Big Water Rally at Grizzlies Stadium Aug. 21

Water Rally August 21 to Fill Grizzlies Stadium for #moreDAMstorage

Valley Ag Retailer gives away thousands of complimentary tickets in effort to promote #moreDAMstorage as a long-term solution to California’s water woes.

Gar Tootelian, Inc. (GAR) has invited Central Valley growers and businesses to rally around the backdrop of a Fresno Grizzlies Game on Friday, August 21, 2015 in support of #moreDAM storage.

“California’s Central Valley depends on reliable, clean water to survive and thrive. The rally’s goal is to fill the stands with those who support #moreDAMstorage as a solution to California’s water woes” said Greg Musson, president of Gar Tootelian, Inc. “For too long now, Sacramento has delivered nothing but lip service to valley water needs. It is time for the people of this valley to rise up and be heard.”

The Rally is an opportunity to learn more about the organizations working together on California’s long term water storage solutions. The Rally and fireworks will be highlights of the Fresno Grizzlies game on Friday, August 21, 2015 at Chukchansi Park, Downtown Fresno. Gates open at 6:05 pm. The game start time is 7:05 pm. GAR is giving away thousands of complimentary tickets which are limited and will be available on a first come first serve basis. You may pick up your tickets at the GAR booth located on the corner of Inyo and “H” Street the night of the game beginning at 5:00 pm.

“GAR takes great pride in supporting long term water storage solutions for the health and sustainability of our Valley,” said Musson, “I personally look forward to welcoming you to the Central Valley Water Rally at Fresno Grizzlies Stadium!”

GAR is committed to supporting long term water storage solutions for California’s greater tomorrow. The company provides water, nutrition, regulatory and crop care advice and products to more than 1,500 growers throughout the Central Valley.

 

2016-05-31T19:28:07-07:00August 14th, 2015|

Fig Fest This Saturday!

Fig Fest This Saturday at Fresno State

Chef Fabio Viviani

Bravo TV’s Chef Fabio Viviani

The big annual Fig Fest is coming up this Saturday, August 15, from 9 am till 1 pm at California State University Fresno.

“It’s going to be bigger and better than ever,” said Karla Stockli, chief executive officer with the California Fig Advisory Board in Fresno. “Guests will be able to savor gourmet fig-inspired recipes, extraordinary wines and craft beer from California’s best chefs, food purveyors, wineries and breweries.”

CA Fig Fest Logo“And there will be an exciting new addition this year; celebrity chef Favio Viviani will headline the event. Viviani is a restaurateur (5 in U.S.) and a New York Times best selling cookbook author (3 successful cookbooks). But, he is best known as the Fans’ favorite in Bravo TV’s Top Chef and the winner of Cutthroat Kitchen with the Food Network.” Viviani also sells his own wine collection and popular line of cookware.

“Viviani will be center stage at a chef culinary demonstration and he will also tape an episode of his new PBS series, Global Bites,” said Stockli. “He will be interacting with people and signing books. And he is very passionate about all things fig and fresh ingredients.”

Tickets are available. Go to California Fig Fest for more information.

2016-05-31T19:28:08-07:00August 10th, 2015|

False Data Abounds

California Drought Information Game:

False Data Out-Markets Ag

By Laurie Greene, Editor and Producer

 

At “The Truth About the Drought” forum, organized by Assemblymember Jim Patterson recently in Clovis, CA, moderator John Broeske, executive director of Families Protecting The Valley, said he thinks Ag is doing really badly on the information game.

“I think that we are getting out-marketed in messaging in the state of California,” said Broeske. “I think a lot of the people in the Central Valley know things that the people in Southern California and in the Bay Area, don’t know.”

Broeske continued, “I don’t blame those people for not knowing because they’re being told over and over again about the ‘80% number’ for Ag water use; and the ‘2%’ Ag contributes to the economy’. These are not real numbers, but people hear them repeatedly, so it’s not hard to understand they believe it.”

“I think the environmentalists want people to believe the 80% figure,” Broeske stated, “because it’s a lot easier to demand water from us if it appears we are using it all. But we’re not, and it’s hard for us to get the message out that these numbers aren’t true.”

Broeske did not know the best way to get the message out, but said he tries to correct people when they get it wrong. He suggested correcting online articles in the comment section to empower more people with the right numbers as ammunition for when they get into conversations. “You’ve got to fight back; if you let people use these false numbers over and over again, nothing is ever going to change.”

As false data out-markets ag in messaging, Broeske said water usage accountability is unequivalent. “Farmers are getting blasted for raising almonds and using too many gallons per almond,” said Broeske. “But, there’s no article about how many gallons it takes to raise a smelt. How many acre-feet for salmon? How many is too many? I think those questions have to be asked.”

“California is spending four million dollars of water per salmon!” Broeske declared. “Should there be some accountability there? How much water are we going to spend on one salmon? At least we get almonds at the end of the farming process. That’s what accountability means; we’ve got to create some rules about how much water is too much to save one fish.”

“I think the only way the public can demand accountability from the government and the scientists is to win elections,” he conjectured. “We are not winning the marketing war on these water usage numbers, so voters keep electing the same people who tell them the wrong numbers, and there’s nothing we can do if they keep getting elected. It’s a tough battle.”

“We are outnumbered,” Broeske said, “and I don’t know how we can overcome their marketing. They’re not even buying marketing, like billboards or advertising—just newspaper articles and news stories they are quoted in—so their marketing costs them nothing.”

“For us to win the market,” Broeske concluded, “we have to buy billboards and ads, and have enough money to do so.”

2016-09-13T14:11:41-07:00July 16th, 2015|

WAPA Annual Meeting in Monterey

WAPA Annual Meeting Nears! June 25-26

The 2015 Western Agricultural Processors Association (WAPA) Annual Meeting is right around the corner! Beginning on Thursday, June 25, the meeting will kick-off with a four-man scramble golf tournament at Black Horse Golf Club with the Associate Member and Annual Meeting reception to follow including special guest speakers.

The event will be held at the Monterey Plaza Hotel and Spa, 400 Cannery Row, Monterey CA.

The following day will include pertinent industry, regulatory and legislative updates including a FSMA Implementation Update provided by Kathy Gombas, Senior Advisor of the U.S. Food and Drug Administration, a California Water Update provided by Aubrey Bettencourt of the California Water Alliance and Gary Bardini of the Department of Water Resources and Curt Covington of the Federal Agriculture Mortgage Corporation will provide an economic outlook for the tree nut industry.

Associate members and sponsors will exhibit their services and products on:

Thursday, June 25, from 5:30-7 p.m., and

Friday, June 26, from 7:30-9 a.m. and 10:10-10:45 a.m.

 

Registration and payment for the WAPA Annual Meeting are due ASAP to:

Western Agricultural Processors Association

1785 N. Fine Avenue

Fresno, CA 93727

Tel: 559.455.9272

2016-05-31T19:28:13-07:00June 23rd, 2015|

ADAMA Captan Gold ® 4L Now Registered in California

ADAMA Captan Gold ® 4L Fungicide Gets EPA “Go Ahead” for California Strawberries, Tree Fruits

 

Adama LogoADAMA has received EPA approval for Captan Gold 4L liquid fungicide for use on strawberries, tree fruits and other specialty crops. A multi-site contact fungicide, Captan Gold 4L penetrates fungal spores, protecting high-value crops against tough diseases like anthracnose, botrytis (gray mold), brown rot and scab.

“ADAMA Captan Gold 4L is the only liquid captan with a ‘Caution’ signal word,” states the company’s national marketing leader Sara Zinck. “Backed by more than 50 years of captan manufacturing experience, Captan Gold 4L delivers excellent efficacy through its multi-site mode of action, making it a trusted partner in fungicide resistance management.”

Gray Mold on Strawberry, UC IPM

Gray Mold on Strawberry, UC IPM

 

Captan Gold 4L on strawberries

For use on California strawberries, Captan Gold 4L is labeled for applications at 2 to 3 quarts per acre. Early applications at pre-bloom and bloom offer the best fruit protection from botrytis. Follow up applications can be applied at 7 to 14 day intervals up to harvest. Application rates are not to exceed 24 quarts per acre per crop cycle.

# # # # #

ADAMA Agricultural Solutions Ltd (formerly Makhteshim Agan Industries) is a leading global manufacturer of crop protection solutions. With a comprehensive range of high-quality, differentiated and effective products, ADAMA strives to provide accessible, easy-to-use solutions that simplify the user experience while improving crop yields.

For more information, call 866-406-6262 or visit Adama.com.

Always read and follow label directions. Captan Gold® is a registered trademark of an ADAMA Group Company. ©2015 Makhteshim Agan of North America, Inc. d/b/a ADAMA.

Featured photo: Strawberries, UC IPM

2016-05-31T19:28:14-07:00June 16th, 2015|

Protect Your Solar Panels from Thieves

Protect Your Solar

Thefts of solar panels have become an increasing problem in rural areas. Here are tips to protect your solar, offered by the Napa County Sheriff’s Office Problem Oriented Policing Program:

  • Map the panels with serial numbers. That way, solar panel owners can tell which panels have been stolen. This will also allow law enforcement officers to prove that recovered property is stolen.
  • Use locking bolts to secure solar panels, to make removal more difficult. Some owners have placed epoxy over the bolts so that the panels become even harder to remove. Other security methods include running aircraft wire through all the panels to secure them to the frame, or placing a weld that secures the panels to the frame or the bolts.
  • Place tamper-evident stickers with the owner’s name on all the panels. If the panels are stolen, the stickers will show the rightful owner.
  • Use alarms on solar panels. There are several companies that install alarms that are specifically set up for solar panels.
  • Use security cameras to cover your solar fields, so law enforcement officers can view suspects and possibly identify them. Some companies have systems with 24-hour monitoring, which can help to catch suspects in the act.
  • Place a fence around the panel systems to make getting to the panels and removal of the panels harder for thieves.
  • Contact law enforcement agencies immediately to report any suspicious people or vehicles. Provide descriptions of suspects and vehicles (including license plate numbers) to aid in the identification process.
  • If you recognize suspicious behavior or you have become the victim of a crime, do not disturb the crime scene; that will ensure the integrity of any potential evidence.
2016-05-31T19:28:15-07:00June 9th, 2015|

MY JOB DEPENDS ON AG Broadens Ag Community on Facebook

“My Job Depends on Ag” Facebook Campaign Goes Big

 By Patrick Cavanaugh, Associate Editor

It was a vision by Steve Malanca a tractor, salesman, and Erik Wilson, pest control operator and honeydew melon farmer, both working in around Dos Palos in Merced County.

Erik Wilson

Erik Wilson

“The fact that California agriculture is only 2 percent of the gross domestic product of the state was offensive to agriculture,” said Wilson. “because we all know it goes way beyond the gross receipts.”

Steve Malanca

Steve Malanca

Back in 2013 Malanca, an equipment salesman with Duetz Allis in Kerman, Calif., came up with a decal with the message: My Job Depends on Ag. He made a few for his friends who slapped them on their trucks.

“The phrase was inspired by a video done by Mike Wade, California Farm Water Coalition, in which he asked several people how they depended on ag for their job,” Malanca said.

Malanca was born and raised in Firebaugh, where his grandfather settled after emigrating from Italy. “My grandfather worked for Miller and Lux ranch, which was one of the largest ranches in the United States in the late 1800s,” he said.

“My father was born and raised on the West Side and was a cotton gin manager for Producers Cotton Oil Company. I have an older brother who is in the cantaloupe business longer than I have been in the farm equipment business. He is part owner of Westside Produce, and my younger brother is a shipping clerk there.

Producers Cotton Oil Company Plant Near Calwa, California

Producers Cotton Oil Company Plant Near Calwa, California

For the last 40 years, starting in Firebaugh, Malanca has been selling farm equipment. “That community has been tremendous to our family. Being involved in the equipment business, and talking to our customers about the trials and tribulations about water was an inspiration to put the ‘I Depend on Ag’ video together.

“There was a local Firebaugh farmer who made a brown ‘V’ decal that was a spinoff of the green ‘V’ of former Fresno State Bulldog coach Pat Hill, signifying the green valley. The brown V of course signified no water,” said Melena. “I expanded the idea and generated the ‘I Depend on Ag Decal’ about a month ago.

“Then Erik immediately suggested that we put it on Facebook, and the two ideas were married–and here we are,” said Malanca. As of the afternoon of June 6, the number of connections were close to 21,000 members!

“We did not want to have a Facebook with statistics on the importance of agriculture in California,” said Wilson. “I have a friend named Brian Ervin who is on Facebook, and he posted an item unrelated to the ‘I Depend on Ag’ concept. He wanted to know about other people’s California…Was it raining?…Was there hail on the ground? There was also an image of a guy loading a hay truck.”

“Instead of pushing out information, I got the idea of just letting everyone tell their own story,” Wilson said. “If people have a job that depends on ag, then we should let them tell their own story. Let people get involved. They own the page, and the stories have been wonderful. In fact, Steve and I have gotten choked up on some. People are saying are some things you’ve never heard of, and it’s really kind of historical,” he said.

“There are a lot of old methods of farming that have been forgotten that are now being introduced on the page,” said Wilson.

“Also, I have encouraged any group or person who disagrees with our philosophy and farming methods to open up the conversation, and not yell or get profane. This is what everyone America has been crying for from our politicians. So, we are going around them. This is how civilized adults get things done.”

“There have been comments from the organic crowd regarding images of sprayers working in fields. Now if they want organic food to eat, we will be happy to give it to them at a higher cost; organic production costs us more in time, money and trips across the field because the materials that we are permitted to use are not as affective,” said Wilson.

“We had a conversation with Western Growers on June 4 in which they asked if we were having to delete a lot of entries from people bashing the web page,” said Malanca. “And Erik, who moderates the page, said only three posts had to be deleted.”

“I may have deleted something prematurely because I thought a comment might go south too fast, but I just do not want the nastiness or personal attacks to take over, because it often happens if you do not moderate–even if it’s a friend–if they throw F-bombs, their entries will be deleted.”

“We are hearing from so many people who understand that ag is part of their job. We had a guy who works in the tortilla chip factory in Los Angeles who depends on ag for his job because all the corn that goes into the chips is grown in the San Joaquin Valley,” said Wilson.

“Flower shops are connecting in because flowers are agriculture. A lavender grower also posted a comment.”

Trucking companies are chiming as well. “If we can’t grow and sell it, then these boys can’t haul it,” noted Wilson. “And if we can get the trucking industry behind us since they do haul a lot of ag products, suddenly we are uniting an even larger segment of people who depend on agriculture,” said Malanca.

“I’d like to see these truckers and the guys on the docks get as passionate as we are, and maybe decide not to haul freight to areas that are complaining about farmers. They need to say, ‘if you want what we have, then turn the water on for the farmers.'”

“This is giving farmers a voice,” said Malanca. “And it’s something that has been missing.”

“Our wives have said that we are preaching to the choir, and I say that we need to rally and embolden every single person in the industry. I want to champion them as their story has not been told in the media–other than the agricultural media,” said Wilson.

“Many fragments have beentrying to get something done, but now we are seeing farmers really coming together on ‘I Depend on Ag.’ This is what we have been trying to do since the beginning of time,” said Malanca.

While the scope of the facebook page focuses on California, plans are germinating to roll out a national campaign. “After all, there are millions across the country who depend on agriculture,” said Wilson.

2016-05-31T19:28:15-07:00June 6th, 2015|

Ag Stories for Wegmans Customers

Dave Corsi with Wegmans Encourages More Ag Stories to Bridge Gap with Consumers

 

By Laurie Greene, Editor, California Ag Today

Customers love stories and Agriculture sure has them. What could be better for the bag of broccoli florets, carrots or even pistachios and almonds to have an image of the farmer who grew them?

Ag needs to have this connection with consumers; ag stories help bridge the gap between the growers and consumers.

California Ag Today caught up with Dave Corsi at a recent meeting. Corsi knows something about customers connecting with agriculture; he’s vice president of Produce and Floral at Wegmans, a higher end east coast grocery store chain, which purchases a lot of product from California growers. He said it’s way bigger than farm local and buying local.

“The customer wants to know the face behind the name. It is important for the customer to know who the growers are, and what do they do? What is their food safety philosophy and food safety best practices? What kind of varieties are they growing? What are the flavor profiles of crops they are developing to provide a better experience for our customers?”

“All that is very meaningful. And it doesn’t matter if the farm is ten miles away, three thousand miles away, or even around the world. The customer wants to understand who the person is behind the product being grown,” said Corsi. “That’s the story we love sharing with our customers.”

He noted that customers are really interested in the knowledge learned from ag stories, “so they can feel more comfortable about their purchase because they know how dedicated our growers are to food safety, traceability, and food quality.  They even want to know about the social side of business, such as the growers themselves.”

 

2016-05-31T19:28:16-07:00May 18th, 2015|

Tasteful Selections Opens Cal Green Potato Facility

Tasteful Selections Opens Cal Green Potato Facility in Arvin, CA

By Patrick Cavanaugh, Associate Editor

Bob Bender, a partner with CSS Farms, in Watertown, South Dakota, came out to Kern County several years ago to grow many different crops including chip potatoes, garlic, onions and bell peppers, as well as black-eyed peas. “We were looking for an opportunity in California to diversify our company so that we were not so dependent on the chip potato income.”

Bender said he was always looking for crops in which he could diversify, and in 2007, he had the opportunity to grow some baby, bite-sized potatoes for a Canadian company. “This worked out well for a few years, and then we decided in 2009 to pack the baby potatoes under our own CSS Farms label,” Bender said.

“That business started taking off a lot bigger than we expected, and in 2010, we saw that the business was growing to be too much for us to handle. We needed some marketing help because we did not know  much about it,” said Bender. “Plus, we were packing everything in 50-pound cartons, and we knew there would have to be more margin to the product if we sold directly to retail.

Bob Bender, Tasteful Selections

Bob Bender, Tasteful Selections

“That’s when we teamed up with the Wysocki family, owners of the Bancroft, Wisconsin-based RPE Company and experts in packing and marketing,” said Bender. “The marketing took off, and they built our first packing shed in a leased facility in Bakersfield. They sold product in smaller mesh bags for the consumer retail market under the Tasteful Selection brand,” noted Bender, who is now president and general manager of Tasteful Selections.”

Fast forward to March. 18, 2015 when CSS, along with RPE, and Stevens Point, Wisconsin-based Plover River Farms Alliance, Inc. partnered together and opened a new, stainless steel, 200,000 square foot facility in Arvin, near Bakersfield—all dedicated to Tasteful Selections specialty potatoes.

The expansion increases Tasteful Selections’ production capacity from eight to 12 packaging lines, doubles the potato washing capacity and adds more shipping docks and improved refrigeration and storage to meet the company’s double digit growth (over the past five years), leading the specialty potato category.

In all, the company sells eight flavors of potatoes in one-, two- or three-bite sizes, plus offers a medley of flavors in each bite size. The potatoes have unique flavors, creamy textures and tender skins. The products are pre-washed, so consumers do not have to clean or peel the product. And the small sizes equate to faster cooking times.

“Fifty percent of our team is marketing, so we’re not just growing and packing the potatoes. RPE handles all of our marketing and sales, which has been so instrumental in our growth,” said Bender, who now oversees the day-to-day operations in California. RPE has been a tremendous asset to Tasteful Selections; the fact that we are in all fifty states, in 52 percent of all grocery stores, with growth in every store, says a lot about RPE,” Bender noted.

The fact that the facility was built with all stainless steel components is an invaluable addition to our operations and food safety protocols.  The facility’s design honors Cal Green Certification Standards. The Cal Green Certification ensures that we are maximizing our efficiency while reducing our environmental impact. Not only does this benefit us, it also helps the surrounding communities in promoting water savings, environmental responsibility, cost effectiveness and a healthier place to live and work for its currently 257 employees.

Tasteful Selections

Tasteful Selections

Milt Carter is CEO and President of CSS Farms, which grows all the potatoes for Tasteful Selections. “We are co-owner of the company, along with RPE, and the grand opening of our facility is a big day for us as we continue our journey to bring unique potatoes to the potato category and to the table,” said Carter.

“We particularly like the qualities of our baby potatoes, including unique flavors and better taste than the average potato. The uniform sizes we pack allow for uniform cooking times, making cooking easier for the consumer. And the growth we have seen reflects that consumers really like them.”

“When we started Tasteful Selections in 2010, we knew we had something amazing, and even we were surprised by the success that we had,” said Russell Wysocki, President and CEO of RPE. “The opening of this new plant shows that we are consistently investing in our future in specialty potatoes,” he said.

“The new plant will allow us to bring in new product lines, do a better job in precise-sizing, and maintain our high quality standard,” noted Wysocki. “On the farm, Bob and Milt bring us five separate crops a year; we have the ability to deliver the freshest potatoes with the best quality to our customers throughout the country and throughout the season.”

“The one-, two- or three-bite Tasteful Sections potatoes in the one pound or 1.5 pound bag are very popular with consumers.” said Wysocki. “It use to be that you would sell a lot of potatoes in a 10-pound bag, but that’s getting a lot harder to do. However, this product offers consumers a package from which they can get multiple meals, without taking five weeks to consume and perhaps resorting to the garbage can to get rid of them.”

“The baby potatoes are immature potatoes, before they grow bigger, but they still contain all the nutrients found in the larger potatoes,” said Wysocki.

Carter explained, “Our signature flavor Honey Gold baby potatoes are proprietary to Tasteful Selections, and they have a very unique flavor. A high percentage of people the taste distinctive in taste tests, and most like it very much.”

“It’s a great product,” noted Wysocki. “We basically took product that was being discarded in the market 10 years ago. We saw the quality of what was culled, and we felt it was something significant we could bring to the marketplace. So we considered the possibility, then brought it to market, and we have had phenomenal growth,” he said.

2016-05-31T19:30:24-07:00May 17th, 2015|

BOLING AIRSHIP Alex SOARS, DEMANDS ATTENTION

BOLING AIRSHIP ENTERTAINS VIEWERS

The Boling Air Media thermal airship, ALEX, made its maiden flight in conjunction with the 2015 World Ag Expo in Tulare, taking to the air above the event on February 10, 11 and 12. Alex now works with clients to deliver advertising messages to major outdoor venue audiences.

Boling air in flightThe 150’ long x 65’ tall ship flies approximately 1000’ above the ground and is clearly visible to observers up to 2 miles away. The first advertising banners in Tulare, “Eat Pistachios”, flanked each side of the bright red 105,000 cubic feet aircraft. The client was American Pistachio Growers.

“The thermal airship is similar to a helium blimp in size and structure,” says Boling Air Media President, Chris Boling. “However, our airship uses propane-heated hot air instead of helium. It’s environmentally friendly and is definitely a ‘green’ way to fly.”

VIP guests and members of the press were invited to board the Boling airship for short orientation flights in Tulare. Passengers’ responses were unanimous: flying in a “blimp” is an once-in-a-lifetime experience. Although the airship is capable of carrying up to four passengers, the true thrust behind its operation is as a mobile advertising platform. Due to its size, custom banners featuring corporate logos or advertising messages can be as large as the equivalent of six highway billboards.

Always popular, blimps measure an incredible 92% likeability rating among the public and virtually guarantee extensive viewership and brand retention for the advertiser.

Chris Boling may be reached at 559-244-5741 or at chris@bolingassociates.com. Additional information is available at www.bolingairmedia.com.

2016-05-31T19:30:27-07:00March 13th, 2015|
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