Farm Bureau Names Marketing/ Member Relations Manager
Brian Watson is the new manager of the Marketing and Member Relations Division of the Sacramento-based California Farm Bureau Federation.
In his new role, Watson will bring enhanced focus and dedication to the Farm Bureau membership marketing program. He will work directly with county Farm Bureaus to recruit and retain new members, and will oversee CFBF member relations and field services, leadership activities, and meeting and event management.
Watson comes to Farm Bureau after 27 years with State Compensation Insurance Fund, where he most recently served as its senior vice president of government and business, overseeing the government affairs, billing and collections, and premium audit departments.
“Stemming from his service with State Fund, Watson brings to Farm Bureau a familiarity and commitment to our organization that will serve our members well,” CFBF President Paul Wenger said. “We look forward to tapping his ability to expand Farm Bureau membership and to enhance the services we provide to our members.”
The division headed by Watson has been renamed from its previous title, Leadership and Membership Marketing Division. CFBF Administrator Rich Matteis, who served as interim manager of the division since 2012, will continue to serve as administrator of Farm Bureau as well as manager of the CFBF Governmental Affairs Division.
