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Good News for Oakdale Irrigation District Farmers

Oakdale Irrigation District Farmers:
2015 Water Allotments Raised to 40 Inches

A couple of beneficial spring storms combined with cool weather and strong water conservation led to good news Tuesday morning for farmers in the Oakdale Irrigation District: A small bump in the amount of water they will receive in the fourth year of drought.

OID directors voted 4-0, with Al Bairos absent, to raise this year’s allocation to 40 inches from 36. When the irrigation season began in March, OID told irrigators to expect 30 inches this year – the first time in its 105-year history it has put limits in place.

Directors also declined to rescind a decision they made in April to deliver 10 inches of water to Tier 2 customers.

General Manager Steve Knell said small storms in April and May provided an unexpected bonus: enough water to keep soil moisture high in the valley, plus additional runoff into Sierra reservoirs. He told directors that 2.8 inches of rain fell above Donnells and Beardsley Lakes, which had plenty of room to capture it.

He said the rain comes on top of positive efforts by OID’s 2,900 agricultural customers to use less water. The combination has the district to easily meet its goal of pushing at least 10,000 acre-feet of “saved” water into New Melones Reservoir. OID is on target to conserve about 17,000 acre-feet, Knell said.

“When you ask constituents to step up in this district, they do it,” he said.

The 40 inches OID’s irrigators will receive compares to 36 inches for those in the South San Joaquin Irrigation District and is more than double what farmers in the Modesto and Turlock districts will get this summer.

“Forty inches is an abundance of water,” said Brian Lemons, who grows almonds and walnuts.

Still, the implications of the drought were on the minds of OID’s staff and board.

Knell said the district is discussing various 2016 water scenarios with the federal Bureau of Reclamation, which manages New Melones. And Director Frank Clark warned about the financial implications of the drought on the district, which has dug into its reserves to use $17 million to balance its budget the past two years.

“If these dry years continue and you have no income from hydro production and you have no excess water to sell and you keep drawing down from reserves, it looks bleak,” Clark said. “We could be looking at … raising irrigation rates.”

2016-05-31T19:28:15-07:00June 2nd, 2015|

International Trade Tariffs Must Be Lowered

For California Ag Especially, International Trade Tariffs Must Be Lowered

 

By Laurie Greene, Editor, CaliforniaAgToday.com

USDA Foreign Agriculture Service Associate Administrator Janet Nuzum recently met with agricultural commodity representatives at the California Center for International Trade Development (CITD) in Fresno.

Nuzum spoke about both the opportunities California agricultural groups face as well as key problems they encounter in international trade. She said, “The strength of California agriculture can sometimes appear to be its weakness, in this sense: California is, of course, the largest agricultural state in the United States. It’s also incredibly diverse compared to other parts of the United States. And, because of that diversity, it faces a wider variety of challenges and problems in global trading.

“If there were less diversity, there might be fewer problems,” said Nuzum. “But, with greater presence in the marketplace, having a wider diversity of products or types of products, and whether their product is fresh or processed, California growers and exporters and government officials and regulators face a very challenging set of circumstances, particularly with international trade tariffs.”

Nuzum said that is both the good news and challenging news—all in one. “You’ve got a rich agricultural economy,” she elaborated, and you’ve got a lot of natural resources which are not necessarily found in other parts of the United States. This enables the industry to offer a very rich plate of different kinds of agricultural products. There are some products, and I am thinking about tree nuts now, in which California represents the majority of world production or world trade. So, other consumers around the world are dependent on having that American product, that Californian product, out there in the marketplace,” she said.

Nuzum said because California’s diverse produce is exported around the world, international trade discussions need to come to fruition to lower foreign trade barriers. “Our tariffs, both agricultural and non-agricultural, are much lower than other countries we trade with. That is one reason it is so important to negotiate these trade agreements—to reduce these other tariffs to zero, or at least to our levels,” she said.

(Photo credit: The Busy Port of Oakland, Flickr)
2016-05-31T19:28:15-07:00June 2nd, 2015|

Soil Health

Keeping Soils Healthy is a Top Priority

By Brian German, Associate Editor

Along with working on water issues, Jennifer Lester Moffitt, Deputy Secretary for the California Department of Food and Agriculture, addresses soil quality. Muffin said, “We need to do everything we can do increase water holding capacity so that when do irrigate, when it does rain, we are able to retain that water in the soil. And there are so many additional benefits, I need to look up the exact number, but roughly half the biodiversity of the earth is in the soil.”

While many research budgets have already been stretched thin to deal with the drought, soil research has been funded largely by the healthy soils initiative from the USDA.

Moffitt explained, “Potential state funding sources might be green house gas reduction revenue, but in order to use that money, we would have to show carbon offsets. If we were able to do that, we could show demonstration projects and develop incentives for farmers to sequester carbon, and the impact could be immense. I mean, we have 9 million acres of farmland in the state, and even if we get a small percentage of growers to adopt these practices, we could really make a huge impact.”

Moffitt stated, “You know, I think definitely there are benefits to managing the soil, studying the drought and looking at how we can be more resilient. Particularly for agriculture during drought, maintaining excellent soil health provides a huge benefit–I think a dual benefit–along with mitigating climate change. There’s a whole handful that healthy soils can do.”

Moffitt also mentioned other departments involved in the health soils initiative, “The Department of Conservation is working on this, especially with their Farmland Mapping and Monitoring Program (FMMP).” According to the The Department of Conservation’s Division of Land Resource Protection (DLRP) website, FMMP “produces maps and statistical data for analyzing impacts on California’s agricultural resources. Agricultural land is rated according to soil quality and irrigation status; the best quality land is called Prime Farmland. The maps are updated every two years with the use of a computer mapping system, aerial imagery, public review, and field reconnaissance.”

“CalRecycle,” continued Moffitt, “especially with regard to compost and their goal to reduce green waste in landfills by composting and applying it on agricultural land, is a win-win, all around. Also, the Water Board, Air Resources Board, Department of Water Resources and the land they manage, are really part of a holistic approach.”

2016-05-31T19:28:15-07:00May 30th, 2015|

Here’s a deal: Tour the Port of Oakland for Free

Summer Port of Oakland Excursions Aboard Former FDR Vessel Open to the Public

Here’s summer’s biggest travel bargain: free boat tours at the Port of Oakland. The Port today introduced no-charge, 90-minute harbor excursions available to the public. The narrated port tours will be conducted aboard the USS Potomac, the former presidential vessel of Franklin D. Roosevelt.

“We’re proud of our Port and of the relationship we have with our communities,” Executive Director Chris Lytle said today before embarking on the maiden harbor tour. “Inviting our neighbors to these tours gives them a way to know us even better.”

More than 200 Oakland school children boarded the Potomac today for the first two of 12 free summer tours. Oakland Mayor Libby Schaaf and School Superintendent Antwan Wilson were there as the Port welcomed youngsters aboard.

The Port said it has scheduled two tours each month on designated Friday afternoons and evenings through October. The 165-foot Potomac, berthed at the Port’s Jack London Square, can carry 120 passengers per excursion. Schedules and registration for the tours will be open to the public beginning June 1 at the Port’s website, www.portofoakland.com.

Tour organizers said the excursions are a cost-effective way to give neighbors a close-up look at how the Oakland seaport works. Passengers will transit the Oakland Estuary and Outer Harbor. They’ll see all five Oakland marine terminals and pass within yards of massive container ships, some 1,200-feet long. The tours will also provide close-up views of San Francisco’s waterfront and skyline.

Port of Oakland Harbor Tours

Port of Oakland Harbor Tours

2016-05-31T19:28:16-07:00May 30th, 2015|

Henry Perea Honored

Ag Council Recognizes Assemblyman Henry Perea with Influential Legislator Award

During its annual Legislative Day held this week, Agricultural Council of California (Ag Council) recognized Assemblyman Henry T. Perea (D-Fresno) with the inaugural Influential Legislator Award.

“Assemblyman Perea personifies what is good in a political leader,” said Emily Rooney, President of Ag Council. “He has found ways to collaborate on issues that have allowed him to help his constituents, but have also been good policy for the entire state. And, even on issues where we may not agree, he always maintains an open door policy to Ag Council and its members.”

Since coming into office in 2010, Perea has tackled some of California’s toughest issues head-on, including water policy. His district represents the heart of agriculture in California, and as a moderate Democrat he’s been sensitive to not only how important the industry is to the economy, but also in providing employment to many of his constituents.

Ag Council Chairman, Brendon Flynn, a farmer with Sunsweet Growers and Assemblyman Henry T. Perea (D-Fresno)

Ag Council Chairman, Brendon Flynn, a farmer with Sunsweet Growers and Assemblyman Henry T. Perea (D-Fresno)

“Assemblyman Perea was a leading advocate for securing the $2.7 billion in funding for water storage in the 2014 water bond package. At the same time, he spoke out against the overly burdensome Sustainable Groundwater Management Act last year, demonstrating the he truly understands that a healthy ag economy is good for the entire state of California,” said Brendon Flynn, Chairman of Ag Council who presented the award to Perea.

Perea’s leadership has made impacts in several areas of agricultural policy. He is currently serving as the Assembly Ag Committee Chair, and has embraced that role by seeking to learn more about California’s number one industry. Assemblyman Perea has authored a bill to help fix some of the implementation issues with last year’s groundwater legislation. In 2013, he brought together a diverse coalition to pass Assembly Bill 8, which provides funds to help lower costs for farmers who choose cleaner burning vehicles.

“This award was created to recognize legislators who might go outside of traditional roles, whether they be Republican or Democrat, and do what is actually best for the state, its residents, and the future of agriculture,” added Rooney.

Assemblyman Perea received the Influential Legislator Award during the Ag Council Annual Legislative Day in Sacramento. This award will be given on an annual basis to legislators who embody that same collaborative approach to finding positive outcomes for agriculture and all of California.

2016-05-31T19:28:16-07:00May 29th, 2015|

Water Wisdom From A Lemon Grower

Water Wisdom: All Water is Recyled; We Are Not Losing It

By Brian German, Associate Editor

Keith Frietas, a lemon grower along the Kings River on the East Side of Fresno County, recently reflected on the value of water with California Ag Today, “I think that people are losing their perspective on the value of the resource. Our concept of the value of water is we’ve had it at our beck-and-call for all of our lives, especially our generation; never had to think about it; never had to worry about it. But there are people in the world who get up before the sun comes in the morning, put on a backpack full of empty containers, walk eight to nine miles, and put their lives at risk to get their daily supply of fresh water.”

Freitas does everything he can to use water as efficiently as possible, and passionately described his water management practices. “Because we live in Fresno and care about our little percentage of water, our take of that resource has to be commensurate with the share we give back to the world by using that water. So, our concept as water users takes the form of being stewards of that limited resource. I want the rest of the public and the world around me to understand that and trust that I have the skills to be a good water steward .”

Addressing the cycle of water, agricultural water in particular, Freitas said, “No fresh water leaves the earth. It all gets recycled. So farmers take that water, put it on the ground, grow 25 pounds of tomatoes and give all that water back–98 percent of it in tomatoes–plus the nutrients from that tomato we need to sustain a healthy life.”

Freitas noted how the water cycle could become even more efficient with increasing technological advances. “They’ve got five different stages of filtering wastewater now. Once we start implementing those five filtration stages, people will be able to eat that tomato, and within a week, the water from that tomato will be recycled back into use, back into the community where the tomato was consumed.”

Despite current statewide water restrictions and financial penalties for offenders, water is still being wasted. Freitas believes we must shift how our culture thinks about water to accomplish real change in water stewardship, “When you can’t change the dynamic of that mindset, you can’t force change by billing your way out of a drought.”

2016-05-31T19:28:16-07:00May 27th, 2015|

Governor Brown targets Climate Change

Governor Brown Wants to be the World Leader in Climate Change

By Patrick Cavanaugh, Associate Editor

Because Governor Brown wants to be the world leader on climate change, he recently signed an Executive Order with the target of reducing green house gas emissions to 40 percent below 1990 levels by the year 2030, to be extended to 80 percent by the year 2050. Keep in mind the agricultural industry cannot get there without making significant changes to the transportation and energy systems.

Additional targets are short-lived climate pollutants, such as methane and black carbon, which is soot from stationary engines. So, we are talking about a major air quality and energy shift in this state. Governor Brown also aims to reduce petroleum use in half by 2030 and increase renewable energy mandates from one-third to one-half by 2030.

2016-05-31T19:28:16-07:00May 25th, 2015|

A Call for Common Sense Water Management

California Water Management Dilemma

By Lawrence H. Easterling, Jr.

Larry Easterling

Larry Easterling makes a comment at a recent pistachio growers meeting.

We are witnessing the dismantling of the California water conveyance system that supplies drinking water for 25 million California residents and four million acres of prime farmland in the San Joaquin Valley.

Our water resources are being “Withheld” from the very people of this state who have shown what “Free Enterprise” can do not only for the well-being of all in California, but the entire nation. Unfortunately, several major environmental groups and complacent politicians are killing the freedoms that have been the bulwark of success in California. Let me explain.

Water is our most valuable renewable resource and Mother Nature gives it to California in copious amounts during most years. What we do with that water—water management—is critical to the future of the Golden State.

On average, 200.0 million acre-feet of water a year blankets our state. One acre-foot is equal to 325,851 gallons of water. Of that precipitation, 75% originates north of the Sacramento River. The other 25% falls in central and southern California.

The water that is not manageable by us is 120.0 million acre-feet. Some of it evaporates, but most of it settles into the ground, fills lakes, and what remains heads for the Pacific Ocean. The balance of the water is called “directable” surface water (80,000,000 acre-feet) and this is where we have the opportunity to put it to its best and proper use.

By 2005, according to the Department of Water Resources, 48% of that directable water went to the environment, 41% to agriculture and the remaining 11% to rural areas. This balance of such a precious resource seemed at the time to be equitable to all parties, thanks to the ingenuity of our forefathers in the 20th century. Their foresight gave us a water conveyance system second to none in the entire world.

 

California’s water conveyance system had four major objectives:

  1. To provide reliable water deliveries to 25 million people to avoid water shortages that would otherwise exist and continually plague two-thirds of the California population.
  2. To support four million acres in central California of what the National Geographic Magazine proclaimed to be the most productive farmland in the world.
  3. To reinforce our natural environment.
  4. To recharge our groundwater supplies.

Some distinctions should be made here as to how much directable water we are actually concerned about. At full capacity, the two California water conveyance systems—the State Water Project (SWP) and the federal Central Valley Project (CVP)—deliver water from northern California to southern and central California. Each system, the CVP and the SWP, has the capacity to each deliver 4.0 million acre-feet water each year. However, this water delivery capacity has never been tested. The record shows that in the years prior to 2005, the average total delivery COMBINED for both projects was 5.4 million acre-feet per year. The ultimate users of this water went to agriculture (60%) and the rural population (40%).

The volume of water available, on average, from the Sacramento River, including the San Joaquin River, is 30.3 million acre-feet. It is from this volume of water that the 5.4 million acre-feet are sent south.

In 2007, several environmental organizations led by Natural Resources Defense Council took the Department of Water Resources to court to compel the court to enforce the Endangered Species Act (ESA). The court ruling to enforce this law declared that the giant water export pumps that raise the water from the Delta into the California Aqueduct were cut back because it was suspect that the pumps were killing too many delta smelt, an endangered species.

Even in flood years restricted pumping has reduced the water flow to a fraction of the contracted normal flow. Henceforth, since 2007, our water deliveries to urban and agricultural areas have been severely compromised.

The enforcement of these laws is now negating the four major functions of the giant California water conveyance system outlined with the possible exception of the natural environment. Now mind you, this water comes from northern California where 75% of the rain in California falls, averaging over 50 inches a year. Central and southern California “average” less than 15 inches a year.

During the seven years from 2007 through 2014, average deliveries to farms have been reduced to less than one acre-foot per year. Most agricultural crops require 3 ½ acre-feet of water per year. Today, without recourse, these farms are left with barely enough water to keep their plants alive. As for the hardship visited upon 25 million consumers, the Metropolitan Water District (MWD) in southern California is a good example.

The MWD services 19 million accounts, and prior to 2007, was receiving 40% of its water from the SWP. That water source has now only been able to supply approximately 10% of their needs. Consequently, due to seeking other sources to replace their water losses, rate increases to their customers over the years 2007 to 2014 have doubled. On top of all these setbacks, Mother Nature now has shown us her own drought versus our manufactured water crisis. All the way through this synthetic drought, the average rate of precipitation at the source of our water in northern California has been 45 inches each year.

In order to survive, those of us who must have an adequate supply of water to sustain us have been forced to pump more groundwater and/or purchase water from farmers who idle farmland and transfer their water to areas severely threatened with water shortages. For some of those lucky enough to find water for sale, the cost of water has become a severe financial burden. Where farms in the Central Valley were, prior to 2007, paying just under $100 per acre-foot, today if a willing seller can be found, the price can range anywhere from $1,000 to over $2,000 per acre-foot. In many such cases, water costs can exceed all other cultural costs combined. Likewise, the aquifer has dropped every year since 2007 due to frantic attempts by farmers to supplement the critical loss of surface water.

 

WHAT MUST BE DONE:

The effects of water deprivation over an eight-year period by a man-made drought capped by one of nature’s real droughts, is wrecking havoc with the nation’s food supply. The state of California is now in the grips of the Law of Diminishing Returns and is incapable of averting a disaster due to environmental regulations. Consequently, this country’s NATIONAL SECURITY is being compromised. CONGRESS MUST ACT NOW before further damage is done. These actions need to be taken:

1. The Endangered Species Act (ESA) must be excluded from jurisdiction over the pumps, which move northern water to central and southern California. The pumps are presently operating at about 15% of their capacity. This measure should be permanent and under the management of the Department of Water Resources (DWR).

2. The Endangered Species Act needs to be revised in order to “protect all species”, including humans, from collateral damage due to methods employed to save one species that results in severe damage to other species. This would be implemented through a biological opinion that would INCLUDE a list of all species that would be adversely affected by the METHOD employed to protect one specific species. This measure would make right just one of the irregularities in this flawed law, which attracts litigation like bees to honey. The law does not need to be struck down, simply rewritten to safeguard “all” species, including human beings.

3. California’s magnificent water distribution and conveyance system has no peer in this world. It is a remarkable feat of engineering admired by those who have come from far and near to marvel at its accomplishment. Yet, by environmental fiat, it has been reduced to a token of its capabilities. “Directable” water in California originally ceded one-third of its 80,000,000 acre-feet to the environment.

Today, according to the DWR, the environment now takes, not one-third, but 50% of the direct able water, leaving the rest to urban and farming communities. This is not what the original framers envisioned, but under the DWR, its control has been gradually diluted by federal agencies such as the Environmental Protection Agency (EPA), and one of its extensions known as the STATE WATER RESOURCES CONTROL BOARD (SWRCB). THIS FIVE PERSON-BOARD IS STAFFED WITH ENVIRONMENTALISTS, such as their chairwoman, Felicia Marcos, a Governor Brown-appointee, whose professional background includes eight years with the EPA and five years with the radical Natural Resources Defense Council.

The influence of these federal agencies, backed by political power brokers’ lobbyists, has tilted the water distribution of surface water away from its original intended users. In essence, the environmentalists now control California’s surface water; and now, with the passage of the recent 7.5 billion dollar Water Bond, they will control our groundwater as well. If the water agencies do not perform with the desired results, the bottom-line is that final control will go to the SWRCB.

The ship of state now needs to be righted; it is drifting far off course. First of all, the EPA must be brought to heel. For a federal agency, it exerts far too much power. And, in so doing, has completely distorted California’s surface water delivery system. Next, the SWRCB must either be eliminated with FULL CONTROL restored to the Department of Water Resources, or completely reorganized as an ADVISORY BOARD to the DWR where ALL recipients of the surface water system would be represented. A ten-board membership might be in order, with a director and the nine remaining seats divided into three equal parts by experienced personnel in agriculture, city water management, and the environment, i.e., three persons from each classification and residents of northern, central and southern California.

4. Finally, one in every ten workers in California is either directly, or indirectly dependent upon the health of our vast agricultural industry.

It is time to step forward and reveal, with facts and figures, the house of cards that water management in this state has become. Likewise, those 25 million people in southern California, such as the MWD’s 19 million users who once got 40% of their water from the giant conveyance system, deserve to get that water back.

With years of a man-made drought compounded by a natural drought now in the eighth year, there is ample information available through various farm county records to quantify in lost dollars the cumulative effect of, (1) lost production due to forced fallowing of land, (2) water costs that are now ten times what they were prior to 2007, and (3) the heavy burden economically of converting hardworking farm labor to the welfare roles where some Central Valley towns are now approaching 50% unemployment. Combined, these costs will be in the billions of dollars, bloating further our California deficit.

The goal of society has always been to improve the human condition and for one generation to leave a better world for the next. The visionaries of the 20th century got it right. They delivered in spades to us, the beneficiaries, a modern miracle. It is a water conveyance system like none other to serve all the people of California. Where are those visionaries now? Rather than embrace the gifts of a reliable source of precious water, they proceed to dismantle the entire system. It is because of the system that California feeds the nation. This is not just a California crisis. It is one that will affect the entire nation. Look upon it as a national security threat and demand that our leaders do what is right for the vast majority of this country’s people.

 Lawrence H. Easterling, Jr. Administrator, Kettleman Pistachio Growers and Director, American Pistachio Growers

 

2016-08-03T21:05:15-07:00May 18th, 2015|

Ag Stories for Wegmans Customers

Dave Corsi with Wegmans Encourages More Ag Stories to Bridge Gap with Consumers

 

By Laurie Greene, Editor, California Ag Today

Customers love stories and Agriculture sure has them. What could be better for the bag of broccoli florets, carrots or even pistachios and almonds to have an image of the farmer who grew them?

Ag needs to have this connection with consumers; ag stories help bridge the gap between the growers and consumers.

California Ag Today caught up with Dave Corsi at a recent meeting. Corsi knows something about customers connecting with agriculture; he’s vice president of Produce and Floral at Wegmans, a higher end east coast grocery store chain, which purchases a lot of product from California growers. He said it’s way bigger than farm local and buying local.

“The customer wants to know the face behind the name. It is important for the customer to know who the growers are, and what do they do? What is their food safety philosophy and food safety best practices? What kind of varieties are they growing? What are the flavor profiles of crops they are developing to provide a better experience for our customers?”

“All that is very meaningful. And it doesn’t matter if the farm is ten miles away, three thousand miles away, or even around the world. The customer wants to understand who the person is behind the product being grown,” said Corsi. “That’s the story we love sharing with our customers.”

He noted that customers are really interested in the knowledge learned from ag stories, “so they can feel more comfortable about their purchase because they know how dedicated our growers are to food safety, traceability, and food quality.  They even want to know about the social side of business, such as the growers themselves.”

 

2016-05-31T19:28:16-07:00May 18th, 2015|

Tasteful Selections Opens Cal Green Potato Facility

Tasteful Selections Opens Cal Green Potato Facility in Arvin, CA

By Patrick Cavanaugh, Associate Editor

Bob Bender, a partner with CSS Farms, in Watertown, South Dakota, came out to Kern County several years ago to grow many different crops including chip potatoes, garlic, onions and bell peppers, as well as black-eyed peas. “We were looking for an opportunity in California to diversify our company so that we were not so dependent on the chip potato income.”

Bender said he was always looking for crops in which he could diversify, and in 2007, he had the opportunity to grow some baby, bite-sized potatoes for a Canadian company. “This worked out well for a few years, and then we decided in 2009 to pack the baby potatoes under our own CSS Farms label,” Bender said.

“That business started taking off a lot bigger than we expected, and in 2010, we saw that the business was growing to be too much for us to handle. We needed some marketing help because we did not know  much about it,” said Bender. “Plus, we were packing everything in 50-pound cartons, and we knew there would have to be more margin to the product if we sold directly to retail.

Bob Bender, Tasteful Selections

Bob Bender, Tasteful Selections

“That’s when we teamed up with the Wysocki family, owners of the Bancroft, Wisconsin-based RPE Company and experts in packing and marketing,” said Bender. “The marketing took off, and they built our first packing shed in a leased facility in Bakersfield. They sold product in smaller mesh bags for the consumer retail market under the Tasteful Selection brand,” noted Bender, who is now president and general manager of Tasteful Selections.”

Fast forward to March. 18, 2015 when CSS, along with RPE, and Stevens Point, Wisconsin-based Plover River Farms Alliance, Inc. partnered together and opened a new, stainless steel, 200,000 square foot facility in Arvin, near Bakersfield—all dedicated to Tasteful Selections specialty potatoes.

The expansion increases Tasteful Selections’ production capacity from eight to 12 packaging lines, doubles the potato washing capacity and adds more shipping docks and improved refrigeration and storage to meet the company’s double digit growth (over the past five years), leading the specialty potato category.

In all, the company sells eight flavors of potatoes in one-, two- or three-bite sizes, plus offers a medley of flavors in each bite size. The potatoes have unique flavors, creamy textures and tender skins. The products are pre-washed, so consumers do not have to clean or peel the product. And the small sizes equate to faster cooking times.

“Fifty percent of our team is marketing, so we’re not just growing and packing the potatoes. RPE handles all of our marketing and sales, which has been so instrumental in our growth,” said Bender, who now oversees the day-to-day operations in California. RPE has been a tremendous asset to Tasteful Selections; the fact that we are in all fifty states, in 52 percent of all grocery stores, with growth in every store, says a lot about RPE,” Bender noted.

The fact that the facility was built with all stainless steel components is an invaluable addition to our operations and food safety protocols.  The facility’s design honors Cal Green Certification Standards. The Cal Green Certification ensures that we are maximizing our efficiency while reducing our environmental impact. Not only does this benefit us, it also helps the surrounding communities in promoting water savings, environmental responsibility, cost effectiveness and a healthier place to live and work for its currently 257 employees.

Tasteful Selections

Tasteful Selections

Milt Carter is CEO and President of CSS Farms, which grows all the potatoes for Tasteful Selections. “We are co-owner of the company, along with RPE, and the grand opening of our facility is a big day for us as we continue our journey to bring unique potatoes to the potato category and to the table,” said Carter.

“We particularly like the qualities of our baby potatoes, including unique flavors and better taste than the average potato. The uniform sizes we pack allow for uniform cooking times, making cooking easier for the consumer. And the growth we have seen reflects that consumers really like them.”

“When we started Tasteful Selections in 2010, we knew we had something amazing, and even we were surprised by the success that we had,” said Russell Wysocki, President and CEO of RPE. “The opening of this new plant shows that we are consistently investing in our future in specialty potatoes,” he said.

“The new plant will allow us to bring in new product lines, do a better job in precise-sizing, and maintain our high quality standard,” noted Wysocki. “On the farm, Bob and Milt bring us five separate crops a year; we have the ability to deliver the freshest potatoes with the best quality to our customers throughout the country and throughout the season.”

“The one-, two- or three-bite Tasteful Sections potatoes in the one pound or 1.5 pound bag are very popular with consumers.” said Wysocki. “It use to be that you would sell a lot of potatoes in a 10-pound bag, but that’s getting a lot harder to do. However, this product offers consumers a package from which they can get multiple meals, without taking five weeks to consume and perhaps resorting to the garbage can to get rid of them.”

“The baby potatoes are immature potatoes, before they grow bigger, but they still contain all the nutrients found in the larger potatoes,” said Wysocki.

Carter explained, “Our signature flavor Honey Gold baby potatoes are proprietary to Tasteful Selections, and they have a very unique flavor. A high percentage of people the taste distinctive in taste tests, and most like it very much.”

“It’s a great product,” noted Wysocki. “We basically took product that was being discarded in the market 10 years ago. We saw the quality of what was culled, and we felt it was something significant we could bring to the marketplace. So we considered the possibility, then brought it to market, and we have had phenomenal growth,” he said.

2016-05-31T19:30:24-07:00May 17th, 2015|
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