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Valley’s Gold Prepares for Fourth Season

Valley’s Gold Prepares for Fourth Season

 

By Charmayne Hefley, Associate Editor

Valley's Gold

Currently in the midst of season three, Valley’s Gold, a weekly television series focusing on agriculture in the Central Valley, is scheduled to continue for a fourth season.

Ryan Jacobsen, the series’ host and Fresno County Farm Bureau CEO, is surprised but pleased by the show’s success. “I guess, just by the blessings of being able to do what we do and show this incredible industry, it’s resonating with folks,” Jacobsen said. “They love the show and the opportunities this show has given us to be able to show how our food is produced—not the romanticized viewbut the view of truly how it’s done and the people who come together to make this industry drive. It’s just been a phenomenal opportunity to share Ag’s story.”

Jacobsen said California’s diversity has allowed the show, brought to viewers by Fresno County Farm Bureau and ValleyPBS, to continue with consistent, original content. “You would think after that many seasons we would run out of crops,” Jacobsen said, “but because of this phenomenal Valley and this phenomenal state, we’re finding more and more stories. The more we dig, the more we find and the more we’re able to share the wealth of what we produce here.”

Sponsored by GAR Tootelian, BRANDT and Meyers Water Bank, the show airs on Wednesdays at 7pm PST and is re-broadcasted on the weekends, Saturday at 6:30pm and Sunday at 10:30am.

2016-06-03T09:39:03-07:00February 11th, 2016|

Vertical Integration and Grape Flavors

Vertical Integration and Grape Flavors

By Charmayne Hefley, Associate Editor

Vertical integration, the combination in one company of two or more stages of production normally operated by separate companies, has helped lead to success in many facets of the agriculture industry. Harold McClarty, who founded HMC Farms with Mike Jensen, said without vertical integration, his farm would not be able to survive or have nearly the same level of success.  “We would not be in stone fruit if we were not vertically integrated,” McClarty explained. “There are three profit centers: the growing of it, the packing of it and the selling of it. We have all three of those profit centers. Without them we would not be able to survive the tough years.”

Cotton Candy grape clamshell

Cotton Candy grape clamshell (Photo source: Grapery)

McClarty also said the grape industry has made significant strides in flavor profiles in the marketplace. One popular flavor is Cotton Candy, which is grown and sold by Grapery, a company founded by Jack Pandol in 1996. Grapery also grows and sells Gum Drop grapes, Moon Drop grapes, Flavor Pops grapes and more.

The increase in unique flavors, according to McClarty, has helped grapes become a popular snack. “There’s been a revolution in the varieties of grapes grown just over the last five to seven years,” McClarty said. “These new varieties have revolutionized grapes and enabled us to produce more on less. 

To evaluate a grape, McClarty suggests you “look at a berry’s color, crispness and sweetness; these are the things that make a grape taste delicious. It really is a revolution, and we haven’t seen it in the California marketplace as much as we have in the rest of the United States. The retail chains in California just haven’t embraced it as well as some of the really good supermarkets on the East Coast and in the Southeast,” noted McClarty.

2016-05-31T19:24:13-07:00February 9th, 2016|

Joel Nelsen on New Cases of HLB in San Gabriel

Joel Nelsen on New Cases of HLB in San Gabriel

By Charmayne Hefley, Associate EditorSave Our Citrus

On Wednesday of last week, two more trees, an orange and a kumquat, were found infected with the citrus-deadly Huanglongbing (HLB) disease in the core of San Gabriel. The trees are located on separate properties. One has been removed, and the other is awaiting the owner’s permission for removal. Last summer, 10 diseased trees were confirmed in the San Gabriel area, and a quarantine, already in place since then, will not need to be expanded.

Joel Nelsen, president of California Citrus Mutual, commented on the HLB discovery, “The two trees were found in the core area, pretty adjacent to the others that were found in San Gabriel,” Nelsen said. The finding “is a result of the program and its intensity in continuing to look for positive HLB finds. Unfortunately, these two trees were positive. The Asian Citrus Psyllids (ACP) in the area have been treated. One tree has already been pulled. The other homeowner wasn’t home so we’re hoping for cooperation there. It’s not positive, but again it shows that the program is trying to find HLB before it finds the commercial citrus industry.”

2021-05-12T11:03:04-07:00February 8th, 2016|

Agriculture Detector K-9 on Duty!

Agriculture Detector K-9 on Duty!

By Charmayne Hefley, Associate Editor

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California Ag Today’s associate broadcaster Charmayne Hefley recently asked Soya, a mixed-breed agriculture detector K-9 (canine) with big responsibilities, and Samantha Tomlinson, Soya’s handler with the Fresno County Ag Commissioner’s office, what type of dog Soya is.

ST:      We don’t know exactly what she is for sure, but we’re thinking about getting her DNA-tested someday. We’re thinking she’s a lab-border-collie.

Samantha Tomlinson, Soya and Charmayne Hefley

Samantha Tomlinson, Soya and Charmayne Hefley

CAT:   How long have you and Soya been together?

ST:      We have been matched up since mid-July when we went through the training program in Georgia through the National Detector Dog Training Center.

CAT:   What is Soya able to do for the Ag Commissioner’s office?

ST:      Soya smells out parcels for potential plant material and she alerts us [to suspicious ones] by scratching. We check to see if [the material] has been properly certified and if it’s good to go.

CAT:   What are some of her recent detections?

ST:      She can detect a number of things. She was initially trained on five scents: mango, stone fruit, apple, guava, and citrus. From there, through scent association, she’s been able to find a number of additional agricultural materials, including avocados, blueberries, nuts, soil, cut flowers; anything that is plant material, Soya can find.

CAT:   What region does Soya cover?

ST:      Right now we’ve been covering only Fresno County because we still are in what we call the “acclimation phase,” as she’s still new. We’ve been working at FedEx and UPS, but we’ll broaden our horizons eventually and we’ll be in the post office, GSO, OnTrac, any service that ships parcels.”

CAT:   How important is it for the agricultural industry to have dogs like Soya working for it?

ST:      Well Soya and I are considered a “first line of defense” for California’s multi-billion dollar ag industry. She is in the facilities checking boxes sent from potentially quarantined areas from within the state and from outside the state for materials that may contain any pests or diseases that could prove detrimental to California agriculture.

CAT:   People may not know when they’re shipping certain items—certain plant materials—from one county to the next that the destination county may have a quarantine in place. How do people properly ship plant material?

ST:      Every county is actually different. If you are thinking of shipping some of your backyard fruits to your nephew or grandson, I would contact your local ag commissioner and make sure there are not any quarantines in place for both the county you’re shipping from and the county you’re shipping to. In these facilities, we look for boxes to be properly labeled with the growing origin and we inspect thye contents inside. Depending on what is inside, where it’s grown and where it’s going, we act accordingly.

2016-05-31T19:24:13-07:00February 5th, 2016|

California Weed Science Society Meeting

California Weed Science Society Meeting

By Charmayne Hefley, Associate Editor

The California Weed Science Society (CWSS) held their annual meeting in Sacramento from January 13-15, 2016. The meeting fostered collaboration between Pest Control Advisors (PCAs) and farmers as they gathered to learn the newest innovations in weed science.

John Roncoroni, weed science farm advisor for the UC Cooperative Extension in Napa County, as well as the outgoing CWSS president, said four Fresno State students gave presentations at the meeting on their research. “We’ve had really great student participation—the amount of student scholarships we’ve given is up this year, the posters, the students and our attendance this year is up,” Roncoroni said. Pre-registration was about 530 people.

CWSS LogoRoncoroni suspects that rain pushed people to attend, “becausewith that rainwe’re looking at more weeds this year. So people are looking for the newest information on weeds. This year’s conference really has done a really good job of putting that information together. Kate Walker, our program chair, has really done a fine job of putting together a great program.”

Kate Walker, technical service representative for BASF Corporation, is also the new, incoming CWSS president.

________________________

Links:

California Weed Science Society (CWSS)

The CWSS recently updated its published textbook, Principles of Weed Control, 4th Edition, that focuses on the applied aspects of weed control.  The purpose of this textbook is to provide access to the fundamental principles and concepts of weed management in California. The book is designed for use at the college level by students who have an interest in pursuing a plant science or associated background of course work. It is also a useful resource for individuals studying to become PCAs and applicators or for consultants who work in weed science. For more information, go to the CWSS website Publications page.

2021-05-12T11:03:04-07:00February 5th, 2016|

California Water Priorities Ballot Measure

Petitioning for California Water Priorities Ballot Measure Kicks off Friday in Fresno

 

California Water Alliance (CalWA) executive director Aubrey Bettencourt announced TODAY that a petition drive for the California Water Priorities Ballot Measure will take place Friday, January 29, 2016, at KMJ Studios, 1071 W. Shaw Avenue in Fresno, from 2-6 pm.

Earlier this week, the proposed ballot measure was approved by Attorney General Kamala Harris, opening the door to begin signature-gathering efforts with initiative supporters. Since the measure’s approval, CalWA has received an overwhelming amount of support and requests for petitions to circulate.

Electronic copies of the petition are not available, as use of them would disqualify the signatures gathered. Requests for petitions may be made online at www.CaWater4All.com. CalWA will begin mailing petitions on Friday, January 29.

A second signature drive is being scheduled February 9-11, 2016, at the World Ag Expo in Tulare. More information on this event will be available on the CaWater4All website.

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The California Water Alliance is a statewide nonprofit organization dedicated to raising awareness about the nature of water and promoting long-term, sustainable solutions that meet the health and security needs of families, cities, businesses, farmers and the environment. 

The California Water Alliance Initiative Fund Committee (FPPC ID#1381113), sponsored by the California Water Alliance, a non-profit IRC §501(c)(4) organization, is a state primarily formed ballot measure recipient committee organized to qualify two or more state ballot measures for the November 2016 ballot. It is permitted to accept unlimited, non-tax-deductible donations from individuals, corporations, partnerships, nonprofit organizations, and any other lawfully permissible sources. For more information and restrictions, please visit http://cawater4all.com/.

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Resources:

 

The Water Priorities Constitutional Amendment and Bond Act Fact Sheet

California Water Explained

California Water Use Facts

California Water Polling Infographic

2016-05-31T19:24:14-07:00January 28th, 2016|

Dogs Detect Citrus Diseases

Dogs Detect Citrus Diseases

By Charmayne Hefley, Associate Editor

Animals have been known to be able to use their senses to detect things that humans require extensive technology to detect. Mary Palm, USDA Animal and Plant Health Inspection Service (APHIS) national coordinator for citrus pest programs, said dogs have been successfully trained to detect canker disease, and now Huanglongbing disease (HLB), in citrus.

“Over the past four to five years,” Palm said, “a researcher in Florida first determined dogs could actually detect canker, began training dogs,” Palm said, “and then trained different sets of dogs to detect it. It turned out that they were very good at it. In a demonstration there, none of the people could find any symptoms in a particular citrus tree, but the dogs came through and found the symptoms. Once the people came back and looked very closely, sure enough, it was there.”

Palm said the USDA Huanglongbing Multi Agency Coordination (MAC) Group funded research to determine if dogs could detect HLB in citrus as well as they detected canker. There are now five dogs being trained and tested daily. If grower demand increases, the use of canines in pest management could increase.

Palm said they will probably come up in the next year or two with certification criteria for other companies to train dogs and certify them as detectors. Palm said, “They would be able to get a certificate to show they had conducted all of the tests necessary with the [proper] degree of accuracy.” Palm said the dogs in this program have a 99 percent success rate at detecting HLB disease.

Palm said approximately 80 trees are put inside every night, the positive ones in one greenhouse and the negative ones in another. The trees are taken out the next day and positioned in different patterns for dogs to inspect throughout the day. When the dogs are brought out, even their trainers don’t know which trees are positive or negative. The trained dogs are more than 99 percent accurate.”

Link:

USDA Huanglongbing Multi Agency Coordination (MAC) Group Funded Projects: List for the Control and Mitigation of Huanglongbing FY 2015

2021-05-12T11:03:04-07:00January 25th, 2016|

Ag Collaboration with the Netherlands

Karen Ross: Ag Collaboration with the Netherlands

By Charmayne Hefley, Associate Editor

 

One of the best ways to overcome the challenges that arise in farming, is ag collaboration with countries that have already found solutions to the issues we face.

Karen Ross, secretary, California Department of Food and Agriculture, led a delegation of Californians to the Netherlands last month, “for shared discussion on all of the ways we can collaborate on climate-smart agriculture,” Ross said, “including water-use efficiency and improved fertilizer use.”

“In particular, the Netherlands has a shared issue with us—nitrates in groundwater—and what we can do to improve our water management and fertilizer management to avoid that. They’re doing some interesting things with greenhouse technologies and salt-tolerant crops, so we saw some real opportunities. We had university people with us to do some trials here.”

Ross’s group was able to visit Wageningen UR (University & Research centre), Netherlands’ prominent agriculture university. She said between the University of California, Davis and the Dutch university, “we found ways that we can collaborate together to find the solutions that are not just about here in California,” Ross said. “If we can solve these problems on water-use efficiency, desalinating brackish water, and salt-tolerant crop issues in California, we will make a contribution to solving these problems on a global basis.”

Ross’s team also visited many farmers, primarily of specialty crops. Ross commented, “We saw some of their digester technology, which we know is one of the solutions for our dairies. We really want to advance that technology, make it affordable and provide value to our dairies.”

2021-05-12T11:05:58-07:00January 22nd, 2016|

Social Media Minute—January 2016

SOCIAL MEDIA MINUTE—January 2016 Edition

Do you have a farm or ag business that’s not engaged on social media yet? We want YOU to be on top of your social media game! We’ll be sharing tips and pointers to help you get started or improve promotion of your ag-related company through social media.

Screen Shot 2015-10-29 at 12.32.07 PM_zpsp95jexpr

Step 1: Create a “Friend” Page or Log In

Today we’ll get you started with Facebook.

Definitions:

  • Friend Page – a personal page for you to make friends of your own and connect with others
  • Fan Page – a public page used to share updates for your farm, ranch, organization or company (these updates can be seen by everyone)

Step 1: Create a “Friend” Page or Log In

(1.1) First things first:  Open your web browser and type facebook.com into the url bar at the top.

Before you can create what is known as a “fan” page for Facebook to post updates and promote your business, you are required to have a Facebook “friend” page.

Already have a “friend” page? Great! Go ahead, log into it and proceed with us. If not, continue with Step 1.2.

(1.2) Enter the required information and click “Sign Up.”

(1.3) Record your information and password in a secure place. Well now, that was easy enough!

Step 2: Creating a "Fan" Page

Step 2: Create a “Fan” Page

Red Left Arrow

 

Step 2: Create a “Fan” Page

This is the most important part! Once you’ve set up your “friend” page it will be time to develop a “fan” page. We’ll walk you step-by-step through the process.

First and foremost, across the top of your page, in the blue border, you’ll notice:

  • your name
  • a “home” button
  • a few other buttons.
  • a little arrow, all the way to the right.

(2.1) Click the little arrow.

The pop up menu that appears next should read, “Create Page” at the top. Don’t worry if it looks different than the sample page (at left) because this was previously created.

(2.2) Click on “Create Page” to continue creating your “fan” page.

 

Step 3: Select the Type of “Fan” Page

Step 3: Selecting the Type of "Fan" Page

Step 3: Selecting the Type of “Fan” Page

At this point, you’ll be prompted to select the type of page. You have the following options:

For the purposes of this tutorial we are going to create a “Company, Organization or Institution” page. No matter what you choose, the overall appearance will generally be the same.

Definitions, for our purposes:

  • Local Business or Place – A location or business such as a bar, restaurant or retailer. This page allows you to define your business hours and price range of products sold. Ideal for fruit stands.
  • Company, Organization or Institution – Ideal for companies, businesses or organizations that don’t need to publicize work hours or prices to the public. Examples could include: CDFA, California Ag Today, Fresno County Farm Bureau.
  • Brand or Product – A specific product, service, organization or campaign you want to promote with trademark or distinctive name, aside from your corporate identity. This page could garner a lot of attention for a specific crop, such as Wonderful® Halos® California Mandarins or Cuties Mandarins.
  • Public Figure – A politician, community leader, reporter, or person of note within the community.
  • Entertainment – (not a likely choice) 
  • Cause or Community – A page to rally for someone suffering from health issues, a family needing help after a tragic accident… Aka pages to rally to help those in the community in need of help.

(3.1) Click on the “Company, Organization or Institution” icon (or another category that works best for your business). You will be prompted for information.

In this case. we were asked to (3.2) “Choose a Category” and (3.3) enter the company name. For this tutorial, we selected “Farming/Agriculture” as our category and named our mythical company “Calagtoday’s Social Media Farm.”

(3.4) Select “Get Started.”

Step 4: Setting up your “Fan” Page

Now you will be directed to enter more information. The first page will ask you (4.1) to enter a brief sentence or two about your page. We described our mythical business as, “Calagtoday’s Social Media Farm page is about teaching people how to use social media to promote their ag businesses.”

Step 4: Setting up your "Fan" Page (cont.)

Step 4: Setting up your “Fan” Page (cont.)

(4.2) We connected it to the californiaagtoday.com website in the next field, and (4.3) entered our Facebook web address or link as, “calagtodaySMfarm” for people to find our page.

(4.4) Once you’ve saved that information you’ll move on to selecting a profile picture.

All profile pictures have a 1:1 ratio, which means they are squares. Keep this in mind so you select a picture or logo that fits properly in your profile box. We took our basic graphic square “CalAgToday” logo and added “Social Media Farm” to it for use as our profile picture.

Our picture was on our computer, so (4.5) we selected “Upload From Computer” to get it onto Facebook.

Step 4: Setting up your "Fan" Page (cont.)

Step 4: Setting up your “Fan” Page (cont.)

(4.6) Your next choice is whether or not you’d like to add your page to your “favorites”—making it easier to find your page on your Facebook home page instead of having to scroll. This becomes extremely useful as you join more Facebook groups and administrate more of your own pages.

Once you’ve made the decision on whether or not you want your page to be accessible in your “favorites” menu [Click on “Add to Favorites”] or not [Click “Skip”] you’ll be prompted (4.7) to narrow your audience. You can choose the location of the audience you’d like to target, the age range, gender and interests. We simply chose to our audience to be those who are interested in “agriculture,” but you can select additional audience interests.

(4.8) After you’ve completed all of these steps, click “Save.” 

Step 5: The "Almost" Finished Page

Step 5: The “Almost” Finished Page

Step 5: The “Almost” Finished Page

Congratulations! You’ve completed the basic steps to create a “fan” page for your ag-related business.

For now, though, pause and admire your work. You’re on the way to advocating for agriculture. Facebook is the first step in the social media puzzle, yet it has the largest audience compared to all other social media pages.

We’ll cover the remaining steps required prior to posting content on your page in our next “Social Media Minute.”

Stay tuned . . .

CAT Facebook

 

 

Now, please go to our company’s real Facebook page, California Ag Today, and “like” us!

2016-05-31T19:24:15-07:00January 21st, 2016|

Red Scale Challenges Citrus

Besides HLB, Red Scale Challenges Citrus

By Charmayne Hefley, Associate Editor

While much of the talk in the citrus industry is about how to fend off Huanglongbing (HLB) disease, one of the most devastating citrus diseases, Dr. Beth Grafton-Cardwell, director of the University of California Agriculture and Natural Resources Lindcove Research and Extension Center, reinforced that HLB isn’t the only pest that can overtake California’s citrus orchards.

Grafton-Cardwell explained how last year’s warm winter led to an increase in the California red scale, Aonidiella aurantii, population. “Normally we have cold conditions that kill off the younger instars of the scales and [basically] restarts the system. But we didn’t really have any low temperatures last year, so the scales didn’t go into their usual hibernating phase. They just kept cranking out crawlers and adding in an extra generation or two of production. So the higher number of scales on the trees made it much more difficult for the growers to control.”

Grafton-Cardwell explained while it is difficult to speculate whether this coming year will yield another large population of the CaSave Our Citruslifornia red scale, “We have already received more moisture as a result of seasonal rainfall, which should help hinder the pest. Hopefully we’ll get some cooler weather conditions too–not freezing because citrus groves don’t like freezing temperatures–but cold enough to knock out some of the scales and get the population back under a manageable level,” she said.

Nevertheless, despite the challenges that California red scale can cause, Grafton-Cardwell said, overall, citrus growers need to keep their focus on the fight against the Asian Citrus Pysllid (ACP), Diaphorina citri, and its ability to spread HLB. “Growers need to start thinking in terms of: California has the [HLB] disease and it’s going to start spreading in southern California soon,” Grafton-Cardwell said. “What do we do to prevent it from spreading up here into the San Joaquin Valley?”

Photo source: “Life Stages of California Red Scale and Its Parasitoids,” UC ANR Publication #21529, by Forster, Lisa D.; Robert F. Luck; and Elizabeth E. Grafton-Cardwell; with photos by L. Forster and M. Badgley)

2021-05-12T11:03:04-07:00January 20th, 2016|
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