Nichols New Design Focuses on Family Heritage and Premium Quality Pistachios
Now four generations strong, Nichols Farms announced today that the family-owned company is introducing a new packaging design, rolling out this fall to stores across the country.
The new look is unmistakably different than other package designs in the category, featuring a signature brown bag with an artisan style. In addition, Nichols Farms has created matching free-standing displays to support incremental sales for retailers.
“A passion for farming runs deep in our family,” says Chuck Nichols, owner and second generation at Nichols Farms. “My father started farming decades ago in the heart of California’s farmland, and I’m so proud that the company has remained true to its roots – putting people first and taking good care of the land. This new packaging design reflects that commitment.”
Caring for people is engrained in the company’s culture. Some of the highlights every year are the Nichols Farms Scholarship Program and the many community outreach initiatives, which include a food drive for the local Food Link organization. “Our team members are the heart of our community outreach,” says owner Susie Nichols. “When there’s a need, they rise to the occasion. I’m very proud to call them our extended family.” This past year, the company’s 400-plus team members donated more than 9,000 cans of food.
Environmental stewardship is also a key priority for the Nichols Family:
- A six-acre solar farm provides power to the production facility.
- 100% of the water used during the pistachio harvest is recycled.
- Pistachio hulls are used for natural compost and fertilizer.
- 100% of Nichols Farms’ orchards use drip irrigation, helping to conserve a significant amount of water.