California Milk Advisory Board Rolls Out New Social Media Series
By Aiden Glaspey, Editorial Intern
The California Milk Advisory Board, based in Tracy, recently released a new social media series called Real California Dairy Stories. California Ag Today spoke to Jennifer Giambroni, the director of communications with the California Milk Advisory Board, about the project.
“It’s a series of short, analyzed videos with our dairy families because when we talk to consumers, it’s really sharing the story, not just about the food, but about the families. So it’s all about returning to real. Real foods from real families, kissed by the California sun.”
Giambroni said the dairy food story is easy to tell.
“Obviously everyone loves dairy products. They love dairy foods. But we really want to get to know the farmers behind the seal. Why do you care if you buy that Real California Milk product? It’s because you’re supporting actual dairy families.”
“So Real California Dairy Stories goes into the field with our California Dairy Families, and just tells little ‘moment in time’ stories. We just launched this on our social media platforms. They’re all on our YouTube channel at Real California Milk,” Giambroni said.
And another place to view those unique videos is at the RealCaliforniaMilk.com website.