Celebrating California Agriculture

Celebrating California Agriculture

November 11, 2016

Celebrating California Agriculture - A Refreshing Perspective

By Laurie Greene, Editor

Peterangelo Vallis is the executive director of the San Joaquin Valley Winegrowers Association based in Kingsburg, CA. Today, he discusses the great care farmers put into their land.

“Hey, we don't make any more land. God gave us a green earth. That is what we've got, and we live in the best possible place to grow virtually anything,” said Vallis.

peterangelo_vallis-side_shot-celebrating-california-agriculture

Peterangelo Vallis, executive director of San Joaquin Valley Winegrape Growers Association.

“In most cases, anything that has been farmed here in California has been farmed for a hundred years. The soil is better now than it was naturally because we are taking better care of it. We're putting more natural green material back into the ground,” Vallis explained. 

“We are stewards of the land, and we have to be cognizant of that. We have to publicize that fact because farmers are the best people at caring for the land,” he said.

“I think oftentimes we are so busy caring for the land, we don't do as good of a job pumping our chest up to everyone, going, 'Hey! You know what? You come try to do this. You try to do it half as good as me, 'because I've learned things from school. I've learned things from my family. I've learned things from generations. I've learned things just because I'm here doing my job and watching out,” Vallis said.

Vallis believes we need to widen the conversation and tell more people that farmers do the things they need to do; they do the things that benefit all society.

“We are proud of what we are doing. You know what? People who eat are the direct beneficiaries. Everyone who opens a can of beans. Everyone who goes and gets some lettuce out of the fridge. Everyone who eats beef, chicken or any other meat benefits from our taking care of the land to continue to produce,” he said.

“No farmer I know and no farmer I have ever met actively goes out and poisons our land, because then they can't make food. Making food is what we are called to do."

More California Ag News

Celebrating California Agriculture . . . on World ... Celebrate World Vegan Day! Peterangelo Vallis, executive director of the Fresno-based San Joaquin Valley Wine Growers Association, has an insightful ...
Celebrating California Agriculture . . .  An Ongoi... Marketing, Almond Board Style A Rallying Cry for Ag PR on Billboards By Laurie Greene, Editor   Celebrating California Agriculture is a r...
Celebrating California Agriculture . . . Celebrating California Agriculture . . .  An Ongoing Series   By Laurie Greene, Editor   Celebrating California agriculture is a refresh...
Working with Agriculture to Meet Environmental Goa... Working with Stewards of California's Farmland to Meet Environmental Goals By Patrick Cavanaugh, Farm News Director   If you give a farmer...