California Grown Branding Becomes Available to Farm Bureau Members
April 4, 2014
Through a new strategic partnership between the California Farm Bureau Federation and the Buy California Marketing Agreement, Farm Bureau members in California now have access to a 50 percent discount on California Grown branding and licensing for their agricultural commodities.
CFBF, a member of the marketing agreement, will help to promote and strengthen its California Grown brand, popularized through use of a blue-and-gold “CA Grown” license plate logo affixed to agricultural products. The joint venture provides a discounted channel for Farm Bureau members to connect with shoppers who enjoy and seek out California-grown foods and farm products.
“Farm Bureau and California Grown each recognize that people are eager to learn more about where their food comes from and how it is produced,” CFBF President Paul Wenger said. “California Grown is a powerful brand that resonates with shoppers, and we look forward to helping widen its reach.”
The purpose of the California Grown brand is to increase awareness and consumption of the state’s agricultural products among California consumers. Established 12 years ago, the California Grown program has been successful in maintaining the integrity behind the California Grown brand.
The California Grown service mark is designed to be used in advertisements, collateral materials, in-store materials and other places to indicate support of the California Grown campaign. Farm Bureau members interested in the program and seeking more information about California Grown branding may visit the California Grown website at www.californiagrown.org or phone 916-441-5302.
The California Farm Bureau Federation works to protect family farms and ranches on behalf of nearly 78,000 members statewide and as part of a nationwide network of more than 6.2 million Farm Bureau members.