Winegrape Grower Earns SIP Certification

Dana Merrill, Winegrape Grower Earns SIP Certification

By Patrick Cavanaugh, Deputy Editor

 

Dana Merrill is a seventh-generation farmer of an eighth-generation Californian farming family and president of Mesa Vineyard Management, a premium vineyard management service on the Central Coast. A graduate from Cal Poly with an Agriculture Business degree, He is a member of the Merrill Family Estates, an estate that produces premium winegrapes for its Pomar Junction Winery, and he’s extremely involved with the Paso Robles Wine Community.

Recently, his winegrape growing operation earned the Sustainability In Practice (SIP) certification.

“We worked very hard to attain this certification,” Merrill said. “Most of the changes were positive moves. It’s not meant to be a penalizing certification, but there are specific restrictions. For example, we don’t use any Class I restricted materials. If the US Environmental Protection Agency has commented about a substance, ‘Hey, that is Class I. It may be legal, but as an herbicide, it has a tendency to leach into the groundwater,’ then the SIP system won’t allow it. There are times when I’ve said, ‘Boy, I wish I could use a certain material,’ but there are some I simply cannot use in order to qualify for the certification.”SIP Certified

Merrill continues, “The SIP also takes into account how you treat your labor. For example, more ‘points’ are awarded if you offer a benefit program, continuing education support, a retirement program, or health insurance. These days, everybody has to offer health insurance, but points are awarded for that, even though some of us have offered it for over 20 years. Points are also earned for best-practice management whether it is fertility management, soil probes, or having water meters on all your wells and using the information to manage how you irrigate. The idea is to encourage folks to do more and raise the bar.”

“Being SIP-certified helps with marketing too,” noted Merrill. “If you get the SIP seal on a bottle of wine, a consumer can go be assured of the excellent quality of that product.”

“It is marketing in the sense that we are always selling ourselves to the consumer,” Merrill explained. “You know, the consumer may ask, ‘Why should I buy a bottle of SIP wine? Why should I buy California wine?’ I think that branding or labeling conveys a message to customers about what is important to them. Some consumers are very environment-oriented; others are looking primarily for quality. Your label conveys that message. There are customers to whom it is less important, but I see its significance growing. I would say 50% of the people who visit our tasting room find that label on an SIP-certified bottle of wine quite meaningful,” Merrill said.

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Links

Mesa Vineyard Management

Sustainability In Practice (SIP)

US Environmental Protection Agency

2016-05-31T19:27:07-07:00October 14th, 2015|

A Thought on Sustainability

Scott Steinmaus on Getting the Sustainability Message Out

By Charmayne Hefley, Producer and Associate Broadcaster

When considering the longevity of a farmer’s land, the question of the sustainability of modern day farming practices is often raised. Scott Steinmaus, professor and department head of the Horticulture and Crop Science Department at Cal Poly San Luis Obispo, said that it is important to get the message out to consumers that farmers are sustainable because their land is the future for their own children.

“Farmers are sustainable,” Steinmaus said, “even when the general public might say that unsustainable activities might include pesticide applications. There’s no farmer out there who wants to spray pesticides—it costs money. And they don’t want to hand off their land having exposed it to something that’s not sustainable. They have a piece of land, something they value and cherish, and they want to hand it off to their sons or daughters.”

Steinmaus said it is important for consumers to realize that farmers are humans too, and they care about the health of the planet in a way that more directly relates to their careers.

Steinmaus believes it is important for consumers “to understand that direct connection farmers have with the earth, to realize that farmers are humans too, with kids of their own, and to acknowledge that farmers care about the planet more than a lot of urbanites might do themselves. There’s nothing more important than sustainability—minimizing all farm inputs for safe, acceptable food production.”

2016-05-31T19:28:06-07:00August 20th, 2015|
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