Category Archives: California Fresh Fruit Association

Teaching Kids to Cook California’s Bounty

California Farmers Donate Fruits Vegetables, Nuts and Beef to Cook   About 2,725 Consumer Science (formerly home economics) high school …

Fear-Based Messaging Reduces Produce Consumption – Both Organic and Conventional

New Study Finds Fear-Based Produce Safety Messaging Negatively Impacts Low Income Consumers’ Produce Consumption   New peer reviewed research, “Low-Income …