Trees and Vines

“The Other Drought”

“The Other Drought” in America’s #1 Agricultural State

By Charmayne Hefley, Associate Editor

California’s agriculture industry is experiencing a severe drought in terms of water shortage; however, this is not the only devastating drought in the state. Harold McClarty, owner of HMC Farms, told California Ag Today a secondary drought—“The Other Drought”—is plaguing California: the loss of the family farmer.

McClarty explained, “I’ve taken a very liberal definition of the word ‘drought’ and tried to talk about the loss of the small farmer and the culture and values that are instilled in you when you grow up on a small farm. We’re going to lose the next generation [of family farmers] because of the consolidation of these farms.”

HMC Farms,1887 (Source: HMC Farms)

McClarty, whose company, HMC Farms, a grower, packer, and shipper of tree fruit and table grapes in the San Joaquin Valley, began in 1887 as a small 40-acre family farm, said his farm’s growth is representative of the progressive loss of the family farmer. When HMC Farms officially became an established company in 1987, 100 years after its establishment, he cofounder Mike Jensen began to purchase the property of family farmers who chose to leave the business when their children rejected farming to pursue careers in law, medicine and other fields.

McClarty admitted, “I’m obviously part of the problem, but this is the environment that I live and work in—that enables me to exist.” McClarty said in agriculture you’ve got to be able to do and keep up with all of the factors that go into farming. Unfortunately, the increasing work, pressures and regulations facing small family farms are overwhelming.

McClarty concluded, “the risks are so great, small farmers can’t do it anymore. They can’t keep up, and it’s just not worth it with today’s farm values.”

Of note, HMC Farms was named by the National Restaurant Association (NRA) as one of 18 Food and Beverage Product Innovation Award winners in 2012 for Grape Escape, the company’s washed and ready-to-eat de-stemmed grapes packed in single-serve two-ounce or three-ounce bags. Featuring an 18-day shelf life with no preservatives or additives, Grape Escape “meets the challenge of profitably serving healthy fresh fruit snacks year round,” according to a 2012 NRA news release.

Patrick Cavanaugh2016-05-31T19:27:03-07:00November 19th, 2015|

Winegrape Rootstock Trials

Winegrape Rootstock Trials for Pest Resistance and Vine Productivity

By Patrick Cavanaugh, Deputy Editor

Larry Bettiga, a viticulture farm advisor with UC Cooperative Extension, Monterey County, is working with county growers on winegrape rootstock trials to increase vine productivity.

“Several things have happened,” noted Bettiga,“we are replanting vineyards on former vineyard lands, where a build-up of soil pests already exists. Farmers used to grow a lot of beans and tomatoes in the Valley, so we’ve had a lot of root-knot nematode populations from past cropping patterns.”

“We’ve recently seen ring nematode populations developing at multiple vineyard sites,” Bettiga continued. “With the loss of more effective fumigants, and then the loss of post-plant-type nematicides, the use of nematode-resistant roots is becoming more critical to the success of replanting these vineyards. We have hopes that Andy Walker, a UC Davis viticulture professor and grape breeder, is going to supply us with some better options than we currently have.”

“We have a site where we are comparing five new rootstocks that were released from UC Davis with a number of our standard rootstocks. We are just starting that work, so obviously we have to look at them for several years to get a good feel for how those stalks will fit in comparison to what we are now using,” he noted.

California Ag Today2016-05-31T19:27:05-07:00October 30th, 2015|

Replanting Trees as Harvest Ends

David Doll on Replanting Trees

By Laurie Greene, Editor

As harvest comes to a close for many tree crops, the time for replanting trees is swiftly approaching. David Doll, a UC Cooperative Extension farm advisor in Merced County, said that if California receives significant rain this year, the replanting process in orchards would be more difficult.

“If we are potentially coming into a wet winter, it’s going to provide challenges in establishing new orchards,” Doll said. “In the case of heavy rainfall, it’s important to keep a few things in mind and plan accordingly. First, if we’re doing any type of soil modification, we need to get a little bit of moisture to help the soil settle.”

Doll said second step is ‘pulling’ berms—the small hills or walls of dirt or sand in an orchard created to divert rain and irrigation water from the tree trunk. He explained, “We want to pull them before the soil gets too wet. We don’t want to walk into a heavy soil field, such as clay or clay loam, and pull berms because in doing so do, we would actually slick that soil over and have to deal with compaction and future issues with the orchard.”

“Third, when we start planting our trees,” Doll said, “it’s important to make sure that we dig a proper hole with wet soils.” Doll warned if you don’t spend the time to dig a hole, you can ‘glaze’ the soil or form a crust on the sides of the holes, particularly in clay soils, leaving a hard, compact surface that is impenetrable to young roots. He advised to fracture or scratch glazed soil on the sides of the hole with a shovel or rake before filling in to ensure proper root growth.

Doll also said that when planting, the graft union—the point on a plant where the graft is joined to the rootstock—needs to be kept aboveground. “Countless times I’ve seen people plant the graft union below the ground,” said Doll. “Or they’ll plant the tree, pull up a berm, and actually put the graft union below the ground. Keeping the graft union about one hand’s width above the soil line will ensure the graft union remains aboveground as the tree settles.”

“Lastly, if machine planting in very wet clay loam soil, clods [lumps] and air pockets may form,” Doll said. “That’s problematic. The same thing also may occur with hand planting. It’s important to make sure the planters are digging a properly-sized hole and the roots need to be sufficiently covered. The soil needs to be broken down and then replaced around the tree. Finally, to ‘tank’ the tree, apply about 4-5 gallons of water after replacing the dirt to reduce the air pockets and allow the tree to get a good, solid start.”

Patrick Cavanaugh2016-05-31T19:27:05-07:00October 28th, 2015|

Groundwater Recharge at Terranova Ranch

Major Groundwater Recharge Program at Terranova Ranch Progresses

By Patrick Cavanaugh, Deputy Editor

Don Cameron, manager of Fresno County-based Terranova Ranch has been working with the Kings River Conservation District (KRCD) on a groundwater recharge plan for nearly 20 years to convey floodwaters from the Kings River across Terranova Ranch and other properties in the area. “It has been a long, hard, committed struggle,” said Cameron, “but in 2011, we got Natural Resources Conservation Service (NRCS) involved.

“Once we submitted our grant application to the California Department of Water Resources (DWR), they reviewed it and awarded us a $5 million grant, which really got the project off the ground,” said Cameron.

“We are in the third year of work with the grant and we are currently doing the environmental studies with California Environmental Quality Act (CEQA). We are still very much involved in the engineering phase and we are putting a lot of agreements together with all the neighboring agencies that we have to work with,” Cameron said.

Logistically, Terranova Ranch is in an ideal location to capture potential floodwaters from the Kings River. Adjacent to the North Fork of the Kings River where floodwaters move though the James Bypass to the Mendota Pool, Terranova Ranch, provides the operation a unique opportunity in terms of groundwater recharge.

“We are taking farmland that is in production, and when the floods come, we will direct floodwaters across that land and neighboring land, to recharge the groundwater in our fields,” said Cameron. “We have proven that we can recharge in existing vineyards and tree-crop orchards, as well as in tomato, onion and carrot fields before we plant. We can use the floodwater across our farmland so that we do not need a dedicated basin dug out just for a recharge.”

“We know we can recharge anywhere on our land,” explained Cameron. “We can even turn off our pumps and use the water on the land to irrigate, through our drip systems. There are a lot of different ways to attack the problem. We think this is the best fit for our area, and we hope to be successful in rebuilding our groundwater supply,” said Cameron.

“The plan is to dedicate about 250 acres of ground for recharge,” said Cameron. Low levies will be built around the land when floodwaters are anticipated. We may have crops planted on the fields,” but Cameron hopes to be able to predict floods prior to planting a crop. Nevertheless, Cameron said, “We will flood crops if we need to.”

When the fields are flooded, the water may be as much as 2 to 3 feet deep, or as little as six inches deep. But the goal is to keep the water continuously on those fields to continue the recharge.

And since this is a large project involving state money, CEQA must be involved. Cameron emphasized, “We want to be sure that there is no environmental damage to any possible endangered species anywhere near our farm or near the project we are doing. There are state and federal laws that we have to abide by and so we need to jump through those hoops to get the project approved to completion,” said Cameron.

“We have been working with the project for a long time and we think its time has come,” said Cameron. “We are in the fourth year of a drought now and there is a lot of interest in putting water underground now, rather than building dams. We think dams are necessary as part of the overall water storage for irrigation, but we need both aboveground and below-ground storage.”

Cameron contends this groundwater recharge plan could improve groundwater quantity and quality fairly quickly, and be implemented faster than trying to build a large dam in the state. “We want to do our part here,” he said. “We would hate to see all the floodwater flow by during flood periods. It’s smarter to capture those stormwater flows on the land and into the ground water reservoir. We think it’s a real win for the whole state,” he said, adding there has been a lot of interest in duplicating this type of project throughout the state.

Cameron noted the project is perfect for the Sustainable Groundwater Management Act, which went into effect Jan. 1, 2015. “We are going to be ahead of the game on this, which is where we want to be,” he said.

Yet, not fast enough. Though a sizeable El Niño may pound California this fall and winter, bringing potential floodwaters to many rivers, the paperwork for the Terranova Ranch recharge program will not be completed in time. Cameron and the KRCD have been pushing to complete the project, but the agencies that need to sign off are numerous, including:

California Department of Transportation (Caltrans) – because floodwaters will be moving to additional landowners east of 145.

Pacific Gas and Electric Company (PG&E) – because water will need to flow under a natural gas pipeline.

U.S. Army Corps of Engineers – because a major cement structure with gate valves must be in place for the floodwater to be extracted from by-pass. “This will essentially mean that the levies will be breached,” said Cameron.

Again, the floodwaters will be flowing north and to the east, to several landowners in the region. Cameron and KRCD have been doing all the setup for everyone, not just themselves. “We hope, in long term, to expand the recharge project to 16,000 acres,” said Cameron.

California Ag Today2016-05-31T19:27:05-07:00October 26th, 2015|

Winegrape Grower Earns SIP Certification

Dana Merrill, Winegrape Grower Earns SIP Certification

By Patrick Cavanaugh, Deputy Editor

Dana Merrill is a seventh-generation farmer of an eighth-generation Californian farming family and president of Mesa Vineyard Management, a premium vineyard management service on the Central Coast. A graduate from Cal Poly with an Agriculture Business degree, He is a member of the Merrill Family Estates, an estate that produces premium winegrapes for its Pomar Junction Winery, and he’s extremely involved with the Paso Robles Wine Community.

Recently, his winegrape growing operation earned the Sustainability In Practice (SIP) certification.

“We worked very hard to attain this certification,” Merrill said. “Most of the changes were positive moves. It’s not meant to be a penalizing certification, but there are specific restrictions. For example, we don’t use any Class I restricted materials. If the US Environmental Protection Agency has commented about a substance, ‘Hey, that is Class I. It may be legal, but as an herbicide, it has a tendency to leach into the groundwater,’ then the SIP system won’t allow it. There are times when I’ve said, ‘Boy, I wish I could use a certain material,’ but there are some I simply cannot use in order to qualify for the certification.”

Merrill continues, “The SIP also takes into account how you treat your labor. For example, more ‘points’ are awarded if you offer a benefit program, continuing education support, a retirement program, or health insurance. These days, everybody has to offer health insurance, but points are awarded for that, even though some of us have offered it for over 20 years. Points are also earned for best-practice management whether it is fertility management, soil probes, or having water meters on all your wells and using the information to manage how you irrigate. The idea is to encourage folks to do more and raise the bar.”

“Being SIP-certified helps with marketing too,” noted Merrill. “If you get the SIP seal on a bottle of wine, a consumer can go be assured of the excellent quality of that product.”

“It is marketing in the sense that we are always selling ourselves to the consumer,” Merrill explained. “You know, the consumer may ask, ‘Why should I buy a bottle of SIP wine? Why should I buy California wine?’ I think that branding or labeling conveys a message to customers about what is important to them. Some consumers are very environment-oriented; others are looking primarily for quality. Your label conveys that message. There are customers to whom it is less important, but I see its significance growing. I would say 50% of the people who visit our tasting room find that label on an SIP-certified bottle of wine quite meaningful,” Merrill said.

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Links

Mesa Vineyard Management

Home

Sustainability In Practice (SIP)

US Environmental Protection Agency

California Ag Today2016-05-31T19:27:07-07:00October 14th, 2015|

Table Grape Ads Feature Growers

California Table Grape Ads Feature Growers

By Charmayne Hefley, Associate Editor

Kathleen Nave, California Table Grape Commission president

In an effort to shed a more positive light on agriculture and the growers who cultivate the food we eat, some advertising campaigns are focusing on bringing growers to the forefront. Kathleen Nave, president of the California Table Grape Commission, said this is exactly what the Commission’s campaign has been doing, and it has been receiving positive feedback. “The heart of the global campaign the Commission is fielding,” Nave said, “is very much about California table grapes and the heritage that growers bring to the table—the years of understanding the art and the science that go into growing table grapes.”

The California Table Grape Commission has generated commercials that focus on the family aspect of California’s grape growers and can be seen on Food Network television. “The heart of the campaign of table grape ads,” said Nave, “is basically branding California and the growers of California table grapes. We’ve portrayed our brand this way, in this particular campaign, for about eight years, and it really resonates. A National Consumer research study of the four advertising commercials we are currently fielding on the Food Network revealed very high marks.”

Nave explained the commercials help to create trust between consumers and growers by showing consumers the faces behind their food. “The two commercials that feature growers’ families interacting with one another, one set in a vineyard and another at home, resonated the highest with consumers,” Nave said. “Consumers have a huge amount of trust for growers. There is a hunger among consumers—not only in the U.S., but in other parts of the world as well—to understand who is growing the food they bring home to their own families. So showing consumers a California table grape ad that features the grower, the grower’s family, and their vineyard, really resonates. So the campaign is working well. I think it’s a campaign that we will be continuing.”

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Links:

California Table Grape Commission

Grapes from California “Family Dinner” tv commercial

Grapes from California “Generations” tv commercial

Patrick Cavanaugh2016-05-31T19:27:07-07:00October 13th, 2015|

California Table Grape Commission

Kathleen Nave on the Table Grape Commission

By Charmayne Hefley, Associate Editor

Before the California Table Grape Commission was established in 1968, only 1.7 pounds of grapes were consumed per person annually, according to Kathleen Nave, president of the organization. She said the Table Grape Commission began at the request of growers working with California’s legislature to better promote grapes. Today’s annual consumption rate is 8 pounds of grapes per capita.

“I had talked to some of the founding fathers back in the late 50s, early 60s,” Nave said. “They told me there were so many changes happening in the world and in the retail environment at that time, they were afraid of losing the land their families had immigrated to from around the world. So they wanted to come together and pool a little bit of money from every box of grapes they sold to be overseen by the state of California and a board of table grape grower directors to increase demand for their product. “To this day, the Table Grape Commission is still governed by growers who are nominated by their peers in each district in which grapes are grown in the state,” Nave said, “and it is all overseen by the California Department of Food and Agriculture.”

While the Table Grape Commission continues to promote table grapes and to create a domestic demand for them, Nave said the Commission is reaching beyond this basic consumer base, to foreign consumers. “Everything we do is designed to create demand,” Nave said, “to get that retailer to put more California grapes on the shelves, to promote and advertise them more often, to encourage that importer to bring grapes in, and to get consumers to go into their grocery stores and ask, ‘Where are the California grapes?’”

Patrick Cavanaugh2016-05-31T19:27:07-07:00October 12th, 2015|

Bayer CropScience Horticulture Symposium Builds Relationships

Bayer CropScience Horticulture Symposium Builds Global Relationships for Collaborative Problem-Solving

By Patrick Cavanaugh, Deputy Editor

Nearly 200 professionals in the horticultural industry from across the food chain and the value chain, and from Europe and North, Central and South America, gathered this week at the Bayer CropScience Horticulture Symposium in Puerto Vallarta, Mexico. Attendees were treated to an inspirational mix of lectures, panel discussions, as well as an interactive poster session, all incorporating forward-thinking sustainable practices into contemporary agriculture. Among the crops discussed were tomatoes, citrus, grapes, potatoes, bananas.

Rob Schrick, strategic management lead, Bayer CropScience Horticulture, based in Research Triangle Park, North Carolina, said the event was the company’s second in a series of horticulture symposiums focused on international collaboration and problem-solving. “This is about bringing the best and brightest from across our industry,” said Schrick, “from influencers and universities to industry members like ourselves and the media. It’s about getting these creative minds together and discussing solutions. The solutions may not come from the symposium itself, but the connections that are made—you don’t know what will yield from those relationships.”

Jim Chambers, director of marketing, Bayer CropScience Food Production, said the Horticulture Symposium was all about sharing information on best management practices. “Bayer is a leader in the crop protection business within the horticultural space around the world, and this is a real opportunity to bring all of us within horticulture across the food chain and the value chain to talk, from the grower, to the processor, and to the consumer. It is a wonderful opportunity to work together to solve some very difficult challenges.”

“And, vivid to all attendees, was that members of the fruit and vegetable industry throughout the Americas have similar challenges to overcome,” noted Chambers. “It was very interesting; the issues that we talk and hear about in the specialty crop states such as California, Florida and Texas, are very much the same issues that people, for example in Mexico, Brazil, Argentina, or Central America, are facing. These issues do not go across just states or counties; they reach across the globe in solving these problems,” Chambers said.

Among the speakers were growers, commodity specialists from the industry and academia, and experts on sustainability practices, professionals on Maximum Residue Levels (MRLs), Bayer CropScience specialists and major agricultural association leaders such as Tom Nassif, ceo, Western Growers Association (WGA) and Dana Merrill, president, Mesa Vineyard Management Inc.

Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Bayer CropScience, the subgroup of Bayer AG responsible for the agricultural business, is one of the world’s leading innovative crop science companies in the areas of seeds, crop protection and non-agricultural pest control. The company offers an outstanding range of products including high value seeds, innovative crop protection solutions based on chemical and biological modes of action as well as an extensive service backup for modern, sustainable agriculture.

(Photo features Rob Schrick, Bayer CropScience – Horticulture strategic management lead)

California Ag Today2016-05-31T19:27:08-07:00October 2nd, 2015|

Table Grape Nutrition

Kathleen Nave on Table Grape Nutrition

By Charmayne Hefley, Associate Editor

As consumers have demonstrated a consistent desire to eat more healthfully, food marketing campaigns are increasingly focused on the nutritional benefits of their products. Kathleen Nave, president of the California Table Grape Commission, said the Commission has launched a global campaign to remind consumers about the versatility of grapes, table grape nutrition and why we love them.

“The campaign we are fielding in the U.S. is the same campaign we are running in 25 markets around the world,” Nave said. “And if you watch the campaign on the television, you will see it portrays the familiar beauty, simplicity, versatility and healthfulness of eating grapes. Everything we do is designed to remind consumers around the world why they love grapes and how easily grapes fit in a healthy diet.”

“Grapes have significant antioxidants and nutrients,” she continued. “And most importantly, families love them. It’s easy to serve grapes either as a snack or as an addition to favorite dishes like salads, pizza, sauces and yogurt. There are lots of ways you can have grapes in addition to eating them fresh out of hand,” Nave said.

Patrick Cavanaugh2016-05-31T19:27:09-07:00September 25th, 2015|

CALIFORNIA WINE is a Brand

Amy Hoopes on How California Wine is a Brand

By Laurie Greene, Editor

The creation of Californian wines led to the realization of a new flavor profile; California Wine is a brand.

Amy Hoopes, chief marketing officer and executive vice president of global sales for Wente Family Estates in Livermore, Calif., said when Californian winemakers developed a new flavor style for wines, they hit home with the youthful American consumer palate. “I think the taste profile for California wines for a long time has been a product that offered more,” Hoopes said.

“It was more fruit forward,” Hoopes explained. “It was bigger. It was bolder. It appealed to the young American palate which had previously had access only to high-end European wines and a confusing French classification, which at that point caused a lot of anxiety,” she noted.

Hoopes said the California brand was able to build upon a flavor profile that matched the grapes grown in the state, “to make styles of wines that just clicked. Consumers say, ‘Wow I feel confident now. This is comfortable. I know what it is; I understand where this is going.’”

“I believe having that kind of focus again is the renewal we’re looking for in the California brand—to reconnect with what more means and to make sure that we’re consistently delivering that taste experience to increase the value behind the brand.”

Founded 130 years ago, Wente Vineyards is the country’s oldest, continuously operated family-owned winery.

California Ag Today2016-05-31T19:27:10-07:00September 19th, 2015|

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