September 11, 2013

ValleyPBS Program Focuses on Valley Agriculture
Fresno County Farm Bureau and ValleyPBS are pleased to announce the debut of Valley'sGold, a weekly series that will present a behind-the-scenes look at the economic engine that drives our region, agriculture. 

The show will premiere Wednesday, Sept. 18 at 7 p.m. only on ValleyPBS. The program will re-broadcast each weekend on Saturday at 6:30 p.m. and Sunday at 10:30 am.

Topics in the first 13 episodes will include grapes, peaches, tomatoes, figs, Fresno State's farm and ice cream, almonds, pistachios, cotton and more. Viewers will learn about and experience a close-up look at every aspect of the journey crops and commodities take from field to fork, across the San Joaquin Valley, from Merced to Kern Counties.

Each show is comprised of several segments that demonstrate how crops are planted, tended, harvested and processed. The historic photos of Pop Laval are incorporated to demonstrate how farming practices have evolved and many episodes include tips for home growers as well as recipes utilizing the featured ingredient.

ValleyPBS President and CEO, Paula Castadio, is excited about the program's impact. "Thanks to increased donor support from our President's Circle members, ValleyPBS is pleased to partner with the Fresno County Farm Bureau to shine a spotlight on our "Valley's gold." In an uplifting and story-telling way, this series will strengthen pride about where we live and add perspective to what we know about our area and the families that work here."

Fresno County Farm Bureau CEO Ryan Jacobsen is the host of the show. During Valley's Gold, Jacobsen speaks with growers about their family histories and helps share insight into the various techniques, practices and advancements used in Valley farming and agriculture.

"Our region offers a diversity of agriculture seen nowhere else on the planet. Yet many don't know how these crops are produced and processed," said Jacobsen. "Valley's Gold will provide this behind-the-scenes look and empower local residents with knowledge of our important agricultural industry and the role it plays in the worldwide diet."

The Valley's Gold webpage will be live at on Tuesday, Sept. 17.  Click here to preview Valley's Gold.

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