USDA ANNOUNCES MUSHROOM COUNCIL APPOINTMENTS

USDA ANNOUNCES MUSHROOM COUNCIL APPOINTMENTS

November 12, 2013

USDA Appoints California Producer to Mushroom Council


Agriculture Secretary Tom Vilsackhas appointed three producers to serve on the Mushroom Council, one of whom is Robert B. Murphy of Antelope, California, who will serve a three-year term beginning Jan. 1, 2014.

USDA’s Agricultural Marketing Service (AMS) provides oversight of the Mushroom Council in accordance with the Mushroom Promotion, Research and Consumer Information Act of 1990, and the Mushroom Promotion, Research, and Consumer Information Order.

The Council’s goals are to strengthen the mushroom industry’s position in the marketplace, maintain and expand existing markets and uses for mushrooms, and develop new markets and uses for mushrooms. In 1993, the Mushroom Council was established to carry out the direction of this act.

Today, the Mushroom Council, based in San Jose, California, plays a very important role in the national promotion of fresh mushrooms through consumer public relations, foodservice communications and retail communications. 
To promote fresh mushrooms to consumers, the Council works with professional chefs in developing and promoting new recipes, works with produce department managers to maintain the highest quality mushroom product for customers and sends out thousands of brochures each year to consumers hungry for new mushroom ideas.

Thanks to the Mushroom Council, September is National Mushroom Month for mushrooms to be honored and eaten.

The Mushroom Council will fund City of Hope again this year with 2013 Pink Promotion Sales Kit Materials. There is no fee to participate and it’s easy to implement with your retailers. Participation benefits include taking pride in supporting the worthy cause of National Breast Cancer Month, supporting City of Hope’s invaluable research on mushrooms and cancer and increased sales of mushrooms.

Sources: USDA, Mushroom Council

More California Ag News

BIG WATER RALLY SCHEDULED FOR JAN. 16! Thousands Needed To Participate In Big Water Rally on Jan. 16  
Solano County 4-H Clubs Win Big at Skills Day When Life Gives you Lemons, Make Lemon Curd! Showmanship winner Tyler Scott of the Wolfskill 4-H Club DIXON--Tyler Scott of the...
California Ag News UC To Help Ranchers UC to Help Ranchers Survive Winter 2013-14 The first agricultural operations to feel the impact of a drought are dryland ranchers, many of whom r...
MONTEREY FARM BUREAU WARNS CPUC ON WATER ISSUES Desalination Plant Could Jeopardize Groundwater Supply California American Water could threaten the ground water supply of the Salinas Valley where u...