Pistachiomobile Promotes Power of Pistachios

Pistachiomobile Promotes Power of Pistachios

November 2, 2013

American Pistachiomobile Debuts
Former Miss California Leah Cecil-Tibbitts, left, joins some pistachio
lovers at a pre-marathon event at Chukchansi Park in Fresno Today.

The new American Pistachiomobile will be cruising Fresno and Clovis this weekend with stops at the Two Cities Marathon Fitness Expo in downtown Fresno, Bulldog Boulevard before the Fresno State-Nevada football game, and finally at the Two Cities Marathon & Half at Woodward Park.

As a participating sponsor of these popular Fresno-Clovis events, American Pistachio Growers recognized them as great venues to introduce the specially designed Pistachiomobile, which will be used to promote the nutritional powers of pistachios at fitness events throughout California. These protein-packed and nutritionally-dense nuts are a favorite of athletes, both professional and amateur.

Attendees at all events are invited to stop by and learn more about the health benefits of pistachios, get a free sample pack, and have their picture taken with APG’s brand ambassadors Miss California 2013 Crystal Lee and Miss California 2012 Leah Cecil-Tibbitts. As an added bonus, people who like American Pistachio Growers on Facebook and upload photos of themselves with the Pistachiomobile on social media will be eligible to win a 100-day supply of pistachios.

Pistachios are a good source of lean protein and pack 3 grams of filling fiber per serving, which makes them a smart snack option. A one-ounce serving is equal to 49 nuts- more than any other tree nut- and contains 6g of protein, 290 mg of potassium along with calcium, phosphorus, magnesium, thiamin, vitamin B6 and other vitamins.
“Since our bodies don’t store protein it’s important to replenish, especially after participating in sports and athletic events,” says Judy Hirigoyen, Global Marketing Director for the Fresno-based American Pistachio Growers. She continues, “Health-oriented and sports events are a natural association for pistachios and this pistachio-themed van is a fun way to reach our consumers.”

The Pistachiomobile will be used during California events.
The Sierra Pacific Orthopedics Health & Fitness Expo was held at Chukchansi Park in downtown Fresno at 1800 Tulare Street on Friday, November 1 and from 4-7 p.m. and Saturday, November 2 from10 a.m. - 4 p.m. The Two Cities Marathon & Half will be held on Sunday, November 3 from 7 a.m. – 2 p.m. For more information, please go to www.runfresno.com.

The Pistachiomobile will also be joining tailgaters pregame (Fresno State vs. Nevada) from 5 p.m. – 7:30 p.m. at Bulldog Boulevard, located off Cedar Avenue just east of Bulldog Stadium and North of Beiden Field on the campus of Fresno State.