regulation requires that water suppliers either limit outdoor irrigation to twice a week or implement other comparable conservation actions. Finally, large urban water suppliers must report water use on a monthly basis to track progress beginning Aug. 15.

Local agencies could ask courts to fine water users up to $500 a day for failure to implement the conservation requirements of the regulation, in addition to their existing authorities and processes.

In addition, Governor Brown has called on all Californians to reduce their water use by 20 percent and prevent water waste and has signed a bill that bars state homeowners associations and common interest developments, such as condominiums, from fining residents for drought-respectful brown lawns. As yet, all other homeowners are not protected.

Visit SaveOurH2O.org to find out how everyone can do their part; Drought.CA.Gov to learn more about how California is dealing with the effects of the drought, and Saveourh2o.org/report-water-waste to report state agency water waste.

2016-05-31T19:34:13-07:00July 29th, 2014|

Global Food Safety Agreement Signed by China and UC Davis

Officials from China’s Northwest Agricultural and Forestry University in Shaanxi province, and the University of California, Davis, signed a memorandum of agreement on July 23, 2014 that lays the groundwork for establishing the Sino-U.S. Joint Research Center for Food Safety in China.

The signing ceremony was held in the city of Yingchuan, China, during a meeting between high-level officials of the U.S. Department of Agriculture and China’s Ministry of Science and Technology.

“Today’s agreement is a landmark event for UC Davis and for our World Food Center and serves as yet another indication of our worldwide leadership in food and health,” said UC Davis Chancellor Linda P.B. Katehi. “We are incredibly pleased to join forces with Northwest A&F University and look forward to making discoveries and realizing solutions that will promote food safety in China and around the world.”

Signing the agreement today were Harris Lewin, vice chancellor of research for UC Davis, and Wu Pute, professor and vice president of Northwest Agricultural and Forestry University. Also present were Catherine Woteki, undersecretary for research, education and economics at the U.S. Department of Agriculture; and Vice Minister Zhang Laiwu of China’s Ministry of Science and Technology.

The memorandum of agreement, which will extend over the next five years, calls for the center’s two lead universities to form a joint research team and research platform, carry out collaborative research projects and cooperate on other food safety-related projects. UC Davis’ World Food Center will identify a director to coordinate the research program. The Chinese partners will provide substantial funding for the new center, with details to be announced this fall.

“This is clear evidence that the entire UC system is fully committed to be front and center on the critical issues of food security, sustainability and health,” said UC President Janet Napolitano. She recently launched the UC Global Food Initiative as a systemwide collaboration to put the world on a path to feed itself nutritiously and sustainably.

Both the Sino-U.S. Joint Research Center and the UC Davis World Food Center will contribute to the UC Global Food Initiative.

“With UC Davis’ commitment to food safety research and China’s ever-increasing demand for food, the Joint Research Center is a natural partnership,” said Karen Ross, secretary of the California Department of Food and Agriculture. “Food safety will benefit from global scientific collaboration, and new findings will help the food and agriculture sector meet new challenges, improve the health of consumers and maintain the integrity of the global food supply chain.”

Roger Beachy, executive director of the UC Davis World Food Center, noted that the new food safety center is a logical outgrowth of many well-established research collaborations between scientists from UC Davis and China.

“Working closely with Chinese scientists and policymakers, the new center will have significant impacts on food safety in China and elsewhere around the globe,” he said.

Beachy said that the catalyst for the new collaborative effort was a visit to China last fall by Chancellor Katehi. During that visit, Chinese officials and UC Davis alumni identified food safety as a topic of key importance for China. Beachy, who has longstanding ties with China’s research community, became head of the World Food Center in January and has shepherded the collaborative agreement for UC Davis.

About the new food safety center

The Joint Research Center for Food Safety will promote international collaborative research and extension for food safety in China and the U.S. It will conduct research on global food safety-related policies; establish an international, high-level research platform for food safety research; propose solutions for hazards in the food-industry value chain; and develop models for implementation of international food safety standards and risk management. UC Davis and Northwest Agricultural and Forestry University will engage other research faculty from the U.S. and China in the new center.

Students from both UC Davis and China will be offered opportunities to study and train in each other’s countries. UC Davis faculty members currently have extensive collaborations with several Chinese universities, and the new joint research center is intended to expand these and initiate new activities.

On the September 12, 2014 celebration of the 80-year anniversary of the founding of China’s Northwest Agricultural and Forestry University, working details for the new center will be laid out.

“The food industry has become the largest industry in China; and food safety is a critical area for China and the U.S. to have creative cooperation and learn from each other,” said Zhang Laiwu, China’s vice minister of science and technology. “It not only involves technologies, but also policies and management. The fruitful cooperation will also be important to ensure food security.”

He added that the new cooperative agreement among UC Davis, Northwest Agricultural and Forestry University, Yangling National Agricultural High Tech Demonstration Zone, and Zhuhai Municipality of China is a creative platform for cooperation in improving food safety.

World Food Center at UC Davis and the UC Global Food Initiative

The World Food Center at UC Davis was established in 2013 to increase the economic benefit from campus research; influence national and international policy; and convene teams of scientists and innovators from industry, academia, government and nongovernmental organizations to tackle food-related challenges in California and around the world.

The UC Global Food Initiative is building on existing efforts such as the World Food Center and other endeavors at UC Davis, while creating new collaborations among the 10 UC campuses, affiliated national laboratories and the systemwide division of Agriculture and Natural Resources to support healthy eating, sustainable agriculture and food security. More information about the UC Global Food Initiative.

Other food-related collaborations with China

UC Davis faculty are currently involved in numerous collaborative research projects in China, including four food-safety efforts that specialize in the genomics of food-borne diseases, dairy safety, waterborne diseases and livestock, and environmental chemicals.

Additionally, the campus hosts the BGI@UC Davis Partnership, which focuses on genome sequencing, and the Confucius Institute, a cultural outreach program emphasizing food and beverages.

 

Graphic Source: Food Safety News

2016-05-31T19:34:13-07:00July 27th, 2014|

American Pistachio Growers Team Up with Anheuser-Busch

A Boon for APG Members and Michelob ULTRA

 By Patrick Cavanaugh, Editor

Move over peanuts. You’re not wanted anymore by active consumers who drink Michelob ULTRA. American Pistachio Growers’ pistachios will soon be marketed alongside the beer to adults with an active lifestyle.

“In 2015, the nationwide partnership with Michelob ULTRA Beer will roll out with a series of promotions throughout the year,” said Judy Hirigoyen, Director, Global Marketing for American Pistachio Growers.

“We worked with Anheuser-Busch this year in a pilot project in California, Arizona and Nevada. It offered a $2 off coupon for eight member brands within the American Pistachio Grower membership, or any store private label. Anheuser-Busch, not us, paid the retailer the $2,” said Hirigoyen. “The campaign went very well. So we have signed a contract to go nationwide with a series of promotions in 2015.

“In the future nation-wide promotion, consumers will get anywhere from $2.00 to $6.00 off their pistachios, making it a great boon to pistachios and beer lovers alike,” said Hirigoyen.

The discount coupon for pistachios will be available right where the beer is sold.

“What’s really exciting is the Michelob ULTRA shares the same target audience that pistachios do,” she said. “We look for active, fitness enthusiasts, and we want people who care about their nutrition and their health and who are looking for a lower fat, yet very delicious option. And that is true for both pistachios and Michelob ULTRA Beer.”

It’s a good fit as about 50 percent of all beer sold in the U.S. is an Anheuser-Busch brand. Furthermore, Michelob ULTRA was a big sponsor of the Amgen Bicycle Race Tour this year in California.

“Since everyone loves our product, Anheuser-Busch wanted to team up with us. They want to find ways to get out of the beer aisle, and we want to find ways to get into the beer aisle. They now can get their beer displays in the snack aisle, and in the produce aisle, and we can get our pistachios into the aisles where beer is promoted,” said Hirigoyen.

“We are promoting very actively on social networks to let people know that there is free money for pistachios,” said Hirigoyen. “So look for those coupons and purchase some great pistachios from members of the American Pistachio Growers.”

 

2016-05-31T19:34:14-07:00July 27th, 2014|

Can Pathogens Be Taken Up by Roots?

Research at UC Davis is looking at whether or not human pathogens, such as E-coli or Samonella could be transferred to roots and eventually into our produce.

“This is still a controversial topic, but it has to do whether the roots of the plants can uptake human pathogens if you have contaminated irrigation water. In a study done in California in our field production conditions their conclusion is that is highly unlikely to occur,” said Marita Cantwell, CE Vegetable and Postharvest Specialist at UC Davis.

Cantwell explained that the debate on the potential transmission of human pathogens  is due to the many different conditions under which produce could be grown.

“The details matter. Earlier research was in protected greenhouses and more artificial conditions, so this was a very good test in real field conditions, and this is why it’s an important study,” said Cantwell.

2016-05-31T19:34:14-07:00July 25th, 2014|

Young Women Changing the Face of California Farming

On most mornings, Katie Fyhrie, 25 and Emma Torbert, 35 meet at dawn at their Davis fruit farm.

As they scramble up ladders to pluck fruit and later sort it into delivery bins, they embody a demographic shift underway in agriculture: young, beginning farmers, many of them women, are entering the field at an increasing rate.

So far, the influx hasn’t been enough to offset the demographics of existing farmers, who are mostly older men. The median age of American farmers is 59, according to the last U.S. Department of Agriculture census in 2012.

But times are changing. The 2012 USDA census found that the number of new farmers between the ages of 25 and 34 had grown 11 percent since the previous census was taken in 2007.

The number of women farming in California has steadily increased over the past three decades. The 1978 USDA census counted 6,202 women who listed farming as their main occupation. By 2012, there were 13,984.

These new farmers are embracing different delivery methods that don’t involve bulk commodity sales to food processing companies. They’re peddling produce directly to consumers through farmers’ markets, farm stands and subscriptions for produce boxes. Those sales methods increased 8 percent from 2007.

Fyhrie and Torbert sell their peaches and other organic fruit directly to subscribers in Davis and also to stores such as the the Bi-Rite market in San Francisco’s Mission district.

Neither woman comes from a farm family, and neither inherited land. Both are college educated and found their way to farming from other pursuits. Torbert holds a Bachelor’s degree in physics from Princeton University, and Fyhrie recently graduated from the University of California, Berkeley, with a degree in biology.

Both are crazy about farming.

Upon graduation from UC Berkeley in 2012, Fyhrie returned home to Davis. “I didn’t want to jump into working in a lab,” she said.

Instead, Fyhrie took a job as a summer field worker at the Impossible Acres Farm in Davis. “I’ve always enjoyed jobs that kept me outside most of the time,” she said.

Fyhrie deepened her commitment to agriculture in February, when she enrolled in the California Farm Academy, a program run by the Center for Land Based Learning in Winters.

Twenty hopeful farmers are currently enrolled in the seven-month program, 14 of them women, said Jennifer Taylor director of the academy.

“Women getting into agriculture is a huge trend,” said Taylor, who herself began farming several years ago in a Wisconsin dairy operation. “In years past it was a very male-dominated profession.”

Taylor said the gender shift may be a result of societal changes.

“The idea that one can actually be a farmer without coming from a farming family is starting to feel like a reality to more people,” Taylor said.

One aspect that is appealing to women is how farming adds a sense of service to a community. “Some want to feed people, others want to see food justice happen. One way to do that is to be involved in growing food .”

At Princeton, Torbert studied fusion energy. However, it dawned on her that physics is not the kind of work where the tangible effects of one’s work is readily evident.

“I feel there are so many problems in the world that need to be changed sooner,” she said. “In my other jobs it felt like I was just monitoring. As a farmer, I feel like what I do can have an effect on the system.”

Torbert changed gears and pursued a graduate degree in horticulture at UC Davis. Fyhrie is following in her footsteps once she graduates from the farm academy program.

Torbert started her Cloverleaf farm four years ago when she leased 5 acres from Rich Collins, owner of the 200-acre Collins Farm.

Cloverleaf farm recently earned its organic certification, and is just now starting to show a profit, she said.

“Sometimes I feel less supported and find that there is more skepticism from older-generation farmers,” Torbert said. “People make assumptions that you do not know how to drive a tractor.”

Not all beginning farmers are under 35, said Michelle Stephens farmbudsman with Yolo and Solano counties. A lot of the women who she helps with farm permits are new farmers in the 40-year-old range.

“It’s less their full time business and more of an augmentation to what they are already doing,” said Stephens. “So, maybe they have some chickens and they decide they want to sell eggs.”

Some women entering the field hail from longtime farming families, like Kristy Levings, who co-owns Chowdown Farms, a livestock operation in the Capay Valley.

Levings, who is 35, defines herself as a third-generation farmer. At age 11, she was already in charge of a commercial sheep flock. But she has not handed the reins of her farm. She had to leave him and come back to the farming world by way of the big city.

“It was not a given that I would engage in farming,” said Levings, whose only sibling is a younger sister. Bias against females taking over a farm was a factor.

“If you grow up in a farming family, there are different expectations on you based on gender,” Levings said. “If you don’t grow up in a farming family, it is easier to think about farming without a gender filter.”

She left the farm after high school to pursue a degree in psychology and gerontology at San Francisco State University. After graduating she entered a career in social services.

When her mother grew sick in 2007, Levings moved back to the Capay Valley. A year later, an attractive parcel of property came on the market. Levings, then 28, bought it with her farming partner Brian Douglass. They sell lamb and other meat to such well-known local chefs as Randall Selland and Patrick Mulvaney.

Levings said she believes women farmers are bringing new talents to the field.

“Women bring to the table a certain way of thinking about things – from a multitasking perspective,” Levings said. “Like planning strategically.”

She likened farming to conducting a symphony. “There are a lot of moving parts all at once,” she said. “You have to be able to hear when the farm is out of tune.”

She said that with livestock it helps to be able to look at the field and see how the flock is interacting within it and how it interacting with what is growing on it

The only limitation Levings sees to being a woman farmer? Physical power. “I don’t have the same musculature as a male,” Levings said.

For her, that’s nothing more than a momentary drawback. “There’s nothing I cannot do – I’ll just do it in a different way,” Levings said. “If I have to lift something heavy, I’ll figure out how to use a machine instead of trying to muscle it myself.”

2016-05-31T19:34:14-07:00July 25th, 2014|

California Almond Board Blog Goes Live!

Richard Waycott, President and CEO of the Almond Board of California, launched its new Almond Board blog, almonds.com, TODAY, with the inaugural post (dated 7/22/14), “The Almond Board of California is a What? Understanding Federal Marketing Orders.”

Back in 1950, almond growers asked the United States Department of Agriculture to approve a Federal Marketing Order, so they could all work together to improve the quality and marketing of their crop.  The Almond Board of California was born. A lot has changed since our establishment 64 years ago, including a name change (we used to be called the Almond Control Board) and the broadening of our programs from what initially was just quality standards compliance. Today, we call ourselves an agricultural promotion group.

In their current form, agricultural promotion groups are made up of farmers – in our case growers and handlers – who work together to educate consumers and to research, innovate and promote what they produce.

While you may have never heard of us before, these groups are part of an American tradition and are ingrained in our culture. Whether it’s the dancing California raisins, “Got Milk?,” “Incredible Edible Egg,” “Pork: The Other White Meat” or “Beef: It’s What’s for Dinner,” agricultural promotion groups have created and funded these campaigns. (By the way, have you seen our own “Crunch On” ad campaign that was launched in 2013?)

Different ag promotion groups work in different ways, but essentially they are founded and funded by industry members. They are not funded by taxpayers, which is an occasional misconception. Each year almond handlers contribute money to fund Almond Board marketing and research programs. We develop our own programs and direct our own research, with the USDA providing oversight and review of all external messaging, to make sure they are accurate and comply with FDA and FTC regulations.

At the Almond Board of California, we have worked hard not only to help our favorite nut overcome certain negative perceptions due to their oil content, but more importantly to become the number one nut that surveyed North American consumers associate with being nutritious and heart healthy.*† By creating demand for almonds, we work to build global markets for California Almond growers and handlers.

In terms of research, we have funded $42 million in almond quality and food safety, nutrition, environmental, and production research since 1973.  From developing a new nutritional supplement for our pollinators – the honeybee – to improving water efficiency by 33 percent per pound of almonds produced over the last two decades, the Almond Board constantly strives to be a stellar guardian of the natural resources that almond growers and handlers employ to produce one of the finest foods in the world.

Click here to learn more about the Almond Board of California.

__________

*ABC North American Attitudes, Awareness and Usage Study, 2013

†Good news about almonds and heart health.  Scientific evidence suggests, but does not prove, that eating 1.5 ounces of almonds as part of a diet low in saturated fat and cholesterol may reduce the risk of heart disease.  One serving of almonds (28g) has 13g of unsaturated fat and 1g of saturated fat.

2016-05-31T19:34:14-07:00July 23rd, 2014|
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