Courtesy of California Citrus Mutual 

California Citrus Mutual (CCM) will host the 2024 Citrus Showcase on Thursday, March 14, at the Visalia Convention Center in Visalia, CA. The event will feature informational workshops and continuing education (CE) unit-approved courses, a tradeshow, and an industry luncheon with keynote speaker California Department of Food and Agriculture Secretary Karen Ross.

“We are extremely pleased to have a speaker of Secretary Ross’ caliber for this year’s Citrus Showcase,” says CCM President and CEO Casey Creamer. “Ross will provide a unique perspective on the state of California agriculture and its perception in Sacramento.”

Citrus Showcase will also offer a number of continuing education courses including:

  • Perspectives on California Citrus IPM
  • The Superiority of Bacillic Acid Materials
  • What we Know about Lemon Pitting
  • Regulatory Perspective on HLB and Fruit Fly
  • Pest Management Updates from the CRB Core IPM Program
  • Personal Protection Equipment Update

Other speakers and presentations of note include a Citrus Market Analysis with Rabobank Vice President and Senior Analyst David Magana, a Conversation with CCM leadership, including Chairman Jared Plumlee and several committee chairs, and a presentation on Management vs. Leadership with Abby Taylor-Silva, Executive Vice President of the California Agricultural Leadership Foundation.

CCM is hosting Citrus Showcase in partnership with JCS Marketing Inc. This partnership allows CCM to give the industry a higher level of content and deliver an expanded agenda to educate the citrus industry on critical topics that will help growers make informed business decisions.

The Citrus Showcase is open to the public and free to attend other than the industry luncheon, which requires advance registration. CCM invites growers and allied agricultural industry members to join them in a day of education, networking, and industry comradery. For more information and to register, go to