Dairy Archives - California Agriculture News Today

REAL CALIFORNIA MILK ENCOURAGES CONSUMERS TO “SNACK HAPPY” WITH THE RETURN OF RETAIL CAMPAIGN HIGHLIGHTING DAIRY SNACKS FOR SUMMER

By Thalia Sillivan

The California Milk Advisory Board (CMAB) announced today the return of a retail campaign focused on summer snacking with Real California dairy products. Snacking has risen in popularity over recent years, which has shifted consumers to snack more than ever and continuing to look for affordable options that offer flavor and health benefits. With the addition of California dairy in simple recipes, snacking becomes a delicious summer-long experience that families can feel good about.

The “Snack Happy This Summer” promotion will elevate awareness of California dairy products through integrated digital media and in-store elements. This will consist of targeted digital ads and social media posts, email communication, and rebate offers through Instacart, and recipes featured on Chicory. In-store components will include Shelftalk and Floortalk signage. An advertising and public relations surround sound campaign will include influencer partnerships with posts on Instagram and TikTok platforms, as well as earned media outreach to spotlight trends in dairy snacks.

Recipes featured in the “Snack Happy This Summer” campaign range from global flavors to frozen treats, all elevated with Real California dairy. These tasty bites are perfect for outdoor activities and rising temperatures and focus on current culinary trends including Mini Unicorn Smoothies, Bang Bang Style Chili Paneer Bites, Tropical Paletas, Taquitos Ahogados, and more.

“Consumer trends over the past few years have pushed snacking consumption to a whole new level. California dairy products add an element of variation to snacking options, whether consumers are looking for nutritious or indulgent selections, or somewhere in between”, said Katelyn Harmon, Director of Business Development – US Retail, for the CMAB.

The “Snack Happy This Summer” campaign will run from mid-June to mid-July and includes the following California retailers: Stater Bros. Markets, Smart & Final, Gelson’s, Mollie Stone’s Markets, Nugget Markets, Bristol Farms, Save Mart, Lucky, and Food Maxx. A total of 681 California stores will participate.

California is the nation’s leading milk producer and makes more butter, ice cream and nonfat dry milk than any other state. California is the second-largest producer of cheese and yogurt. California milk and dairy foods can be identified by the Real California Milk seal, which certifies they are made with milk from the state’s dairy farm families. California dairy farm families are proud leaders in sustainable farming practices.

California Ag Today2023-05-31T11:37:39-07:00May 31st, 2023|

CDFA Announces Recall of Raw Goat Milk Produced at Valley Milk Simply Bottled of Stanislaus County

By Steve Lyle, Director of Public Affairs, CDFA

Raw goat milk produced and packaged by Valley Milk Simply Bottled of Stanislaus County is the subject of a statewide recall and quarantine order announced by California State Veterinarian Dr. Annette Jones. The quarantine order came following the confirmed detection of the bacteria Campylobacter jejuni in the farm’s packaged raw whole goat milk sampled and tested by the California Department of Food and Agriculture.

The order applies to “Valley Milk Simply Bottled Raw Goat Milk” and “DESI MILK Raw Goat Milk” distributed in half-gallon (64 oz) plastic jugs with a code date marked on the container of OCT 21 2022 through OCT 31 2022.

Consumers are strongly urged to dispose of any product remaining in their refrigerators, and retailers are to pull the product immediately from their shelves. The current order does not include the farm’s raw cow milk.

CDFA found the campylobacter bacteria in a routine sample collected at the Valley Milk Simply Bottled production and packaging facility. No illnesses have been reported.

Symptoms of campylobacteriosis include diarrhea, abdominal cramps, and fever. Most people with camplylobacteriosis recover completely. Illness usually occurs 2 to 5 days after exposure to campylobacter and lasts about a week. The illness is usually mild and some people with campylobacteriosis have no symptoms at all. However, in some persons with compromised immune systems, it can cause a serious, life-threatening infection. A small percentage of people may have joint pain and swelling after infection. In addition, a rare disease called Guillian-Barre syndrome that causes weakness and paralysis can occur several weeks after the initial illness.

California Ag Today2022-10-25T08:11:48-07:00October 25th, 2022|

California Dairy Research Foundation Awarded $85 Million from USDA for Partnerships for Climate-Smart Commodities Project

By Jennifer Giambroni, California Milk Advisory Board

Agriculture Secretary Tom Vilsack announced that the U.S. Department of Agriculture is investing up to $2.8 billion in projects selected under the first pool of the Partnerships for Climate-Smart Commodities funding opportunity. Applicants submitted more than 450 project proposals; 70 were selected for funding.

The California Dairy Research Foundation, in partnership with more than 20 other dairy organizations, was among the recipients. CDRF’s grant partners include California governmental organizations, corporations and cooperatives, universities, producer organizations, environmental organizations, and others. The USDA has established an estimated funding ceiling of $85 million for this project to advance climate-smart dairy farming; the final award will be granted in the coming months.

“CDRF is extremely pleased to have received this grant on behalf of the entire collaborative team. The project brings together organizations throughout the value chain to the benefit of our hard-working dairy producers and the environment. We look forward to working with the California Department of Food and Agriculture, the California Milk Advisory Board, Dairy Cares, the universities and others to implement this advanced climate-smart ag project in California’s dairy industry,” said CDRF’s Executive Director Denise Mullinax.

Over the next five years, the project, “Partnering to Invest in and Build Markets for California’s Climate-Smart Dairy Producers,” will work to build climate-smart dairy markets and provide financial incentives for California dairy producers to adopt climate-smart manure management practices to reduce both methane emissions and nitrogen surplus and will leverage matching funding from non-federal sources.

“This funding represents the next critical installment and chapter in California’s world-leading dairy methane reduction efforts,” said Michael Boccadoro, Executive Director of Dairy Cares. “On-farm projects will be designed to not only reduce methane but will significantly improve water quality outcomes, ensuring broad benefits for our rural farm communities.

Partnerships for Climate-Smart Commodities is part of USDA’s broader strategy to position agriculture and forestry as leaders in climate change mitigation through voluntary, incentive-based, market-driven approaches.

“Dairy families in California continue to step up to ensure the agriculture sector contributes to climate change mitigation and adaptation,” said Karen Ross, Secretary of the California Department of Food and Agriculture. “The partnership between the State and dairy families has resulted in significant methane emission reductions making California a national and international leader in supporting on-farm livestock methane reductions using climate-smart agricultural management approaches and other environmental benefits, including improved water quality from dairy farms”.

Other partners supporting this project are California Department of Food and Agriculture, California Association of Resource Conservation Districts, California Milk Advisory Board, Dairy Cares, California Dairy Campaign, California Dairy Quality Assurance Program, Milk Producers Council, National Milk Producers Federation, Sustainable Conservation, Western United Dairies, California Farm Bureau Federation, University of California, Davis, University of California, Riverside, University of California Cooperative Extension, Truterra, California Dairies, Inc., Challenge Dairy Products, Nestlé.

California Ag Today2022-09-21T10:17:24-07:00September 21st, 2022|

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