Sun-Maid Honored with Best of Show at PMA
October 27, 2013
Sun-Maid Is Honored with “Best of Show”
at Fresh Summit New Orleans
| John Slinkard, left with Authur Patryk
The 250,000 square-feet exhibit hall at the New Orleans Convention Center was filled with more than 1,000 exhibits, and the Produce Marketing Association judges selected Sun-Maid Growers as Best of Show in the Island Booth Category at Fresh Summit, held Oct. 18-20.
“We are ecstatic that we won and we are very honored,” said John Slinkard, Vice President of Customer & Supply Chain Services for Sun-Maid Growers of California. “We think our booth is dramatic and represents our brand very well.”
“One of the big challenges and the impetus behind the exhibit design was to revitalize the iconic Sun Maid girl logo and bring it into the current era,” noted Arthur Patryk, an exhibit consultant with Skyline who created the exhibit.
“This exhibit also had to adapt to the various layouts in different convention centers,” said Patryk. “In New Orleans, the elaborate 4-sided exhibit had equal representation of branding on the front and back, as well as the sides, with huge images of the famous Sun-Maid girl.
Sun Maid just celebrated their 100th anniversary, and that was incorporated in the exhibit space.
The award-winning exhibit was introduced four years ago in Orlando, then Atlanta, Anaheim and New Orleans.