PMA and  United Launch International Fresh Produce Association

PMA and United Fresh leaders provided a series of updates for the new association named International Fresh Produce Association. Co-CEOs of the new association Cathy Burns and Tom Stenzel were joined by executive committee members to share details, including the board of directors. Selecting and recruiting the board of directors was one of the first responsibilities of the newly announced executive committee.

“I’m excited to have the opportunity to lead and collaborate with this board of directors,” said Bruce Taylor, chair of the new organization and CEO of Taylor Farms. “This group, in partnership with staff, will help set the strategic tone and direction as we deliver against the seven strategic priorities shared when the new organization was announced in March. I can’t wait to get started.”

Building on a combined history of strong volunteer leadership, the board of directors will work in partnership with an experienced staff at the new association to provide guidance and expertise for industry members across the produce and floral supply chains.

“In assembling this board of directors, we sought to strike a balance of those individuals who had strong prior experience from serving on United and PMA volunteer groups as well as emerging leaders who will bring new perspectives and insights to drive the new organization forward and create solutions to address industry challenges,” said Danny Dumas, UFPA chair and president of Courchesne Larose USA Inc.

When the new association was announced, PMA and United Fresh also shared the strategic commitments that will be the core priorities of the new association launching in January 2022.  Developed by board leaders from both associations, these priorities include a commitment to all sectors of the fresh produce and floral supply chains; a commitment to growing demand and profitability; and a commitment to global engagement.  These priorities also were key to driving the selection and organization of the new board.

“Because the new organization will reflect global fresh produce and floral communities, the new board is organized to represent the many businesses we’ll serve in coming years as we work together to help our members prosper,” said Dwight Ferguson, PMA chair and president and CEO of the California Agricultural Leadership Foundation.