California Leafy Green Marketing Agreement Now 10 Years Old
By Jessica Theisman, Associate Editor
Scott Horsfall, CEO of California Leafy Green Marketing Agreemen
After a severe E.coli outbreak nearly a decade ago, California took steps in ensuring the safety of consumers through the creation of the California Leafy Green Marketing Agreement (LGMA). We met with Scott Horsfall, CEO of the California Leafy Green Marketing Agreement, which is managed by the CDFA, to talk about the topic.
“The Marketing Agreement was actually created February of 2007. The outbreak was in the fall of 2006 and then, for a few months, the industry worked with the government to figure out what to do, and they created this Marketing Agreement,” Horsfall said. “The Marketing Agreement was moving fast and in the right direction. The leaders of the industry came together or appointed to that initial board of directors. With the little staff, it was those people and their internal staffs who did all the heavy lifting.”
The outbreak was the driving force behind the creation of this Marketing Agreement.
“They saw the impact that the tragic outbreak had on businesses, consumers, and on individuals. The will was there on the part of the industry to do something quickly and I think they brought in the people who had the expertise,” Horsfall said. “The California Department of Food and Agriculture (CDFA) were there with the marketing agreement option. Also there was the Western Grower’s Association, Produce Marketing Association and United Fresh. They were all putting up their best people to figuring out a solution.”