INNOVATIVE HANFORD DAIRY
October 23, 2013
|The Rosa Family|
For 60 years, three generations of the Rosa Family have been building their Hanford, Calif. dairy farm. M.F. Rosa Dairy started in 1953 by the first Rosa generation, the brothers’ grandparents. When their dad, Manuel, returned from service in the Korean Conflict, he and his new wife, Eva, bought the farm from his parents. Then, in 1998, the two brothers, Noel and Rolland, purchased the farm. Additional family members are involved in the business.
Their milk products include whole, reduced fat, skim, Chocolate, Strawberry and Half and Half Creamer. Newer milks include root beer, which tastes like the bottom of a root beer float, and orange cream, which tastes like the 50/50 popsicle. Eggnog milk will be introduced next month for the holidays.
Buying Rosa Brothers milk is unique; first-time buyers pay a $2 deposit for the glass bottle. When consumers return for a refill, they bring back the empty bottle and pay for a new bottle of milk—without the deposit. This easy system helps keep large quantities of plastic out of landfills.
Water is reused four consecutive times to cool the milk as it comes from the cow; slightly warmer, to wash the cows before they are milked; to pump into concrete “flush lanes” to keep clean the area where the cows stand to eat; and finally, to irrigate and fertilize the crops that feed the cows.
|Noel and Rolland Rosa|
The creamery was built and continues to be repaired with recycled materials previously used in the oil drilling industry. Old tires hold down cattle feed covers.
Rosa Brothers offers 100 percent accountability in that visitors can tour the dairy where the milk is produced, watch the milk going into the bottle at the creamery (through a glass window), be assured that the milk is never “pooled” with other farms, requiring additional processing to make the milk uniform. Plus, the company throws in family-oriented activities for their visitors.