California Table Grape Commission is Raisin the Bar for a Fruitful Industry
June 13, 2018
Research is Huge for the Commission
By Mikenzi Meyers, Associate Editor
With grape season in full swing, there’s an abundance of fresh, local grapes in our grocery stores. While our farmers are hard at work, so is the California Table Grape Commission, and their president Kathleen Nave. They are not only making their presence known in the media but are constantly doing research to improve the industry as a whole.
The California Table Grape Commission has been doing viniculture research since 1972 and is funded by growers.
“The commission does a lot of research on ways in which to help growers grow more grapes more efficiently,” Nave said.
This is done by trying to figure out how to grow grapes with fewer inputs, an example being less water.
Nave also explained the research they do to find the benefits of eating grapes, saying, “We do a lot of health research on those 1,600 phytonutrients that are found in grapes to try to pin down the ways in which grapes are good for us, as it relates to various disease states."
Although research is huge for the commission, Nave described their relationship with retailers in the U.S., Canada, and about 30 other countries as “the heart of the commission’s work.” This includes urging retailers to promote grapes by putting them on the shelf, offering multiple varieties, and carrying California grapes from May to January.
In addition, Nave talked about the major presence the commission is making in the media in order to reach consumers.
“We’re on The Food Network [on] television as well as The Cooking Channel, and then we do a lot on social media,” Nave said.
The commission is active on Facebook, Pinterest, and Instagram. In fact, Nave noted that their social media presence has quadrupled in the past two years.
Their goal is to showcase the beauty and versatility of California Grapes and make known the quality of work that the California table grape growers are doing every day.