State of the Winegrape Industry

State of the Winegrape Industry

January 19, 2016

State of the Winegrape Industry

By Charmayne Hefley, Associate Editor

Growers attending the Grape, Nut and Tree Fruit Expo in Fresno last November had the opportunity to learn about the state of the winegrape industry from Nat DiBuduo, president of Allied Grape Growers. While DiBuduo acknowledged growers were facing challenges, he encouraged them to continue to work with the industry.

DiBuduo said the immediate challenges facing the winegrape industry—largely in the production and price of winegrapes—depend on the variety, "but I’m asking all winegrape growers to look at their crops, production levels and quality levels." DiBuduo is asking growers to work with the wineries to get higher production numbers and contracts with higher prices for long-term sustainability."

"I think 2016 will be a challenge, but I look forward to 2017," he elaborated; "however, it’s not going to get better without the removal of some vineyards. We’ve got to get the price to where growers are sustainable and viable going forward,” said DiBuduo. “We supply a big base of grapes to in the industry. We want to keep that base despite dwindling sales.”

DiBuduo explained that growers could work on overcoming their challenges by remaining active in the discussion. “Go to meetings like this,” he explained. “Go to viticulture meetings. Work with specialists to get better production and better quality.”

DiBuduo also stressed the importance of designing labels and wines that appeal to millennials. Labels that stand out as creative and unique appeal to the millennial generation, which also does not hold the same brand loyalty as prior generations, he said.

Having labels and brands that are attractive to the millennials is important, DiBuduo said, because this generation cannot "be standardized into one-cookie-cutter-fits-all, so you’ve got to be energized. I think the winegrape industry has really done that. We’ve come out with a number of different blends of wines and different labels that catch the eyes of the millennials and get them excited.”

More California Ag News

BIG WATER RALLY SCHEDULED FOR JAN. 16! Thousands Needed To Participate In Big Water Rally on Jan. 16  
Solano County 4-H Clubs Win Big at Skills Day When Life Gives you Lemons, Make Lemon Curd! Showmanship winner Tyler Scott of the Wolfskill 4-H Club DIXON--Tyler Scott of the...
California Ag News UC To Help Ranchers UC to Help Ranchers Survive Winter 2013-14 The first agricultural operations to feel the impact of a drought are dryland ranchers, many of whom r...
MONTEREY FARM BUREAU WARNS CPUC ON WATER ISSUES Desalination Plant Could Jeopardize Groundwater Supply California American Water could threaten the ground water supply of the Salinas Valley where u...