Ag Stories for Wegmans Customers

Dave Corsi with Wegmans Encourages More Ag Stories to Bridge Gap with Consumers

By Laurie Greene, Editor, California Ag Today

Customers love stories and Agriculture sure has them. What could be better for the bag of broccoli florets, carrots or even pistachios and almonds to have an image of the farmer who grew them?

Ag needs to have this connection with consumers; ag stories help bridge the gap between the growers and consumers.

California Ag Today caught up with Dave Corsi at a recent meeting. Corsi knows something about customers connecting with agriculture; he’s vice president of Produce and Floral at Wegmans, a higher end east coast grocery store chain, which purchases a lot of product from California growers. He said it’s way bigger than farm local and buying local.

“The customer wants to know the face behind the name. It is important for the customer to know who the growers are, and what do they do? What is their food safety philosophy and food safety best practices? What kind of varieties are they growing? What are the flavor profiles of crops they are developing to provide a better experience for our customers?”

“All that is very meaningful. And it doesn’t matter if the farm is ten miles away, three thousand miles away, or even around the world. The customer wants to understand who the person is behind the product being grown,” said Corsi. “That’s the story we love sharing with our customers.”

He noted that customers are really interested in the knowledge learned from ag stories, “so they can feel more comfortable about their purchase because they know how dedicated our growers are to food safety, traceability, and food quality. They even want to know about the social side of business, such as the growers themselves.”

Patrick Cavanaugh2016-05-31T19:28:16-07:00May 18th, 2015|

New IPM App

Free Download of IPM Info App Now Available

Extending research information is a critical service of Cooperative Extension. Using modern technology and channels of communication is important to successfully convey that information to growers, PCAs, and other key players in the agriculture industry.

UC IPMInfo App Logo

Smartphone usage has become widespread and smartphone applications are becoming popular in agriculture as they provide quick and easy access to information, help growers monitor a diverse set of variables, and facilitate decision making. However, there have been no such applications to assist California strawberry and vegetable growers.

In an effort to provide simple access to important pest and disease information for various crops readily available to the agricultural industry , Surendra K. Dara, UC Cooperative Extension San Luis Obispo County, developed IPMinfo—the first IPM information app from University of California.

First released in December, 2014 and updated in April, 2015, this new IPM app is now available for free download for iPhones on App Store, featuring extensive pest and disease information generated by Dara’s strawberry and vegetable extension program. With one-touch access, agricultural professionals can learn the biology, symptoms of plant damage, and management options for pests and diseases.

Patrick Cavanaugh2016-05-31T19:30:24-07:00May 15th, 2015|

Nimitz Nematicide Now Registered In California Fruiting Vegetables

New Nematicide is A Game Changer for Vegetable Growers

ADAMA, a world leader in customer-focused agricultural solutions, announced today that NIMITZ nematicide received state registration in California for use on tomatoes, peppers, okra, eggplant, cucumbers, watermelons, cantaloupe and squash.

NIMITZ, a revolutionary product, delivers an unmatched combination of efficacy, simplicity and safety for control of plant-parasitic nematodes on commercial vegetables.

With its fast-acting and unique mode of action, NIMITZ raises industry standards. As a truer, more complete contact nematicide, it also fills a void in the absence of methyl bromide.

Power of simplicity

NIMITZ represents the first new chemical nematicide to be introduced in more than 20 years. The product’s label carries the least restrictive signal word – ‘Caution’.

In contrast to fumigant nematicides, NIMITZ simplifies nematode management by lessening complex handling practices and application restrictions. The result is no Fumigant Management Plans, no 24-hour field monitoring, no buffer zones, no re-entry interval (REI), no specialized equipment and minimal personal protective equipment (PPE).

“NIMITZ is a contact nematicide, not a fumigant,” says Herb Young, ADAMA brand leader. “And because of its residual activity, NIMITZ’s control of nematodes often exceeds the commercial standards. The distinct advantage over other nematicides is that it frees growers from complications, liabilities, and dangers associated with fumigants.”

A better solution

As a non-gas formulation, the active ingredient in NIMITZ is distributed through the soil and into contact with nematodes through irrigation or rainfall. Unlike older chemistries, there is no mandatory tarping or specialized machinery requirement. Applications may include broadcast or banding with mechanical incorporation or through drip-injection.

As a ‘true nematicide’, NIMITZ causes irreversible nematicidal activity which results in pest mortality within 48 hours of application, rather than temporary nematostatic (immobilizing) activity as seen with organophosphates and carbamate nematicides.

“NMITZ is lethal to nematodes. As a result, we see greatly improved root health all season which leads to yield enhancement,” says Young.

The US Environmental Protection Agency (EPA) wrote in the Federal Docket on July 24, 2014 that, “Fluensulfone (NIMITZ) represents a safer alternative for nematode control with a new mode of action and a much simpler and straightforward product label.”

A secondary crop tier has been submitted to the EPA for future registration on potatoes, strawberries, carrots, tobacco and turf.

As new tool for California vegetable growers, NIMITZ has the potential to bring safety and simplicity to the nematode control arena which is constantly under increasing regulatory pressure.

Patrick Cavanaugh2016-05-31T19:30:27-07:00March 16th, 2015|