Farmers Launch New Health Advertising Campaign for Grapes

Ad Series Highlights Links Between Grapes and Healthy Heart, Brain, and Colon

News Release Edited By Patrick Cavanaugh

A new ad campaign from the farmers of fresh California grapes highlights how consuming normal amounts of grapes each day may contribute to long-term health by helping to maintain a healthy heart, brain, and colon.

Reaching consumers online and through print and broadcast, the campaign revolves around a series of ads focusing on the power of the whole fruit: grapes contain more than 1,600 documented natural plant compounds, including antioxidants and other polyphenols.

Each ad highlights key research from scientific study in the area of heart, brain, and colon health. Scientists believe it is the combination of natural plant compounds and daily consumption that provides benefit.

Kathleen Nave, California Table Grape Commission president

“Consumers have always loved grapes for their great taste, convenience, share-ability, and beauty. Through this campaign, consumers will learn that the health benefits grapes provide go beyond the basics of eating a favorite fruit as part of a healthy diet,” said Kathleen Nave, California Table Grape Commission president. “It is already established that grapes are a heart-healthy food, and now research in the areas of brain and colon health is emerging that suggests that grapes may have an even broader role to play in long-term health.”

Nave noted that research into these three areas of health, and numerous others, will continue.

The campaign will run in magazines and newspapers in both print and online, on health-related websites, on television and radio, and on social media.

California Ag Today2018-10-01T15:35:35-07:00October 1st, 2018|

$102.7 Million Available to Help Expand Specialty Crops

USDA Funding Program to Help Support Local Projects

News Release Edited By Patrick Cavanaugh

Specialty crop growers in California may be able to use part of the $102.7 million available to support local projects and to help expand markets for specialty crops.

“Every state has agricultural priorities that contribute to the well-being of farm families, consumers and the economic health of rural America,” said Under Secretary Greg Ibach in a recent press release. “These programs target resources to the state, local and regional level where the people who understand the issues best can find solutions that help everyone.”

Resources to be apportioned include:

$72.15 million is directed to state departments of agriculture in 50 states, the District of Columbia and five U.S. territories through the Specialty Crop Block Grant Program to support farmers growing specialty crops, including fruits, vegetables, tree nuts, and nursery crops. States use the grant to fund research, agricultural extension activities and programs to increase demand for agricultural goods of value to farmers in the state or territory.

$13.35 million is directed to 49 projects supporting direct producer-to-consumer marketing projects such as farmers markets, community-supported agriculture programs, roadside stands, and agri-tourism through the Farmers Market Promotion Program.
$13.45 million is directed to 44 projects to support the development and expansion of local and regional food businesses to increase domestic consumption of, and access to, locally and regionally produced agricultural products, and to develop new market opportunities for farm and ranch operations serving local markets through the Local Food Promotion Program.

$1.1 million is awarded for nine projects through the Federal-State Marketing Improvement Program to assist in exploring new market opportunities for U.S. food and agricultural products and to encourage research and innovation aimed at improving the efficiency and performance of the marketing system.

For more information about these programs, visit www.ams.usda.gov

California Ag Today2018-09-21T15:24:22-07:00September 21st, 2018|

2017 Tulare County Crop Report Tops $7 Billion

Tulare Crop Report Shows 10 Percent Growth in Single Year

By Patrick Cavanaugh, Editor

Big numbers announced today from Tulare County Ag Commissioner Marilyn Wright on the 2017 crop year.

“Our value is 10.5 percent up from last year, at 7,039,929,000. So, that’s 669 million more than the previous year,” Wright said.

Marilyn Kinoshita, Tulare County Ag Commissioner

Marilyn Wright, Tulare County Ag Commissioner

And, of course, more water in the system probably helped, as it did in Fresno County, which announced $7.028 billion in its 2017 Crop Report, released earlier this month.

The dairy industry, which is prominent in Tulare County, came in number one again, representing 25 percent of the total value.

“Milk prices were stronger in early 2017, but they went down later in the year. And they continue to go down, but still it was a big part of the Tulare County ag receipts in 2017,” Wright said.

Following dairy were grape products—including juice grapes, raisins, and table grapes. Table grapes had a stellar year.

Navel and Valencia oranges were next. Cattle and calves ranked fourth, down from category number three in 2016, because cattle prices were off last year.

Tangerines, also known as mandarins, were number five, followed by almonds, cling peaches, and freestone peaches.

Lemons, were ninth on the crop list.

“We only have just over 10,000 acres of lemons in the County,” Wright said.

Wright said the value of this year’s crop report, $7.39 billion, is the third highest value Tulare County has ever reported.

California Ag Today2018-09-18T16:39:21-07:00September 18th, 2018|

Food Bloggers, Dietitians Learn More About Produce Safety in Salinas

“Facts Not Fear” Educates Participants on Vegetable Production

News Release Edited By Patrick Cavanaugh

The Alliance for Food and Farming, in conjunction with Markon Cooperative, hosted its second “Facts Not Fear” Produce Safety Media tour last week in the Salinas Valley.

“Our goal is for … [registered dieticians], health and nutrition writers and bloggers to see firsthand the care and commitment farmers have for producing safe and wholesome foods. We believe we met that goal. But, what we learn from our tour guests continues to be just as valuable,” said Teresa Thorne, Executive Director of the Alliance for Food and Farming, based in Watsonville.

In addition to farm and facility tours, the AFF and Markon facilitated a round table meeting where tour guests were joined by farmers and farming companies, scientists, regulators and chefs for a free-flowing discussion that encompassed food safety, farming practices, food waste, pesticide use, food safety regulations, new technologies, health and nutrition, and consumer outreach.

The RDs, bloggers, and writers attending the tour reported they enjoyed the chance to tour the farms one day and then discuss what they saw with these experts. They also appreciated the opportunity to share their information needs and concerns directly during the round table discussion.

And, what were some of our key takeaways from guests? Consumers want transparent and honest communication regarding food safety and food production practices. The RDs, bloggers, and writers share The Alliance for Food and Farming’s concerns about produce safety misinformation and appreciate and need access to scientists and experts that can assist them when addressing consumer questions and correcting misconceptions.

“And, they were very impressed with the technological advancements they saw in the harvesting and processing of produce,” said Thorne.

“While the importance of seeing the fields and harvest and touring processing facilities cannot be underscored enough, meeting and connecting with the people growing our food, directly sharing concerns with farmers and scientists in a group and one-on-one setting and the expansion of their produce industry network is of equal importance for our guests,” Thorne explained.

“Our sincere thanks to everyone who allowed us to visit their farms, watch the harvest, view their processing facilities as well as joined us for the round table discussion,” Thorne said. “And, our thanks and appreciation to our tour partner, Markon Cooperative, for making this tour possible as well as our tour sponsors Cal-Giant Berry Farms, the California Strawberry Commission and the Produce Marketing Association.”

Thorne also praised the 2017 and 2018 tour alumni.

“We will keep the conversation going and look forward to learning more from the attendees as we all work toward our shared goal of increasing daily consumption of organic and conventional fruits and veggies,” she said.

The host, The Markon Cooperative, supplies the food service industry fresh fruits and vegetables.

California Ag Today2018-09-06T16:01:40-07:00September 6th, 2018|

Study Forecasts Cost of Regulations on California Citrus Industry

Citrus Research Board Explains Cost Impacts on Growers

News Release From California Citrus Mutual

New regulations are expected to cost California citrus growers an average of $701 per acre per year, or $203 million annually statewide, according to a new study commissioned by the Citrus Research Board (CRB).

“Compliance with environmental regulations not associated with groundwater sustainability is estimated to increase costs by $17.7 million, or $67 per acre of citrus,” predicts Bruce A. Babcock, Ph.D., a professor in the School of Public Policy at UC Riverside who authored the study. “New labor requirements will increase costs by $112 million, or $357 per acre, once they are all phased in.”

“Babcock has presented a well-researched economic report that shows how new regulations will increasingly impact California’s citrus industry,” said CRB President Gary Schulz.

The report, Impact of Regulations on Production Costs and Competitiveness of the California Citrus Industry, also predicts that controlling the Asian citrus psyllid (ACP) “will increase costs by $65 million, or $248 per acre per year, if controls are extended to all citrus-growing regions.” Compliance training costs are estimated to increase costs by another $29 per acre, or $7.5 million for the state citrus industry.

“As I read and reread Dr. Babcock’s report, two things kept jumping off the page: one, ‘Cost increases borne by California’s citrus but not by … other citrus growing regions decrease the future competitiveness of California’s citrus industry’; and two, ‘… future compliance with these regulations is estimated to increase costs by $203 million, or $701 per acre per year,'” said California Citrus Mutual President Joel Nelsen. “When the cost of citrus at store level gets too expensive, consumers look for lower priced fruit. This UCR report paints a clear path for policy makers if their goal is to drive the citrus industry out of California and onto off-shore production areas.”

The 20-page report includes a breakdown of increases in labor costs, including California’s minimum hourly wage increases, which are scheduled to rise in annual increments to $15 over the next four years. The report also covers the projected cost increases of recent state legislation dealing with paid sick leave, payment rates for rest and recovery periods, overtime and workers compensation.

The section on insecticide treatment addresses grower cost of spraying for ACP, even though the severity of the problem currently differs greatly in various areas of the state. If ACP establishes itself in all citrus regions in the state, which the report says is “almost inevitable,” control efforts would amount to $39.5 million per year, according to Babcock. This would be in addition to the state-mandated tarping of fruit that is transported to packinghouses, at a cost of approximately $9 million per year.

According to the report, The Food Safety Modernization Act, which was passed in 2011 and is still being implemented, will not require major changes for growers who are already GFSI-certified (Global Food Safety Initiative compliant).

The impact of the Sustainable Groundwater Management Act (SGMA) is hard to predict, according to Babcock. “It will not be possible to calculate the impact of SGMA until each basin’s groundwater sustainability plans have been finalized,” he states. “Without new surface water supplies, it seems inevitable that some farmland that currently relies on groundwater will need to be fallowed to balance withdrawals with recharge rates.”

Babcock, a Fellow of the Agricultural and Applied Economics Association, has won numerous awards for his applied policy research. He received a Ph.D. in Agricultural and Resource Economics from UC Berkeley, and Master’s and Bachelor’s degrees from UC Davis.

The CRB administers the California Citrus Research Program, the grower-funded and grower-directed program established in 1968 under the California Marketing Act, as the mechanism enabling the state’s citrus producers to sponsor and support needed research. The full report on the Impact of Regulations on Production Costs and Competitiveness of the California Citrus Industry, as well as more information about the Citrus Research Board, may be read at www.citrusresearch.org.

Patrick Cavanaugh2021-05-12T11:05:09-07:00August 22nd, 2018|

2017 Fresno County Crop Report Totals $7 Billion

Fresno County’s Ag Value Increases Significantly in 2017 Crop and Livestock Report

The Fresno County Department of Agriculture’s 2017 Crop and Livestock Report (Crop Report) was presented to the Fresno County Board of Supervisors Tuesday. Overall, the 2017 agricultural production value in Fresno County totaled $7.028 billion, showing a 13.58 percent increase from 2016’s $6.18 billion.

“Once again, Fresno County farmers and ranchers have produced an agricultural bounty for the world,” stated Fresno County Agricultural Commissioner Les Wright. “While much of this food and fiber goes towards feeding and supplying our nation, the Fresno County Department of Agriculture also issued 18,604 phytosanitary certificates for 133 commodities destined for 97 countries around the globe in 2017.”

“This Crop Report is comprised of nearly 400 commodities, of which 73 crops exceed $1 million in value,” Commissioner Wright continued. “Crop values may vary year-to-year based on production, markets and weather conditions, but our farmers and ranchers, their employees and all those who support their efforts work tirelessly year-around to bring in the harvest.”

With the great diversity of crops in Fresno County and the many variables in agriculture, it’s a given that some crops will be up in value while others are down. Increases were seen in a majority of the Crop Report segments, including field crops, seed crops, fruit and nut crops, livestock and poultry, livestock and poultry products, apiary products and pollination services, and industrial crops. Decreases were seen in vegetables and nursery. Surface water supplies were significantly better in 2017, although many Westside federal water contractors received much of that good news too late to benefit them with additional annual plantings.

Fresno County’s Top 10 Crops in 2017 (Source: 2017 Fresno County Agricultural Crop and Livestock Report)

Too often, the Crop Report gets summarized down to just a single overall number, but it yields a significant amount of information, such as the ability to examine changes and trends in crop acreage and yields. Amounts in the report reflect the gross income values only (income before expenses) and not the net return to producers.

“The San Joaquin Valley is the food capital of the World, and Fresno County is the region’s heart,” said Fresno County Farm Bureau (FCFB) CEO Ryan Jacobsen. “Daily, millions of food servings unceremoniously originate within our backyard, the result of generations of families and agricultural infrastructure that has been built to furnish an unbelievably productive, wholesome and affordable food supply.”

“The annual Crop Reports are more than numbers,” Jacobsen continued. “They provide the industry, the public and policymakers, regardless of the overall number, the opportunity to salute local agriculture and give thanks for the food and fiber, jobs and economic benefits, agriculture provides Fresno County.”

One popular component of the report is the review of the county’s “Top 10 Crops” that offers a quick glimpse of the diversity of products grown here. In 2017, these crops accounted for three-fourths of the report’s value. Almonds continue to lead the way as Fresno County’s only billion-dollar crop in 2017, representing 17.4 percent of the total gross value of the Crop Report. Added to this year’s list was mandarins at number six. Dropping out of the “Top 10 Crops” was garlic.

This year’s Crop Report was a salute to the Fresno-Kings Cattlemen’s Association. The organization is one of 38 affiliates of the California Cattlemen’s Association, a non-profit trade association that represents ranchers and beef producers in legislative and regulatory affairs.

California Ag Today2021-05-12T11:17:09-07:00August 21st, 2018|

Spotted Wilt Virus Light This Season on Tomatoes

Thrips Widespread But Yields are High

By Patrick Cavanaugh, Editor

Spotted wilt virus on tomatoes was a big concern at the beginning of the season. California Ag Today spoke with Tom Turini, vegetable crops farm advisor for the University of California Cooperative Extension in Fresno County, about the topic. We caught up with him on the west side of Fresno County. He said despite the potential virus pressure, tomato yields have been very high this year.

“Thrips are the vector of tomato spotted wilt, and while the thrip distribution is much wider than it was last year, it doesn’t look like we’re seeing the level of economic damage,” Turini said.

Tom Turini

“We had had concerns initially about problems, and of course that could get worse as we get later in the season, but so far our yields have been very, very high,” Turini said.

He explained that the strong yields is in part due to the mild temperatures during the spring, so there was good early fruit set. “Even that, I would expect that now with these higher temperatures over the last six weeks, we’re going to start seeing the effects of the yield-robbing virus with a later harvest,” he said.

Last year, the concern was with fresh market tomatoes.

“We had concerns late last year in the fresh market, but this year it’s at moderate levels of economic impact. “It doesn’t mean it couldn’t happen in the future, but at this point, it looks like we were spared, at least for the early season crop.”

California Ag Today2021-05-12T11:01:53-07:00August 15th, 2018|

Irrigation Improvement Continuum Part of Almond Board’s CASP

California Almond Sustainability Program Offers Big Help to Growers

By Patrick Cavanaugh, Editor

The Almond Board of California has an Irrigation Improvement Continuum, which is part of the California Almond Sustainability Program (CASP). California Ag Today recently spoke with Spencer Cooper, senior manager of irrigation and water efficiency with the Almond Board of California, about the program.

Spencer Cooper, Almond Board

The Irrigation Improvement module allows growers to move through from the most basic to the most advanced.

“We’re key on growers understanding the fundamentals and foundation of irrigation management practices,” Cooper said. “The more we can get out there with growers understanding the basics, the more we can advance and continue to be progressive and leaders in the industry.”

Cooper said if growers sign up for CASP at SustainableAlmondGrowing.org and complete all nine modules, growers will receive a copy of the Almond Irrigation Improvement Continuum, a 154-page of soup to nuts on irrigation management that has taken more then 40 years of research that almond growers have funded.

California Ag Today2018-08-10T15:26:54-07:00August 10th, 2018|

Navel Orangeworm Pressure Could Be Increasing in Almonds

Lack of Good Sanitation Leads to High Navel Orangeworm Numbers

By Jessica Theisman, Associate Editor

It could be another heavy year for Navel Orangeworm (NOW). David Haviland, UC Cooperative Extension farm advisor for Kern County and entomologist told California Ag Today that sanitation in almond orchards over the winter was not as good as it could have been.

“Everything right now is about trying to prevent a repeat from last year, and it is a little tricky so we know that sanitation wasn’t as good this winter as it generally should be,” he said. “The best time to shake NOW mummy nuts from an almond tree is after a rain when the nuts are heavier.”

David Haviland

However, rains came late this season, and by the time the rains left, there was only a few weeks before spring.

“This left a very short window to get any shaking done, and some people did an excellent job during that window to sanitize and other people just couldn’t get around all their acreage,” Haviland said. “On average across the whole industry, sanitation was not up to where it should have been, and it gave growers a difficult start to the season.”

NOW could be early this year, but the crop is on time.

“With all of this prolonged hot temperatures, particularly high night-time temperatures, the trees are shutting down a little bit at night compared to what they would do if the nighttime temperatures were cooler,” Haviland explained.

As a result, harvest is not coming as quickly as people would like.

“The problem is that the longer the nuts are in the orchard, the greater chance there will be NOW damage,” he said.

Timely crop protection sprays are recommended.

California Ag Today2021-05-12T11:01:53-07:00August 7th, 2018|

Dried Plums or Prunes? Name Debate Continues.

Important Research Continues on Dried Plums

By Jessica Theisman, Associate Editor

Gary Obenauf oversees the production research programs for the California Dried Plum Board. California Ag Today spoke with him recently about the work that he does with the fruit, also known as prunes.

Gary Obenauf, Production Research Manager

Obenauf helps with post-harvest issues in storage and handling. He also helps the industry with technical issues such as maximum residue limits, also known as MRLs.

“We ship to 135 different countries around the world,” said Obenauf. “We are the largest producer in the world of dried plums—most of the rest of the world still calls him prunes instead of dried plums.”

Obenauf said prunes are now being called dried plums due to a marketing issue about 10 to 15 years ago.

“We noticed that the younger millennials preferred dried plums over prunes, and we made the name change, but we are probably going change it back to prunes,” he said.

Obenauf said that insects, diseases, production cost, and pruning costs are some of the big challenges in the industry. “Essentially, 95 percent of our production is one variety; we need multiple varieties,” Obenauf said.

“We have an active breeding program, but we have not yet come up with good alternatives to the French prune,” he said. “The improved French prune is a good variety, and it is hard to find replacements, and that’s the problem we are having.”

California Ag Today2021-05-12T11:05:10-07:00August 6th, 2018|